Suntory Time scene from Lost in Translation

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1 Dec 201503:41

Summary

TLDRIn this script, Mr. Bob-san is directed to deliver a promotional message for Suntory whiskey with a sense of exclusivity and passion. The director emphasizes the importance of translation, emotion, and intensity in the performance. Bob-san is instructed to turn to the camera, embodying the spirit of an old friend while conveying the luxurious nature of the drink. The script captures the essence of a high-end advertisement, where every word and gesture must exude elegance and allure.

Takeaways

  • 🎬 The script is for a video advertisement, emphasizing the importance of translation and performance.
  • 🍾 The product being advertised is Suntory whiskey, which is portrayed as a premium and exclusive drink.
  • 📹 The actor, referred to as Mr. Bob-san, is instructed to perform with a specific demeanor and emotion towards the camera.
  • 🕊️ The tone of the delivery should be tender and gentle, reminiscent of meeting old friends.
  • 🎭 The actor is compared to Bogie from 'Casablanca,' suggesting a classic and iconic style of delivery.
  • 🌟 The script highlights the importance of the brand's exclusivity and the need to convey this through the actor's performance.
  • 🔄 There is a discussion about the direction from which the actor should turn to face the camera, indicating a focus on visual details.
  • ⏱️ Time constraints are mentioned, suggesting a need for efficiency in the filming process.
  • 🔥 The director emphasizes the need for passion and intensity in the actor's performance to convey the product's appeal.
  • 📝 The script includes specific lines that the actor is to say, such as 'For relaxing times, make it Suntory time,' which is a key tagline.
  • 🗣️ The director instructs the actor to deliver the lines with a sense of exclusivity and luxury, differentiating it from everyday whiskey.

Q & A

  • What is the main focus of the instructions given to Mr. Bob-san in the script?

    -The main focus is on delivering a specific message about Suntory whiskey with a particular emotion and demeanor, similar to the character Bogie in 'Casablanca'.

  • What is the significance of the bottle of Suntory whiskey in the script?

    -The bottle of Suntory whiskey is a key prop that symbolizes the product being promoted and is meant to be acknowledged by Mr. Bob-san during the performance.

  • How is Mr. Bob-san instructed to look at the camera?

    -He is instructed to look at the camera tenderly and with wholehearted feeling, as if meeting old friends.

  • What is the desired tone for Mr. Bob-san's delivery of the line 'Cheers to you guys, Suntory time!'?

    -The desired tone is one of exclusivity and passion, with a sense of luxury befitting an expensive drink.

  • What direction is given regarding Mr. Bob-san's physical movement towards the camera?

    -Mr. Bob-san is initially unsure whether to turn to the right or left, but the director eventually specifies that he should turn to the right.

  • What is the director's concern about the pace of Mr. Bob-san's delivery?

    -The director wants Mr. Bob-san to deliver the line slower, with more ecstatic emotion and intensity.

  • How does the director emphasize the importance of the product being advertised?

    -The director emphasizes that Suntory is an exclusive and expensive drink, and the sound of the words and the feeling of exclusivity should be conveyed in the performance.

  • What is the director's reaction when Mr. Bob-san does not perform as expected?

    -The director expresses frustration, using phrases like 'God, I'm begging you,' and repeatedly asks Mr. Bob-san to redo the take with the correct emotions and intensity.

  • What is the director's final instruction to Mr. Bob-san before rolling the camera for the take?

    -The director instructs Mr. Bob-san to start with the line 'For relaxing times, make it Suntory time,' emphasizing the need for the right emotions and intensity.

  • What does the director mean when he says 'This is No. 1'?

    -The director is indicating that Suntory whiskey is considered the top choice or the best in its category, and this perception should be reflected in the advertisement.

  • How does the script reflect the tension and urgency in the production process?

    -The script shows the director urging Mr. Bob-san to hurry and raise the tension, indicating the time-sensitive nature of the shoot and the importance of capturing the perfect performance.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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Étiquettes Connexes
Whiskey AdSuntory TimeCommercial ScriptEmotion IntensityExclusive DrinkCasablanca QuoteOld FriendsPassion StatementTender MomentsProduct Endorsement
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