SHS MIL Ep6: Sources of Information

Summary

This educational video script explores the diverse ways indigenous communities communicate and preserve their culture through media and information literacy. It delves into the significance of indigenous media, the role of libraries and the internet, and the impact of mass media on society. The script challenges viewers to evaluate the credibility of information sources and encourages them to create their own content, reflecting on the importance of responsible sharing in the digital age.

Takeaways

• 📚 Indigenous media is a crucial way for indigenous peoples to communicate, preserve their culture, and pass on information through generations.
• 🎶 The music video 'Suwotku' serves as a reflection point for students to understand the central message of cultural conservation and pride.
• 🌿 Indigenous peoples express their oneness with nature through arts, crafts, music, dance, and celebrations, showcasing their cultural practices and beliefs.
• 👵 Indigenous knowledge (IK) is passed down orally and is unique to a community, often involving traditional medicine, folk dances, and folklore.
• 🏘️ Indigenous media, synonymous with community media, includes various forms like folk media, social gatherings, and oral instructions, controlled by the community itself.
• 🗣️ Indigenous communication is about local channels of information exchange for cultural preservation and adaptation, with historical roots like the 'Omaluhukan' in the Philippines.
• 📖 Libraries are essential repositories of information, evolving with technology to offer internet access and a wide range of data for users.
• 🌐 The internet has become a primary source for accessing information but also presents challenges in ensuring the credibility and accuracy of the content.
• 📺 Mass media, including television, reaches a large audience and is a significant part of daily life, with its business model centered around advertising and viewer engagement.
• 🔍 Evaluating information involves checking for accuracy, author credentials, currency, fairness, and relevance to ensure reliable and valuable content.
• 🎥 The assignment encourages students to become 'instant vloggers,' creating videos to showcase information flow in their communities and promoting media literacy.

Q & A

What is the central message of the song 'Suwotku'?

The central message of the song 'Suwotku' is about the conservation of traditions, culture, and beliefs, and being proud of them.

How do indigenous peoples practice their culture and beliefs as shown in the video?

Indigenous peoples practice their culture and beliefs through arts, crafts, music, dance, and celebrations that express their oneness with nature.

What is the role of indigenous knowledge (IK) in preserving a culture?

Indigenous knowledge plays a major role in preserving a culture by passing down distinctive facts, information, and skills that originate in a community through word of mouth from one generation to another.

What are some examples of how indigenous knowledge is expressed culturally?

Examples of indigenous knowledge expression include folk dances, traditional medicine, and folklore.

How is indigenous media defined and what are its functions?

Indigenous media, also known as community media, refers to communicative tools and resources of indigenous peoples that are created, controlled, and used by the community for the community. It serves to open up spaces for discussion, preserve cultures and traditions, and provide culturally appropriate information.

What are the characteristics of indigenous media?

Indigenous media characteristics include residing in stories that teach cultural lessons, specific and local language meanings, information storage in human memories, and the reverence of elders and storytellers who pass on knowledge.

What is the significance of the term 'Kapihan' in community information sharing?

Kapihan refers to a place or session where community members gather to share stories over a cup of coffee, serving as a modern form of local meeting for information exchange.

How has the advent of the printing press impacted the way information is disseminated?

The advent of the printing press in 1446 allowed for more books to be published and made information more accessible to the public through libraries, leading to a significant leap forward in the dissemination of information.

What are the key points to evaluate information according to Ball and Elder?

The key points to evaluate information include accuracy, author credentials, currency, fairness, and relevance of the content to the topic or research.

What is the role of mass media in society and how has it evolved?

Mass media refers to various media technologies reaching a large audience via mass communication. It has evolved with new technologies and the convergence of the internet, television, and radio, changing the interaction between the medium and the audience.

What is the importance of evaluating the credibility of information sources?

Evaluating the credibility of information sources is important to ensure that the information provided is accurate, unbiased, and relevant, especially with the vast amount of information available on the internet.

Outlines

00:00

📚 Indigenous Media and Information Literacy

This paragraph introduces the topic of indigenous media and information literacy, contrasting modern information sources with traditional methods used by ancestors and indigenous peoples. It emphasizes the importance of understanding how indigenous communities communicate and preserve their culture and beliefs. The speaker, Mr. Brex, invites the audience to explore the role of indigenous media in society, and to consider the impact of media on culture, as highlighted by James Carey's quote. The paragraph concludes with a call to action for responsible information sharing and a prompt to reflect on a music video about indigenous practices.

