Google Merchant Center Misrepresentation (Step By Step Fix)
Summary
TLDRThe video script addresses the challenges faced by small e-commerce businesses with Google Merchant Center, particularly account suspensions due to misrepresentation. Despite following Google's guidelines, many still struggle with unclear reasons for suspension. The speaker offers a researched 10-step guide to help businesses increase their chances of having their accounts unbanned by Google. The steps include ensuring a phone number or address on the website footer, a clear 'Contact Us' page in the header, detailed policies, accurate delivery times, and a strong social media presence. The guide aims to help e-commerce brands navigate Google's policies and avoid common pitfalls, with the speaker also offering personal account review services for those needing further assistance.
Takeaways
- 📞 Website Footer Must Include: Ensure your website footer contains a phone number, address, and support email address.
- 🔗 Header Menu Essentials: Your header menu should prominently feature a 'Contact Us' page, along with a 'Shop Now' button and 'Home' link.
- 📜 Policies in Footer: Display a 'Policies' section in your footer with links to your privacy policy, terms of service, shipping policy, and returns and refunds.
- 🚚 Clear Shipping Policy: Detail shipping costs, transit times, handling, order cut-off times, address changes, and damaged product procedures in your shipping policy.
- 🔄 30-Day Return Policy: Implement a clear 30-day return policy and detail the return process, including information on damaged packages, exchanges, restocking fees, and refunds.
- 💳 Display Payment Options: Show accepted payment methods in your footer, including credit card icons for Stripe and logos for PayPal and other relevant services like Apple Pay.
- ⏱️ Accurate Delivery Times: Ensure the delivery times listed on your product pages match those in your shipping policy to avoid misrepresentation issues.
- 💰 Honor Money-Back Guarantees: If you advertise a money-back guarantee, ensure it is reflected accurately in your returns and refunds page.
- ⏲️ Remove Timers: Eliminate any timers or countdowns that may be perceived as spammy and could lead to account suspension.
- 🌐 Establish Social Media Presence: Maintain an active presence on at least one social media platform and link it from your Shopify store to enhance credibility.
Q & A
What is the primary issue discussed in the script related to Drop Shipping and Ecom brands?
-The primary issue discussed is the difficulty smaller accounts face with Google Merchant Center, particularly with account suspensions due to misrepresentation, even when they believe they have followed all given guidelines.
Why is it challenging for smaller e-commerce brands to resolve issues with Google Merchant Center?
-It is challenging because Google does not provide detailed explanations for the suspensions, leading to confusion and frustration among brand owners.
What is the significance of shopping campaigns for e-commerce brands as mentioned in the script?
-Shopping campaigns are significant because they are currently working well for e-commerce brands, making it crucial for them to resolve any issues with Google Merchant Center to continue benefiting from these campaigns.
What are the 10 steps suggested in the script to increase the chances of Google unbanning a suspended account?
-The script outlines 10 steps, including having a phone number or address in the footer, a contact us page in the header, policies in the footer, a 30-day return policy, payment icons displayed, delivery times on pages, removal of timers, and a social media presence, to increase the chances of account reinstatement.
Why is it important for e-commerce websites to have a phone number or address in the footer?
-Having a phone number or address in the footer is important because it provides customers with a way to contact the business, which is a requirement for Google Merchant Center and helps build trust with customers.
What role does the 'Contact Us' page play in the e-commerce website structure as per the script?
-The 'Contact Us' page is crucial as it should be easily accessible from the header menu and contain necessary contact information, which is part of the best practices for Google Merchant Center compliance.
How should e-commerce brands handle their shipping policy to avoid misrepresentation issues?
-Brands should clearly outline shipping costs, transit times, handling, order cut-off times, address changes, and damaged product procedures in their shipping policy, ensuring consistency with what's stated on product pages.
What is the recommended return policy duration for e-commerce brands as per the script?
-The recommended return policy duration is 30 days, as shorter durations might raise suspicion and lead to account suspensions by Google.
Why is it necessary to display accepted payment methods on an e-commerce website?
-Displaying accepted payment methods, such as credit card icons and PayPal, is necessary to show customers the available payment options and to appear more legitimate and trustworthy.
How can e-commerce brands ensure their delivery times stated on product pages align with their policies?
-Brands should ensure that the delivery times mentioned on product pages match those in their shipping policy and returns and refunds page to avoid misrepresentation and potential account suspensions.
What is the significance of having a social media presence for e-commerce brands in relation to Google Merchant Center?
-A social media presence is significant as it not only increases conversion rates by building trust but is also a requirement for Google Merchant Center to consider a business legitimate.
