5 Tahap CARI CUAN (Wajib Tau)

Summary

The video script discusses the differences between individuals earning 10 million versus 10 billion per month, highlighting a five-step model for wealth accumulation. It starts with selling time in employment, moves to selling skills in freelancing, then selling results for projects, selling impact through high-value services, and finally, selling systems by leveraging capital to create more wealth. The speaker emphasizes the importance of mindset shifts and taking risks to progress through these stages, sharing personal experiences and insights from his entrepreneurial journey.

Takeaways

• 😀 The speaker discusses five different stages of earning money, starting from selling time to selling systems.
• 💼 Stage 1 is about selling time, where most people are employed and earn a fixed wage based on their working hours.
• 🔑 Stage 2 involves selling effort or skill, where individuals might charge based on the skills they offer, such as in freelancing or side hustles.
• 💰 Stage 3 is about selling results, where people are paid based on the outcomes they deliver, regardless of the time or effort invested.
• 🌟 Stage 4 is selling impact, where individuals offer solutions that have a significant financial effect on clients, and they may earn a percentage of the profits.
• 🛠️ Stage 5 is selling systems, which involves creating and scaling a business model that generates income without being limited by time or results.
• 📈 The speaker emphasizes that moving through these stages often requires learning new high-income skills and adapting to market demands.
• 🚀 There is a transition from being an employee to becoming an entrepreneur, with the latter stages involving more risk but also higher potential rewards.
• 💡 The importance of mindset shift is highlighted, particularly in Stage 5, where investing in building a system is seen as a necessary step for growth.
• 📊 The speaker shares personal experiences, including failures and successes, to illustrate the journey through these stages.
• 🤔 The script encourages viewers to reflect on which stage they are currently in and to consider their comfort with risk and ambition for growth.
• 🌍 The discussion is framed within a global context, with examples given for different types of work and potential earnings at each stage.

Q & A

What are the five stages of making money mentioned in the script?

The five stages of making money mentioned in the script are: selling time, selling effort, selling results, selling impact, and selling systems.

What is the main issue with the first stage of making money according to the script?

The main issue with the first stage, selling time, is that there is a limit to how much time one can sell, and the rate per hour remains the same regardless of the effort put in.

How does the script describe the transition from selling time to selling effort?

The script describes the transition from selling time to selling effort as a realization that working harder does not necessarily result in higher pay, leading individuals to seek opportunities where they can charge more based on their skills or the effort they put in.

What is the difference between selling effort and selling results in the context of the script?

Selling effort is about charging based on the skills or time invested in a task, while selling results is about valuing one's work based on the outcome or impact it has, regardless of the time or effort spent.

How does selling impact as a stage of making money differ from the previous stages?

Selling impact involves charging based on the potential positive effects one's work can have on a business or client, such as increasing revenue or efficiency, rather than just the time, effort, or direct results of the work.

What is the ultimate stage of making money as described in the script, and why is it considered the most significant?

The ultimate stage of making money is selling systems, which involves creating a scalable business model or system that generates income without direct time investment. It is considered the most significant because it removes the limitations of time and effort, allowing for potentially unlimited income.

How does the script suggest one can move from selling effort to selling results?

The script suggests that one can move from selling effort to selling results by focusing on the value and impact of their work, such as increasing a company's revenue or improving a product's market position.

What is the significance of the 'supply-demand gap' mentioned in the script in relation to selling effort?

The 'supply-demand gap' refers to the difference between the supply of a particular skill and the demand for it in the market. The script suggests that individuals in the selling effort stage should learn high-income skills that are in high demand but short supply to command higher rates.

How does the script address the issue of time constraints in the context of making money?

The script addresses the issue of time constraints by illustrating that no matter the stage, there are only 24 hours in a day, and individuals must find ways to generate income that are not solely dependent on the hours they work.

What advice does the script give to those who want to increase their income beyond the selling time stage?

The script advises individuals who want to increase their income to learn high-value skills, transition from selling time to selling effort and results, and eventually to selling impact and systems to create a scalable income source.

How does the script differentiate between selling time and selling systems in terms of risk and reward?

