How To Build An 8 Figure Brand

Summary

This video script delves into the concept of building an eight-figure brand, emphasizing the importance of a strong brand identity and a compelling story that resonates with the audience. It suggests that a successful brand is one that reminds consumers of a desirable story they want to be part of, and highlights the power of leveraging a brand's reputation to elevate one's status. The speaker shares insights on crafting a brand story that serves others and creates a legacy, using examples of well-known brands and individuals who have achieved significant success by serving their market effectively.

Takeaways

• 😀 Building an eight-figure brand is achievable with the right mindset and strategy.
• 💡 A brand is essentially a name that evokes a story people want to be a part of.
• 🏷 A premium brand is a name that reminds people of a story they are willing to pay to be associated with.
• 🔑 The importance of a brand's identity and how it can be represented by a stage name and logo.
• 🤔 The need for a compelling brand story that can elevate one's status and resonate with others.
• 📈 The concept of 'leverage' in brand building, suggesting that success often appears effortless due to underlying support.
• 🙏 Acknowledging the role of divine grace or luck in achieving brand success.
• 💼 The idea that a brand's story should be crafted intentionally, as leaving it to chance can be detrimental.
• 📚 The power of serving others through one's brand as a means to build a legendary story and elevate the brand's status.
• 🌟 Examples of successful brands like Nike, which built its identity by associating with top athletes.
• 💰 The willingness of people to pay for a brand that promises to elevate their own status or life story.

Q & A

What is the definition of a brand according to the speaker?

A brand is a name that reminds you of a story you'd like to see yourself in.

What distinguishes a premium brand from a regular brand?

A premium brand is a name that reminds you of a story you'd be willing to pay a lot of money to see yourself in.

Why is it important to have a clear brand story when building a brand?

A clear brand story helps to create a brand identity and legend that can elevate people's status and make them want to be associated with the brand.

What role does the stage name or brand name play in the branding process?

The stage name or brand name serves as the identity of the brand, which is often represented by a logo to make it easily recognizable.

How does the speaker describe the concept of a brand's 'story'?

The brand's 'story' is the narrative that goes out in front of the brand, making room for it and creating a legend that people want to be a part of.

What is the significance of the name 'Nike' in branding?

Nike, named after the Greek god of Victory, uses the best athletes to elevate its brand identity, making the swoosh a symbol of excellence.

How does the speaker suggest leveraging the success of others to build one's own brand story?

By borrowing the success stories of others, such as a 27-year-old woman making $200,000 a month, and using them as a model to inspire and build one's own story.

What is the biblical principle the speaker refers to for building a legendary brand story?

The principle is 'he who will be greatest among you, let him be the servant of all,' implying that serving others and getting significant results is key to building a legendary brand story.

How did Russell Brunson build ClickFunnels into a successful brand?

Russell Brunson built ClickFunnels by serving others for free, documenting their success, and building his brand story on the back of the people he helped.

What is the importance of a brand's logo in the overall branding strategy?

A brand's logo represents the brand and makes the name easily recognizable, which is crucial for establishing an identity in the market.

How does the speaker define the term 'leverage' in the context of building an eight-figure brand?

Leverage, in this context, refers to the ability to use one's brand story and identity to elevate the status of others, making them want to associate with the brand.