5 things You Should Know About Adobe Express
Summary
TLDRIn this video, the host explores five standout features of Adobe Express. Top picks include the 'Brands' feature for consistent branding across templates, the ability to animate static pages into videos with special effects like the typewriter animation, and scheduling posts for future social media distribution. The video also highlights AI-generated captions for videos to enhance accessibility and the overlooked capability to create standalone web pages. These features make Adobe Express a versatile tool for content creation and social media management.
Takeaways
- 😀 The video introduces five top features of Adobe Express, a tool for creating branded content.
- 🖼️ Brands feature allows users to create and save customized content like logos, colors, fonts, and templates for consistent branding across platforms.
- 🔄 Users can apply their Brands to generic templates in Adobe Express to maintain a consistent style in their creations.
- 📸 A new feature lets users animate static pages, turning photos and text into videos with special effects like a typewriter animation.
- ⏰ Adobe Express enables scheduling of posts to social media platforms, allowing for future publishing of content.
- 📝 The tool includes an AI-powered writer that can generate captivating captions for social media posts.
- 🌐 Adobe Express can be used to create standalone web pages, offering a way to share stories or information without needing a website.
- 📹 A 'quick action' feature allows users to add captions to videos, improving accessibility and engagement on social media.
- 🎉 The video concludes with a summary of the top five features, encouraging viewers to explore Adobe Express for their creative projects.
- 🎬 The presenter, Terry, demonstrates practical uses of Adobe Express features, providing a real-world application of the tool's capabilities.
Q & A
What is the first feature of Adobe Express discussed in the script?
-The first feature discussed is 'Brands', which allows users to set up content that is always ready to go, including logos, colors, fonts, templates, and assets that can be used across different platforms.
How can users customize templates in Adobe Express?
-Users can customize templates in Adobe Express by triple-clicking to change the name, replacing photos with their own, and using the 'Brands' feature to apply their logos, colors, and fonts to maintain brand consistency.
What is the new feature that allows users to apply their brand to a generic template?
-The new feature is the ability to take one of your 'Brands' and apply it to a generic template, ensuring that the fonts, colors, and style are consistent with the user's brand.
What is the bonus feature mentioned in the script that is not part of the top five?
-The bonus feature mentioned is the ability to animate static pages, turning them into videos by animating text or other elements on the page.
How does the typewriter effect in Adobe Express work?
-The typewriter effect in Adobe Express allows users to animate text, creating a typewriter-like appearance where the text appears character by character, word by word, or line by line.
What is the second favorite feature of Adobe Express according to the script?
-The second favorite feature is the ability to schedule posts directly to social media platforms, including the option to generate thumbnails and choose which channels the post will be shared on.
How can users generate captions for their social media posts in Adobe Express?
-Users can generate captions for their social media posts using the AI feature in Adobe Express, which rewrites a basic caption into a more engaging and descriptive one.
What is the overlooked feature of Adobe Express that allows users to create web pages?
-Adobe Express allows users to create web pages from scratch, adding titles, subtitles, background photos, text, images, videos, and links to tell their story or promote a product or event.
What is the fifth and final feature discussed in the script?
-The fifth feature is the 'captioning videos' quick action, which adds visible captions to videos to ensure that viewers can read what is being said even if they have their device on mute.
How can users correct mistakes in the automatically generated captions in Adobe Express?
-Users can correct mistakes in the automatically generated captions by editing the text directly in the Express editor, where they can make changes and download the video with the corrected captions.
What are some of the customization options available for video captions in Adobe Express?
-Adobe Express offers customization options for video captions, such as changing the style of the captions, highlighting each word, and allowing users to move the captions around within the video editor.
Outlines
🎨 Adobe Express Branding and Animation Features
The speaker introduces five key features of Adobe Express, starting with the 'Brands' feature which allows users to create and access custom content like logos, colors, fonts, and templates across devices. They demonstrate how to apply a personal brand to a template and highlight the new ability to animate static pages, creating videos with effects like a typewriter animation. The speaker also mentions the ability to schedule posts directly to social media platforms and generate thumbnails, and briefly touches on the ability to create web pages with Adobe Express.
