Day 7: Creating Your Daily Checklist For Brand Awareness

Summary

In this motivational video, the speaker encourages viewers to recognize their accomplishments in building brand awareness through activities that outpace the competition. They share a personal daily checklist for enhancing social media presence, emphasizing the importance of engaging with ideal clients in targeted Facebook groups and adding value through comments. The speaker also outlines a strategy for planning Facebook Live videos, including creating a compelling headline and value proposition to attract and retain viewers, and suggests a pre-live engagement tactic to boost visibility. The video concludes with an assignment to complete a content exercise, promising to expand on it in upcoming videos.

Takeaways

• 🎯 Pat yourself on the back for taking action and doing activities that your competition isn't even considering.
• 📝 The speaker emphasizes the importance of creating a daily checklist to build brand awareness and prevent wasting time on social media.
• 🤝 Engage with potential clients in Facebook groups where they are likely to be active and have already invested in similar services or products.
• 🔎 Identify and join high-quality groups that align with your target audience's interests and spending habits.
• 📞 The value of getting to know your ideal client through direct engagement, such as phone calls, to understand their needs and preferences.
• 👥 Add value by actively participating in discussions within these groups and connecting with those who engage with your content.
• 📈 Plan your Facebook Live videos one day in advance to ensure clarity and consistency in your messaging.
• 📑 Use post-it notes to outline your video content, including the headline, promise of value, and key points, to keep your focus during the live session.
• 🔄 Learn how to repurpose 15 pieces of content into over 70 pieces to maximize your content's reach and impact.
• 👀 Spend time engaging with potential clients in your newsfeed before going live to activate the algorithm and increase the visibility of your live video.
• 🚀 Commit to following the 90-day plan and daily checklist to build a strong brand presence and attract the right audience.

Q & A

What is the main purpose of the speaker's daily checklist?

The speaker's daily checklist is designed to build brand awareness and manage time effectively on social media, preventing wasted time and ensuring consistent engagement with the ideal audience.

Why is engaging in Facebook groups important according to the speaker?

Engaging in Facebook groups is important because it allows the speaker to connect with their ideal clients where they are already spending time and possibly money, which helps in building relationships and brand visibility.

What type of Facebook groups should one avoid according to the speaker?

One should avoid low-quality groups filled with people looking for handouts or groups related to online marketing schemes, focusing instead on groups where people have already invested in relevant tools or services.

How does the speaker suggest getting to know the ideal client?

The speaker suggests getting to know the ideal client by engaging in phone calls or 'jam sessions' to ask questions about their preferences, spending habits, and reasons for engaging with certain content.

What is the significance of adding value in social media engagement as mentioned in the script?

Adding value in social media engagement is significant because it helps to create a positive impression, attracting potential clients who appreciate the free, valuable content and are more likely to follow or engage with the speaker's posts.

Why is planning Facebook Live videos one day in advance recommended by the speaker?

Planning Facebook Live videos one day in advance is recommended to ensure clarity and focus for the content, reducing the chance of forgetting key points and allowing for a more organized and impactful presentation.

What is the purpose of the 'value proposition' in the speaker's content strategy?

The value proposition serves to clarify what the audience can expect from the speaker's content, creating a sense of FOMO (Fear Of Missing Out) and encouraging consistent viewership to avoid missing out on valuable strategies or insights.

How does the speaker use post-it notes to organize their Facebook Live content?

The speaker writes down the headline, promise of value, and three bullet points for each Facebook Live session on post-it notes, sticking them on the wall to review and prepare for the next day's live video.

What is the suggested tactic to activate the Facebook algorithm before going live?

The suggested tactic is to spend ten minutes in the newsfeed commenting on posts from potential clients within the niche, which increases the visibility of the live video to those engaged users.

Why is it important for the speaker to emphasize the completion of the 15 pieces of content exercise?

Emphasizing the completion of the 15 pieces of content exercise is important because it lays the foundation for expanding that content into over 70 pieces, demonstrating the speaker's method for maximizing content creation efficiency.

What does the speaker offer as a resource to help stay on track with the daily tasks?

The speaker offers a daily checklist as a resource, which is meant to be a guide for consistent action and will be expanded upon throughout the program to include additional tasks and strategies.