Outlines
🛒 Challenges with Google Merchant Center for Small E-commerce Brands
The speaker addresses a common issue faced by smaller e-commerce brands and dropshipping accounts with Google Merchant Center, where accounts are frequently suspended despite adherence to Google's guidelines. The lack of detailed explanations from Google exacerbates the problem. The speaker emphasizes the effectiveness of shopping campaigns for e-commerce and introduces a researched 10-step plan to improve the chances of Google unsuspending accounts. The steps are designed to be easy to follow, with references to a successful brand's website for practical examples. The speaker also offers a service for managing Google ad strategies for brands with a monthly revenue of 15K to 20K, promising a full refund if not satisfied within 90 days.
📝 Essential Steps to Prevent Google Merchant Center Suspensions
The second paragraph outlines the 10 steps to avoid account suspensions in Google Merchant Center. These include having a phone number or address in the website footer and contact us page, a clearly visible contact us page in the header menu, a 'policies' menu in the footer linking to privacy policy, terms of service, shipping policy, and returns and refunds. The shipping policy should detail costs, transit times, order cut-off times, address changes, and damaged product procedures. A 30-day return policy with a clear return process and restocking fees is mandatory. Payment icons accepted by the business should be displayed in the footer. Product pages should accurately reflect delivery times as stated in shipping and returns policies. Money-back guarantees mentioned in product descriptions must match the returns and refunds page. The use of timers on the website is discouraged as it can lead to account suspensions. Lastly, having a social media presence and linking it on the Shopify platform is recommended to appear more legitimate and increase conversion rates.
Mindmap
Keywords
💡Drop Shipping
💡Ecom Brand
💡Google Merchant Center
💡Misrepresentation
💡Policies
💡Footer
💡Contact Us Page
💡Shipping Policy
💡Returns and Refunds
💡Payment Icons
💡Social Media Presence
Highlights
Drop Shipping and Ecom brand space face issues with Google merchant center suspensions.
Google provides little detail for account suspensions, leading to frustration.
Shopping campaigns are effective for e-commerce brands, making Google merchant center crucial.
10 steps identified to increase the chance of Google unsuspending accounts.
Successful brands' websites are referenced to demonstrate compliance.
A sex chocolate brand's website is used as an example of best practices.
Website footer must include a phone number or address and support email.
Contact us page should contain an email address and physical address.
Header menu should have links to homepage, shop now, and contact us.
Policies menu in the footer should include privacy, terms of service, shipping, and returns.
Shipping policy should detail costs, transit times, and contact information.
A 30-day return policy is necessary to avoid suspicion from Google.
Payment icons in the footer should reflect accepted payment methods.
Delivery times on product pages must match the shipping policy.
Money back guarantees mentioned on product pages should be reflected in the returns and refunds page.
Timers for email list sign-ups are outdated and can lead to suspensions.
A social media presence is necessary to appear legitimate to Google.
After making changes, request a review of your account in Google merchant center.
If issues persist, personal account review services are offered.
Transcripts
a big problem that I've noticed in the
Drop Shipping and Ecom brand space is
that many smaller accounts are having
trouble with Google merchant center
misrepresentation and even when they say
that they've followed all the guidelines
given by Google their accounts are still
being suspended and what makes it even
worse is that Google just doesn't give
you any details for these types of
issues so you will start reading endless
confusing policy guidelines getting
frustrated that you can't sell your
products it's just a real bull Lake and
as shopping campaigns are working really
well for e-commerce Brands right now I
really need to help you fix that so from
a lot of research I've found 10 steps
that you need to do to have the highest
chance for Google to unban your account
I can't guarantee it but I'm pretty
certain that if you follow these 10 then
you should be fine I've made each of
them as easy to follow as possible and
I'm also referencing a successful
Brand's website to show you exactly what
they're doing uh following each of these
steps I'm not just restating the policy
guidelines either like I see a lot of
videos doing so hopefully this is more
helpful and the only video that you'll
need so open up your Shopify account and
your Google merch Center account and
let's get going all right so I'm using a
sex chocolate brand um you may be
wondering why and it's because I happen
to follow the guy who owns it on Twitter
so it was at the top of my head and also
it's one of the brands that I found that
sort of best um shows off what I'm going
to explain in these 10 steps here so if
this pisses you off um maybe consider
leaving the video but let's get into it
so number one is phone or address in the
footer so in the footer of your website
you must have a phone number or address
along with your support email address
and this information is also needed to
have in the contact us page so if you
come down to the footer here you can see
we've got an address and we've got an
email so these guys are doing it well
and if we go over to the contacts page
as
well we're going to see there's an email
there and the address well the address
is just in the foo of the whole time so
that's great these guys are doing that
really well all right so excuse the
pitch but
if you're an e-commerce brand owner and
you're stock at around 15K to 20K a
month in Revenue then I can manage your
Google ad strategy so that you can
consistently scale your brand into a
valuable asset without having to spend
