7 Restaurant Social Media Ideas to Drive More Customers
Summary
TLDRThis video offers seven social media marketing tips for restaurants to boost engagement and attract new customers. It highlights the importance of strategic post timing, leveraging video content, showcasing behind-the-scenes action, employee spotlights, user-generated content, running social media contests, and utilizing paid advertisements. The tips are designed to help restaurants maximize their online presence and connect with their target audience effectively.
Takeaways
- 📈 Social media advertising is pivotal for the restaurant industry, with 45% of diners trying a restaurant for the first time due to social media posts.
- 🌟 89% of diners have at least one social media account, emphasizing the importance of a strong online presence for restaurants.
- 📍 Facebook and Instagram are recommended as must-have platforms for restaurants due to their popularity and engagement rates.
- ⏰ Post timing significantly impacts engagement; it's crucial to plan and post during optimal times that align with your target audience's activity.
- 🎥 Video content is highly effective, with 48% more views than still photos, making it a compelling way to showcase your restaurant's offerings.
- 🍽️ Behind-the-scenes content allows customers to see how their food is prepared, building trust and interest in your restaurant.
- 👨🍳 Employee spotlights humanize your brand, showcasing the people behind the restaurant and fostering a connection with customers.
- 📸 User-generated content (UGC) boosts authenticity and trust, as it comes from real customers and can influence purchasing decisions.
- 🏆 Social media contests can incentivize followers with discounts or freebies, while also increasing engagement and brand awareness.
- 💰 Running social media ads, especially on Facebook, can target potential customers effectively and is a strategic way to reach a wider audience.
Q & A
What is the significance of social media advertising in the restaurant industry?
-Social media advertising is significant in the restaurant industry as 45% of diners have tried a restaurant for the first time because of a social media post made by that restaurant.
Why are Facebook and Instagram recommended as must-have platforms for restaurant social media presence?
-Facebook is recommended because it is the number one social media platform and 49% of people search Facebook to find restaurants. Instagram is recommended due to its massive growth and popularity, being the number one social media app for engagement with restaurant brands.
How does post timing affect the success and engagement of social media posts for restaurants?
-Post timing greatly affects the success and engagement of social media posts. Restaurants need to find a balance between popular posting times and targeting their breakfast, lunch, and dinner crowd appropriately.
What is the impact of using video content in social media posts for restaurants?
-Video content in social media posts has a significant impact, with posts that include video receiving 48% more views than still photos.
Why is behind-the-scenes content effective for restaurant social media engagement?
-Behind-the-scenes content is effective because it allows customers to see how their food is being made, which increases interest and engagement with the restaurant's brand.
How can employee spotlights help humanize the restaurant experience for customers?
-Employee spotlights help humanize the restaurant experience by showcasing the people behind the business, providing recognition for their talents, expertise, and personality.
What is user-generated content and how can it benefit a restaurant's social media presence?
-User-generated content (UGC) is content created by people rather than brands. It promotes authenticity, creates trust with consumers, and drives purchasing decisions, while also requiring less effort from the restaurant as customers are already sharing about the restaurant online.
How do social media contests help in building rapport and engagement with a restaurant's social media following?
-Social media contests help build rapport and engagement by providing incentives and discounts, which encourage followers to interact with the restaurant's page and use specific hashtags.
What advantages does Facebook's advertising platform offer for restaurants?
-Facebook's advertising platform offers geotargeting, allowing restaurants to reach potential customers in their local area, and the ability to target based on age, interests, and similar pages. It also provides retargeting options to remind visitors about the restaurant.
Why is it important for restaurants to consider more than just popular posting times on social media?
-Restaurants should consider more than just popular posting times to ensure their content is relevant and timely for their specific audience segments, such as breakfast, lunch, and dinner crowds.
How can live video be leveraged by restaurants for social media engagement?
-Live video can be leveraged by showcasing cooking processes and behind-the-scenes action, which tends to hold viewers' attention longer than non-live videos, thus increasing engagement.
Outlines
🍽️ The Power of Social Media in the Restaurant Industry
This paragraph emphasizes the significant role of social media in driving restaurant business, with 45% of diners trying a restaurant for the first time due to a social media post. It highlights the importance of having a social media presence, particularly on Facebook and Instagram, as these platforms are popular among diners. The speaker introduces seven tips to enhance engagement and attract new customers through social media, setting the stage for the detailed strategies to be discussed in the video.