Selling time involves a lower risk but also a lower reward, as it is limited by the number of hours one can work. Selling systems, on the other hand, involves a higher risk due to the investment of time and capital, but it offers the potential for much higher rewards and scalability.

Outlines

00:00

💼 The Different Phases of Earning Money

This paragraph discusses the varying levels of income and the stages people go through to earn money, ranging from selling time to creating systems. It starts by humorously mentioning the possibility of discussing up to 100 billion per month but then focuses on the five stages of wealth accumulation: selling time, effort, results, impact, and systems. The speaker invites viewers to comment on which stage they identify with. The first stage involves selling time, which is common for employed professionals with a fixed salary and limited hours in a day. The challenge is that one can only work so many hours, making it difficult to significantly increase income. The second stage is selling effort, where individuals charge based on their skills and the effort they put into their work, often through freelancing or side hustles. The third stage involves selling results, where payment is based on the outcomes delivered, regardless of the time or effort invested. The fourth stage is selling impact, where individuals offer solutions that have a significant financial effect on others, such as increasing a company's revenue or efficiency. The final stage is selling systems, which involves creating a scalable and automated way to generate income without time or result limitations.

05:02

🏢 Scaling Business Through Different Earning Phases

In this paragraph, the speaker shares personal experiences about the growth of his business and the importance of understanding the different phases of making money. He mentions having 10 main employees, 20 mini versions of himself, and 50 support staff, all of whom are in one of the five earning phases. The speaker emphasizes that hiring people and building systems is an investment rather than a cost, which is a mindset shift needed to move to the fifth phase of wealth creation. He also reflects on his entrepreneurial journey, acknowledging the risks and failures along the way, including a significant loss in the previous year. However, he points out that higher risks can lead to higher rewards, and this is a factor to consider when deciding one's comfort level with the different earning phases. The speaker encourages viewers to share their current phase in the comments and assures them that there is no wrong phase to be in, as everyone progresses at their own pace and with their own unique experiences.

Keywords

💡Income Levels

Income levels refer to the amount of money an individual or a business earns within a specified period. In the video, the speaker discusses different income levels ranging from 10 million to 100 billion per month, highlighting the disparity between individuals at various stages of wealth accumulation.

💡Subscription

A subscription is a payment model where customers pay a recurring fee to receive a product or service continuously over time. The speaker humorously mentions it as a distinguishing factor for high-income individuals but then redirects back to the main topic.

💡Employment

Employment is the state of being engaged in a paid job or occupation. The script describes the first phase of earning money as selling time, which is common for individuals in employment, working professional jobs within a company.

💡Hourly Rate

An hourly rate is the amount of money an employee is paid for each hour of work. The video explains that in the second phase, individuals sell their business or skills at a higher hourly rate, often seen in freelancing or side hustles.

💡Skill Set

A skill set refers to the complete set of abilities or expertise that an individual possesses. The script mentions that those in the second phase of earning money often have a high-demand skill set, such as coding for AI, which allows them to charge more for their time.

💡Supply-Demand Gap

Supply-demand gap refers to the difference between the supply of a product or service and the demand for it in the market. The video suggests that individuals in the second phase of earning money often learn high-income skills that fill this gap, making them more valuable.

💡Results-Based Payment

Results-based payment is a compensation model where payment is linked to the results achieved. In the third phase, the script explains that individuals are paid based on the outcomes they deliver, rather than the time or effort they put in.

💡Impact Selling

Impact selling is the concept of selling based on the impact or value that the product or service can bring to the customer. In the fourth phase, the speaker discusses selling based on the potential positive outcomes one can bring to a business, such as increasing revenue or solving problems.

💡Systems Selling

Systems selling involves creating and selling a system or a business model that generates income. The fifth and final phase described in the video is selling systems, where the individual has moved beyond time or effort-based income and is leveraging their capital to create scalable income streams.

💡Investment Mindset

An investment mindset is the approach of viewing spending as an investment that will generate returns in the future. The video emphasizes the importance of this mindset in the fifth phase, where hiring people and building systems are seen as investments rather than costs.

