Real Estate Prospecting
Summary
TLDRIn this insightful discussion on real estate prospecting, the speaker introduces their groundbreaking book, segmenting the topic into three vital parts. Initially, the focus is on the fundamentals, emphasizing the importance of daily routines, mindset, and small, consistent actions for success. The second segment, 'Show Me the Money,' delves into effective strategies and the integration of technology and AI to enhance client engagement and scale operations. The concluding part discusses prioritizing, the process of achieving goals, and the future of real estate, highlighting the power of focusing on one's strengths and the gradual, rewarding journey towards professional achievement. For those seeking to elevate their real estate career, this video promises valuable insights and practical advice.
Takeaways
- 📚 The author has rewritten the book on real estate prospecting, introducing new dimensions beyond traditional methods like cold calling and door knocking.
- 📈 Part One focuses on fundamentals, emphasizing the importance of routine and mindset in daily activities to achieve success.
- 🚴🏼 Part Two, 'Show Me the Money', discusses the integration of technology and automation in real estate for scaling and connecting with clients.
- 📱 Emphasizes the power of online lead generation, social media, and technology to enhance traditional real estate strategies.
- 📍 Suggests planning the next day in the evening and embracing the day ahead for better productivity and mindset.
- 💻 Highlights the importance of using technology and AI to support and scale strengths in areas like client events and social media promotion.
- 🔧 Part Three concludes with discussing priorities, the process of achieving goals, and the future of building a real estate team.
- 👥 Encourages focusing on one's strengths and designing strategies around them for effective prospecting and client engagement.
- 📄 Offers resources and tools, like a process sheet for achieving specific transaction goals, to help real estate professionals.
- 📚 Invites readers to explore further by picking up the book and joining the AB Brilliant Tribe for coaching and support in real estate.
Q & A
What is the primary focus of the book on real estate prospecting mentioned in the transcript?
-The primary focus of the book is to introduce a new dimension to real estate prospecting beyond traditional methods like cold calling and door knocking, incorporating fundamentals, technology, and strategic processes to succeed in the changing real estate landscape.
How is the book on real estate prospecting structured?
-The book is broken down into three segments: Part 1 focuses on fundamentals and routine, Part 2 discusses financial aspects and modern strategies for lead generation and client engagement, and Part 3 concludes with discussing priorities, the process of achieving goals, and the future of real estate.
What does Part 1 of the book emphasize on?
-Part 1 emphasizes the importance of daily routines and mindset in real estate prospecting, including planning, learning, and movement to maintain focus and productivity.
What is the 'HOP method' mentioned in Part 2 of the book?
-The 'HOP method' relates to online lead generation strategies, utilizing technology and social media to enhance traditional real estate prospecting methods and client engagement.
How does the book suggest integrating technology into real estate prospecting?
-The book suggests using technology to scale and enhance traditional prospecting methods, such as client events and networking, through sincere automation, social media promotion, and the use of tools like QR codes and text messaging for better engagement.
What is the significance of focusing on 'the process' in real estate prospecting, as mentioned in the transcript?
-Focusing on 'the process' means concentrating on small, actionable steps that align with one's strengths and strategies, leading to gradual success over time rather than seeking immediate results, which is crucial for building a sustainable career in real estate.
How does the book propose utilizing one's strengths in real estate prospecting?
-The book proposes identifying and leveraging one's strengths, such as having a strong database or being effective on social media, to choose strategies and action steps that align with these strengths, thereby maximizing success in real estate transactions.
What role does planning and embracing the day play in the success of real estate agents, according to the book?
-Planning for the next day and giving oneself permission to end the day positively are crucial for maintaining focus, motivation, and productivity, which are essential for success in real estate prospecting.
What advice does the book offer for dealing with challenging days in real estate prospecting?
-The book advises designing one's days to minimize difficult moments and to focus on activities that fill one's cup outside of work, acknowledging that while challenging days occur, structured routines and positive mindset can mitigate their impact.