Outlines

00:00

🎯 Building Brand Awareness Through Social Media Engagement

The speaker emphasizes the importance of taking proactive steps in building brand awareness, especially through social media platforms like Facebook. They highlight the significance of joining relevant groups where potential clients are active and engaging with them by adding friends and providing value through comments. The speaker shares their personal daily checklist for brand building, which includes identifying high-quality Facebook groups, engaging with active users, and planning content strategically. They stress the importance of knowing one's ideal client and the need to create valuable content that stands out and attracts attention.

05:00

📝 Planning Content for Maximum Impact and Algorithm Activation

This paragraph focuses on the speaker's content planning strategy for social media, particularly Facebook Live videos. They discuss the importance of having a clear value proposition and promise of value that is consistently communicated across all content to build a strong brand identity. The speaker shares a tactic of engaging with potential clients in the newsfeed before going live to activate the algorithm and increase the visibility of the live video. They also mention a method of planning and organizing content using post-it notes to ensure consistency and clarity in messaging. The speaker encourages viewers to follow a 90-day plan and provides a teaser about transforming 15 pieces of content into over 70, emphasizing the importance of completing the assigned exercises.

Keywords

💡Brand Awareness

Brand awareness refers to the extent to which consumers are familiar with a brand and its products or services. In the video, the speaker is rebuilding a brand and emphasizes the importance of brand awareness in their daily checklist, suggesting that it is a key component of their marketing strategy. The speaker's actions to engage with potential clients and add value through social media are aimed at increasing brand visibility and recognition.

💡Facebook Groups

Facebook Groups are communities within the Facebook platform where people with similar interests can interact and share content. The script mentions joining 10 Facebook groups where the speaker's ideal clients are likely to be found. This is part of the speaker's strategy to build brand awareness by engaging with potential clients in communities that are relevant to their business.

💡Engagement

Engagement, in the context of social media, is the interaction between users and content, such as likes, comments, and shares. The speaker highlights the importance of actively engaging with content in Facebook groups to add value and build relationships with potential clients. This strategy is intended to foster a sense of community and trust, which can lead to increased brand loyalty.

💡Value Proposition

A value proposition is a statement that communicates the unique benefits and value that a product or service offers to customers. The speaker talks about the importance of having a clear value proposition and incorporating it into every video to make it clear to viewers what they will gain from engaging with the content. This is a key aspect of the speaker's marketing strategy to differentiate themselves from competitors.

💡Social Media Strategy

A social media strategy is a plan for using social media platforms to achieve marketing goals. The video's theme revolves around the speaker's social media strategy, which includes creating a daily checklist, engaging in Facebook groups, and planning content in advance. The speaker's approach to social media is designed to build brand awareness and connect with the target audience effectively.

💡Content Creation

Content creation involves producing material such as videos, blog posts, or social media updates that provide value to an audience. The speaker discusses the process of creating 15 pieces of content and then expanding them into over 70, demonstrating a methodical approach to content creation that aims to maximize the reach and impact of their marketing efforts.

💡Ideal Client

An ideal client is a representation of the perfect customer for a business, based on factors like demographics, needs, and preferences. The speaker emphasizes the importance of understanding the ideal client and tailoring marketing efforts, such as joining relevant Facebook groups and creating targeted content, to attract and engage this audience.

💡Live Video

A live video is a real-time broadcast on social media platforms, allowing for immediate interaction with the audience. The speaker mentions planning and conducting live videos as part of their daily routine, using them as a tool to connect with potential clients and provide valuable content that can enhance brand awareness.

💡Post-it Notes

Post-it Notes are small pieces of paper with a repositionable adhesive strip on the back, used for making temporary notes. The speaker uses Post-it Notes to outline and organize their Facebook live videos, demonstrating a practical and visual method for planning content and ensuring they stay on track with their social media strategy.

💡Algorithm Activation

In the context of social media, algorithm activation refers to the process of influencing the platform's algorithm to increase the visibility of one's content. The speaker suggests engaging with potential clients in the newsfeed before going live to activate the algorithm, which can result in the live video being shown to more people within the target audience.

💡Daily Checklist

A daily checklist is a tool used to organize and prioritize daily tasks. The speaker introduces a daily checklist as a key part of their personal brand-building process, outlining specific actions to take each day to maintain consistency and effectiveness in their social media marketing efforts.

Highlights

Day seven focuses on building brand awareness and the importance of taking action over competitors.

The presenter shares their special daily checklist for brand building.

Emphasizes the difficulty of going live or creating videos and the need for self-congratulation for taking the initiative.

Suggests joining 10 high-quality Facebook groups where ideal clients are active to engage with potential customers.

