Week 5 Full Class

Summary

This instructional video script offers a strategic approach to job hunting, emphasizing the importance of building a unique selling proposition (USP) for oneself. It advises job seekers to focus on quality over quantity when crafting job applications, utilizing platforms like LinkedIn and Upwork for finding opportunities. The speaker shares personal success stories and provides actionable tips on personalizing applications, conducting effective interviews, and gaining real-world experience by offering free ad services to gain an edge in the competitive job market.

Takeaways

• 📘 Start Early: The instructor emphasizes the importance of beginning the job search and application process early in the course to gain real-world experience and refine presentation skills to potential employers.
• 🔑 USP Focus: Building a Unique Selling Proposition (USP) for oneself is crucial for standing out in the job market, as it differentiates the applicant from the crowd and attracts employer interest.
• 🔍 Personalization Over Quantity: The speaker suggests focusing on the quality of applications rather than quantity, as personalized applications are more likely to be noticed by employers.
• 🎯 Targeted Job Search: Utilizing platforms like LinkedIn and Upwork effectively by searching for specific keywords related to media buying jobs can streamline the job search process.
• 💼 Networking: Actively reaching out to company founders or department heads on LinkedIn, even if there are no open positions, can create unique job opportunities.
• 📹 Utilize Video: Creating a Loom video to accompany job applications can significantly enhance personalization and demonstrate initiative and interest in the role.
• 📝 Customize Applications: Tailoring each application to the specific job and company shows effort and increases the chances of securing an interview.
• 💰 Negotiate Salary: Being prepared to negotiate salary based on good interview performance can lead to higher income offers.
• 🤔 Mental Preparation: Adopting a mindset of not being desperate for the job can lead to a more relaxed and confident interview performance.
• 💼 Real-World Experience: Gaining practical experience by offering to manage ads for free can provide valuable insights and enhance a resume, making the candidate more attractive to employers.
• 📈 Continuous Improvement: The instructor encourages continuous learning and application of new skills, even after securing a job, to improve one's value in the job market.

Q & A

What are the four main strategies the instructor is teaching in the class?

The four main strategies are: 1) looking for a job, 2) crafting applications, 3) conducting interviews, and 4) gaining real-world experience.

Why is it important to start building a USP (Unique Selling Proposition) early in the course?

Building a USP early is important because it helps students to start gaining experience and working on how they present themselves to potential employers before they have fully learned about media buying.

What is the instructor's stance on the quantity vs. quality debate when it comes to job applications?

The instructor advocates for quality over quantity when it comes to job applications, as personalizing each application can make candidates stand out more effectively than sending out numerous generic applications.

How many job offers did the instructor receive from sending out 25 applications?

The instructor received seven job offers from sending out 25 applications.

What are the two main platforms recommended by the instructor to look for job positions?

The two main platforms recommended are LinkedIn and Upwork.

What is the purpose of creating a Loom video when applying for a job?

Creating a Loom video helps to personalize the job application, making the candidate stand out by demonstrating their willingness to work and providing a unique presentation of their skills and ideas.

What should a candidate do if they find a company they like but there are no open positions listed?

A candidate can research the company, find the founder or head of department on LinkedIn, and send them a personalized message expressing their interest in working for the company and offering their services.

What is the minimum hourly rate or fixed price that the instructor suggests filtering job searches with on Upwork?

The instructor suggests filtering job searches with a minimum hourly rate of $20 and a minimum fixed price of $3,000 for jobs on Upwork.

How can gaining real-world experience benefit a candidate when applying for jobs?

Gaining real-world experience allows a candidate to demonstrate their skills and knowledge in practical scenarios, making them more attractive to potential employers and increasing their chances of getting interviews and job offers.

What is the instructor's advice on how to approach salary negotiations during the interview process?

The instructor advises stating a salary expectation range of $70,000 to $80,000 per year and then remaining silent, allowing the interviewer to speak first and thus potentially giving the candidate more control in the negotiation.

Outlines

00:00

📘 Job Search Strategies and Personal Branding

The speaker introduces the class's focus on job search strategies, emphasizing the importance of building a unique selling proposition (USP) for oneself. They share personal experiences on securing job offers through a tailored approach rather than a mass application strategy. The summary underscores the value of standing out by personalizing job applications, which is a less common but effective method in the job market.

