Untuk Bertahan di Tengah Pandemi, Perajin Mabel Ubah Haluan Jadi Produksi Mainan Edukasi
Summary
TLDRIn the midst of the pandemic, Yusuf Afandi, a wood craftsman from Malang, East Java, pivoted his business from furniture to educational toys. With a decrease in furniture orders, he began crafting wooden toys designed to stimulate motor skills, cognitive development, and emotions in children under five. His Montessori-style toys are now in demand, with orders from Singapore and Australia, increasing his production by 70%. The rise in demand is attributed to increased family time at home, with parents seeking educational play for their children.
Takeaways
- 😷 The COVID-19 pandemic has significantly impacted Yusuf Afandi's furniture business, leading to a drastic reduction in orders.
- 🛠️ Yusuf Afandi, a wood craftsman from Malang, East Java, pivoted from making furniture to producing educational toys to adapt to the pandemic.
- 🌳 He initially focused on creating furniture but shifted to making small items like packaging and children's wooden toys.
- 👶 The toys are designed for children under five years old, aiming to stimulate their motor skills, cognitive development, and emotional growth.
- 🏡 The use of pine wood and a safe method of production, from wood cutting to painting, ensures the toys are child-friendly.
- 📈 Demand for Montessori wooden toys has increased, with orders coming from as far as Singapore and Australia, boosting his business by 70%.
- 🏠 The increase in time spent at home by families during the pandemic has contributed to the rise in demand for children's toys, according to Yusuf.
- 🔄 Despite the ongoing pandemic, there is a constant search for new opportunities, showcasing human resilience and creativity.
- 🌐 The business has transitioned from local to international, with a significant portion of the products being custom orders for third parties.
- 📦 The pandemic has highlighted a shift in consumer behavior, with an increased focus on home activities and educational toys for children.
Q & A
What was the primary business of Yusuf Afandi before the pandemic?
-Yusuf Afandi was primarily a wood craftsman who made furniture.
How did the COVID-19 pandemic affect Yusuf Afandi's furniture business?
-The COVID-19 pandemic severely impacted Yusuf Afandi's furniture business, leading to a significant decrease in orders.
What strategic shift did Yusuf Afandi make in response to the pandemic?
-Yusuf Afandi shifted from making furniture to producing educational wooden toys.
What is the target age group for the educational toys produced by Yusuf Afandi?
-The educational toys are specifically designed for children under the age of five.
What kind of development do Yusuf Afandi's toys claim to stimulate in children?
-The toys claim to stimulate motor skills, cognitive development, intelligence, and emotional growth in children.
What type of wood does Yusuf Afandi use to make his educational toys?
-Yusuf Afandi uses pine wood to create his educational toys.
How does Yusuf Afandi ensure the safety of the materials used in his toys?
-Yusuf Afandi uses a special method that is safe for children, from the cutting of the wood to the type of paint used.
To which countries have Yusuf Afandi's Montessori wooden toys been exported?
-Yusuf Afandi's Montessori wooden toys have been exported to Singapore and Australia.
What is the increase in demand for Yusuf Afandi's products during the pandemic?
-There has been a 70% increase in demand for Yusuf Afandi's products, with most of it being third-party orders.
What is one reason Yusuf Afandi suggests for the increased demand for his toys?
-Yusuf Afandi suggests that the increased demand for his toys is due to parents having more time at home and children often learning at home during the pandemic.
How does Yusuf Afandi view the impact of the pandemic on his business in the long term?
-Despite the ongoing pandemic, Yusuf Afandi sees it as an opportunity for humans to try various positive efforts and find new opportunities.
Outlines
🛠️ Transition from Furniture to Educational Toys
Yusuf Afandi, a wood craftsman from Malang, East Java, has pivoted his business from making furniture to producing educational toys during the COVID-19 pandemic. The pandemic led to a significant decrease in furniture orders, prompting Yusuf to adapt by creating wooden toys aimed at children under five years old. These toys are designed to stimulate motor skills, cognitive development, and emotional growth. His products, which include Montessori educational toys, have gained popularity, with orders coming from as far as Singapore and Australia. The increase in demand is attributed to parents spending more time at home with their children, who are often learning and playing indoors due to the pandemic. Yusuf's business has seen a 70% increase in production, with most of it being custom orders for third parties. Despite the ongoing challenges of COVID-19, Yusuf's story is an example of resilience and innovation in the face of adversity.
