Blackberry (2023) - "The world's smallest email terminal"
Summary
TLDRIn a dynamic discussion, the speaker challenges the conventional marketing approach of a cell phone company, suggesting that their real product is 'minutes'. He proposes a revolutionary idea: integrating the internet into cell phones to make them indispensable tools for individualism and self-reliance, thus reducing reliance on traditional communication methods. The debate highlights technical challenges and a proposed solution involving a giant computer to manage email efficiently, reducing bandwidth usage significantly. The script ends with a humorous note on the prototype's functionality and size, teasing the potential of this innovative technology.
Takeaways
- đ± The speaker believes that cell phones should be reimagined to be more useful, emphasizing individualism and self-reliance rather than just selling 'togetherness'.
- đ The main competition for cell phones is not other mobile companies but landlines, which offer 'free minutes'.
- đĄ The idea is to integrate a computer and internet capabilities into a cell phone to make it a device that can replace the need to be in the office for communication.
- đ€ The speaker questions the current state of technology, suggesting that an entire division has been working on making emails work on cell phones without success.
- đ§ The speaker proposes a solution involving a 'giant computer' that acts as a massive client, hardwired to the internet, with the phone serving as a server.
- đ This proposed system would significantly reduce the load on servers and bandwidth usage, allowing for a large number of devices to operate simultaneously.
- đ ïž The script describes a prototype, indicating that the idea is in the early stages of development and far from being a finished product.
- đ The speaker challenges the audience to try typing with their thumbs, suggesting a user interface designed for one-handed operation.
- đ There's a humorous moment where the speaker realizes that the device being discussed is not what he initially thought it was.
- đ€ The conversation implies a need for collaboration and innovation to solve the problem of integrating email and other internet services into mobile devices.
- đ« The script highlights a technical limitation where current mobile networks are not designed to handle the demands of multiple devices checking for emails simultaneously.
Q & A
What is the main argument presented by the speaker about the cell phone market?
-The speaker argues that the cell phone market is not just competing with other cell phone companies but also with home and office phones, which offer 'free minutes'. They suggest that the real product being sold is minutes, and the goal should be to reinvent the cell phone to make it more useful.
What is the proposed solution to make cell phones more useful according to the speaker?
-The speaker suggests integrating a computer and internet capabilities into the cell phone, making it a device for total individualism that allows for various forms of communication without the need to go to the office.
What is the speaker's critique of the current marketing strategy?
-The speaker believes that the marketing team is incorrectly selling 'togetherness' when they should be selling 'self-reliance', emphasizing the individual utility of the cell phone.
What is the speaker's view on the current state of technology for handling emails on cell phones?
-The speaker is critical, stating that the world is trying to do emails on a cell phone, but the technology is not up to par, with only 11 phones working at the same time on the current network.
What technical issue is identified with the current approach to integrating phones with email?
-The issue is that when phones act as clients on the network, they constantly pull on the servers asking if they received an email, which is inefficient and consumes bandwidth.
What is the proposed fix to the technical issue mentioned?
-The fix involves building a giant computer that acts as a massive client, hardwired directly to the internet, with the phone acting as a server. This way, the computer pulls in and packages emails before sending them to the phone, reducing the engagement time with the network.
How does the proposed fix reduce the bandwidth usage compared to the current system?
-By having a central computer handle the email pulling and packaging, the bandwidth usage is significantly reduced, to the point where it would be less than that of a local phone call.
What is the speaker's opinion on the feasibility of the proposed solution?
-The speaker believes the solution is feasible but acknowledges that it is a long way off from being fully realized, as it is currently just a prototype.
What is the speaker's final comment on the prototype?
-The speaker humorously refers to the prototype as the 'world's largest pager' and then corrects himself, calling it the 'world's smallest email terminal'.
What is the speaker's suggestion for typing on the new device?
-The speaker suggests trying to type with your thumbs, indicating a shift towards more mobile and convenient typing methods.
What is the underlying theme of the conversation in the script?
-The underlying theme is the evolution of communication technology, focusing on how to make cell phones more efficient and useful in a competitive market.
Outlines
đ± Redefining Mobile Phones for Self-Reliance
The speaker challenges the traditional marketing approach by stating that the real product being sold is minutes, not togetherness. They propose a revolutionary idea of integrating the internet into mobile phones, turning them into devices that enable complete individualism and self-reliance. The goal is to make the cell phone so useful that it eliminates the need to be physically present at the office. The speaker criticizes the current efforts to make phones capable of handling emails, pointing out the inefficiency of the network when phones act as clients. They introduce a solution involving a massive computer that would act as a client, reducing the load on the network and allowing for a significant increase in the number of devices that can operate simultaneously.