05:00

🔎 Targeted Job Searching on LinkedIn and Upwork

This paragraph delves into the specifics of using LinkedIn and Upwork for job searching. The speaker provides guidance on setting up searches with targeted keywords and filtering options to find suitable positions. They also discuss the benefits of reaching out to company founders or department heads on LinkedIn, even if there are no current job openings, as a way to demonstrate initiative and interest.

10:02

📝 Crafting High-Quality Job Applications

The speaker outlines the process of creating personalized job applications to stand out from the competition. They recommend using platforms like Loom to make personalized videos, discussing the company's needs, and showing a willingness to work hard. The paragraph also touches on the importance of researching companies and positions to tailor applications effectively.

15:02

🎯 Advanced Job Search Techniques and Interview Preparation

The paragraph discusses advanced job search strategies, including direct outreach to companies and crafting compelling messages. It also covers how to prepare for interviews by assuming a mindset of not needing the job, which can help candidates appear more confident and desirable to potential employers.

20:05

🤝 Interview Strategies and Real-World Experience

The speaker shares insights on successful interview techniques, such as appearing non-desperate and communicating value to the potential employer. They also stress the importance of gaining real-world experience through internships or volunteering, which can be leveraged to enhance one's job application and interview performance.

25:07

💼 Securing Job Offers and Continuing Job Search

In this paragraph, the speaker talks about the importance of being prepared to accept a job offer that may not be ideal initially, with the intention of continuing the job search for better opportunities. They also discuss the strategy of making potential employers feel that they need the candidate more than the candidate needs them, which can lead to better offers and job satisfaction.

🛠 Building Experience by Offering Free Services

The final paragraph focuses on the strategy of offering to manage ads for free to gain practical experience. The speaker suggests reaching out to local companies or individuals to apply the skills learned during the course, which can then be showcased on one's resume and LinkedIn profile to attract potential employers.

Keywords

💡USP (Unique Selling Proposition)

A Unique Selling Proposition (USP) is a marketing term that refers to a unique attribute or combination of attributes that a product or service offers to customers, distinguishing it from the competitors. In the context of the video, the speaker emphasizes the importance of building a personal USP to stand out in the job market. The speaker's own success in securing job offers is attributed to their ability to craft a compelling USP for themselves, which made their job applications more attractive to potential employers.

💡Job Application Personalization

Job application personalization refers to tailoring each application to fit the specific needs and culture of the company to which one is applying. The video stresses that instead of sending out generic applications to numerous companies, it's more effective to create high-quality, personalized applications. The speaker's strategy involved spending time to understand each company and position, which led to a high success rate in securing interviews and job offers.

💡LinkedIn

LinkedIn is a professional networking platform that is widely used for job searching, professional networking, and business development. In the script, the speaker recommends using LinkedIn to find job positions, particularly for roles related to media buying. They also mention the importance of building a top-quality LinkedIn profile and using LinkedIn Jobs to search for relevant positions.

💡Upwork

Upwork is a global platform where businesses and individuals can find independent professionals for various jobs, including media buying. The video mentions Upwork as one of the recommended places to look for job positions, suggesting that it is a useful resource alongside LinkedIn for finding freelance or contract work in the field of media buying.

💡Media Buyer

A media buyer is a professional who purchases advertising space from various media outlets on behalf of clients or their company. The term is central to the video's theme, as the speaker discusses strategies for becoming a successful media buyer, including crafting personalized applications, conducting research on companies, and building a strong online presence.

💡Loom Video

Loom is a video creation tool that allows users to record their screen and webcam simultaneously, often used for creating personalized messages or tutorials. The speaker suggests creating a Loom video as part of the job application process to demonstrate initiative and understanding of the company's needs, setting oneself apart from other applicants.

💡Custom Questionnaires and Challenges

Custom questionnaires and challenges refer to unique application processes that some companies create to assess candidates' skills and fit for the role. The video mentions that these are often indicators of companies that are serious about hiring the right person and that putting effort into these can significantly increase one's chances of standing out and being considered for the job.

💡Salary Negotiation

Salary negotiation is the process of discussing and agreeing on the salary for a job offer. The speaker talks about the importance of not appearing desperate during salary discussions and suggests stating a range (e.g., $70,000 to $80,000 a year) and then waiting for the employer to speak first, which can give the candidate an advantage in the negotiation.