05:01

🌿 Understanding Indigenous Knowledge and Practices

The second paragraph delves into the concept of indigenous knowledge (IK), which comprises the unique facts, information, and skills native to a community and passed down orally. It discusses how indigenous peoples express their connection with nature through arts, dance, and celebrations, and how this knowledge is integral to their culture. The paragraph also explains the distinction between indigenous knowledge and international knowledge systems, and how indigenous media serves as a tool for cultural preservation and adaptation, controlled by the community for the community. It touches on the historical role of 'omaluhukan' in the Philippines as town criers and the characteristics of indigenous media, including its reliance on oral tradition and the importance of elders in knowledge transmission.

10:17

🗣️ Modern Communication and the Evolution of Community

This paragraph examines the evolution of community communication in the modern world, discussing local meetings such as 'kapihan' and 'barbero' as forums for sharing stories and debates. It contrasts these traditional methods with the advent of the printing press and the establishment of libraries as repositories of information. The paragraph also explores the impact of the internet on information dissemination and the challenges of ensuring the credibility of online sources. It highlights the importance of libraries and the internet as sources of information and the need for discipline in verifying online content.

15:18

📺 The Influence of Mass Media and the Importance of Evaluation

The fourth paragraph focuses on mass media as a significant part of daily life, with television being a staple in Filipino households. It discusses the business model of television networks and the role of television in advertising. The paragraph also addresses the importance of evaluating information based on criteria such as accuracy, authorship, currency, fairness, and relevance. It encourages students to consider the reliability of different information sources, including indigenous media, libraries, mass media, and the internet, and to apply critical thinking when consuming media content.

20:19

🎥 Engaging with Media: A Creative Assignment for Students

The final paragraph concludes the lesson with a creative assignment for students, challenging them to become 'instant vloggers' and create a one-minute video showcasing the information flow within their community. The video should highlight how information is received and transmitted among community members. Students are encouraged to upload their videos on YouTube and share the link on a designated platform with a specific hashtag. The paragraph ends with a reflective quote about the role of an educated person in an age of abundant media, emphasizing the importance of discernment in information consumption.

Keywords

💡Indigenous Peoples (IPs)

Indigenous Peoples, or IPs, refer to ethnic groups that have a historical continuity with pre-invasion and pre-colonial societies and who consider themselves distinct from other sectors of the national society now prevailing in their territories. In the video, IPs are highlighted as the central figures who maintain their unique culture and beliefs, which are expressed through arts, crafts, music, dance, and celebrations that signify their connection to nature.

💡Indigenous Knowledge (IK)

Indigenous Knowledge, or IK, is the cumulative body of knowledge, skills, and practices based on what is learned and passed down verbally or through observation from one generation to another within a particular community. It is integral to the culture of IPs and plays a significant role in maintaining their traditions, as seen in the script where it is mentioned in the context of folk dances, traditional medicine, and folklore.

💡Media and Information Literacy

Media and Information Literacy is the ability to critically evaluate media content and information sources for accuracy, reliability, and relevance. The video emphasizes the importance of this literacy in understanding different types of media and how news or issues are presented, which is crucial for responsible information sharing.

💡Traditional Media

Traditional Media refers to the older forms of mass communication, such as newspapers, radio, and television. The script mentions that indigenous media, a form of community media, includes traditional forms like folk or oral traditions, which are used by IPs to communicate and preserve their culture.

💡Oral Tradition

Oral Tradition is a method of passing down information, stories, and cultural practices verbally from one generation to the next without the use of written records. The script illustrates this concept by describing how indigenous peoples use oral tradition to maintain their cultural knowledge and customs.

💡Community Media

Community Media is a form of media that is created, controlled, and managed by a community for the benefit of that community. In the script, it is mentioned as a tool used by indigenous peoples to express their culture and beliefs and to communicate within their community.

💡Cultural Preservation

Cultural Preservation refers to the act of maintaining and protecting cultural heritage, traditions, and practices. The video script discusses how indigenous media plays a critical role in cultural preservation by showcasing the ways IPs practice their culture and beliefs.