đ€ The Prototype and Its Limitations
In this paragraph, the speaker discusses the prototype of the new device, which is still far from being market-ready. They humorously refer to it as the world's largest pager and the smallest email terminal, highlighting the prototype's current limitations. The speaker also suggests trying to type with thumbs, possibly to demonstrate the impracticality of using the current prototype for certain tasks, such as typing emails or messages.
Mindmap
Keywords
đĄTogetherness
đĄMarket
đĄCompetitor
đĄMinutes
đĄReinvention
đĄComputer
đĄInternet
đĄSelf-reliance
đĄPrototype
đĄNetwork
đĄServer
Highlights
The speaker suggests that the company's product is not about selling togetherness but about selling minutes.
The main competitors are identified as home phones and office phones, which offer 'free minutes'.
A strategy to recapture 'wasted minutes' is proposed by reinventing the cell phone with internet capabilities.
The idea is to make the cell phone so useful that it enables total individualism and eliminates the need to come to the office.
The marketing team is advised to shift their focus from selling 'togetherness' to selling 'self-reliance'.
The speaker challenges the current state of technology, pointing out the difficulty of doing emails on a cell phone.
A division has been working on improving email functionality on phones for about eight months with limited success.
The speaker criticizes the current network infrastructure, stating it's only built for pages, not for handling multiple devices simultaneously.
A new approach is introduced where a 'giant computer' acts as a massive client hardwired to the internet, with the phone acting as a server.
This new system is proposed to reduce bandwidth usage to less than that of a local phone call, even with half a million devices working simultaneously.
A prototype of this system is mentioned, indicating that it's far from completion but represents a significant innovation.
The prototype is humorously referred to as the 'world's largest pager' and then corrected to the 'world's smallest email terminal'.
The speaker encourages trying to type with thumbs, suggesting a user interface designed for one-handed use.
The transcript ends with an open-ended question about what to call the new device, leaving room for further discussion.
Transcripts
yeah it's R yeah it's real oh wait wait
here he is okay hey hi Hi how are you
I'm
good good we uh are we waiting for
anyone I'm
alone
okay
good all right guys
here's how I see it all right now I I I
know your marketing team tells you that
you sell togetherness family or staying
connected or whatever but let's be
honest you sell minutes period I mean
your Market is minutes so your biggest
competitor isn't other cell phone
companies it's home phones and office
phones those are free minutes those are
wasted
minutes so how do we get get those
minutes
back we reinvent the cell phone we put a
computer in it we put the internet in it
we make your cell phone so [Â __Â ]
useful that you never have to come to
the office again does email text
messaging however you want to
communicate total individualism all in
one
device that fits in your
fist
so you can tell your marketing team
you're not selling togetherness anymore
you're selling
selfreliance
uh you are not a tech guy are
you I'm not
a the whole
world the whole [Â __Â ] world is trying
to do emails on a cell phone we had an
entire division working on it for I
don't know how long eight months or so
you know how many phones they got to
work at the same
time
11 it's a network that's built for Pages
that's all it can do you're in la la
land on on this one kid you got I think
you know some nerds took you for a
ride
okay Mike what
happened it won't work what do you mean
it won't work Mike they tried it already
how did you try this already guys I
think the meeting's over did you just
put your devices directly on the network
as though they were
clients uh that's right yeah right so
what did that get you like 10 phones
working at the same
time uh yeah yeah okay here just hold
this a second okay so here here's your
issue um um when when you use a phone as
a client uh what's it doing it's just
sitting on your network constantly
asking the same question uh uh did I get
an email did I get an email did I get an
email so it is forever pulling on your
servers whether you got an email or not
we have a fix okay so we are going to
build giant computer that will act as a
sort of massive client that is hardwired
directly to the internet with our
phone as server okay so when a user gets
an email waterl pulls it in packages it
and
then sends
it we engage with your
network maybe a split second
like like less time than that so how how
much I'm sorry how many A month's worth
of traffic would be less bandwidth than
a local phone call so you you could have
half a million devices working
simultaneously can we see
it yeah yeah so it's a prototype so it's
a long way off from um oh it's just a
long long way off the
Prototype well it's definitely the
world's
largest
pager no it's actually the world's
smallest email
terminal
oh
sorry I see this is a oh this
this
huh
yeah
oh uh so try with your thumbs try typing
with your
thumbs oh
yeah what do you call
it
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