💡Real-World Experience

Real-world experience refers to practical, hands-on experience gained outside of a classroom or training environment. The speaker highly recommends gaining real-world experience by offering to manage ads for free to gain insights and skills that can be applied in a professional setting. This experience can then be used to enhance one's CV and LinkedIn profile.

💡E-Commerce

E-commerce refers to the buying and selling of goods or services using the internet, as well as the transfer of money and data to execute these transactions. In the script, the speaker discusses the importance of understanding e-commerce when applying for media buyer roles, as many companies will be looking to advertise their online products or services.

💡Lead Generation

Lead generation is the process of identifying and cultivating potential customer interest in a product or service. The video mentions that understanding lead generation is crucial for a media buyer, as many ads are designed to generate leads that can be followed up on to make sales.

Highlights

The class focuses on strategies for job seeking, including crafting applications and gaining real-world experience.

Emphasizes the importance of building a Unique Selling Proposition (USP) for oneself in the job market.

Contrasts the common approach of sending out numerous CVs with the strategy of quality over quantity in job applications.

Personalizing job applications is key to standing out among other candidates.

The speaker's personal experience of securing a job with a high response rate by sending out only 25 applications.

Recommendation to use LinkedIn and Upwork as primary platforms for finding job positions.

Advising on how to effectively use LinkedIn Jobs and create targeted searches for media buying positions.

Suggesting direct outreach to company founders or department heads on LinkedIn even if there are no open positions.

The process of finding jobs on Upwork with specific filters and keywords.

The importance of differentiating oneself through personalized applications and Loom videos.

Crafting high-quality applications by researching the company and the job position in detail.

The concept of making oneself appear as the prize during interviews to increase the chances of receiving an offer.

Setting salary expectations and using negotiation tactics during the interview process.

The benefits of gaining real-world experience by offering to manage ads for free to gain practical skills.

Using real-world experience to enhance one's CV and LinkedIn profile for better job opportunities.

The strategy of continuous job hunting even after securing a position to find a better salary or role.

The importance of being prepared for interviews while maintaining a calm and collected demeanor.