How does the book address the future of real estate and team building?
-In Part 3, the book discusses building a virtual staff, creating a real estate team, and contemplating the future of the industry, highlighting the importance of adapting to technological advancements and evolving market dynamics for long-term success.
Outlines
📘 Revamping Real Estate Prospecting
The speaker introduces the topic by mentioning a book they authored about real estate prospecting, emphasizing a new dimension beyond traditional methods like cold calling and door knocking. The book is divided into three segments to aid real estate professionals in adapting to the changing industry landscape. The first segment covers fundamentals, focusing on establishing a productive routine and maintaining a positive mindset, crucial for overcoming daily challenges. The speaker highlights the importance of planning, affirmations, and personal well-being to ensure consistent performance and success in real estate.
🚀 Leveraging Technology in Real Estate
In this section, the speaker advises on integrating technology with real estate strategies to enhance client engagement and operational efficiency. Emphasis is placed on utilizing AI and tech tools to amplify strengths, particularly in client events, through innovative approaches like QR codes and social media. The third part of the discussion shifts to prioritizing processes and building a virtual team, stressing the significance of focusing on one's strengths and meticulously planned actions to achieve goals, such as closing a specific number of transactions. The speaker concludes by promoting their group coaching platform, highlighting the importance of process-driven success in the real estate industry.
Mindmap
Keywords
💡Prospecting
💡Routine
💡Mindset
💡Automation
💡HOOP Method
💡Client events
💡Database
💡Strengths
💡Process
💡Priorities
Highlights
Introduction to real estate prospecting with a new dimension added to traditional methods like cold calling, door knocking, and open houses.
The book is divided into three segments to offer a comprehensive guide on succeeding in real estate prospecting.
Highlighting the changing playing field in real estate and the importance of adapting to succeed.
Part one focuses on fundamentals, emphasizing routines and mindset for daily success.
The significance of planning and ending the day with purpose to ensure productivity and balance.
Emphasis on learning, movement, and leveraging mornings for a successful start.
Part two, titled 'Show Me the Money', delves into revenue-generating strategies incorporating technology and automation.
Introduction of the HOP method for online lead generation and leveraging social media effectively.
The importance of technology in scaling business operations and enhancing client interactions.
Using technology and AI to support strengths and improve efficiency in organizing client events and networking.
Part three focuses on concluding thoughts, priorities, the process, and the future of real estate.
The process of achieving goals through strength-based strategies and detailed action plans.
The concept of slow, steady progress over quick, short-term success for long-term career building.
Encouragement to pick up the book for a deeper dive into effective real estate prospecting strategies.
Introduction to AB Brilliant Tribe.com for group coaching tailored to new agents, mega agents, teams, and brokers.
Transcripts
welcome back I want to talk to you about
real estate prospecting I I wrote a book
on it real estate prospecting there you
go and I broke it down into three
segments for you and I wanted to go over
that because I literally rewrote the
book on real estate prospecting it's not
just about all the old school stuff like
cold calling and door knocking open
houses those all work by the way they're
great I added another dimension this and
when I broke down the book into these
three segments I really wanted to
highlight them for you so you can
understand what you need to focus on to
succeed at the highest level in this
business because we've seen one thing
definitely happen lately is the playing
field is dramatically changing all
around you and you've got to be equipped
with the right things to do to connect
with people and so the very first
section of the book I talk about the
fundamentals I actually have part one
and part one all revolves around your
routine your routine what do you wake up
doing what do you go to sleep doing
what's in the middle of the day how are
you keeping your mind your work focused
so you have priorities that you actually
focus on throughout the day probably the
biggest challenge and you can hear the
word mindset you can hear words like
affirmations and encouragement and all
of these great words but the key to
success in anything that you do is
making sure that you take those little
action steps daily that get you where
you want to get to and I don't know
about you but I don't always feel like
showing up there are some days that are
tougher than others and if I'm not
careful and I focus on how difficult
that day that that week is I don't do
anything and so I
designed my days so that I have less of
those I designed my hours my mornings
afternoons and evenings so that I could
