What Print on Demand Gurus Don't Tell You - PART 2
Summary
TLDRThis video script debunks common misconceptions about print on demand (POD) businesses, emphasizing their potential beyond mere side hustles. It challenges the idea of an earning cap, clarifies the difference between sales and finding a 'winner' design, and argues against the oversaturation of t-shirts. The speaker advocates for transparency in sales struggles, the importance of design quality over design creation, and the gradual approach to ad spending. The ultimate goal highlighted is organic marketing for sustainable growth and high profit margins, offering a realistic yet optimistic view of the POD industry.
Takeaways
- đ Print on demand is a legitimate business with no earning cap, contrary to common misconceptions.
- đ° The speaker's business operates at a 30% profit margin, which can fluctuate based on various factors.
- đ Success in print on demand is not about hitting a monthly earning limit but finding and scaling 'winner' designs that consistently sell well.
- đ« Focusing solely on platforms like Redbubble or TeePublic might limit growth, as they may not offer the full potential of the print on demand market.
- đ€ The distinction between getting sales and finding a 'winner' is important; a design needs consistent high sales to be considered a winner.
- đ T-shirts are not oversaturated; there is still a large market for them, despite what some influencers may claim.
- đ Even successful businesses have bad days and months; it's part of the normal business cycle and not a sign of failure.
- đš Good design is crucial for success in print on demand, but being a designer is not necessary; understanding design quality is more important.
- đïž Utilizing resources like Creative Market and Creative Fabrica can help find high-quality designs without needing to create them from scratch.
- đĄ Data should drive decisions in print on demand; if a design doesn't perform well despite being liked, it might not be a good fit for the market.
- đ Organic marketing is the ultimate goal for print on demand, as it can lead to a large customer base and significant profit without reliance on paid ads.
Q & A
How long has the speaker been involved in print on demand business?
-The speaker has been involved in the print on demand business for 11 years.
What is the speaker's perspective on the earning potential of print on demand business?
-The speaker believes that print on demand is not just a side hustle and has no earning cap, contrary to common misconceptions.
What was the speaker's profit margin in the previous month?
-In the previous month, the speaker's profit margin was just over 10%, which was lower than their usual 30% due to some bumps.
What is the average salary in the US, and how does it compare to the speaker's earnings in print on demand?
-The average salary in the US is $63,750, and the speaker mentions that to replace this with print on demand, one only needs to profit $537.
Why does the speaker think focusing solely on platforms like Redbubble or TeePublic might limit growth?
-The speaker suggests that focusing on these platforms might limit growth because they are often promoted as side hustles, not as legitimate businesses with unlimited earning potential.
What is the difference between getting sales and finding a 'winner' according to the speaker?
-According to the speaker, getting sales does not necessarily mean finding a 'winner'. A design is considered a 'winner' when it consistently sells 10 or more units per day.
What is the speaker's opinion on the saturation of the t-shirt market?
-The speaker disagrees with the notion that the t-shirt market is oversaturated, arguing that the market is massive and there is still plenty of room for growth.
Why does the speaker question the transparency of some YouTubers regarding their sales?
-The speaker questions the transparency because they believe that only showing the best days and months can give a warped perception of the business, as not every day in print on demand is profitable.
What is the speaker's stance on the importance of design in print on demand business?
-The speaker believes that design is the most important element in print on demand, but emphasizes that one does not need to be a designer to succeed, rather they need to understand what makes a good design.
How does the speaker view the necessity of a large budget for advertising in print on demand?
-The speaker refutes the idea that a large budget is necessary for advertising, suggesting that a well-researched approach with a reasonable budget can lead to finding winning designs without wasting money.
What is the speaker's ultimate goal for a print on demand business?
-The speaker's ultimate goal is organic marketing, where a strong brand with a large social media following can generate significant organic traffic and sales without reliance on paid advertising.
Outlines
đ Print on Demand: Beyond the Side Hustle Myth
The speaker dispels the myth that print on demand (POD) is merely a side hustle, emphasizing its potential as a legitimate business with no earning cap. They share their own experience, noting a profit margin of over 10% in a month, which challenges the notion that growth is limited. The speaker criticizes the focus on platforms like Redbubble and TeePublic, which may limit the perception of POD's scalability. They also highlight the importance of distinguishing between a design that merely gets sales and one that is a true 'winner,' which consistently sells well. The paragraph concludes with a critique of the oversaturation myth around t-shirts, arguing that the market is still vast and t-shirts remain a popular product.