Transcripts

all right guys so in this week's class

I'm going to be teaching you the

strategies you're going to use to one

look for a job two craft applications

and send them out to potential employers

three do interviews and then four get

prior Real World

experience the reason why I'm doing this

so early on um in this course before

you've actually learned everything about

that you have to learn about media

buying is because

because I want you to start trying to

get as much experience as you can number

one and I want you to start working on

the way you're going to present yourself

to potential employers once you start

sending out those um those applications

so let's get into

it so building a USP for yourself this

is what the entire strategy of getting a

job of actually being really good at

finding positions and getting a lot of

companies interested in un andu offers

it's all about building a USB for

yourself do you remember in the first

week of class when I went over the

concept of a USP a unique selling

proposition meaning what's unique about

the product or service you're

advertising

um the reason why I managed to get so

many job offers um and so many

successful

interviews and and the reason why I

managed to get a job so quickly

overall

is because I built a USP for

myself most people when looking for jobs

they just send out CVS to thousands of

companies and then they hope for the

best um and in most

cases in most cases it's curious because

in most cases I'm also a proponent of

quantity over

quality you know that's what I talk

about um that's what I talk about with

ads I talk about how you have to have a

lot of ads a lot of quantity instead of

trying to create a few with ve with

quality but here the opposite is true

it's quality over quantity because with

ads having quantity is the only way you

can differentiate yourself because most

people are not willing to spend the time

to create a lot of ads for testing with

Java applications it's the opposite

again because most people are not

willing to put in the work to

personalize each application and instead

they just send out hundreds or thousands

of

applications in when it comes to looking

for a position as a media buyer or

really any position any job you have to

stand out

and the way you stand out is you hyper

personalize yourself and your

applications whenever someone looks at

your job application they have to stop

and think okay this is different this

isn't just another CV like all the other

ones I've seen today and the thing is

because nobody's willing to put in the

time to personalize applications it's

not that difficult to stand out if you

just put in a little extra work to

personalize your jaob application you

will easily stand out from everyone else

because no one else is doing it if you

go online and look for advice on on

looking for a job most people would tell

you to send out as many as many

applications as you can like send out 50

applications a day send out 100

applications a day or more and when I

looked for my job I sent out 25 total

applications around 25 total

applications over the course of four

weeks I got nine interviews from those

20 applications 25

applications and I got seven job

offers those numbers are extremely high

most people send out a thousand

applications to get one job or one

offer so look at what personalizing it

can

do you know like because instead of

spending 2 hours a day sending out 50

applications I spent 2 hours a day

crafting one highly personalized

application that's what happened and

that's what you have to to do now

looking for positions where do you look

for

positions the the places that I

recommend you look are LinkedIn and

upwork very simple there there are

thousands of tools there are thousands

of platforms out there in addition to

LinkedIn and upwork there's many others

but for my experience it's better to

focus on just these two that you don't

get overwhelmed and confused and you

know um like all the interviews I got

came from one of these two places so

let's get into each one individually and

how to use them so first we got LinkedIn

now on next week's class I'm going to

show you I'm going to go over exactly

how to build a top quality LinkedIn

profile and and a resume as well so hold

tied for that uh for now I'm going to

show you how to use LinkedIn to find um

positions as a media buyer

so you got here right here you got

LinkedIn something called LinkedIn jobs

so you go to LinkedIn

jobs um and remember I'll teach you

exactly how to how to set up your

profile next week so just follow along

with me here as if your profile is

already set up so you go into LinkedIn

jobs and you're going to create a few um

searches you're going to search for a

few different

things you're going to search for things

like Facebook ads specific keywords like

Facebook ads you're going to put this on

worldwide and here you're going to

select remote so for example for

Facebook ads we have one

1,153 results for open jobs for Facebook

ads for the keyword Facebook ads we can

also use keywords like Google

ads we got

5,358

results we can use words like media

buyer of

course some more results we can use

advertising

senior media bar performance Mar

marketer we can use ads

specialist we can also use paid

media paid media manager that's a good

keyword there is there is a lot of good

keywords you can use I'd probably just

use these top ones because otherwise

you're going to get overwhelmed so

Facebook ads Google ads media buyer ad

specialist and paid media those are

probably the keywords I've use and again

you want to keep this worldwide and you

want to keep this remote so that you can

get fully remote positions so obviously

you can be whatever you want and what

you're going to do is you're going to

sift through a bunch of jobs that are

going to show up in here and you're

going to save anything that looks

interesting so you open a job if this

job looks interesting you're going to

save it you're going to save it and

that's that's pretty much the way to

find open jobs on LinkedIn so

there's another way though there's

there's a way which is a bit more

advanced but there is something you can

absolutely do um and that is to do some

research yourself on companies that you

would like to work for even if they

don't have any open jobs on LinkedIn or

upw work if there's companies that you

research and you'd like to work for them

ideally companies that are currently

hiring you know uh that are currently

working with an ads agency uh to run

their ads and that we do is just you

find the company founder

or the a head of department on LinkedIn

and you send him or her a message um

saying let me actually do this so that

you can see how this is

done so let's say we want to find Cuts

clothing you search for the company so

here's the founder and CEO of cuts

clothing so who better to to send a

message so we can come in here and we

