What Print on Demand Gurus Don't Tell You - PART 2

Summary

This video script debunks common misconceptions about print on demand (POD) businesses, emphasizing their potential beyond mere side hustles. It challenges the idea of an earning cap, clarifies the difference between sales and finding a 'winner' design, and argues against the oversaturation of t-shirts. The speaker advocates for transparency in sales struggles, the importance of design quality over design creation, and the gradual approach to ad spending. The ultimate goal highlighted is organic marketing for sustainable growth and high profit margins, offering a realistic yet optimistic view of the POD industry.

Takeaways

• 📈 Print on demand is a legitimate business with no earning cap, contrary to common misconceptions.
• 💰 The speaker's business operates at a 30% profit margin, which can fluctuate based on various factors.
• 🔍 Success in print on demand is not about hitting a monthly earning limit but finding and scaling 'winner' designs that consistently sell well.
• 🚫 Focusing solely on platforms like Redbubble or TeePublic might limit growth, as they may not offer the full potential of the print on demand market.
• 🤔 The distinction between getting sales and finding a 'winner' is important; a design needs consistent high sales to be considered a winner.
• 👕 T-shirts are not oversaturated; there is still a large market for them, despite what some influencers may claim.
• 📉 Even successful businesses have bad days and months; it's part of the normal business cycle and not a sign of failure.
• 🎨 Good design is crucial for success in print on demand, but being a designer is not necessary; understanding design quality is more important.
• 🛍️ Utilizing resources like Creative Market and Creative Fabrica can help find high-quality designs without needing to create them from scratch.
• 💡 Data should drive decisions in print on demand; if a design doesn't perform well despite being liked, it might not be a good fit for the market.
• 🚀 Organic marketing is the ultimate goal for print on demand, as it can lead to a large customer base and significant profit without reliance on paid ads.

Q & A

How long has the speaker been involved in print on demand business?

The speaker has been involved in the print on demand business for 11 years.

What is the speaker's perspective on the earning potential of print on demand business?

The speaker believes that print on demand is not just a side hustle and has no earning cap, contrary to common misconceptions.

What was the speaker's profit margin in the previous month?

In the previous month, the speaker's profit margin was just over 10%, which was lower than their usual 30% due to some bumps.

What is the average salary in the US, and how does it compare to the speaker's earnings in print on demand?

The average salary in the US is $63,750, and the speaker mentions that to replace this with print on demand, one only needs to profit $537.

Why does the speaker think focusing solely on platforms like Redbubble or TeePublic might limit growth?

The speaker suggests that focusing on these platforms might limit growth because they are often promoted as side hustles, not as legitimate businesses with unlimited earning potential.

What is the difference between getting sales and finding a 'winner' according to the speaker?

According to the speaker, getting sales does not necessarily mean finding a 'winner'. A design is considered a 'winner' when it consistently sells 10 or more units per day.

What is the speaker's opinion on the saturation of the t-shirt market?

The speaker disagrees with the notion that the t-shirt market is oversaturated, arguing that the market is massive and there is still plenty of room for growth.

Why does the speaker question the transparency of some YouTubers regarding their sales?

The speaker questions the transparency because they believe that only showing the best days and months can give a warped perception of the business, as not every day in print on demand is profitable.

What is the speaker's stance on the importance of design in print on demand business?

The speaker believes that design is the most important element in print on demand, but emphasizes that one does not need to be a designer to succeed, rather they need to understand what makes a good design.

How does the speaker view the necessity of a large budget for advertising in print on demand?

The speaker refutes the idea that a large budget is necessary for advertising, suggesting that a well-researched approach with a reasonable budget can lead to finding winning designs without wasting money.

What is the speaker's ultimate goal for a print on demand business?

The speaker's ultimate goal is organic marketing, where a strong brand with a large social media following can generate significant organic traffic and sales without reliance on paid advertising.