Aula 1: O que faz um gestor de tráfego digital?

Summary

Welcome to this mini-course on the profession of Traffic Manager, where Luciano La Roca serves as your guide. Over the next lessons, you'll learn what it takes to be a Traffic Manager, why this role is crucial in today's digital marketplace, and how to get started in this field. Luciano, with over a decade of experience, will address common doubts, discuss the importance of understanding online advertising platforms, and share insights on acquiring clients and managing taxes in Portugal. This course aims to help you decide if this profession is right for you and provides a strategic consultation offer for further guidance.

Takeaways

• 😀 Luciano La Roca is the instructor for this mini-course on traffic management.
• 📚 The course aims to teach what a traffic manager does and why this profession is important.
• 🌐 Traffic managers specialize in increasing online sales for businesses through advertising platforms.
• 🛠️ The course will cover the necessary tools and study order for aspiring traffic managers.
• 💡 It will also explain how to acquire clients and address common doubts about the profession.
• 📈 Luciano has over 10 years of experience and has trained many traffic managers.
• 🏆 The mini-course is free, and there's a paid mentorship option for more personalized guidance.
• 📝 The course will clarify the role of a traffic manager and address any doubts that may arise.
• 📊 Traffic managers are crucial for businesses as more transactions are moving online and competition is increasing.
• 📈 The course includes practical examples, such as how a ballet school could benefit from a traffic manager's services.
• 🔍 Traffic managers are needed for businesses that want to advertise effectively but lack the skills or time to do so themselves.

Q & A

What is the main topic of the mini-course presented in the transcript?

The main topic of the mini-course is about the profession of a Traffic Manager, explaining what it entails and how it's important for businesses to sell more through the internet using advertising platforms.

Who is the instructor of the mini-course?

The instructor of the mini-course is Luciano La Roca.

What is the purpose of the mini-course?

The purpose of the mini-course is to teach and clarify what a Traffic Manager does, why this profession is important, how to start learning about it, and how to acquire clients in this field.

What is the role of a Traffic Manager according to the transcript?

A Traffic Manager is a professional responsible for making businesses sell more through the internet by using advertising platforms to reach the right audience without the need for the business owner to create content or appear in videos.

Why is the Traffic Manager profession important in today's market?

The Traffic Manager profession is important because as more businesses move online, competition increases, and paid advertisements are necessary to reach potential customers effectively.

What kind of businesses can benefit from a Traffic Manager's services?

Any business that needs to sell more through the internet can benefit from a Traffic Manager's services, including local businesses like a ballet school, restaurants, dentists, car dealerships, physiotherapists, mechanics, as well as online businesses like e-commerce stores or online course providers.

What is the example given in the transcript to illustrate the work of a Traffic Manager?

The example given is a ballet school that needs to attract clients through the internet using targeted advertisements to reach specific demographics like mothers with daughters of a certain age group living in a particular region.

What is the challenge faced by the owner of the ballet school in the example?

The challenge faced by the owner of the ballet school is that while she understands the importance of being online, merely creating a website or Instagram account is not enough. She needs to be found by the right people, which requires the expertise of a Traffic Manager to run paid advertisements effectively.

What does the Traffic Manager do to help the ballet school owner?

The Traffic Manager uses advertising platforms to create and target ads towards the right audience, such as mothers with daughters of specific ages in certain regions, to attract clients to the ballet school.

What additional service is offered to those who participate in the mini-course?

An additional service offered is a free strategic consultation with Luciano La Roca's team for those who find the profession appealing and want to take the next steps.

How can participants of the mini-course sign up for the free strategic consultation?

Participants can sign up for the free strategic consultation by clicking on a button provided during the mini-course lectures, which will allow them to connect with Luciano La Roca's team for more detailed guidance.