đš The Importance of Design in Print on Demand
This paragraph addresses the misconception that one must be a designer to succeed in print on demand. The speaker asserts that understanding good design is more crucial than being able to create it, suggesting that even those without a design background can succeed by recognizing quality designs. They discuss the use of platforms like Creative Market and Creative Fabrica for sourcing designs and emphasize the importance of data in determining a design's success, rather than personal opinion. The speaker also touches on the fallacy that large budgets are required for effective advertising in POD, advocating for a methodical approach to finding winning designs that can be scaled for profit.
đ Organic Marketing: The Ultimate Goal for Print on Demand
The final paragraph discusses the ultimate goal of organic marketing in the print on demand industry. The speaker clarifies that while building a large social media following is ideal, it requires significant time and effort. They argue that once a brand has a strong social presence, it can generate organic traffic and sales, reducing reliance on paid advertising and increasing profit margins. The speaker also points out that a brand with a substantial following adds substantial value, making it an attractive asset for potential buyers. They conclude by sharing their current profit margins and the potential for increased profits through organic growth.
Mindmap
Keywords
đĄPrint on Demand
đĄProfit Margin
đĄSide Hustle
đĄWinners
đĄSaturated Market
đĄTransparency
đĄDesigner
đĄAds
đĄOrganic Marketing
đĄSocial Media Growth
đĄCustomer Service Team
Highlights
Print on demand is a legitimate business with no earning cap, contrary to common misconceptions.
The speaker emphasizes the importance of treating print on demand as a business rather than a side hustle.
Last month's earnings were $2,195 with a profit margin of over 10%, debunking the myth of a capped income in print on demand.
The average salary in the US is $63,750, and print on demand can replace it with a profit of just $537, showing its potential.
Many focus solely on platforms like Redbubble or TeePublic, limiting their business growth in print on demand.
The distinction between getting sales and finding a 'winner' in design is crucial for scaling the business.
Designs that consistently sell 10+ units per day are considered 'winners', essential for business growth.
The speaker challenges the notion that t-shirts are oversaturated, arguing the market is still vast.
YouTubers may not be fully transparent about their bad sales days, creating a skewed perception of the business.
The speaker admits to having bad days and months, normalizing the ups and downs in print on demand.
Designs are super important, but one doesn't need to be a designer to succeed in print on demand.
The ability to differentiate between good and bad designs is more accessible than learning to design.
Platforms like Creative Market and Creative Fabrica are used for designs, emphasizing the importance of quality over origin.
Data should dictate design success, not personal bias, as even amazing designers can have unsuccessful designs.
A common misconception is that a huge budget is needed for ads to find what works in print on demand.
The speaker argues that $11,000 is a good amount to start testing designs with ads, contrary to the belief of needing more.
Organic marketing is the ultimate end goal for print on demand, providing a sustainable source of traffic and sales.
Building a brand with a large social media following adds significant value when selling the business.
The potential for profit in print on demand is highlighted, with the possibility of doubling earnings through organic growth.
