2024 Cosmetic trend predictions

Summary

Tesa Monopoly, a cosmetic chemist, shares her top five beauty trend predictions for 2024. Sustainability is set to evolve with brands focusing on transparency and supply chain responsibility. Scalp care emerges as a key trend, with products targeting hair health from the follicle. Microbiome-focused skincare is predicted to grow, emphasizing skin health beyond treating conditions. Skin Science, including non-surgical anti-aging and mental well-being, is expected to rise, especially catering to menopausal beauty needs. Lastly, sustainable packaging innovations, like refillable and recyclable options, are forecasted to become more prevalent.

Takeaways

• 🌱 Sustainability is a top trend for 2024, with a focus on conscious sustainability, transparency, and strong evidence to support claims.
• 📈 Brands are encouraged to consider the entire supply chain for their products to enhance sustainability efforts.
• 💆‍♀️ Scalp care is emerging as a significant trend, with the recommendation to include scalp care products in hair care lines.
• 🧬 Microbiome-focused skincare is expected to grow, emphasizing the importance of a healthy skin microbiome for overall skin health.
• 🧪 Skin science, including non-surgical anti-aging and mental well-being, is set to become more prominent, especially with products targeting menopausal symptoms.
• 🧴 Active ingredients that address menopause-related skin changes, such as dryness and sensitivity, are gaining attention.
• 🛍️ Packaging innovations are on the rise, with a shift towards more sustainable, refillable, and recyclable options.
• 🔄 Brands are moving towards 'Less is Best' packaging, reducing secondary packaging to minimize waste.
• 🔍 The importance of staying ahead in trends is emphasized, suggesting early adoption and networking within the industry.
• 🎉 The video concludes with a call to action for brands to be creative, innovative, and to bring their visions to life in the upcoming year.

Q & A

What is the first trend prediction for 2024 mentioned by Tesa Monopoly in the video?

The first trend prediction for 2024 is sustainability, with a focus on conscious sustainability where brands and companies will be more transparent and clear with their sustainability messages, backed by strong evidence and compliant claims.

How does Tesa Monopoly suggest brands approach sustainability in the future?

Tesa Monopoly suggests that brands should consider the whole supply chain for sustainability, not just individual components, and that sustainability will become a vital part of a company's philosophy.

What is the second trend prediction discussed by Tesa Monopoly?

The second trend prediction is scalp care, which is expected to continue growing in importance, with a recommendation for brands to include scalp care products in their hair care lines to nourish hair from the follicle.

What are some of the benefits of including scalp care products in a hair care line?

Including scalp care products can help combat dandruff, reduce gray hair, prevent hair loss, and boost hair volume, as well as support overall hair health by treating the scalp as part of the skin.

What is the third trend prediction for skincare in 2024 according to the video?

The third trend prediction is microbiome-focused skincare, which emphasizes the importance of a healthy skin microbiome for overall skin health, and is expected to see significant improvements and popularity in the coming years.

Why is skin health considered as important as combating specific skin conditions like aging or acne?

Skin health is considered as important because it forms the foundation for addressing various skin issues. A healthy skin microbiome can contribute to better skin condition and resilience against aging or acne.

What is the fourth trend prediction mentioned by Tesa Monopoly?

The fourth trend prediction is skin science, which involves non-surgical approaches to anti-aging and mental well-being, including products for menopausal beauty and skincare that enhances mental health.

How can brands approach the development of products for menopausal beauty and mental well-being?

Brands can develop products with active ingredients that combat the physical symptoms of menopause and also support mental well-being. However, they should be careful with their marketing claims, focusing on appearance benefits for consumer marketing.

What is the fifth and final trend prediction for 2024 in the cosmetic industry?

The fifth trend prediction is related to packaging, with a focus on more sustainable options such as refillable and recyclable packaging, and a move towards minimalism by reducing secondary or outer packaging.

Why is refillable packaging considered a sustainable option in the cosmetic industry?

Refillable packaging is considered sustainable because it reduces the amount of new packaging material needed, thus decreasing waste and the environmental impact associated with the production and disposal of packaging.

How can cosmetic brands stay ahead of trends and innovate in 2024?

Cosmetic brands can stay ahead by engaging with suppliers, attending cosmetic trade shows and conferences, building networks, and fostering creativity to bring innovative ideas to life.