Advises against joining low-quality groups and instead seeking out those where members have already invested in similar products or services.

Recommends adding friends who actively engage with content as they are likely to be more responsive to future posts.

Stresses the importance of adding value through comments to stand out and build a reputation within the group.

The presenter outlines a method for creating a Facebook live video for the next day, emphasizing planning and preparation.

Introduces a technique for expanding content from 15 pieces to over 70, promising to teach this in the following days.

Details a strategy for using post-it notes to plan and remember the value proposition and key points of a live video.

Advocates for clarity in the value proposition to make referrals easier and to establish a clear brand identity.

Suggests that a clear value proposition will create FOMO (Fear Of Missing Out), keeping viewers engaged with the content.

Recommends engaging with potential clients in the newsfeed before going live to increase the visibility of the live video.

Provides a step-by-step guide on how to use the daily checklist effectively for consistent brand building.

The presenter offers a document with the daily checklist, instructing viewers to make a copy and personalize it.

Encourages viewers to complete the 15 pieces of content exercise, which will be expanded upon in the next three days.

The video concludes with a reminder of the importance of following the 90-day plan and the promise of additional checklists in the program.

Transcripts

okay so welcome to day seven man patting

yourself on the back because you have

done several activities already that

most of your competition isn't even

thinking about doing nor do they even

know what they should be doing and so

pat yourself on the back because going

live or even doing video is just not an

easy thing and so I wanted to share my

special daily checklist when I am

building that brand awareness because

remember I am rebuilding a brand and

making that transition so I am doing

these exercises as I am recording these

videos so you guys get an inside look of

everything that I'm doing to personally

build my brand and so today I want to

share my daily checklist I've just been

working on this for the past half hour

and seriously guys if I didn't create

this daily checklist for myself I would

waste so much time on social media

because as you guys know you could go

down a rabbit hole and so task number

one that I've created for myself is

going into 10 Facebook groups where my

ideal clients are hanging out now

remember I'm not picking these low

quality people groups with filled with

people who are looking for handouts

right I'm not in the online marketing

I'm not in the make money online groups

or anything like that I am in the groups

where people have possibly already spent

money like you know inside the kajabi

group inside the car truck group inside

the MailChimp group inside all of these

tools that people would be would might

be looking for support right they've

probably possibly already invested and

so if you're a fitness coach think about

all of the guru groups that people might

have already spent money on like p90x

and all of these other you know fad

programs that I mean it cost some money

to to actually invest and so those are

the things that I want you guys to think

about and this is not easy so I'm not

gonna sit here and tell you all this is

easy it's gonna take some thought it's

gonna take some research ok

and so you're going to have to really

get to know your ideal client one of the

first things that I did when I was

learning my client avatar was I just got

on the phone with people like my mentor

whenever I first started back it like a

year and a half ago my very first mentor

was like Laurel I want you to get on 70

calls with people now these weren't

hour-long cause we're like 15 20 minute

just kind of jam sessions right and so

was one of the best ways that I got to

know my ideal audience and ask them

questions like what have you already

bought why are you hanging out and and

those types of things and so we have to

if we're gonna take our business

seriously we have to know where our

ideal clients are hanging out and most

importantly like where are they spending

their money okay so that's task number

one and what we want to do is we want to

go and we want to engage with people and

not only engage with people but we want

to add the people as friends who are

engaging with that content because I

like to add the people who are actively

engaging because that means that hey

these are active engages okay so I want

people that are gonna engage with my

post and possibly find value now we're

not just gonna go add friends what we're

also going to do is we're going to add

value okay so we're gonna find posts

where we are going to be able to add

value I don't know how many times

someone has told me Laurel you commented

on my posts in such-and-such group I

came to your profile and man I was just

blown away by all of that content that

you're giving away for free I just

couldn't believe it and so that's what

we want to create for you and that's why

it's important for you guys to follow

this 90 day plan to a tee because I want

that to happen to you I want people to

once they visit your profile they're

gonna be like oh my gosh this person has

such a plethora of valuable content

they're gonna be happy that you actually

added them as a friend okay don't be

afraid like if we are business owners

trying to build our business we have to

break that mindset of being shy break

that mindset of being timid we want to

put ourselves out there okay this is

this is how we're gonna do this now task

number two is I'm gonna outline a

Facebook live video for me to do

tomorrow now I'm going to show you guys

