If I Wanted to Get Rich and Famous in 2024, This Is What I'd Do

Summary

The video analyzes how top influencers like Taylor Swift, The Rock, MrBeast, Joe Rogan, Kylie Jenner, and others built massive personal brands and billions in net worth. It extracts lessons around longevity, consistency, niche focus, controversy, adaptability, accessibility, and more. The speaker then applies these concepts to his own brand journey in fitness, business, and investing. He argues the creator economy represents a power shift enabling direct distribution and wealth creation. Finally, he inverts the framework, outlining what not to do so you can guarantee failure in building an influential brand.

Takeaways

• 😊 Longevity and consistency are key - All the successful influencers featured started early and stuck with it for over a decade
• 👥 Leverage networks and connections for greater exposure
• 💰 Monetize appropriately and sparingly based on your brand identity
• 🎥 Effective packaging and framing using thumbnails and titles dramatically increases views
• 📢 Narrow focus allows deeper expertise and authority
• 🤝 Outsource weaknesses rather than trying to be an expert in everything
• ☮️ Embrace some controversy and imperfection rather than trying to be squeaky clean
• 🦄 Your niche is you - integrate all your genuine interests rather than conforming to one category
• 🙅‍♂️ Avoid algorithm hacks and trend hopping if you want an authentic personal brand
• 👔 Your brand can and should evolve over time as you change while retaining some visual cues

Q & A

How long has Taylor Swift been building her personal brand and music career?

Taylor Swift released her first song in 2006 at age 16, so she has been building her personal brand and music career for over 18 years.

What is the key lesson Alex Becker learned from MrBeast about video titles and thumbnails?

Alex learned that you need to make clickbait titles and thumbnails, but then also deliver on those promises in the video content itself - make insane claims but back them up.

What does Alex mean when he says "you are the niche" in regards to building a personal brand?

He means that your brand should fully encompass all your unique interests and personality - not conform to just one narrow category. Be authentic.

How was Kylie Jenner able to scale her personal brand so effectively?

She leveraged her family's fame, used social media for distribution, outsourced areas outside her expertise like operations, and chose a product (makeup) that was highly scalable.

What was the progression of Alex Becker's personal brand over time?

He went from fitness influencer to gym business expert to investor and private equity firm owner, changing his persona and clothing style to match his evolving identity and audience.

What can destroy a personal brand?

Talking on topics you don't understand, being inconsistent, selling too early or wrong products, associating with the wrong people, needing perfect conditions to start, and refusing to adapt and change.

What does Alex attribute the rise of billionaire influencers and creators to?

Direct distribution platforms like YouTube that allow creators to build a massive audience and capture the economics rather than relying on intermediaries.

What does Alex say is the power of having a large audience or following?

You gain access - the ability to reach out to CEOs, leaders, etc. They will take your call because you have a built-in audience for their message.

What does Alex say is key to monetizing your audience appropriately?

Promote only brands and products that closely match your existing interests and brand - don't dilute your identity just to make money.

What does Alex recommend instead of trying to explicitly optimize every aspect of your brand?

Just be yourself, talk about what you're interested in, and adapt naturally over time. Don't fake it just for algorithms.