💡Risk and Reward

Risk and reward are concepts that describe the potential downsides and upsides of a particular action or investment. The speaker in the video acknowledges that as one progresses through the phases of earning money, the risks increase, but so do the potential rewards.

Highlights

The speaker discusses the differences between individuals earning 10 million and 10 billion per month, emphasizing the importance of subscription models.

The five stages of making money are introduced: selling time, business, results, impact, and systems.

People in the first stage sell their time, often working in employment with a fixed salary.

The challenge of the first stage is the limited number of hours in a day, making it hard to significantly increase income.

The second stage involves selling one's business or skills, often at a higher hourly rate.

Freelancers and those with high-demand skills can charge more for their services in this stage.

The third stage is about selling results, where income is based on the outcome of one's work rather than the time spent.

In the fourth stage, individuals sell impact, offering solutions that can significantly affect a company's revenue or efficiency.

The fifth and most advanced stage is selling systems, where one has created a scalable business model.

The speaker shares personal experiences, including failures and successes, to illustrate the progression through these stages.

Emphasizing that not everyone has the appetite for risk, the speaker encourages individuals to be comfortable in their current stage.

The importance of investing in oneself, such as learning high-income skills, is highlighted as a way to progress.

The speaker mentions the rarity of individuals earning over 100 million per month as a professional in Indonesia.

A comparison is made between the first stage, where one's income is capped by the number of working hours, and the potential of later stages.

The concept of selling based on the value of results is exemplified with the story of a logo designer who charges based on the impact of their design.

The speaker explains how in the fourth stage, one can negotiate a percentage of profits based on the impact they create for a company.

The final stage is described as having no limits, where one's system can generate income without direct involvement.

The speaker concludes by encouraging viewers to share their current stage in the comments and to embrace their journey.

Transcripts

Apa yang ngebedain orang penghasilan 10 juta per bulan

sama 10 miliar per bulan?

Sebenarnya bisa bahas sampai 100 miliar per bulan—

apa yang ngebedain orang-orang ini adalah

mereka subscribe.

Bercanda, back to topic.

Kalau boleh jujur, gak banyak yang tau 5 tahapan kalian cari duit.

Nanti kalian komen di bawah kalian tipe yang mana.

Mulai dari jual waktu, usaha

hasil, dampak, dan sistem.

Biar ga usah basa-basi,

orang yang pertama itu orang yang menjual waktu.

Ini mayoritas dari teman-teman yang sekarang lagi di fase employment

atau bekerja secara profesional di sebuah perusahaan.

Coba bayangin, misalnya gaji kotor kalian 10 juta per bulan.

Mayoritas kontrak kerja dari pekerjaan manapun itu

8 jam sehari, 5 hari seminggu selama 4 minggu.

Nah kalian hitung sendiri tuh,

berarti 10 juta kalau dibagi per jamnya segini.

Problem dari fase 1 adalah mau kalian kerja sekeras—

meeting sampai tipes sama kalian kerja biasa aja,

waktu yang kalian jual rate-nya akan sama aja.

Dan kita tuh cuma punya 24 jam sehari.

8 jamnya dipakai buat tidur, jangan lupa waktu buat main-main.

Bakal ada mentok—

Orang di fase 1 ini sampai berpenghasilan ratusan juta

bahkan miliaran per bulan—itu menurut gw susah banget.

Ini list gaji yang di atas 100 juta per bulan

sebagai profesional di Indonesia.

Dan persentasenya kurang dari 1%.

Safe to say, step 1 ini susah buat kalian bisa sampai 10 M per bulan.

Nah tapi jangan kecil hati.

Kalau kalian udah mulai kepikiran,

mau kerja lebih keras, lebih ringan kok gw dibayarnya sama aja?

Biasanya orang ini masuk ke fase ke-2.

Menjual usaha untuk uang.

Di sini orang lebih pintar ya.

Jadi untuk hourly rate mereka berdasarkan skill atau effort yang dikeluarin.

Mereka akan charge lebih.

Ini biasanya orang-orang yang pakai side hustle di freelancing.