hours on marketing I'll also make all
the ad creatives write the copy and
provide done with you conversion rate
optimization to maximize the sales from
your ads and if you're not happy with
the results within 90 days our written
guarantee which we both sign entitles
you to a full refund on anything that
you've done for my service
here's my website I have some more
details about my deliverables down here
um my certifications bit about me and
then you can come down here and book a
call it'll just be 15 minutes um we can
see if we're a good fit and start
working together so uh yeah book a call
with the link in the description if this
interests you number two is contact us
page in the header so the header menu is
this one and you can see here they've
got a clearly shown contact page um and
your header should contain three main
links the homepage a shop now button and
a contact host page they've got the
contact host page a shop now button and
the homepage um well
that I don't know why they don't have
that but yeah um okay number three is
policies for policies in the footer so
in the footer of your website you should
have a menu called policies which
contains the privacy policy terms of
service shipping policy and returns and
refunds and the privacy policy and terms
of service can follow the templates that
are provided by Shopify but for the
others you will have to update the
information um according to like how
your brand works so as you can see here
they have separated out all of their
policies into um separate ones so
they've got shipping refunds and returns
terms and conditions privacy policy so
they've got all of theirs um if you want
to see what each of those look like um I
recommend coming onto the website and
just having a look you can sort of
follow the same structure that they
using or even better find a brand in
your Niche that's selling the same
products as you and just look at what
they're doing um and that'll help you
sort of make sure that your policies are
all
correct cool um oh wait shipping policy
um so in your shipping policy you want
to write the shipping cost Transit and
handling and Order cut off time change
of address cancellations damage product
and then have your contact us
information at the bottom of your
shipping policy page um again looking at
how another brand is doing it especially
a large one because then you know that
they're not suspended um will help you
like get the structure right for that
number five is returns and refunds so
you need to have um a 30day return
policy um as if you don't uh Google's
going to think like this is a bit fishy
um because like obviously if you're just
a good person and a good business you'll
going to refund people if they don't
like the products that you deliver um
you also need um a return process
detailed out information about um if
packages get damaged exchanges uh
restocking fees if you have any uh make
them clear and also refunds uh this page
should also have your support email and
all your phone number and address at the
bottom okay number six uh is payment
icons so as you can see they are down
here on this website um so yeah in your
footer you need to show which payment
icons you accept if you accept stripe
you should have the credit card icon and
if you accept Paypal like they do there
should be a PayPal logo um along with
any other icons for card purchases like
um MasterCard Visa uh discover AMX and
they've also got Apple pay there as well
so if you do that make sure to put the
Apple pay
icon uh then number seven is delivery
times on pages so if you have delivery
times on your product pages this might
be why you're getting suspended because
if your delivery time does not match the
shipping policy and returns and refunds
page it will be suspended for
misrepresentation so you want to make
sure that your delivery times match what
match on your um product page what it
says in your shipping and returns and
refunds page um otherwise yeah Google
Google's going to going to find that
out next 30-day money back guarantees so
talking about them earlier if you have
any money back guarantees in your
description um on your on your product
page um it must also be stated in your
returns and refunds page um sometimes
people will put the 30-day money back
guarantee in the description um and
forget that it doesn't match uh the
designated page and so just remember to
do those two things number nine is
remove any timers so timers are pretty
outdated um but if you are still using
any spammy apps that are sort of having
timers to sign up for your email list or
things like that then it could be a
reason why you're getting suspended on
merch and Center
um and you want to make sure your site
looks as authentic as possible and avoid
like spammy spinning wheels or anything
um and that should get you approved more
easily and finally um is a social media
presence so your business needs an
account on anyone social media platform
such as Facebook Instagram or Tik Tok um
and this needs to be set up on the
Shopify side and displayed at the bottom
of your homepage um it should be visible
where is it here so they have in and
they have Tik Tok it's on their page
nice little icons as well um this is
just something that one it's going to
increase your conversion rate because
people believe that you're like a a more
sort of genuine business um and two it's
necessary to get um Google to think that
you're you're a good business cool so
that's basically the 10 steps that
should work for you 99% of the time um
so yeah once you've changed everything
following the steps above updated your
account or product level data in
merchant center and a pretty certain
you're following policy then request a
review of your account uh in Google
merchant center these reviews can
usually take up to 7 days or longer if
it's more complex um and if you're still
having problems then feel free to head
over to my website the Link's in the
description you can book a call and I
will look over your account personally
and see if I can find anything that's
wrong thank you very much for watching
and have a fantastic day
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