📅 Scheduling Posts and Web Page Creation in Adobe Express
The second paragraph focuses on the ability to schedule posts on social media platforms directly from Adobe Express, including the option to generate thumbnails and choose between post and story formats for platforms like Instagram. The speaker also emphasizes the feature to generate captions using AI, which can be edited and customized. Additionally, they discuss the overlooked feature of creating web pages from scratch, showcasing a personal example from a trip to Iceland, and explaining how these pages can be updated and shared with a persistent link.
📹 Captioning Videos for Social Media with Adobe Express
In the final paragraph, the speaker discusses the importance of adding captions to videos for social media posts, as many users scroll through feeds with their devices on mute. They demonstrate how Adobe Express can automatically generate visible captions for videos, ensuring that the message is conveyed even without audio. The speaker also shows how to edit and customize the captions' appearance and export the video with captions included, or further edit them in the Express editor.
Mindmap
Keywords
💡Adobe Express
💡Brands
💡Templates
💡Animation
💡Scheduling
💡AI-generated captions
💡Web Pages
💡Social Media Platforms
💡Typewriter Effect
💡AI-generated captions
💡Quick Actions
Highlights
Introduction to the new Adobe Express features
Brands feature allows for consistent content creation across devices
Customization of templates with personal information and photos
Utilizing Brands to maintain a consistent visual identity
Ability to apply Brands to generic templates for on-brand designs
New typewriter animation effect for text
Scheduling posts for future social media distribution
Option to share directly to social media platforms
AI-generated captions for social media posts
Enhanced captions for accessibility in social media videos
Creating web pages with Adobe Express for storytelling
Publishing web pages with a unique link for sharing
Quick actions for tasks like video captioning
Importance of visible captions for social media engagement
Editing captions directly in the Express editor
Conclusion and summary of the top five Adobe Express features
Transcripts
[Music]
hey everyone here are five things you
should know about the new Adobe Express
let's start off with my first favorite
one and that is Brands so I've got a
standard Express template here one I
search for for photographers and with
any Express template I would go ahead
and change the information to what
applies to me so I just do a triple
click and change the name to my name and
of course the next thing I need to do is
change the photo to my photo now I could
just replace it with one from my
hardrive D like I always do but my first
favorite thing is Brands if you set up
Brands which I've set up several here
that means you'll have content that you
can always grab that's always ready to
go whether you're on desktop or mobile
so I've got my TWP Terry white
photography brand and as you can see
it's got logos colors fonts templates
that I've customized as well as assets
that I can use so I can just simply
replace that with one of my photos now
the next thing I can do is I can go back
to Brands I'm not replacing this time
I'm just going to go ahead and grab a
logo because you know you want to put
your logos on for your branded content
so I've done that now the next thing I
want to do is put this template on brand
and this is brand new or back to Adobe
Express this is what feature you've been
waiting for and that's the ability to
take one of your Brands and apply it to
a generic template so that way you get
your fonts you get your colors you get
the style to keep everything on brand so
the first favorite thing is Brands now
I'm going to give you a bonus this has
nothing to do with the top five it's
just a new thing I think is pretty cool
and that is the ability to take one of
your static Pages like in this case it's
just a photo and text and turn it into a
video by animating anything on the page
you can animate everything on the page
if you want so if I select that text and
I click animation that's not new but
there's a new typewriter effect that
will basically take your text and allow
you to get that typewriter look to it so
if you're trying to create something
cool special effects something from the
Matrix you can do that so you can
animate by the character the word or the
line you can speed it up slow it down
but that will create a video now so that
when you export this page out as a video
you can share it as a video post and
again everything on the page can be
animated separately so you can bring in
the URL you can bring in the photo
separately you can Loop them you can do
all kinds of things with animation so
that's plus one so Brands typewriter
effect now let's go on to number two
number two I've just got a standard uh
page here that I want to schedule uh and
that is my number two favorite thing is
that not only can I share directly to my
favorite social media platforms but I
can also schedule a post so that way
it'll generate the thumbnail in a few
seconds here or generate the actual post
but while we're waiting for that we can
go ahead and choose which channels it's
going to go out to so I can say put this
