TEAM TECHNOCRATS :: Business Plan Event - 8th Quad Torc (AIR-3)

Summary

The business plan presentation focuses on launching a cost-effective ATV brand with a mission to provide sturdy, customizable quad bikes tailored to customer needs. The strategy includes exceptional after-sales service, region-specific accessories, and a robust marketing approach. The company aims to penetrate the recreational, military, and forestry markets with a production base in Barmati, Maharashtra. The plan outlines phases of expansion, financial projections, and a competitive edge over established players by offering lower-cost, customizable ATVs under the 'Make in India' initiative.

Takeaways

• 🚀 The business plan aims to augment sales, upgrade production, and investment strategy, and make a mark in the ATV industry.
• 🏷️ The mission is to offer cost-effective, sturdy quad bikes with customer-specific adaptations and excellent after-sale services.
• 💡 The unique selling proposition focuses on customer service, customization options, and region-specific accessories to meet the diverse needs of customers.
• 📈 The marketing strategy includes the four Ps: Product (220cc quad bike), Price (4.2 lakh rupees), Promotion (social media and influencer collaborations), and Place (targeted recreational and military areas).
• 🏭 The production base is planned to be in Baramati, leveraging local workshops and contacts for ATV-related parts and services.
• 💰 The rental model for ATVs targets resorts and adventure agencies, with a rental price of 7000 rupees per day, aiming for a significant profit margin.
• 🌍 The phased market expansion strategy covers Maharashtra, Goa, Gujarat, Rajasthan, Karnataka, Kerala, Tamil Nadu, and Puducherry, with tailored marketing for each region.
• 💼 The initial investment is 30 lakh rupees from partners, with a potential ROI of 35.33% in the first phase.
• 🔍 SWOT analysis identifies strengths like the Make in India initiative, weaknesses in manpower, opportunities in the adventurous sports market, and challenges related to raw material costs.
• 🤝 The presentation highlights the need for strategic investors who can bring expertise and not just financial support, with a target of 8 lakh rupees for 10% equity.

Q & A

What is the primary vision of the business plan presented?

The primary vision is to increase product sales, enhance production and investment strategies, and establish a strong presence in the ATV industry.

What is the mission of Technocrat as mentioned in the script?

The mission is to provide cost-effective, sturdy quad bikes with customer-specific adaptations and excellent after-sale services.

What does the company consider as its unique selling proposition?

Its unique selling proposition includes excellent customer service, customization options for accessories, and region-specific adaptations.

How does the company plan to customize its quad bikes for different regions?

The company plans to customize quad bikes with features like tire pressure monitoring systems for desert areas and snow plows for snowy regions, based on the specific needs of the region.

What are the four Ps of the company's marketing strategy?

The four Ps are Product, Price, Promotion, and Place. The product is a robust quad bike with a 220 cc engine, priced at 4.2 lakh rupees. Promotion involves social media, influencer collaborations, and rental activities. The places targeted include recreational areas, beaches, deserts, and safaris.

Where does the company plan to establish its industry base and why?

The company plans to establish its industry base in Barmati, which is strategically located on a national highway and near Pune, facilitating easy procurement of parts and logistics.

What is the rental pricing model for the quad bikes?

The rental pricing is set at 7000 rupees per day, targeting hotels and sports adventure agencies, with kiosk setups at certain locations for customer convenience.

How does the company plan to expand its business in different phases?

The company plans to expand in three phases: Phase 1 covering Maharashtra and Goa, Phase 2 covering Gujarat and Rajasthan, and Phase 3 covering South India, with each phase focusing on different touristic and strategic locations.

What is the expected return on investment (ROI) for the initial phase?

The expected ROI for the initial phase is 35.33 percent, with a gain of 40 lakh rupees after accounting for the initial investment and miscellaneous expenses.

How does the company plan to address the challenges of raw material costs and operational issues?

The company plans to maintain good relationships with vendors and explore alternative operations like laser cutting to manage raw material costs and operational challenges without compromising product quality.

What is the organizational structure of the company as outlined in the script?

The organizational structure consists of a CEO, Head of Production, and Head of Marketing, with further segmentation into Designing, Manufacturing, Assembly for Production, and Logistics, Transportation, and Distribution for Marketing.