can do

message um and we can do say something

like

this we can say Hey

Stephen I'm a media buyer not an ad

agency and I think I could bring value

to your team it looks like you're C

working with an as agency and I believe

if you bring someone in house who can

solely focus on your business and wear

multiple hats your ads can work a lot

better and your business can run a lot

more efficiently if that's something you

might consider let me know and I will

make a loom video going over some

suggestions I have for your

ads and that's it and then you send the

message and you do this for any company

any founder CEO any marketing director

any person with power within a company

that you'd like to work for you just

keep doing this obviously you're going

to get um you know this approach can get

you a lot higher quality

opportunities but a lot less because

these companies don't have Express

Express an interest in an open job uh so

if you do get interest it's going to be

very rare but when you do get interest

from someone it's because they're really

interested because you know they saw

that you had the initiative and

everything uh so this is just something

you know some extra way in which you can

um you can differentiate yourself and

then on upwork the process on upwork is

a little bit different uh but nothing

complicated either so uh you're going to

log into your upwork account I'm not

going to go over how to set up an

account that's that's pretty

straightforward and there's a lot of

tutorials online in case you have um any

trouble but once you're logged into your

account and your account set up this is

what you would do you're going to come

into the search for jobs um and you're

going to search for you know similar

keywords as you did on LinkedIn but a

little bit less professional a little

bit more direct so again Facebook ads is

still a good keyword great keyword um so

you're going to search for Facebook ads

and then you're going to filter your

search with the following things so

you're going to put just intermediate

and

expert and the minimum hourly rate

should be

20 and if it's fixed price the minimum

fixed price should be $3,000 just to

filter out uh companies that have very

low budgets um and then it's just a lot

of sifting through um all the jobs that

you're going to find in here just like

with LinkedIn you know most jobs are

probably going to be shitty uh but

you're going to find a few a few that

are really good and you know once you've

saved a few that you like you're just

going to craft your applications and

start sending them out uh when I was

applying to jobs um I applied for like

25 total positions like I sent out 25

applications but I had to filter through

hundreds of jobs uh both on LinkedIn and

upwork and now that I'm thinking the job

that I ultimately ended up accepting and

which I still have to this day is is the

job that I first found on upwork um it

was listed on

LinkedIn as well because I later found

it on LinkedIn but the first time I saw

it and I applied to it it was through

upw workk uh and it was a job that just

like this one for example has a little

bit of a lower uh hourly estimate of

what they're willing to pay I think uh

in the job in the job post it said that

they were willing to pay up to

$50,000 um a year but then which I don't

know how much that is per month uh which

is like it's like 4,000 4,000 something

dollars per month but then I ended up um

negotiating that offer and negotiating a

salary that started at

6,500 per month um which which I think

is closer to 80,000 so it's a

considerable raise because I did such

good interviews and I'll tell you

exactly how to do that uh in a moment

but because I did such good interviews

it was easy for me to negotiate the

higher salaries and that's exactly what

you're going to do now crafting high

quality applications now depending on

how much information the job post gives

you about the company and about the the

actual position you will be able to

personalize your application a little or

a lot depending on how much information

you get the more information you have

the more information you can get outside

of the job post the more you can

personalize it so the best now from a

practical

standpoint how do you actually

personalize an

application the best way to stand out

today is to create a loom video and

paste the link to that loom video in

your application and for those that are

not familiar with loom and the loom tool

you can just go to loom.com and check it

out

uh it's the tool that I'm using right

now to record this video so this is what

allows you to do it it allows you to

record your screen and have um a video

of yourself in the corner and um that's

what it lets you do uh it's a free tool

anybody can use it uh so it's the best

tool you can use to make personalized

videos to these companies um and what

are you going to talk about in this

video like what are you going to say in

this Loom so whenever you find a job

that you're interested

in um the first thing you want to do

obviously is find as much information as

you can about the job and the

company now what kind of information do

you want to find so first of all is it

uh lead generation or is it e-commerce

ads that you would be doing if you were

hired who is the customer Avatar this is

also you know you know work that you

have to do once you start working for

them uh you got to learn about the

products or offers the company has to

promote and remember Nobody Does this

like whenever someone applies for

position Nobody Does this and the reason

why this works is because whenever you

do all this work before the company ever

pays you anything the company sees that

you're willing to work everyone just

wants to like send out a CV and put in

as little work as possible and they only

want to work after the company pays them

if you show the company that you're

willing to work for free for no money at

all and you you're willing to put in

that effort they will think you will put

the same or more effort after they start

paying you so they'll be allow lot more

likely to first get you to to get you on

an interview with them and then hire you

please keep this in mind this is so

important because if you don't

do this if you do what everyone else

does and if you're lazy nobody will hire

you you have to stand out you have to

work more than what other people are

willing to work if you want to have a

job that most people just can't

have then also look at their Facebook ad

library and make suggestions I've

already showed you how to to look at the

ad Library remember go back to lesson to

week three where I show you how do this

then tell them how you would use Google

ads YouTube ads and Tik Tok ads um in

addition to doing the Facebook ad

Library review you can also tell them

how to use these three platforms um and

don't worry lessons about these are

coming in the next few weeks and

[Music]