📅 Timing is Key: Strategic Social Media Posting
The paragraph focuses on the critical aspect of post timing in social media marketing for restaurants. It points out that while general high-engagement times exist, restaurants must consider their specific audience's habits. For instance, a breakfast diner should not post about breakfast at dinner time. The importance of planning and timing posts to maximize visibility and engagement is underscored, suggesting a more strategic approach rather than sporadic posting.
🎥 Video Content: A Dynamic Way to Engage Diners
This section advocates for the use of video content in social media marketing, noting that video posts have 48% more views than static images. It suggests various types of video content such as new specials, cooking tutorials, and Q&A sessions with chefs. The paragraph dispels the myth that high-quality video requires professional production, encouraging the use of mobile devices and live video, which is reported to have higher engagement than non-live video.
👨🍳 Behind the Scenes: Showcasing Restaurant Operations
The paragraph suggests that sharing behind-the-scenes content can greatly engage audiences, as it offers a unique look into the restaurant's operations. Ideas for such content include interactions with local farms, staff traditions, and the assembly of popular dishes. The speaker advises ensuring that the kitchen is clean and orderly when filming to maintain a positive image and suggests leveraging chefs' existing work for content creation.
🌟 Employee Spotlight: Humanizing the Restaurant Brand
Highlighting staff members is recommended as a way to humanize the restaurant brand and boost engagement. The paragraph discusses how showcasing employees can provide recognition and share personal achievements, fostering a connection with customers. It also addresses the challenge of continuously featuring staff by suggesting the sharing of their off-duty accomplishments, thus keeping content fresh and engaging.
📸 User-Generated Content: Leveraging Real Customer Experiences
The paragraph discusses the benefits of user-generated content (UGC), which is shown to be more authentic and influential in driving purchasing decisions. It explains that UGC can be a powerful tool for restaurants, as it provides social proof and trust-building with potential customers. The speaker advises on how to source UGC, such as by searching for tagged photos or running social media contests to encourage customers to share their experiences.
🏆 Social Media Contests: Driving Engagement and Brand Awareness
This section introduces social media contests as a strategy to increase engagement and provide incentives for customers. It notes that 79% of people follow restaurant pages for such benefits, suggesting that contests can be an effective way to build rapport. The paragraph outlines the importance of setting contest rules that involve following the restaurant's page and using specific hashtags, which can enhance brand awareness.
💰 Social Media Ads: Targeted Advertising for Restaurant Growth
The final paragraph discusses the importance of running paid social media advertisements to reach a wider audience. It highlights Facebook's advertising platform as particularly effective for restaurants due to its geotargeting capabilities and the ability to create highly targeted campaigns. The paragraph also touches on retargeting ads, which can re-engage users who have previously interacted with the restaurant's online presence but have not yet converted.
👋 Conclusion and Call to Action
The concluding paragraph invites viewers to engage with the content by liking and subscribing for more marketing videos. It also promotes the speaker's coaching program as a resource for further guidance. The speaker expresses gratitude for the viewers' time and sets an expectation for future content, encouraging continued learning and application of the strategies discussed.
Mindmap
Keywords
💡Social Media Advertising
💡Target Audience
💡Post Timing
💡Video Content
💡Behind the Scenes Content
💡Employee Spotlight
💡User-Generated Content (UGC)
💡Social Media Contests
💡Social Media Ads
Highlights
Social media advertising has become crucial for the restaurant industry, with 45% of diners trying a restaurant for the first time due to a social media post by that restaurant.
89% of diners have at least one social media account, emphasizing the importance of social media presence for restaurants.
Facebook and Instagram are recommended as must-have platforms for restaurant social media presence.
Facebook is the number one social media platform, while Instagram leads in engagement for restaurant brands.
Seven tips are introduced to increase engagement and attract new customers on social media platforms.
Post timing is crucial for social media success, with higher engagement during known peak times on platforms like Instagram.
Restaurants should consider their specific audience's meal times when planning post timings.
Video content is highly effective, with 60% of people preferring online videos to television.
Social media posts with video have 48% more views than those with still photos.
Live video is more engaging than regular video, with viewers spending three times longer watching.
Behind-the-scenes content allows restaurants to engage with their audience by showing food preparation and kitchen operations.
Employee spotlights humanize the restaurant brand and boost staff morale by recognizing their contributions.
User-generated content (UGC) promotes authenticity and trust, influencing purchasing decisions.
UGC is created by customers and can be leveraged by restaurants to show social proof and enhance brand credibility.