💡Information Exchange

Information Exchange is the process of sharing information between individuals or groups. The script describes indigenous communication as a form of cultural preservation and adaptation, where information exchange occurs through local channels, such as oral storytelling and community gatherings.

💡Mass Media

Mass Media is a term used to describe various media technologies that reach a large audience through mass communication. The script contrasts mass media with indigenous media, noting that while mass media is used for disseminating current affairs, it must be evaluated for credibility and bias.

💡Internet

The Internet is a global network connecting computer systems, allowing for the sharing of information and communication. The script discusses the internet as a modern source of information that, while convenient, requires discipline to verify the reliability and accuracy of the content found online.

💡Evaluation of Information

Evaluation of Information involves assessing the quality and credibility of information sources. The script provides criteria for evaluating information, such as accuracy, author credentials, currency, fairness, and relevance, which are essential for discerning reliable sources in various media forms.

Highlights

Indigenous peoples communicate and spread information through their unique media forms, which are essential for preserving their culture and traditions.

The music video 'Suwotku' exemplifies how indigenous peoples practice their culture and beliefs through arts, music, dance, and celebrations.

Indigenous knowledge (IK) is passed down orally and is distinct to a community, playing a significant role in their cultural practices.

Indigenous media, also known as community media, is created and controlled by the community for cultural expression and information sharing.

Indigenous communication is a form of cultural preservation and adaptation, facilitated through local channels and community gatherings.

The role of elders in indigenous communities is vital for passing down knowledge and shaping the culture through storytelling.

Modern communication methods like group chats and local meetings have evolved from traditional indigenous information sharing practices.

Libraries are essential repositories of information, providing access to a wide range of sources for academic and cultural enrichment.

The internet has become a convenient alternative to traditional libraries, offering almost unlimited access to information but also presenting challenges in ensuring credibility.

Mass media, including television, reaches a large audience and plays a significant role in shaping public opinion and disseminating news.

Evaluating information involves assessing accuracy, author credentials, currency, fairness, and relevance to ensure reliable and credible sources.

Indigenous media is crucial for discussing indigenous issues and preserving their unique cultures and traditions.

Libraries are highly regarded for their reliability, accuracy, and value in providing academic information.

Mass media is the best source for current affairs but requires scrutiny to avoid bias and ensure credibility.

The internet offers varied information that requires discipline to check and validate for reliability and accuracy.

A challenge for students is to create a one-minute video showcasing the information flow process in their community, promoting media literacy.

Nicholas Davila's quote emphasizes the importance of knowing what to ignore in an age of media overload, highlighting the need for discernment in information consumption.

Transcripts

[Music]

imagine the life of

our ancestors before imagine the life of

the war veterans

and the elders of the community imagine

how they communicated and passed on

information

[Music]

good day everyone how are you i hope you

are having a great time studying with me

in our modern world different

information sources have emerged

we have sophisticated libraries

constantly evolving mass media

and fiber internet connections

have you ever thought about indigenous

media how do the indigenous peoples

communicate explore

and spread information do maki let's

find it out

get your hashtag motd and get ready to

think wisely create smartly and share

information responsibly my name is mr

brex

this is grade 12 media and information

literacy

in the last episode you will recall that

we tackled the different types of media

we also did a comparison in contrast as

to how one issue or piece of news

is presented through print broadcast or

online

before we delve deeper into our topic

for today i would like you to watch this

short music video entitled

suwotku filmed here in mindanao

while watching the video please reflect

on the following questions

number one what is the central message

of the song

number two based on the music video how

do the different indigenous peoples or

ips

practice their culture and beliefs

[Music]

so

[Music]

[Applause]

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[Applause]

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[Music]

do

[Music]

okay

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oh

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oh

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[Applause]

[Applause]