um obviously if it's lead generation

look at their offer and make suggestions

as to how you you would make some tests

uh to see if you can improve the

conversion rates if you can improve the

offer overall as essentially take

everything that I taught you in this

program and that I'm going to be

teaching you in the coming

weeks um you know everything about ad

principles and each individual ad

platform um and just everything I teach

you and briefly touch on how each one of

those things including everything like

third party tracking AI Facebook ads

YouTube ads Tik Tok ads ads principles

everything touch on every little thing

in this video in this application uh and

just just say or explain how You' use

each one of those aspects um on this

particular job for this particular

company to make the sales grow to make

the company grow and if you make a five

it it just has to be like a five minute

video a five minute video is more than

enough to go over to touch on everything

very briefly and to give yourself such a

distinct advantage to make yourself look

so different from everyone else who's

not willing to do anything let alone

make a video and you know actually work

on understanding what the company wants

that you'll almost certainly get an

interview almost certainly at least get

an interview so please do this you'll be

surprised how many interviews you're

going to get then in addition to the

video you will create the written

version of the application of course and

you'll also personalize your CV or your

resume for each applications and for

each application and I will teach you

exactly how to do that in next week's

class don't worry about

that now keep in mind that some

companies actually have custom

questionnaires and challenges and these

companies are usually the best to work

for because you know a company that puts

in work that actually takes company time

and money uh to create a good job

application process is because they're

very serious about the person they want

to hire so they're the best company to

work for so whenever you find a company

that does this make sure you put in your

full effort into filling out their

questionnaire their custom questionnaire

as best as you can based on what you

learn you learn in this in this program

and or doing their challenge you know if

they tell you you know we have this

product how you how would you advertise

it and in that case all you have to do

is go back to the lesson where I teach

you how how to advertise an e-commerce

product or a lead generation offer and

you just apply it to whatever product

they tell you they would want to

advertise

period remember 99% of people will put

no effort into this type of challenge or

question so if you put effort you'll

Stand Out most

certainly now once your applications are

sent out and you start getting

interviews how do you actually manage

those interviews how do you make sure

though those are as successful as you

can now there is no set way to do an

interview right like there's no right

way to do an interview there's no way to

do you know no no specific way to have a

successful interview but there are a few

common denominators I found in all the

successful interviews that that I took

and the most important thing is if you

do this like everything else works so

much better you have to make yourself

look like the prize you have to make

yourself the prize and what do I mean by

this like I was not desperate to get any

job from any interview I did my energy

showed that I was calm and collected and

that I was interested in the position of

course absolutely I was very interested

but at the same time I didn't really

care if I wasn't hired like the way I

put myself in this state is before the

interview started I just assumed it was

going to fail meaning I assumed that the

worst case scenario was going to happen

and like I accepted the worst case

scenario in my mind I accept that the

interview is going to fail I'm just

going to do it for practice it's just

going to be fun for me but it's going to

fail anyway so I can just be myself

so when the interview started I wasn't

afraid or nervous if I was going to be

hired or not because I had already I had

already accepted in my mind that I was

not so I didn't care and that energy of

carelessness um not carelessness in the

sense of you know um not being

professional but carelessness in the

sense that I didn't need them I wasn't

desperate to get this job um it's just a

mental trick I played on myself to make

myself feel calm and non-emotional and

that's extremely extremely important and

what this helped me communicate is that

obviously I communicated this in an

indirect way I never you can never say

this directly but you have to

communicate to them in an indirect way

that they need you more than you need

them this is extremely crucial if you

get to the point in the interview that

the company thinks okay we need we need

him like we need him or we need her more

than he needs us like he or she can get

a job with a lot of companies so so we

we we really need this guy or this girl

so we want to make them an offer right

now if you get them to that point where

they think they need you more than you

need them you've won the interview it

doesn't mean they'll make you a great

offer but at least you got to the point

where you where you got to the

offer you want the company to pursue you

uh you know you want them to think of

you again as a prize not the other way

around and at the end of the interview

something else you can do to even

emphasize this mories you can tell them

respectfully that you know hey by the

way just so you know out of respect for

your time I am interviewing with

multiple other companies right now and

you don't have to say anything else

because they know what that means but

that means is you're interviewing with

