Tim Smit, Eden Project, part 2 (Kick-starting the Sustainable Economy)
Summary
TLDRThe speaker emphasizes the importance of common sense and belief in one's vision to build a successful business. They advocate for surrounding oneself with positive people and eliminating negativity. The speaker also discusses the transformative power of taking risks and the impact it has on confidence. They touch on the changing landscape of business, with a focus on storytelling and the need for a coherent narrative to guide society. The speaker predicts a future where respect for 'primitive' societies will increase as we value the power of stories and narratives.
Takeaways
- 🤝 Use common sense and surround yourself with believers to build a successful business.
- 🙅♂️ Identify and eliminate negative people from your team for a positive work environment.
- 🏆 Believe in the 'Last Man Standing' philosophy, where persistence and charm can lead to success.
- 🚫 Avoid trusting gurus and be wary of those who overuse the term 'entrepreneur'.
- 💡 Recognize that taking risks can transform fear into confidence and propel your business forward.
- 🌍 Consider the developing world's practices and narratives for a more sustainable and connected future.
- 🐓 Understand the importance of storytelling in business, as it connects consumers to products and their origins.
- 🔮 Expect a future where academics will respect 'primitive' societies for their storytelling and narrative value.
- 🌱 Embrace the idea that our dependence on story and narrative is crucial for progress and understanding our place in the world.
- 🌐 Prepare for a future where the ability to tell compelling stories and make sense of complex issues will be key to success.
Q & A
What is the importance of having people believe in your business idea?
-Having a few people believe in your business idea is crucial as it can lead to the formation of a great company. It's about finding individuals who share your vision and can contribute to the success of the venture.
Why is it advised to avoid negative people in a business setting?
-Negative people are said to drain the energy and will to live from those around them. The speaker suggests dealing with them decisively to maintain a positive and productive business environment.
What does the speaker mean by 'Last Man Standing' in the context of business?
-The 'Last Man Standing' concept refers to the idea that if you persist with charm and determination in business, people will eventually recognize your commitment and be willing to pay you well for your services.
Why should one not trust gurus and people who use the term 'entrepreneur' according to the speaker?
-The speaker suggests that true entrepreneurs are those who are willing to risk their own security for their ideas, not just those who label themselves as such. They advise skepticism towards those who use the term lightly or without having taken significant risks.
What is the significance of taking risks in business according to the speaker?
-Taking risks in business is essential as it transforms fear into reality, changes body language to exude confidence, and makes the perceived risks seem less daunting than before the leap was taken.
How does the anticipation of a difficult action compare to the action itself, as per the speaker?
-The speaker uses the example of breaking up with a partner to illustrate that the anticipation of a difficult action is often worse than the action itself. This is meant to encourage taking decisive actions in business without being paralyzed by fear.
Why does the speaker believe in the importance of storytelling in business and society?
-Storytelling is crucial as it provides a narrative that connects people to their values, aspirations, and the world around them. It helps make sense of complex issues and is necessary for guiding societies towards a coherent future.
What is the future prediction made by the speaker regarding the use of the word 'primitive'?
-The speaker predicts that within 10 years, academics will stop using the term 'primitive' to describe other societies as we rediscover the importance of narrative and respect for different cultures.
What does the speaker imply about the evolution of consumer products like eggs over the past decade?
-The speaker points out the rapid evolution in consumer expectations and product storytelling, using the example of eggs becoming increasingly defined by their production methods, from caged to free-range and organic.
What does the speaker suggest is the key to success in the future business landscape?
-The speaker implies that the key to future success lies in the ability to tell compelling stories and to make sense of the changing world, as those who can narrate and navigate the future will lead.
Outlines
🚀 Building a Great Business with Belief and Confidence
The speaker emphasizes the importance of using common sense and believing in one's vision to build a successful business. They suggest surrounding oneself with like-minded individuals and eliminating negativity. The speaker also advises against trusting gurus and those who overuse the term 'entrepreneur.' They share their personal philosophy of 'Last Man Standing,' which suggests that persistence and charm can lead to success. The speaker discusses the transformative power of taking risks, arguing that once a risk is taken, the fear associated with it dissipates, leading to increased confidence and a more assured body language. They conclude by advocating for a narrative-driven future, where storytelling and vision are key to progress.
Mindmap
Keywords
💡Common Sense
💡Belief
💡Negative People
💡Last Man Standing
💡Risk
💡Confidence
💡Entrepreneurialism
💡Fair Trade
💡Narrative
💡Coherent Story
💡Respect for Primitive Societies
Highlights
The importance of using common sense and believing in one's vision to build a great business.
The necessity of surrounding oneself with believers to foster a successful company culture.
Understanding one's weaknesses and delegating tasks to others who excel in those areas.
The detrimental effects of negative people on a business and the need to eliminate them.