Social media contests can increase engagement and provide incentives for customers to follow and interact with restaurant pages.
Running social media ads is an effective way to reach a targeted audience and attract new customers to restaurants.
Facebook ads are particularly beneficial for restaurants due to their ability to target local audiences and retarget previous visitors.
Transcripts
social media advertising has taken over
the restaurant industry 45 of diners
said they've tried a restaurant for the
first time because of a social media
post made by that restaurant the beauty
of social media is that it gives you a
way to connect with more of your target
audience than ever before especially
since 89 of diners have at least one
social media account so what social
media networks does your restaurant need
to have a presence on ultimately it's up
to you actually decide where you want
your digital content to live but i would
recommend facebook and instagram as
must-haves this is because facebook is
still the number one social media
platform and 49 of people search
facebook to find restaurants instagram
has seen massive growth and popularity
for the restaurant industry and is now
the number one social media app for
engagement with restaurant brands in
today's video i'm going to show you
seven tips that can be used on both of
those platforms as well as any others
that you may like to join these tips are
going to help you increase your
engagement and bring in new customers so
let's dive right in
[Applause]
first tip is post timing when you go to
post content on your social media
networks are you paying attention to the
timing did you plan out in advance that
you're going to post at a specific time
or did you just remember that you need
to post through the day logged in and
did it randomly timing has a great
effect on the success and engagement of
your posts and no shame if you're a
sporadic poster we've all been there but
there are known times with higher
engagement on platforms such as
instagram that you can see by this chart
however restaurants have to consider
more than just popular posting times for
example if you run a diner that
specializes in breakfast foods you won't
want to post pictures of your pancakes
eggs and bacon platter at 6 p.m on a
friday when people are deciding what
they should have for dinner as a
restaurant it is your goal to find a
happy medium of well-known popular times
to post and still target your breakfast
lunch and dinner crowd appropriately
speaking of sporadically posting if
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tip number two use video video has
become one of the most effective ways to
share content in 2022 with 6 out of 10
people saying they would rather watch
online videos than television when it
comes to social media social media posts
that include video have 48 more views
than still photos so how can your
restaurant leverage this method of
sharing content well much like any other
content that you share you want it to be
valuable and informative for your
current and potential customers videos
on new specials cooking tutorials and q
and a's with your chef are great places
to start most people assume that in
order to take advantage of video you
need to hire a film crew basically be
the kardashians but this couldn't be
further from the truth in fact social
networks are now providing even more
ways to share videos from a mobile
device one method that you can use is
live video live video is actually more
effective than a regular video with the
average person spending three times
longer watching a live video than one
that is not live if you want more ideas
on what your restaurant can do to make
videos stay tuned because my next two
content tips i'm going to give you are
also great options for video tip number
three behind the scenes content showing
what goes on behind the scenes at your
restaurant is a great way of engaging
with your audience which is why this is
my third tip for social media restaurant
goers love to see how their food is
being made and there are many popular
youtube videos to show how to make
certain restaurants menu items to back
up this claim some ideas for behind the
scenes content include photos of meeting
with local farms and vendors posting
staff traditions like a song you always
play to end the night or even a picture
of all the ingredients together that
make up your most popular dish maybe
basic cooking tips from your chef as we
just discussed video is an extremely
effective means of sharing this type of
content so you may be wondering how you
can use video to show behind the scenes
features in your restaurant well the
best way is to leverage the work that
your chefs are already doing which is
cooking all you have to do now is get
one of those new iphones and film it use
the cinematic setting a big tip for this
though is to make sure that your kitchen
of course is very clean and the area
that you're going to be filming in the
background is nice and orderly remember
that the point of these behind the
scenes videos is to get people
interested in your restaurant and the
food that you serve not to scare them
away with a chaotic kitchen there's no
british chef to yell at anybody you can
choose to show the entire process of
making a meal or you could only
highlight the chef's talent in small
segments like dicing onions filling a
fish or whatever else it is that your
talented chef specializes in tip number
four is doing an employee spotlight the
best way to show current and potential
customers that you care about your staff
and recognize their strengths is by
showing them off on your social media
accounts which is why employee
spotlights is my next tip for social
media showcasing the people that are
behind the success of your business is a
great way to humanize the experience for
customers sharing posts about your staff
is also a great way to boost engagement
because these posts are likely to be
shared by your staff improving that post
reach highlighting your staff also
provides staff members with
well-deserved recognition for their
talents expertise and personality if you