other companies you're getting offers

and if they don't make you an offer

quickly and a good one they may lose you

so this is extremely important now you

always want to be prepared no matter how

quotequote careless you can seem you

always want to be absolutely fully

prepared for everything like make sure

you know as much as you can about their

company and how you could help them but

again you should have already done this

in the in the crafting the application

and making your loom video phase so this

should be covered on your part then you

should also be ready to answer uh some

you know useless personal questions that

companies like to ask they still like to

ask but you just you just have to be

ready to answer them like you know what

are your hobbies what do you see

yourself in five years you know where do

you like to travel etc etc etc just just

be ready to answer some uh basic

personal questions uh so that you you

know

when they ask you if they ask you you

don't just freeze up and mess up the

entire

interview um and then we got salary

expectations so you want to set the

expectations whenever the interviewer

interviewer asks you what are your

salary expectations you're going to say

70 to

$80,000 a year and then you're going to

shut up like you say 70 to $80,000 a

years then you shut up and you don't

speak until they speak even if he or she

is quiet for a while and it's awkward

don't say anything you want them to say

something first so that the power is in

your side it's a it's a you know it's a

sales trick um that works interview in

interviews and this is because again

it's power you want you want the control

you want the control here

um but this is what you're going to say

and in what comes to salary uh obviously

you're going to say 70 to 80k

but you ultimately decide what you're

willing to accept um since this is your

first job ever as a media buyer I would

probably accept myself I would probably

accept a salary as low as $44,000 a

month just to get the job but then I

would keep doing job hunting and job

interviewing uh looking for a better

higher salar position um which is not

hard to

do um or or at the same time you can

just refuse the lower offers and just

wait until you get a the offer that you

want so there's there's really two

options here me personally I'm a bit

more conservative so if I wasn't getting

offers for6 or $7,000 a month I would

just accept an offer for 4,000 a month

just so I could start uh making some

income and get um making some

income and then I would continue to look

for jobs until I got one that I was

satisfied with but I would already be

getting paid from that first you know

lower salary that um that I accepted

which is already a decent amount of

4,000 a month um in the meantime and I

would H have a little bit more peace of

mind if you

will but overall you can do a lot of

things wrong in the interview I did

plenty wrong trust me but if you make

them think you're the prize there is a

100% chance you'll get an offer period

now before you do all that something I

highly recommend you do is get real

world experience now what is the easiest

way to get real world

experience probably the same way that I

got my first few months of experience uh

doing media buying you know managing ads

um I reached out to you know local

companies you know any company that I

knew um any sort of company I could get

in touch with really and that seemed

somewhat interesting um and I offered to

Rend their ads for free I told them I

was learning about Facebook ads I told

them you know I was learning at the time

I was learning um from this YouTube guy

who was pretty good and I still follow

him to this day and I said you know I'm

learning from this person with a lot of

experience you know I'd like to apply

Etc and in my case I actually ended up I

I did get a lot of local companies that

I knew that accepted uh me running their

as for free but ultimately I ended up

working for a guy who I found on

LinkedIn randomly uh a guy from

Singapore and I managed his ads uh for

his company for free for 8 months um and

I got a lot of experience uh from that

time and then I took that experience and

I applied it on my e-commerce business

that's when I started my e-commerce

business back in the day um so you're

going to take the experience that you

get from from doing this for free uh for

any company while you're taking the

course for the next 6 months um and

you're going to take that experience and

you're going to put it on your CV or

your resume and your LinkedIn profile

and you're going to use it just as an

extra point uh to get you to get you

know these companies to be interested in

you and to to give you interviews and

ultimately to make you an offer and give

you a

job so what you're going to say is

you're just going to open any message

that you s send or you know any person

that you talk to in real life is I will

run your ads for free no catch I'm not

selling anything I'm not an agency I'm

just trying to get more experience I am

learning from a very experienced senior

media buyer who manages $2 million a

year in advertising spend I'm learning I

know exactly I know the exact strategy

that he's using and I'll use it on your

account and you don't have to pay me

anything um I just want to get

experience and you'll be surprised how

many companies will will give you an

opportunity and you should just try to

start doing that like as soon as you can

like right now it's week five of this I

would start reaching out to companies

and and and ask them asking them to run

their ads for free as soon as today uh

as you're taking this uh so that you can

get that experience as fast as you can

so that by the end of this the total six

months of this program you already have

a few months of experience um and again

it's an extra point to put on your

resume