Mereka tau nih, coding untuk AI itu mahal.

Jadi gw jual waktu gw lebih mahal.

Tapi misal ya kalian orang yang sama dengan skill set yang sama,

tiba-tiba dapet projcet misalnya coding website biasa,

kalian pasti charge lebih murah.

Nah di sini dinamikanya lebih enak.

Karena dalam hati kalian bakal lebih ngerasa fair.

Kerjaan yang lebih susah, butuh skill lebih gede, bakal dibayar lebih tinggi.

Berdasarkan usaha kalian.

Biasanya orang yang udah di fase ini mulai pelajarin high income skill

atau skill-skill yang masuk ke kategori supply-demand gap-nya tinggi.

Kayak lebih klik gitu.

'Oke, gw perlu belajar apa biar gw bisa lebih banyak duit?'

Tapi problem-nya di fase ini, tetap ada mentoknya.

Mentoknya di mana?

Ya sama, 24 jam sehari.

8 jam buat tidur, sisanya buat leha-leha.

Dulu pas gw lagi high performing per jam gw bisa dibayar 2-8 juta

Tergantung dari project apa yang gw consult di Singapura.

Tapi again, mentok.

Ini berlaku buat kalian yang sekarang freelance sam agency

yang masih nge-proposal berdasarkan men hour.

'Gw kerjain ini butuh segini jam jadi harganya segini.'

Gw bakal introduce kalian ke fase 3.

Menjual hasil untuk uang.

Nah di sini gak peduli kalian mau berapa lama ngerjainnya,

skillnya seberapa—kalian bisa menilai value kalian berdasarkan hasil yang diberikan.

Ini bahkan bisa berlaku untuk karyawan.

Misalnya kalian ngelakuin sebuah campaign yang sukses banget,

berhasil ningkatin omzet perusahaan sampai 10 M.

Orang di fase 3 bahkan bisa dibayar,

"Gw mau dong bonus sekian persen kalau misalnya gw berhasil nyampe ke kriteria tertentu."

Jadi kalian gak dibayar berdasarkan waktu waktu atau usaha.

Untuk freelancer atau agency, misalnya kalian ngedesain logo lah simpelnya.

Ngomongnya tuh beda.

Bukan, "Gw butuh 10 hari buat ngerjain logo ini jadi gw charge segini."

Itu mungkin salah satu fase 1, fase 2.

Tapi kalau kalian jualannya,

"Logo ini kalau dibanding kompetitor lain bisa brand statement yang lebih premium."

Lu bisa naikin harga lu 2x lipat.

Mereka bakal lebih kejual dan kalian dibayar berdasarkan hasil.

Ada gak orang jual logo 500.000?

Ada.

Tapi kalau kalian bisa bikin logo yang bagus banget,

gak peduli berapa jam—1-2 jam doang selesai,

dibayar 5 juta ada gak?

Ada.

Ini rekor dunia orang jual logo harga miliaran.

Karena dia menjual berdasarkan hasil.

Tapi ada fase 4.

Di sini kalian mencari uang dengan menjual dampak,

Kebayang gak?

Kalian sambil komen di bawah ya kalian lagi di tahap mana.

Orang yang menjual dampak—permisalannya tuh kayak gini.

3 fase pertama itu apa yang kalian keluarin,

2 fase terakhir itu apa yang orang dapet.

Nah fase ke-4 ini—analoginya kalian jago banget marketing.

Kalau step 1, yaudah kalian digaji aja 15 juta buat jadi marketing manager.

Di fase 2 kalian freelance.

Kalian bisa jualan, kalian jago dibayar 30-50 juta per bulan.

Di fase 3 kalian bisa jual, "Ide ini tuh susah buat dieksekusi sama orang lain."

"Di luar dari budget lu, gw mau minta 20% karena gw jago."

Di fase 4 bisa gak, berani gak kalian bilang,

"Karena gw jago banget marketing, dengan budget 100 juta gw bisa bikin perusahaan lu punya omzet 10 M."

"Fair dong kalau misalnya gw minta 10-20% dari hasil profit-nya?"