have a small team that makes up your
restaurant staff you may be asking how
can we still post content highlighted in
our staff after we've featured them once
you can actually continue to highlight
staff members by showcasing their
outside of work accomplishments such as
engagements new babies graduations and
more of course if that employee is okay
with it tip number five is to share
user-generated content using
user-generated content is my next tip
for social media because sharing this
type of content is a great way to boost
engagement and acquire new customers
through your accounts so what is
user-generated content well it's exactly
like it sounds user-generated content or
ugc for short because marketers love
their abbreviations is any content
including text videos and images that
are created by people rather than brands
the users of the app but what can user
generated content do for your restaurant
for starters user generated content
promotes authenticity consumers are 2.4
times more likely to view user generated
content as authentic when compared to
content that's created by the brand ugc
comes from real people that have visited
your restaurant and potential customers
will want some form of social proof
before deciding whether or not they're
going to dine at your establishment ugc
also creates trust with your consumer in
fact a recent study shows that 30 of
millennials will not go to a restaurant
if that restaurant's instagram presence
is weak the last big thing that ugc
helps with is driving purchasing
decisions a study shows that nearly 80
of people say that ugc has a high level
impact on their purchasing decisions
arguably the best part of ugc is that
your customers are doing 95 of the work
for you since they're taking the photos
and already talking about your
restaurant online all you have to do is
find the right content and you'll have a
backlog of posts ready to share at your
leisure if you want to find images that
users haven't posted about your
restaurant you can start by simply
looking up the location of your
restaurant on instagram to see if
anybody has tagged themselves there and
featured your menu items if you promote
any branded hashtags for your restaurant
you can also search those to see who
shared their recently if you don't have
any luck finding content there is a
clever way to encourage your customers
to post some and that method is by
running a social media contest ask users
to post photos from your restaurant and
to use a specific hashtag as well as tag
your restaurant's page in the photo this
will not only provide you with many
options for user-generated content but
will also raise brand awareness and
recognition the best tip for restaurants
that share ugc is to make sure the
content that you are sharing fits your
brand and its voice tip number six is
social media contests 79 of people only
like a facebook restaurant page for
incentives and discounts and can you
blame them i don't know anyone that
doesn't love free stuff social media
contests are a perfect method for
providing those incentives contests are
a great way of building rapport and
engagement with your social media
following as well no matter what type of
contest you run on social media you want
to make sure that there are some
requirements to follow your restaurants
page and to use a specific hashtag this
will help you get engagement and brand
awareness as you're running this contest
so it's beneficial for you the best part
about these contests is that the prize
at the end is entirely up to you maybe
you'll offer smaller prizes like
discounts or free meals for a week or
you might decide to run contests with
much larger prizes like hosting a super
bowl party at your restaurant or a pizza
party for a classroom whatever your
choice is your restaurant will benefit
from running social media contests
comment down below if you've ever run a
social media contest or if you've ever
taken part in one and won a prize i've
won a couple myself tip number seven is
to run social media ads this final tip
will be the first non-organic method of
building engagement and bringing new
customers to your restaurant and that is
to run paid social media advertisements
social media is known as a pay-to-play
platform now in order to keep up with
your competition it doesn't mean that
you have to break the bank with your
advertising budget though the biggest
social media platform also happens to be
the most popular to advertise on and
that would be facebook 93 of social
media advertisers use facebook ads but
what makes facebook so great for
restaurants well facebook's advertising
platform gives you the ability to create
a highly targeted audience to help
ensure that you are reaching people in
your restaurants and local area
geotargeted ads save restaurants time
and money because they know they're only
reaching true potential customers that
have the ability to visit the restaurant
facebook also allows you to target
consumers based on their age likes
interests and
similar pages that they follow one of
the most effective features of facebook
ads is the ability to retarget your
consumers too retargeting ads are ads
that are designed to appear to users
that have visited your website or
engaged with your social media in some
way for restaurants this means a user
could have visited your website or
looked at your menu and then left your
site without making a purchase studies
show that only two percent of web
traffic converts on the first visit so
you definitely want to use those
retargeting ads to remind the other 98
of visitors about the great food that
you serve and how great your atmosphere
is you can learn more about running paid
ads by checking out our other videos and
playlists if you found this video
helpful please give it a thumbs up and
subscribe so you don't miss our other
marketing videos and if you'd like more
marketing guidance from me please join
the coaching program i'd love to see you
and help you there thank you so much for
taking the time to watch this video i'll
see you next time happy marketing
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