Increase your CLC Room Nights- Largest Negotiator of Hotel Rates in North America

Summary

In this video, Robert from Occupancy Boost shares a crucial tip for hotels to increase sales on Corporate Lodging Company (CLC). He emphasizes the importance of the often-overlooked 'Hotel Information' section in the CLC account, where hotels can input details like semi-truck parking availability. Robert points out that many hotels miss out on significant business because they neglect to fill out this section, which is essential for attracting clients who require semi-truck parking. He advises hotel owners to update their CLC profiles to capture more bookings.

Takeaways

• 💼 CLC (Corporate Lodging Consultants) is a crucial channel for hotels to secure consistent business, especially during the pandemic.
• 📈 Many hotels are joining CLC due to a loss of corporate and leisure business, aiming to compensate with lower-rated contract business.
• 🚛 CLC has increased its business volume in the U.S. post-pandemic, making it an important channel for hotels to optimize.
• 🔑 Hotels often overlook the 'My Account' section in CLC's extranet, which is vital for maximizing visibility.
• 📄 Hotels must fill out all information in the 'Hotel Information' section, as CLC doesn't automatically populate this for them.
• 📝 Key details like parking for semi-trucks must be filled out by the hotel to attract more business, especially from truckers.
• 🚧 Failure to list semi-truck parking can result in a loss of up to 50% of potential CLC bookings from drivers looking for such facilities.
• ✅ Completing all available information in the account can significantly increase a hotel’s visibility and sales on CLC.
• 💡 Most of the overlooked details are simple checkbox options, yet are crucial for potential bookings.
• 📢 The speaker encourages hoteliers to utilize all features on CLC and offers additional support through future videos.

Q & A

What is the significance of the Corporate Lodging (CLC) channel for hotels?

The CLC channel is a consistent stream of business for hotels and has become even more important due to the pandemic, as many hotels have lost corporate and leisure business and are now seeking to compensate through CLC's lower-rated business contracts.

Why has the number of hotels joining the CLC program increased?

The number of hotels joining the CLC program has increased due to the pandemic, as they have lost significant amounts of corporate and leisure business and are trying to make up for it by participating in CLC's contract business which offers a new stream of revenue.

How has the CLC's volume of business changed in the United States?

CLC has actually increased the amount of volume they are producing in the United States, suggesting that there is a growing demand for their services and a higher reliance on this channel by hotels.

What is the purpose of the CLC extranet for hotels?

The CLC extranet serves as an account management page for hotels where they can pay bills and manage their account-related information.

Why is it crucial for hotels to fill out their information on the CLC extranet?

It is crucial for hotels to fill out their information on the CLC extranet because CLC will not do this for them. Failing to do so means that the hotel's listing on CLC's website will be incomplete, which could lead to missed business opportunities.

What is one important aspect of hotel information that is often overlooked on the CLC extranet?

One important aspect that is often overlooked is the provision of semi-truck parking information. If a hotel has semi-truck parking facilities, it is essential to list this detail on the CLC extranet to attract bookings from guests who require this service.

What is the potential consequence for hotels that do not list semi-truck parking on the CLC extranet?

Hotels that do not list semi-truck parking on the CLC extranet may miss out on a significant portion of business, as over 50 percent of CLC's clientele may require semi-truck parking, and they will likely choose hotels that advertise this service.

What advice does Robert give to hotel owners and operators regarding their CLC listings?

Robert advises hotel owners and operators to ensure that all relevant information, especially semi-truck parking availability, is accurately filled out on their CLC extranet listings to maximize their visibility and attract more bookings.

How can hotel owners and operators benefit from watching the video?

By watching the video, hotel owners and operators can learn how to optimize their CLC listings, which can lead to increased occupancy and revenue, especially in a competitive post-pandemic market.

What action does Robert encourage viewers to take after watching the video?

Robert encourages viewers to leave comments if they have questions, like the video if they found it helpful, and subscribe to his channel for more content aimed at helping hotel owners and operators succeed and grow their occupancy.