10 Lessons Learned From Posting Over 1000 Videos On Social Media

Summary

In this insightful video, the creator shares 10 key lessons learned from producing over a thousand social media videos across platforms like TikTok, Instagram, and YouTube. From the importance of creating numerous 'bad' videos to refine your craft, to understanding the role of luck and the unique characteristics of each platform, the video offers practical advice for aspiring content creators. The speaker emphasizes the need for authenticity, focusing on platform-specific content, and aligning objectives with content strategy. They also highlight the symbiotic relationship between content creators and social media algorithms, urging creators to provide value to viewers to gain algorithmic support.

Takeaways

• 📚 Make a lot of videos to hone your skills: The creator emphasizes the importance of producing a significant number of videos to develop a 'sixth sense' for content creation.
• 🍀 Recognize the role of luck in virality: Success in social media is partly due to luck, especially with the algorithmic nature of short-form content platforms.
• 🔄 Be willing to repost and tweak videos: It's beneficial to give multiple attempts to the same video concept, with slight modifications, to increase the chances of it resonating with an audience.
• 🎯 Content preferences vary by platform: Viewers of different platforms have distinct preferences, and content that works on one may not perform as well on another.
• 🏷️ Be transparent about your brand identity: Authenticity is key; audiences, especially Gen Z, appreciate honesty and can detect insincerity.
• 📈 TikTok is great for consumption, but Instagram and YouTube may offer better tools for creators looking to build a loyal audience and grow their brand.
• 🛍️ Viral content isn't always the best for conversions: The objective of a social media account should guide the type of content created, with business objectives possibly requiring more niche content.
• 📺 Treat your channel like a TV show: Maintain a consistent theme or niche to keep your audience engaged and avoid diluting your brand with mixed content types.
• 🔑 Understand the algorithm is on your side: Social media platforms want your content to succeed, so focus on creating high-quality videos that provide value to viewers.
• 📈 Provide value consistently: Whether it's entertainment or education, consistently delivering value will help your content reach a wider audience.

Q & A

What is the first lesson the speaker learned about creating content on social media?

The first lesson is that one needs to create 100 bad videos before they can make a good one. This is based on the idea of gaining experience and improving with each video, as suggested by Mr. Beast.

How does the speaker suggest developing skills for creating organic social media content?

The speaker suggests that developing skills for creating social media content takes time and requires practice. One must get 'reps' by consistently creating and posting content to learn how to craft a good story, work editing software, make appealing thumbnails, and create hooks.

What was the speaker's experience with posting videos on TikTok after having experience with YouTube?

After posting two videos a week for nine months on YouTube with little to no views, the speaker joined TikTok and had a video go viral within the first 10 videos. The speaker attributes this success to the experience gained from the consistent posting on YouTube.

What role does luck play in the success of a video according to the speaker?

Luck is always a factor in a video's success, especially for short-form content. The algorithm tests a video with a small audience, and if they like it, it gets pushed to a larger audience. However, if the initial audience does not like the video, it may not get further推广.

Why should one not be afraid to repost their videos on social media?

One should not be afraid to repost videos because the initial audience for each post can vary, and a different audience might respond better to the same content. It's about getting more 'shots at goal' and testing the content again to see if it performs better with a different audience.

What is the speaker's advice for businesses or brands trying to grow on social media?

The speaker advises businesses or brands to be honest and not hide their identity. They should own the fact that they are a business, especially with the younger generation who can easily recognize and are skeptical of corporate accounts.

Why is it suggested to make content specifically for each platform?

Content that performs well on one platform may not perform well on another due to differences in audience preferences and platform algorithms. It's recommended to analyze what type of content works best on each platform and then focus on creating more of that content for each specific platform.

What is the difference between TikTok and other platforms like Instagram and YouTube in terms of audience loyalty and creator tools?

According to the speaker, Instagram and YouTube have more loyal and dedicated audiences and offer better creator tools to help grow a following and interact with the audience. TikTok, while popular, may prioritize certain creators over others and might be more challenging for brands to convert viewers into customers.

What is the speaker's view on the importance of being clear about the objective of a social media account?

The speaker emphasizes that it's crucial to be clear about whether the objective is to gain views for entertainment or to promote a business and get customers. Content should be created with the objective in mind and not be distracted by the number of views alone.

What does the speaker suggest about treating a channel like a TV show?

The speaker suggests that treating a channel like a TV show means sticking to a specific niche or brand and not mixing different types of content that could confuse viewers. If a creator wants to explore different formats, they should consider creating a second channel.

How does the speaker describe the relationship between content creators and social media algorithms?

The speaker describes the relationship as a team effort where algorithms want videos to do well and reach more viewers. Creators need to understand what makes a video successful on the platform, such as having a good hook, title, thumbnail, and providing value to the audience.