TEAM MECHAHOLICS :: Business Plan Event - 8th Quad Torc (AIR-1)

Summary

Quad Rock, a Hyderabad-based startup, aims to revolutionize the ATV market by offering mid-range, lightweight quad bikes for adventure parks, tourism, and agriculture. Founded by NIT Warangal alumni, they plan to expand their product line and services, including a real-time tracking app. Despite COVID-19 challenges, they've strategized for growth, seeking investment for expansion while maintaining a competitive edge over industry giants like Polaris, Yamaha, and Honda.

Takeaways

• 😀 Quad Rock is a Hyderabad-based startup focused on producing mid-range, lightweight ATVs for various sectors including adventure parks, tourism, and agriculture.
• 👨‍💼 The company's core management team is composed of individuals with a deep understanding of business opportunities and human behavior.
• 🚜 Quad Rock's initial product offering was a single model of quad bike, which has since expanded to include a performance-oriented version and plans for a diverse product range.
• 🌟 The company's vision is to promote quad biking as an alternative form of adventure sports and to be recognized as a promoter of racing culture in India.
• 📈 Quad Rock has a clear organizational structure with Kaushal as the managing director and six departments reporting to him, including operations, quality control, R&D, finance, sales, and HR.
• 💼 The company offers a range of services including sales, maintenance, and a mobile app called 'My Quad App' for real-time tracking and advertising.
• 📊 Market analysis indicates a growing ATV market, with predictions of surpassing a 5 billion market cap by 2027, and a significant potential in India's tourism and agricultural sectors.
• 🏆 Quad Rock sees itself as an expansion-oriented company, aiming to reach people across the country with a focus on the youth market and financial capital working-class families.
• 💼 The company's manufacturing plant in Hyderabad was strategically chosen for its proximity to suppliers, availability of labor, and good connectivity with other cities.
• 💹 Quad Rock is seeking an investment of 5.67 crores for 25% equity, with plans to expand manufacturing facilities and venture into ATVs for agricultural purposes.

Q & A

What is the name of the company represented in the script?

The company represented in the script is Quad Rock.

In which city is Quad Rock based?

Quad Rock is based in Hyderabad.

What is the mission of Quad Rock as mentioned in the script?

The mission of Quad Rock is to provide mid-range, lightweight ATVs at an affordable rate and supply their quad bikes to adventure parks, entertainment, tourism industry, and the agricultural sector.

Who is the managing director of Quad Rock as per the script?

Kaushal is the managing director of Quad Rock.

What is the company's vision for promoting quad bikes in India?

The company's vision is to promote quad bikes for off-roading as an alternative form of adventure sports in India, to be recognized as a promoter of racing culture in the nation, and to be an expansion-oriented company with a goal to reach people across the country.

What is the product portfolio of Quad Rock?

Quad Rock's product portfolio consists of producing and supplying quad bikes. They initially offered a single model and later introduced a more performance-oriented version. They plan to provide a range of quad bikes differing in size, capacity, appearance, performance, and price.

What services does Quad Rock offer besides selling quad bikes?

Besides selling quad bikes, Quad Rock offers servicing and maintenance, credit consultancy for amusement parks and agricultural purposes, and a mobile app called 'My Quad App' for real-time tracking and advertising.

What is the estimated market requirement for Quad Rock's ATVs in India for the year 2022?

The estimated market requirement for Quad Rock's ATVs in India for the year 2022 is about eight thousand to nine thousand bikes.

How much investment is Quad Rock seeking and what equity are they offering in exchange?

Quad Rock is seeking an investment of 5.67 crores in exchange for 25 percent equity.

What challenges did Quad Rock face during the pandemic years of 2020 and 2021?

During the pandemic years, Quad Rock faced challenges such as a halt in adventure activities, reduced manufacturing capacity due to lockdowns, and limited manpower. They managed to keep their operations going at a lower pace and started picking up again as the industry resumed.

What are the short-term and long-term strategies of Quad Rock as mentioned in the script?

Short-term strategies include cost reduction, creating college workshops and fests, and online advertising. Long-term strategies involve connecting with quad bike organizations, continuous innovation, and expansion into new markets.