Mindmap
Keywords
💡Pandemic
💡Woodcraft
💡Adaptation
💡Educational Toys
💡Montessori Toys
💡Supply and Demand
💡Furniture
💡E-commerce
💡Market Shift
💡Innovation
💡Covid-19
Highlights
A wood craftsman in Malang, East Java, Indonesia, pivots his business from furniture to educational toys amid the COVID-19 pandemic.
Yusuf Afandi, the craftsman, experiences a significant drop in furniture orders during the pandemic.
He adapts by creating small wooden toys designed for children under five years old.
The toys are claimed to stimulate children's motor skills, cognitive development, and emotional intelligence.
Yusuf uses pine wood and ensures the toys are safe for children through a special method from cutting to painting.
His Montessori educational toys are in demand, with orders coming from as far as Singapore and Australia.
Production of his wooden toys has increased by up to 70%, mostly from third-party orders with specific designs.
The increase in demand for toys is attributed to parents spending more time at home with their children during the pandemic.
Yusuf notes that unlike other needs, the demand for children's toys has actually increased, possibly due to more home-based learning and activities.
The pandemic has led to a rise in requests for toys, as opposed to a decrease in demand for other products like furniture.
Yusuf Afandi's story is an example of how individuals can find new opportunities and adapt positively in challenging times.
The craftsman's transition from furniture to educational toys showcases innovation and resilience in the face of adversity.
The use of sustainable materials like pine wood and safe production methods highlights a commitment to environmental and child safety.
The educational toys are designed to cater to the developmental needs of young children, focusing on holistic growth.
International orders for the wooden toys indicate a global market interest in high-quality, educational toys.
The success of Yusuf's pivot to educational toys demonstrates the potential for small businesses to thrive by responding to changing market demands.
The story illustrates the importance of creativity and flexibility in business, especially during times of crisis.
The increase in home-based activities and learning has created a niche market for educational toys, which Yusuf Afandi has successfully tapped into.
Transcripts
Hai Anda menyaksikan bagian akhir dari
Kompas Pagi Saudara demi bertahan
ditengah pandemi seorang perajin kayu
mengubah haluan usahanya dari semula
memproduksi mebel kini ia bertahan
dengan memproduksi mainan edukasi
Halo Hihihi Gejolak ekonomi di tengah
pada migofit 19 tak membuat Yusuf Afandi
seorang pengrajin kayu di kota Malang
Jawa Timur berpangku tangan jika
sebelumnya banyak pesanan datang untuk
membuat mebel kayu kondisi sebaliknya
terjadi pada saat pandemic offin 19
Belanda Hampir tak ada sama sekali
pesanan pembuatan mebel yang masuk kini
Yusuf Afandi mengubah haluan dengan
memproduksi mainan kayu dari furnitur
awalnya mencret Nature Wes kok
akhir-akhir ini furniture
the sea peminatnya kurang Akhirnya saya
pindah ke barang-barang kecil kayak
packaging sama mainan anak mainan kayu
buatan Yusuf diperuntukkan khusus bagi
anak-anak di bawah lima tahun mainan
edukasi anak adalah produk yang kini ia
geluti mainin ini merupakan mainan anak
yang diklaim dapat merangsang
perkembangan motorik saraf pancaindra
kecerdasan otak hingga emosi anak Yusuf
menggunakan kayu pinus yang ia buat
dengan metode khusus yang aman bagi
anak-anak baik dari potongan hingga cat
yang digunakan saat ini mainan kayu
Montessori dipesan hingga ke Singapura
dan Australia produksinya pun meningkat
hingga 70% sebagian besar di antaranya
merupakan produk pesanan pihak ketiga
yang dibuat dengan desain khusus untuk
Hai banyaknya waktu luang bagi orangtua
yang kini lebih banyak beraktivitas di
rumah disebut Yusuf menjadi alasan
meningkatnya permintaan mainin takkan
kalau mainan anak-anak malah sebaliknya
Mas gak seperti kebutuhan lain seperti
furniture mainin akhir-akhir ini malah
permintaan e dari klien-klien itu malah
meningkat ya mungkin karena anak-anak
kecil sekarang sering belajar di rumah
atau orang tuanya juga lebih sering
dirumah akhire mereka malah dari
kegiatan buat di rumah meskipun demi
covert 19 belum berakhir namun selalu
ada jalan ketika manusia berusaha
berbagai upaya positif tentunya layak
dicoba untuk mencari peluang yang baru
Deny Prasetyo KompasTV Malang Jawa Timur
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