have a better success will you still
feel like crap some days yeah you're
going to I certainly do but when you're
looking at this and you say hey this is
what my evening should include this is
what my morning should
include you start looking at it
differently
and I would say there are core pieces to
that and I I put them in the book but in
the evening you should be planning for
the next day you should actually know
what you're doing so you know how to
show up right it's important and you
should also give yourself permission to
end to embrace the day the next day and
saying hey you know what I'm embracing
faing tonight I'm done I can only do so
much because there's just so much to do
and I'm never going to catch up so I'm
going to embrace tonight and embrace the
fact that I have another day hopefully I
have another day and I'm going to Now
work on me the rest of the day the rest
of the night going to be with my family
do things that fill my cup outside of
work in the morning when you wake up
you're like got it I know what I need to
do
always be learning creating
opportunities for your mind to absorb
great new
things movement right motion creates
emotion all of that that's in the that's
in part one part
two I I part two I call show me the
money we we have to talk about the money
and in that I talk about the Hop method
uh hoop right online lead generation
which is my that's my jam right
there social media another one of my
great jams your database farming closing
clients with client events open houses
door knocking coold calling networking
all that stuff and the difference is
that although we talk about it I include
a lot of technology in there I include a
lot of a lot of different approaches
that are working in our current business
I worked for some of our clients but the
key has been that that we've been able
to scale it and connect with people more
by using more sincere automation looking
at the tech that's out there and using
that Tech to support what we already do
great that's what a lot of us don't do
we see this amazing tool over there and
we're like I I need that that looks
awesome wait there's that over there too
I'm actually pretty I'm going to add
that and that's what we end up doing
throughout our whole career and we kind
of have mediocre success and that's
where we
stop so there's where I want you to
focus on if you're great at client
events how can you use technology how
can you use AI to help you scale this to
help you send out the letters the text
building up to the event to do a better
job on social media promoting it and
then during the event how can you do a
much better job by having technology
involved through QR codes signups text
at the event competitions keeping track
of all the
surveys think there's a lot more you can
do if you put the technology in place
that can support your strengths that's
the key right and then the last part I
have as part three I have conclusion
which I mean makes sense right uh in
there I talk about your priorities the
process uh building a virtual staff
building a real estate team in the
future of real estate I think for that
one the key would be to focus on the
process and uh I call the
process
really the ability for you to focus on
one thing at a time that is your
strength so let's say in the process you
chose 50 closed transactions Tristan I
want to close 50 close I want to close
50 in a year then we're going to say
well what your strength i' I've got a
great sheet for this by the way if you
need it just message me I'll send it
over it's called the process 50
transactions and then I'm like well what
are your three strategies that are based
on your strength strength strength based
I'm like well trist you know I have a
strong database and when I reach out to
them they're so good to me I'm like
great database is one trist I'm I'm
really good on social media I'm like
really great uh what part of social well
I'm really good on Facebook Facebook I'm
like all right Facebook's number two and
I go what would be the third one well
Tristan uh I'm actually I'm pretty good
at events but I'm more so on one-on ones
great well there you go you've got your
three now let's build those out with
action steps because each one of those
actions that supports the strategy gets
placed into the calendar and as you
finish those actions they get crossed
out you put more actions see the key to
your success is the process is focusing
on the small things that move the needle
over time it's not quick success like
we're exposed to on social media all the
time it's a slow process that builds
over many years and if you do this right
if you do this well and you show up for
yourself on the priorities that are your
strength that's where you succeed that
that's where you start building a career
out of this and if you want to dive in
deeper pick up the book real estate
prospecting you could always jump into
AB brilliant tribe.com that's our group
coaching for new agents Mega agents
teams Brokers we got you covered there
if you found this
successful sorry if you found this
useful share it with somebody else hope
it helps and hope I give you a good
breakdown of real estate
prospecting
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