Week 5 Full Class

Summary

This instructional video script offers a strategic approach to job hunting, emphasizing the importance of building a unique selling proposition (USP) for oneself. It advises job seekers to focus on quality over quantity when crafting job applications, utilizing platforms like LinkedIn and Upwork for finding opportunities. The speaker shares personal success stories and provides actionable tips on personalizing applications, conducting effective interviews, and gaining real-world experience by offering free ad services to gain an edge in the competitive job market.

Takeaways

• 📘 Start Early: The instructor emphasizes the importance of beginning the job search and application process early in the course to gain real-world experience and refine presentation skills to potential employers.
• 🔑 USP Focus: Building a Unique Selling Proposition (USP) for oneself is crucial for standing out in the job market, as it differentiates the applicant from the crowd and attracts employer interest.
• 🔍 Personalization Over Quantity: The speaker suggests focusing on the quality of applications rather than quantity, as personalized applications are more likely to be noticed by employers.
• 🎯 Targeted Job Search: Utilizing platforms like LinkedIn and Upwork effectively by searching for specific keywords related to media buying jobs can streamline the job search process.
• 💼 Networking: Actively reaching out to company founders or department heads on LinkedIn, even if there are no open positions, can create unique job opportunities.
• 📹 Utilize Video: Creating a Loom video to accompany job applications can significantly enhance personalization and demonstrate initiative and interest in the role.
• 📝 Customize Applications: Tailoring each application to the specific job and company shows effort and increases the chances of securing an interview.
• 💰 Negotiate Salary: Being prepared to negotiate salary based on good interview performance can lead to higher income offers.
• 🤔 Mental Preparation: Adopting a mindset of not being desperate for the job can lead to a more relaxed and confident interview performance.
• 💼 Real-World Experience: Gaining practical experience by offering to manage ads for free can provide valuable insights and enhance a resume, making the candidate more attractive to employers.
• 📈 Continuous Improvement: The instructor encourages continuous learning and application of new skills, even after securing a job, to improve one's value in the job market.

Q & A

What are the four main strategies the instructor is teaching in the class?

The four main strategies are: 1) looking for a job, 2) crafting applications, 3) conducting interviews, and 4) gaining real-world experience.

Why is it important to start building a USP (Unique Selling Proposition) early in the course?

Building a USP early is important because it helps students to start gaining experience and working on how they present themselves to potential employers before they have fully learned about media buying.

What is the instructor's stance on the quantity vs. quality debate when it comes to job applications?

The instructor advocates for quality over quantity when it comes to job applications, as personalizing each application can make candidates stand out more effectively than sending out numerous generic applications.

How many job offers did the instructor receive from sending out 25 applications?

The instructor received seven job offers from sending out 25 applications.

What are the two main platforms recommended by the instructor to look for job positions?

The two main platforms recommended are LinkedIn and Upwork.

What is the purpose of creating a Loom video when applying for a job?

Creating a Loom video helps to personalize the job application, making the candidate stand out by demonstrating their willingness to work and providing a unique presentation of their skills and ideas.

What should a candidate do if they find a company they like but there are no open positions listed?

A candidate can research the company, find the founder or head of department on LinkedIn, and send them a personalized message expressing their interest in working for the company and offering their services.

What is the minimum hourly rate or fixed price that the instructor suggests filtering job searches with on Upwork?

The instructor suggests filtering job searches with a minimum hourly rate of $20 and a minimum fixed price of $3,000 for jobs on Upwork.

How can gaining real-world experience benefit a candidate when applying for jobs?

Gaining real-world experience allows a candidate to demonstrate their skills and knowledge in practical scenarios, making them more attractive to potential employers and increasing their chances of getting interviews and job offers.

What is the instructor's advice on how to approach salary negotiations during the interview process?

The instructor advises stating a salary expectation range of $70,000 to $80,000 per year and then remaining silent, allowing the interviewer to speak first and thus potentially giving the candidate more control in the negotiation.