The concept of 'Last Man Standing' and its relevance to persistence and success in business.
The value of charm and persistence in business, leading to eventual financial success.
Advice against trusting gurus and the overuse of the term 'entrepreneur'.
A critique of bankers encouraging entrepreneurialism without fully understanding its risks.
The true meaning of being an entrepreneur as a badge of courage and risk-taking.
How taking risks can eliminate the fear associated with them and lead to confidence.
The psychological shift that occurs when risk becomes a reality, altering one's body language and perception of risk.
An analogy comparing the fear of risk to the fear of ending a relationship, highlighting the wasted energy on anticipation.
The speaker's stance on fair trade and the importance of having ambassadors to promote it.
A call to learn from the developing world rather than being patronizing, citing Muhammad Yunus's bank in Glasgow.
The prediction of a future where Europe and other regions will undergo significant changes, including a shift in business narratives.
The evolution of consumer goods, exemplified by the story of eggs, reflecting societal changes and the demand for stories.
The importance of storytelling and narrative in connecting people to their values and aspirations.
A prophecy about the abandonment of the term 'primitive' in academia, reflecting a newfound respect for other cultures' stories.
The critical role of coherent stories in defining humanity and driving progress.
Transcripts
so anyway the tips are on great business
just use it common sense believe in
Tinker Bell if you can get three or four
people to believe in what you believe in
you'll get a great company understand
what you don't do very well and get
people other people to do it then
they're really serious one kill negative
people kill them and make their death as
bloody as you can make it on the grounds
of anybody who's ever worked with
negative people knows that the SAP just
drains out of you and your will to live
has gone go believe in Last Man Standing
we could last man standing which I need
my life by is that if you have a certain
amount of charm and people learn that
you're not going to go away they'll
eventually pay you large sums of money
to do so and after that you probably got
pretty successful business seriously
don't trust gurus and also don't trust
people who use the word entrepreneur
right if you ever hear a banker saying
they're encouraging entrepreneurialism
hit them right I once went out with a
whole bunch of bankers who wants to be
entrepreneurial and they said we put ten
thousand pounds in it whatever and we
give you easy terms I said let your was
a easy terms I put my house up an
entrepreneur should be a badge of
courage that you actually believe in
your ideas enough to put yourself at
risk because one of the weirdest things
that no one will ever tell you it's not
run in any business manual at all is
that by taking the great leap of risk
all that fear that you had about risk
disappears because now you've got to
make it work and what happens then this
is true because what happens then is
your body language changes and when your
body language changes because you're
dealing with something there's no longer
a risk it's a reality your body language
exudes confidence it's sometimes exudes
desperation but let's but
but it exudes it exudes confidence and
suddenly the risks that you've perceived
to exist do not exist at all at the same
scale you had before and only way you
need to test that on yourself is
everybody in the audience go back to any
was 17 in the first girlfriend or
boyfriend you dumped is it not true that
the anticipation of the dumping was way
worse than the moment itself so think of
the energy you wasted on all of that
where you could have just said it's over
I know relationships aren't really like
that usually but that's what I wanted to
say really I didn't want to talk about
fair trade because we have fantastic
ambassadors for that we of course fair
trade why wouldn't you have it was I
would said everything there was to say
about it but the future the future is
going to be in turning the whole of
Europe to start with let's talk about
countries and places we're living in for
a moment as opposed to being patronizing
at the rest of the world learning from
the developing world that our arrogance
that not seen some of the systems that
we're trying to export should actually
play here Muhammad Yunus is starting a
bank in Glasgow I mean I do understand
but but but but but just just think
about that the future is going to be
monstrous this isn't about little
business man this is about a vision and
we entering a period of narrative those
who can tell stories those who can make
sense of the sunny up plans that we're
heading towards will win the day have
you not noticed that you can't buy eggs
anymore oh no you didn't know you can't
just buy an egg can you oh no you used
to buy an egg then you bought an egg
from a chicken that was no longer in a
cage then the chicken with a bit more
rock and roll and was thing about and
then absolutely free range and crapping
everywhere right and then it was laying
it and it was doing it organically and
then you put it in a box which could
biodegrade that's just happened in 10
years a miracle of ignis ya know there's
a serious point the point isn't the eggs
it's us and our need for a story that
connects us to the soil in some way and
make sense of who we want to become I'll
make you another prophecy it's not my
own i read it it's a bridge
within the next 10 years you will not
find academics using the word primitive
about societies elsewhere as we start to
rediscover our dependence on story and
narrative we will suddenly rediscover
our respect for things that we didn't
understand and disrespected before and
suddenly understand the importance of
stories because without a coherent story
we're going nowhere and actually if we
haven't got a coherent story we're not
worthy of the name Homo sapiens are we
so it's a real joke and we deserve to
fry thank you very much
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