[Music]

so what do you think is the central

message of the song

it is all about the conservation of

traditions culture

and beliefs and being proud of them

james carey once wrote that culture

could limit and divide

or liberate and unite it offers us

infinite opportunities to use media and

communication

for good if we choose to do so

how do the ideas practice their culture

and beliefs it was shown in the video

that the different ips practice their

culture and beliefs through their arts

and crafts

music dance and celebrations that all

express their oneness with nature

indigenous is synonymous with words such

as native or local

indigenous knowledge or ik refers to

distinctive facts

information and skills that originate in

a community of people

sharing the same beliefs ideas and

cultures this is passed down by word of

mouth

from one generation to another examples

on how indigenous knowledge plays a

major role in one's culture are seen in

folk dances

traditional medicine and quentin bayern

or folklore

according to warren in 1991 ik is local

knowledge

knowledge that is unique to a given

culture or society in contrast to the

international knowledge system

generated by universities research

institutions

and private firms in addition to that

according to the asia indigenous

people's fact ik is owed

controlled and managed by indigenous

peoples

this is for them to develop and produce

culturally appropriate information

in the languages understood by their

specific communities

they utilize indigenous materials and

resources reflecting community needs and

interests

visions and aspirations independent from

vested

interest groups indigenous media which

is also known as

community media refers to the

communicative tools and resources of the

indigenous peoples

this is any form of media that is

created in the community

controlled in the community for the

community

about the community and by the community

forms of indigenous media include folk

or traditional media

gatherings in social organizations

direct observation

written carved or oral records

and oral instruction information sharing

is sometimes limited only to the members

of the community

indigenous communication refers to the

information exchange via local channels

it is a way of cultural preservation and

adaptation

looking back at philippine history the

omaluhukan were known as the town criers

of the ancient barangays

and the well-organized independent

villages they announced laws ordered by

the data or chieftain

that had to reach the whole community do

you know the characteristics

of indigenous media first

it resides in the stories a culture

values and beliefs reside in the stories

it tells

these stories teach important cultural

lessons and preserve important cultural

traditions and values

oral or pre-literate cultures are those

without a written language

usually the indigenous peoples use oral

tradition

of communication they pass on stories

from generation to generation

the exchange is face to face and the

information is contained

within the borders of the community

second their language meanings are

specific and local

which make their communities closely me

they know each other intimately

and their members are highly dependent

on each other

for all aspects of life

another distinct characteristic of im or

indigenous media

is that they store information in human

memories

memory is crucial thus there is a big

possibility

that less and less information is

conserved through time

as repositories of cultural customs and

traditions

elders are revered they are responsible

for passing the knowledge on to the next

generation

these elders and storytellers indeed

play a vital role in shaping the culture

of each community

let's listen to one of the elders of

aubameyang community

and discover a bit more about their

story

okay

uh

[Music]

is

[Music]