over the next three days how to turn the

15 pieces of content actually into over

70 pieces of content we're gonna learn

that over the next three days but I'm

not gonna get ahead of myself but just

know that what I want you to do is make

sure that you have your 15 pieces of

content exercise done because over it

like I said over the next three days

we're gonna turn these same 15 pieces of

content into over 70 that's a little

teaser for you guys but you want

have that done for tomorrow but I always

always plan my facebook lives one day in

advance and a little hack that I used is

I literally write down as soon as I do

this exercise I write them down I write

my headline and my promise of value and

my three little bullet points on post-it

notes and they stick them to the wall my

my wife hated that idea at first but

every single morning I would get up I

would pull a post-it note off the wall

drink my coffee contemplate over like

what I was looking at in this post a

note and then I would go live and I

would stick that post-it note on the

camera of my laptop just in four just in

case I had a brain fart and just so that

we are clear you want to reevaluate your

headline promise the value and don't

forget this value proposition guys we

want to bake this value proposition into

every single video because again this is

gonna do two things one it's going to

make you madly referral to your friends

because if people really have clarity on

what you do they're going to know how to

recommend you and this is the this is a

big problem with a lot of online coaches

is that their friends or their

colleagues don't know exactly what

they're doing so this is going to help

them build clarity because this is gonna

be burned into their brain right you

guys had it burned into my brain that I

was your favorite social media

strategist right for a long time and so

now I got to burn this next thing into

your brain okay

so it's super super important and right

here don't forget this second part of

your value proposition what can they

expect if they watch every single one of

your videos we want to have it take away

like for instance I promise that in

every single video that you guys are

gonna get one thing that you can

implement into your marketing that's

going to give us over your competition

that tells people hey if I miss one of

laurels videos I'm probably missing

something super important it's gonna

give them FOMO and so this keeps people

looking for my content because they

don't want to miss out on that little

nugget or that little strategy that I'm

gonna give them to implement okay and

then of course we're gonna have our

bullet points okay so what we want to do

is make sure that you have your head

promise of value on a little post-it

note and that's gonna make it so much

easier for you to just grab one every

single day now again a little teaser I'm

going to show you guys how to turn that

15 pieces of content into over 70 over

the next 30 days so you want to make

sure that you have this exercise done

okay we want to make sure like I'm I'm

holding it I'm holding you to it now

you've had seven days to get this

worksheet filled out if you don't have

it filled out definitely go back to the

lesson from day one okay and so task

number three now this is super important

this is going to activate the algorithm

and so what you want to do is you want

to spend some time in your newsfeed

before you go live you're gonna go and

comment on posts from potential clients

who are in your niche for ten minutes

what this is gonna do is this is

literally going to put them in your

plain sight so basically what you're

gonna do is you're gonna go live and

these people who you just engaged with

those are the people that Facebook is

most likely going to show the content to

okay so we want to make sure that all of

the people who are ideal audience that

we're engaging for about ten minutes

before we go live that way more people

will see your live video that is a

tactic that I teach my students is like

before you go live spend ten minutes go

comment go like some posts go engage

with the people who are more likely to

become customers later and then they'll

see when you go live okay and then task

number four obviously go live with the

video that you plan from yesterday

remember

I plan my videos a day in advance okay

so what I'm gonna do is I'm actually

going to drop this in the button below

so I'm gonna go make sure that you guys

get access to it and then what you're

gonna do is you're not gonna want to

request access to this document I will

not give you access to this document but

what you're gonna want to do is you're

gonna want to click on on it and then

you're gonna go file make a copy and

you're gonna want to save this document

in yours okay again I'm not gonna give

you a I'm not gonna give you a table

access to this because obviously it's

gonna mess up my checklist and so what

you want to do again is go to file and

then make a copy and make sure that

you're saving this okay so this is your

first checklist this is going to be the

first checklist of many that you

gonna get inside this program because I

truly believe that if I give you exact

checklist and roadmaps it's going to

help you stay on track okay so I'm gonna

give you guys the assignment to go ahead

and finish up your 15 pieces of content

because like I said over the next three

days I'm going to show you how to turn

that 15 pieces of content into over 70

pieces but from today going forward I

want you guys to start doing this daily

checklist and don't worry throughout

this program we are going to add more to

it

I'll see you guys in tomorrow's video

hope you guys are ready make sure again

cannot stress enough have this exercise

done okay you've had seven days to get

it done make sure it is done by tomorrow