Pengusaha Muda Berusia 20 Tahun Sukses Usaha Mie Ramen Hingga Omset 200 Juta dan Punya 4 cabang!

Summary

In this inspiring narrative, Mima, the owner of Ramen Head in Sleman, Yogyakarta, shares her entrepreneurial journey. Born into a family of entrepreneurs, Mima was naturally inclined towards business. Despite initial struggles, she persisted, learning from failures to eventually establish a successful ramen brand. The video highlights her passion for cooking, the adaptation of Japanese ramen to local Indonesian tastes, and the strategic use of social media marketing. Mima's story is a testament to the power of resilience, creativity, and the importance of believing in one's potential.

Takeaways

• 😀 The owner of Ramen Head, Mima, was inspired by her entrepreneurial parents to start her own business.
• 🏠 Ramen Head is located in Sleman, Yogyakarta, and was established in 2022, following Mima's previous venture, a coffee shop named Suzuku, which she opened in 2019.
• 🍜 Mima's initial foray into the food and beverage (FNB) industry was not in cuisine but she discovered a passion for cooking and making customers happy with her dishes.
• 👩‍🍳 She started with a ghost kitchen concept, selling rice bowls online, which led to her interest in the FNB industry and the eventual creation of Ramen Head.
• 📈 Despite initial struggles and lack of customers, Mima persisted and eventually saw a boom in business, reaching an impressive monthly revenue of 150 million in the third month of operation.
• 🍲 Ramen Head offers a variety of ramen dishes, including nikyu (light), nemoto (creamy), and kari (spicy curry), as well as dry ramen and rice bowls, showcasing Mima's own recipes.
• 🍢 The menu is complemented by a range of snacks and toppings, such as karage (fried chicken), salmon balls, beef, and Katsu, all made in-house.
• 🏢 Mima's business acumen was honed through past failures, including a failed letter bag brand and hijab sales, which taught her valuable lessons for future endeavors.
• 🌐 The success of Ramen Head was partly due to organic growth and word-of-mouth, with customers sharing their experiences on social media platforms like TikTok.
• 💪 Mima emphasizes the importance of having the right mindset, including courage, self-belief, and resilience in the face of failure, as key to entrepreneurial success.

Q & A

What is the name of the ramen restaurant mentioned in the transcript?

The name of the ramen restaurant is Ramen Head.

Where is Ramen Head located?

Ramen Head is located in Sleman, Yogyakarta.

What was the owner's background before starting Ramen Head?

The owner had a background in entrepreneurship, inspired by their parents who were all entrepreneurs. They also had experience running a coffee shop named Suzuku.

What was the initial challenge faced by Ramen Head when it first opened?

The initial challenge was the lack of customers in the first few months, to the point where the owner had to order ramen themselves to simulate business.

How did Ramen Head start gaining popularity?

Ramen Head started gaining popularity after friends and acquaintances started visiting and sharing about the place on social media, particularly on TikTok.

What types of ramen does Ramen Head offer?

Ramen Head offers a variety of ramen including niku (light), nemotory (creamy), and kari (spicy curry) ramen, as well as dry ramen and Rice Bowls.

What are some of the snacks and toppings available at Ramen Head?

Ramen Head offers a variety of snacks and toppings such as karage (fried chicken), salmon balls, beef, and Katsu.

How does the owner describe their approach to creating the ramen recipes at Ramen Head?

The owner developed the ramen recipes through personal research and experimentation, trying out different ramen in Jogja and adjusting the recipes to suit Indonesian tastes.

What was the highest monthly revenue achieved by Ramen Head at one of its outlets?

The highest monthly revenue achieved by Ramen Head at one of its outlets was around 200 million Indonesian Rupiah.

How does the owner manage the informality and customer service at Ramen Head?

The owner prefers a less formal approach, allowing employees to serve them as they would any other customer, which also helps them observe the service quality firsthand.

What advice does the owner give to those who want to become entrepreneurs?

The owner advises aspiring entrepreneurs to have courage, belief in their ideas, and to not be afraid of failure, but to learn from it and try again.