in the modern world news and stories

typically reach the community

through local meetings known as kapihan

barbaro and group chats

kapian refers to a place or a session

where community members come together to

share stories

over a cup of coffee nowadays a similar

practice is done when people go to

coffee shops

to meet and chat with their friends

bali refers to a discussion or debate

where members are free to voice out

their opinion about a certain topic

members exchange ideas to come up with a

visible solution

to a community problem cuento barbero is

a filipino idiom that is often

associated to hearsay

its region may be stemmed from local men

who go to barbershops

not only to get a good haircut but to

listen to the barber stories

thus a barber story is passed down from

one customer to another

until it reaches the community

a group chat is a virtual platform where

a number of users exchange information

and communicate in real time

over time communities have become less

closely need

and their members less dependent on one

another the definition of community has

expanded to include people

outside the local area a culture's

memory

history and myth could be recorded on

paper with written histories

elders and storytellers began to lose

their status and

new elites developed take for example

homer

who became famous for his legendary

stories the iliad and the odyssey

there was a significant leap forward

ushered in by the gutenberg revolution

when the printing press system was

established in 1446

with the advent of the printing press

more books were published

and later there were public places for

book lovers called the library

another source of information is the

library

the library as a repository of

information

as defined in the merriam-webster

dictionary a library is a place

in which literary musical artistic

or reference materials are kept for use

but not for sale

a library is one of the several places

where one can search for media sources

and information a library is where sets

of books

periodicals and other resources are

arranged through a specific system of

classification

and organization as mentioned earlier

libraries came into existence because of

the birth of the printing press

the main role of a library is to

organize various sources of information

and provide users the access to them

modern libraries are connected to the

internet

to provide library users a wide range of

information

sources and data in universities for

example

a library also serves as a common ground

literally or

figuratively for students from different

disciplines

to interact henry ward bitcher once said

that a library is not a luxury but one

of the necessities in life

do you agree with him when was the last

time that you visited the library by the

way

i am challenging you to visit one soon

another source of information is the

internet

the internet refers to a global system

that links computer networks

under the same set of communication

protocols

some scholarly articles that are not

available in print

are already accessible online

undoubtedly the internet has become a

more convenient

and efficient alternative that allows

users to find specific information

instead of having to browse through

volumes of printed books

however along with this almost unlimited

access to online information

is the challenge of ensuring that the

information provided

comes from credible sources aside from

indigenous media

the library and the internet as sources

of information

we also have the so-called mass media it

refers to a different array of media

technologies

that reach a large audience via mass

communication

it isn't deniable that an enormous

portion of our lives

is spent in interaction with mass media

television is now a basic commodity in

every filipino household

98 of all our homes have this set and

the televisions are usually turned on

for five to seven hours a day

in a typical filipino home according to

stanley baran

the usual business of television is

dominated by a few centralized

production

distribution and decision making

organizations

these networks link affiliates for the

purpose of delivering and selling

viewers to advertisers

on an ordinary sunday millions of

filipinos will tune in to a prime time

television

show indeed the remarkable reach of

television is because of its

attractiveness as an advertising medium

in exchange for the news and current

affairs we see and the entertainment and

other media contents we consume

let's also consider new television

technologies and the convergence of the

internet television

and the radio and how it has led to

changes in the interaction between the

medium

and audience according to a national

poll conducted by social weather

stations from december

13 to december 16 2019

less than half of filipinos who are 18

years old and above

are internet users the agency added for

comparison

83 percent of filipino households own at

least one cellular phone

79 own a television 31

owner radio and 14 own a personal

computer

my dear mil students it's a big help to

know how to evaluate information

based on the work of ball and elder of

the eastern kentucky university

libraries

you should look into the following key

points to evaluate information

accuracy content should be grammatically

correct

verifiable and cited when necessary

author ask yourself who created the

content

what are his or her credentials or

expertise is their contact information

provided

currency information is current and

updated frequently

examine if you know when the information

was originally published

and if the date is still acceptable

fairness you should take note of the

content as to whether it is balanced

and not just one-sided or biased

especially in current issues about

politics and society

ask yourself if there are various points

of view presented is the source also

free of advertisements

otherwise additional verification may be

necessary

lastly investigate the relevance the

content of the source should be relevant

to your topic or research

reflect if the purpose of the source

meets your needs

media and information sources are not

all the same

and are not created equal now let's

go through all the information sources

again

indigenous media is primarily used to

open up other spaces for discussion of

indigenous people's issues and

conditions

it is also used to preserve their

cultures and traditions

indigenous media is the best source for

indigenous knowledge

libraries of published books are often

considered highly reliable

accurate and valuable thus

libraries are the best source for

academic information

mass media is your best choice for

losing current affairs

however you have to ask yourself if the

source is free of advertisements

or political bias information found on

the internet on the other hand

may be quite varied in form and content

thus it is more difficult to determine

its reliability and accuracy

accessing information on the internet is

easy but requires more discipline to

check

and validate congratulations my dear

students for staying with me

until the end of this video lesson it's

now your turn to create

something the goal here is to interview

an adult in your community he or she

could be

a respected elder our veteran

professional journalist

or social media manager your role

is to become an instant vlogger you're

going to create a one minute video

showcasing the information flow process

of a certain community

the highlight of this mini project is to

feature how information is received

and transmitted or passed on to the

members of your community

please upload the video that you have

created on your own youtube channel

and post the link on our official mil

page and use the hashtag

immil i hope to see you again in the

next episode

together let's learn the different codes

and conventions

of media and information

oops before i leave you i would like to

serve you some food for thought

it's meal time nicholas davila once said

in an age in which the media broadcasts

countless pieces of foolishness

the educated man is defined not by what

he knows

but by what he does not know that

concludes our learning adventure for

today

my name is sir brex always remember

think wisely

create smartly and share information

responsibly

until next time here on deaf ed tv

[Music]

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you