"Kalau gw sih yakin, orang budget cuma 100 juta."

So, perspektifnya berubah pas kita ngeliat

beri dampak positif untuk orang lain.

Dan ini bisa berlaku buat banyak banget services.

Kalian mikirnya gini aja.

Orang yang mau membayar kalian (itu) karena mereka ada problem yang pengen di-solve.

Mayoritas dari bisnis—

problem yang bakal di-solve ada dampaknya terhadap uang.

Bahkan misalnya kebutuhan HR.

Misalnya training, efisiensi.

Mereka bisa save money, bisa ningkatin produktivitas, omzet naik.

Orang yang yakin dan bisa menjual diri berdasarkan dampak itu gak ada mentoknya.

Kalian cari aja terus high value client,

cari link pekerjaan yang berani ngasih kompensasi

berdasarkan persentase dari apa yang kalian bawa ke perusahaan itu.

Nah ini fase 4.

Di tahap ini—termasuk 2 project yang lagi gw kerjain—

itu bisa bawa kalian ke 5-10 M per bulan.

Gw gak bercanda.

Misalnya kalian bisa ngeantu restrukturisasi perusahaan,

kalian bisa bantu perusahaan cari dana 100 M—

kalian minta 3%.

Kalian bantuin perusahaan untuk IPO—banyak.

Nah tapi di fase 5 ini yang sebenarnya paling gede banget.

Menjual sistem.

Udah gak ada batasan waktu, udah gak ada batasan hasil.

Maksudnya sistem—kalau udah lewat 4 fase pertama,

gunain capital kalian atau uang kalian untuk membuat kalian lebih banyak lagi.

Raymond nih—sekarang Raymond gw ada 10.

Mini Raymond-nya ada 20.

Pasukan-pasokan mini Raymond-nya ada 50.

Per sekarang hampir semua perusahaan gw nge-hire lebih dari 100 orang.

Yang masing-masing dari 100 orang itu berada di salah satu dari 5 fase merka making money.

Kalau dipikir-pikir lagi, semua orang di fase manapun di antara 5 ini,

biasa bekerja untuk atau bersama perusahaan lain untuk mencari cuan.

Bayangin lu punya 100 orang untuk ngebantu lu

solve sebuah masalah terus cari uang.

Nah ini banyak orang yang gak berani.

Karena kesannya "Gw mau cari duit, kenapa gw malah keluar duit?"

Emang bedanya di fase 5 ini kita tuh harus sedikit break mindset-nya

bahwa hiring orang, membangun sistem itu sebuah investasi.

Bukan sebuah ajang buat bkar duit, bukan cost.

Selama kalian bisa planning itu

Ini masuk kategori bisnis dari investor

yang banyak dibahas di Sevenpreneur.

Kepoin aja Instagram-nya, gratis.

Untuk penutupannya, salah gak kalau misalnya kalian ada di fase-fase sebelumnya?

Again, komen di bawah kalian lagi di fase apa.

Jawabannya, gak salah.

Karena sepanjang 8 tahun karir gw,

gw ngerintis emang satu-satu.

Step by step-nya beda.

Ya mayoritas dalam bentuk agency.

Kalau gw gak ngelewatin fase itu, ya gw gak bisa di fase sekarang

Cuma balik lagi, kalian setuju atau gak?

Itu benar-benar opini kalian.

Gw sharing berdasarkan pengalaman pribadi gw.

Dan gw pun sering gagal.

Tahun lalu gw rugi miliaran,

quarter 1 ini aja gw udah bikin 1,1 M.

Tapi ya itu salah satu risiko yang emang harus diambil kalau—

semakin ke belakang, risiko makin tinggi tapi reward-nya makin tinggi.

Gak ada yang namanya reward-nya tinggi tapi risikonya ga ada.

Jadi itu sesuatu yang harus di factor in.

Kalau kalian nyaman di fase 2 atau fase 3, silakan.

Gak masalah.

Karena gak semua orang punya appetite untuk bisa terima itu.

Feel free untuk komen di bawah.

I guess I'll see you guys on the next video, bye-bye!