HOW TO MAKE $20K A MONTH AS AN ESTHETICIAN | BUILDING DIFFERENT STREAMS OF INCOME | PROS AND CONS

Summary

Kristen, a licensed esthetician, educator, mentor, and YouTuber, shares her journey to earning $20k a month as a solo esthetician. She emphasizes the importance of building multiple income streams, including advanced services, training programs, hiring employees, online courses, consulting, and brand partnerships. Kristen offers advice on how to grow one's business and responsibly manage increasing income, while also discussing the challenges and rewards of each revenue stream.

Takeaways

• 😀 Kristen, a licensed esthetician, educator, mentor, YouTuber, and mom, aims to build a community for estheticians and beauty entrepreneurs on her channel.
• 🎯 She encourages viewers to introduce themselves and engage in dialogue to support each other's growth in the industry.
• 🚀 Kristen shares her journey from a solo esthetician making 10k a month to surpassing 20k a month, emphasizing the importance of setting and reaching higher goals.
• 💡 She discusses the concept of 'streams of income' and the need for seven such streams to achieve a seven-figure income, a goal she is actively pursuing.
• 📈 Kristen provides insights into various income streams, including advanced services like derma planning and microdermabrasion, which have significantly boosted her earnings.
• 📚 She highlights the benefits and challenges of offering training programs, emphasizing the importance of delivering value to students.
• 🤝 Kristen talks about the process of hiring employees and the financial considerations involved, including training and covering increased operational costs.
• 💻 She introduces online courses as a lucrative income stream and shares her plans to create content on how to build an online course.
• 📈 Kristen mentions the potential for consulting and coaching services as an additional income source, drawing from her experience in the industry.
• 📹 She underscores the importance of YouTube for building an audience and generating multiple income streams, including affiliate marketing through Amazon's influencer program.
• 🤝 Kristen stresses the value of maintaining integrity in brand partnerships, advocating for fair compensation and alignment with her channel's values.

Q & A

What are the different roles and titles does Kristen introduce herself with at the beginning of the video?

Kristen introduces herself as a licensed esthetician, an educator, mentor, YouTuber, and mom.

What is the main goal of Kristen's YouTube channel?

The main goal of Kristen's YouTube channel is to build a community of like-minded people, focusing on entrepreneurship, skin care, and content creation.

What was the topic of Kristen's previous video that she mentioned in the script?

Kristen mentioned a previous video where she discussed making 10k a month as a solo esthetician.

What is the target income Kristen aims to discuss in the video?

In the video, Kristen aims to discuss how to make 20k a month as an esthetician.

What is Kristen's perspective on discussing money in her industry?

Kristen believes that the hesitancy to discuss money needs to change, as it is a crucial aspect of entrepreneurship and the reason many people enter the industry.

What is Kristen's advice for those who are just starting or have not yet started their business?

Kristen advises those who are just starting or have not yet started their business to focus on the journey and direction, and to watch her video to understand the steps to reach a higher income level.

What are the various income streams Kristen mentions as part of her strategy to reach a six-figure income?

Kristen mentions income streams such as client services, advanced services, training, hiring employees, online courses, consulting and coaching, YouTube channel, and Amazon influencer program.

How does Kristen feel about the responsibility of creating training programs for other estheticians?

Kristen feels a great responsibility when creating training programs, ensuring that the content is valuable and worth the investment of time and money from her students.

What is Kristen's approach to hiring employees for her business?

Kristen's approach to hiring involves training her employees for at least 60 days before entrusting them with clients on their own, and she is prepared to invest in their training and associated expenses.

What is Kristen's strategy for building her audience and how does it contribute to her income streams?

Kristen's strategy for building her audience involves creating valuable content on her YouTube channel, which in turn contributes to her income streams by attracting brand promotions and partnerships.

What is Kristen's advice regarding brand promotions and partnerships?

Kristen advises to be picky with brand promotions and partnerships, ensuring they align with her channel, audience, and ethics, and to value her time by asking for a fee for promotions.