My £70k Per Month Agency Offer Blueprint (How To Create ‘No Brainer’ Offers)

Summary

In this video, Sam shares the formula for crafting irresistible offers for marketing agencies, emphasizing the importance of selling solutions over services. He discusses no-brainer offers, guarantees, and pricing structures, illustrating with examples how to charge more while increasing the likelihood of clients saying yes. Sam's insights are based on his experience growing a marketing agency to over two million pounds in sales, offering practical advice for agencies to stand out in a competitive market.

Takeaways

• 📈 The video discusses a formula for creating compelling offers for marketing agencies that can lead to higher charges and better client acceptance rates.
• 💡 The core message is that agencies should sell solutions and outcomes, not just services like Facebook ads or website design.
• 🚀 Being a performance-based agency is crucial for success in the competitive market, with a focus on delivering results to clients.
• 🔑 The importance of having a no-brainer offer is highlighted, which should be simple, attractive, and carry minimal risk for the client.
• 💰 Examples are given to illustrate the difference between traditional service-based offers and outcome-based offers that guarantee results.
• 📊 The video introduces the 'value equation' which includes the dream outcome, perceived likelihood of achievement, time delay, and effort and sacrifice as key components in pricing.
• 📉 The concept of risk models in agency pricing is explained, showing how higher risk can justify higher prices and vice versa.
• 📈 The script emphasizes the need to understand key business metrics such as AOV (Average Order Value), LTV (Lifetime Value), cost per lead, conversion rate, and margin to set effective prices.
• 💼 The presenter shares personal experience from running a marketing agency, providing insights from real-world testing of pricing and offers.
• 📝 Three different pricing models are presented, ranging from a low-risk monthly fee to a high-risk performance-based model where payment is contingent on results.
• 📲 The importance of tracking and having access to analytics to measure the success of the offers and adjust strategies accordingly is implied.

Q & A

What is the main topic of the video by Sam?

The main topic of the video is about creating offers for marketing agencies that are more likely to be accepted by potential clients and allow the agencies to charge more money.

What is the key message Sam wants to convey about selling for a marketing agency?

Sam emphasizes that marketing agencies are not selling services but solutions, outcomes, and fixes to problems that their ideal customers have.

According to Sam, what is the importance of being a performance-based agency in 2022?

Being a performance-based agency is crucial in 2022 because it allows agencies to stand out in a competitive market and succeed by solving specific problems for their customers.

What is the difference between the old model and the new model of offering services as described by Sam?

The old model involves selling services like website design or ad placements, while the new model focuses on offering guaranteed results, such as a certain number of sales or appointments, often with a performance-based pricing structure.

Why does Sam suggest that agencies should focus on selling solutions rather than services?

Selling solutions rather than services allows agencies to offer tangible outcomes that directly address the customer's needs, making the offer more compelling and increasing the likelihood of a sale.

What is the significance of guarantees in crafting offers for marketing agencies?

Guarantees are important in offer crafting as they reduce the perceived risk for the client, making the offer more attractive and increasing the chances of closing a deal.

How does Sam suggest using case studies to justify higher pricing for agency services?

Sam suggests that by showcasing successful case studies from other companies within the same niche, agencies can demonstrate their capability to deliver results, justifying higher pricing.

What is the 'value equation' that Sam refers to, and how does it help in determining pricing?

The 'value equation' Sam refers to includes elements like dream outcome, perceived likelihood of achievement, time delay, and effort and sacrifice. It helps in determining pricing by quantifying the value the client receives and the effort involved, allowing agencies to set prices that reflect the value provided.

What are the different pricing models Sam discusses for marketing agencies?

Sam discusses several pricing models including a fixed monthly fee, a performance-based fee where the agency only gets paid upon achieving certain results, and a combination model with a setup fee and performance-based fees.

How does Sam define the 'risk model' in the context of agency pricing?

The 'risk model' in agency pricing refers to the level of financial risk the agency takes on. A retainer-only agency has a lower risk and lower pricing, while a performance-only agency takes on higher risk and can charge more for delivering guaranteed results.

What are some important metrics that Sam suggests agencies should understand before setting their prices?

Important metrics include average order value (AOV), lifetime value (LTV), cost per lead, conversion rate (CVR), cost per acquisition (CPA), and the client's margin.