out on my uh Terry Life photography uh
Facebook page as well as my uh my my
Instagram page my my X page my LinkedIn
my Tik Tok any of those pages that I
wanted to go out on and of course since
I chose Instagram it's going to ask me
do you want this to be a post real or
story I'm going to make it a story and
we'll just give it a second for that to
generate now while that's generating I
also want to point out that you can
schedule this post to post out on all
those platforms in the future on your
behalf or you could just simply hit
publish now and Away you go and now that
that's generated the next thing you
would do and this gets into number three
is you would put in your caption now
normally I would type a caption
something like check out the photos or
the
results from my
latest photo shoot cuz I'm a pretty
boring guy and that's the kind of
caption I would come up with that's
pretty boring luckily I've got a writer
in the form of AI built right in so I
can hit generate and I can say you know
what take my boring my boring caption
and rewrite it so that way it'll
generate a new caption kind of based on
what I said but it's a much better
caption get ready to be mesmerized by
the stunning results of my latest photo
shoot don't miss out on this opportunity
to witness the magic firsthand now once
I insert that anything you want to
change about it or if you think that's a
little over the top you can delete or
change any part of it but at least wrote
a better caption than the one that I was
going to write uh manually and like I
said I can now uh publish this or
preview it and uh or schedule it for
later in a way it would go so number
three generating captions number two was
scheduling now let's go on to a
different tab where I've got Express
open here back to the homepage and I
want to point out this is not new but
it's often overlooked and it's one thing
you should know number four is that
adobe Express creates beautiful social
posts has AI features has templates
all this cool stuff but a lot of people
Overlook the fact that you can actually
generate or create not generate you can
create a web page so I can say create a
web page and I'll do it from scratch
I'll put a title in subtitle put a
background photo and then as I scroll I
can put in my text and images I'm not
going to make you watch me do that I'm
going to show you one I've already done
here's one I did way back on my trip in
2016 in Iceland and uh as you can see
it's got a beautiful Iceland shot that I
took in the background and then it's got
all the story about this particular trip
so you can add your photos you can add
your text you can add videos you can add
links you can add whatever you need to
tell your story it could be a product
guide it could be about an event it
could be anything you want that you need
as a oneoff web page that's not tying up
your website or maybe you don't need it
on your website as a standard page maybe
you just want to share this one with a
link and it will give you a link to this
specific um this specific web page that
you can share out to anyone you want and
even if you keep updating this page
they'll see they'll still be able to
come back to it with this standard link
that you generated and published so you
publish it out to the web and Away you
go you get also some publishing options
for like keeping you as the author you
can make it password protected even and
you can go ahead and put in credits so I
love the web page feature and that's why
it's my number four last but not least
my number five and this is also going
back to the homepage and scrolling up to
the quick actions and it's one of my
favorite quick actions I use this quick
action all the time it's captioning
videos now you might be saying well
Terry didn't you generate a caption
already yes I did but this is a
different kind of caption this is a
visible caption that will be on your
video and let me tell you why this is
important the reason you want to be able
to do this for your social media post is
that people people are scrolling by on
your on their feed and they see your
video and they see you talking but
chances are if they're like me they have
their phone on mute they have their
volume turned all the way down so unless
they choose to turn it up they're not
going to know what you're saying this
actually puts the words of what you're
saying across your video automatically
and I highly recommend you do this for
your social posts because that way no
matter what people are able to see what
you said and so here it is is if I were
to go back to the beginning of this
video now and hit
play there's a cool Fe it showing looked
in Adobe Express and it's called
captions it's showing it so I can go
ahead and change the style of it I like
the block style where it's highlighting
each word and you could if it made a
mistake you can go and correct the
mistake you got the text right here make
any changes and simply download the
video with the caption intact or open it
in the editor in the Express editor if
you want to edit the video move the
caption around do anything like that you
can do that in the express editor so
those are my five top things you should
know about Adobe Express cheers everyone
thanks for watching we'll catch you on
the next one
[Music]
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