How to Create High-converting Social Media Ads with InVideo in 5 Easy Steps

Summary

This tutorial offers a streamlined approach to crafting high-converting ads for Facebook and Instagram using InVideo's ready-made templates. It guides beginners through five steps: selecting a template, customizing text and media, adjusting audio tracks, adding a logo, and exporting the final video. The platform's intuitive editor and extensive library of assets simplify the process, ensuring brand visibility and professional results.

Takeaways

• 🎨 Use ready-made templates to create high-converting ads for Facebook and Instagram.
• 🔍 Access over 6000 professionally designed templates in the video library.
• 💻 Sign in to your InVideo account to access and select templates.
• 🔍 Filter templates by industry, aspect ratio, and keywords relevant to your brand.
• 📐 Choose the right aspect ratio for your ad based on where it will be showcased.
• 🖼️ Preview templates and select one that fits your brand's needs.
• ✍️ Write compelling ad copy before editing the video, including a catchy title, description, and call to action.
• 🖼️ Replace placeholder text with your own in the intuitive editor.
• 📷 Upload your own media or use the inbuilt stock library for images and videos.
• 🎵 Adjust the audio track to match the mood of your ad, and sync scenes with the music.
• 🎙️ Record a voiceover or use the auto text-to-speech feature for narration.
• 🔖 Add your logo to the video to ensure brand recognition.
• 🔄 Duplicate the project for repurposing on multiple platforms with ease.
• 💡 Seek support from InVideo's 24/7 team or access tutorials for additional help.

Q & A

What is the main purpose of the video?

The main purpose of the video is to guide viewers on how to create high-converting Facebook and Instagram ads using ready-made templates to drive more leads and sales for their brand.

How many templates are available in the video library?

There are over 6000 templates available in the video library for creating ads.

What can users do to filter out templates based on their industry and platform?

Users can use the search bar on the top right of the library to type in keywords related to their industry and platform to filter out relevant templates.

What are the different aspect ratios available for ad creation?

The available aspect ratios for ad creation are square for Instagram or Facebook feeds, and portrait for stories and reels.

How can users preview a template before selecting it?

Users can preview a template by hovering their cursor over it, which will start playing the video.

What is the importance of editing the text in the ad?

Editing the text is crucial as it sets the context for the ad and helps capture the viewer's attention within the first few seconds.

How can users replace the placeholder text with their own?

Users can replace the placeholder text by double-clicking on any text box on the canvas to open up the edit option and then typing out their own text.

What options are available for users who don't have their own media?

Users without their own media can utilize the inbuilt stock library that has over 8 million royalty-free assets for images and video clips.

How can users replace template media with their own images or videos?

Users can replace template media by selecting the media on the canvas they want to replace and then dragging and dropping their selected image or video from the library onto the canvas.

What are the steps to add a voiceover or use auto text-to-speech in the video?

To add a voiceover, users can click on the mic icon on top of the timeline and record their voice. For auto text-to-speech, they can select the type of voice, type in their text, and InVideo will generate a voiceover.

Why is adding a logo to the video important?

Adding a logo is important because it ensures that people remember the brand after watching the video, thus enhancing brand recognition.

How can users access support if they need assistance during the video creation process?

Users can access support by clicking on the chat icon above the timeline to connect with the 24/7 support team, or by visiting the help.invideo.io page for tutorials and articles.

What is the suggested resolution for exporting the video to maintain its professional look?

The suggested resolution for exporting the video without a watermark to maintain a professional look is 180p.

How can users repurpose the same video for multiple platforms?

Users can repurpose the same video for multiple platforms by duplicating the project, selecting a different aspect ratio, and making minor adjustments as needed.