Transcripts
I've been doing print on demand for 11
years now I've had my fair share of wins
and fails for that matter and in part
one I mentioned certain things I noticed
a lot of people are talking about and
how they were all just lies not true
welcome to part two of more lies and
Hidden Truths that no one ever mentions
time to expose everything again first
things first print on demand isn't just
a side hustle it's like any other
legitimate business and should be
treated like it there isn't an earning
cap on print on demand it's not like you
hit $500 a month and it's like right box
ticked side hustle acquired no more
growth possible this doesn't happen like
that just last month we did
$2,195 usually we operate at around a
30% price profit margin last month
wasn't as good we hit a few bumps and
ended up with just over a 10% profit
margin but considering the average
salary in the US is
$63,750 that means we only need to
profit
$537 to replace the average salary not
impossible at all on the flip side for
so many it is and always will be a side
hustle because they focus solely on red
bubble or te public and that might not
be your fault it could be just what
you're being told to do too many
YouTubers are promoting those kind of
platforms where yes print on demand
would only ever be a side hustle or in
all honesty it wouldn't even tick that
box you're not earning 500 bucks on teic
or Redbubble another confusing point is
not distinguishing between getting sales
and finding a winner just because a
design gets sales it doesn't mean it's a
winner we have so many designs that got
three to five sales when we ran traffic
to them of course we thought they were
winners but only once we saw a design do
10 plus sales a day and climb
consistently did we really notice the
difference between getting sales and
actually finding a winner you want to
base your decisions on the winners not
the designs getting a couple of sales at
the end of the day we want to scale this
business and we can only really do that
with winners one of the most annoying
things I see is when people say t-shirts
are over saturated come on now be
original I genuinely wonder if those
people are saying it to keep the
competition at Bay like if there's a
YouTuber getting 100,000 views telling
you not to sell the most popular product
could there be an ulterior motive there
I don't know could he be trying to Ward
you off who knows I have no idea but if
they're genuinely trying to help you why
are they bashing t-shirts what I do know
is t-shirts are not oversaturated the
market is flipping massive and the space
for selling T-shirts is bigger than ever
before sure you can make good money
selling canvases or mugs or something
else but I don't understand why people
want to risk trying to sell a way less
popular product rather than just sell
what is proven to work we all wear
t-shirts we all have a whole bunch of
them in our wardrobe it makes sense to
sell them and following on from that
YouTubers not being fully transparent
well we all have bad days and bad months
with our sales do you see that no not
really we're in a world now where people
have to constantly impress you won't see
big influencers or teachers showing
their worst days but this ends up giving
a warped perception of the business not
every day in pod is good in fact last
month like I said earlier we had a 10%
profit margin or just over which meant
there were some really bad terrible days
in the month it happens it it's normal
if you have a bad day don't just assume
you're doing something wrong and why is
no one else struggling everyone has
struggles whether they show it or not I
recently just came out with a video
detailing the entire of last month the
sales the issues that we had the reason
why it was around a 10 to 12% profit
margin and I like making those videos
because it allows you to see reality
with print on demand rather than always
just see this amazing realistic view of
print on demand here's a really common
one we've all heard I he too many people
saying if you're not a designer you
shouldn't bother and on the flip side I
hear so many people saying nah designs
aren't that important well designs are
super important probably the most
important element and you don't need to
be a designer to succeed now I'm saying
that you might not need to be a designer
but you do need to understand the
difference between a good design and a
bad design which is much easier to learn
than actually learning how to design
once you know that finding designs is
really not that complicated we use
creative market and creative Fabrica for
a huge portion of our designs even
though I've been drawing since I could
pick up a pencil I still bu designs as
it's so much faster and they're
perfectly good to use being being able
to differentiate between a good design
and a bad design allows you to go out
there find and buy designs but make sure
that you are only buying good designs
and above all else no matter if you
think the design is good or you think
the design is bad whatever the data
shows is what people want so for example
if you think you have an amazing design
and you run a whole bunch of traffic to
it and it does terribly it gets no sales
the results are poor the design probably
wasn't good enough or it just didn't
land very well or people weren't ready
at that time to buy it so this is the
crazy thing you can be an amazing
designer and still have so many designs
not do well okay on to the next one and
this is a common misconception and I see
it in the comments of videos a lot that
is you need a huge amount of money to
sync into ads just to find what works
again this is not true you need money
yes there's no denying that I would say
you know $11,000 is a good amount which
if you put that into perspective most
businesses someone starts would cost
that amount anyway or sorry it would
cost way more than that now with those
ads it's a matter of slowly testing lots
of well researched designs to find
Winners that way you can then scale and
at which point you know you're getting a
return so you're not really throwing
money at Facebook hoping something
catches on anyone that tells me they
spent thousands and thousands on ads and
got nothing it just blows my mind like
did it not occur at any point that
something was wrong maybe you should
have paused the ads maybe you should
analyze and see what's going on like
there are many signs to say if an ad is
not doing well now I know that was
really harsh and I'm not having a go at
anyone but I just know there's a huge
amount of people that have a few bad
experiences that end up scarring the
people who haven't even tried and then
they don't want to give it a go because
of everything that they see all I want
to say with ads it's important to know
that it's a slow start to find Winners
you don't have to SN two3 $4,000 into
ads to try and find a winner and I want
to give you one last hidden truth this
will really open your eyes into the
potential of print on demand before I do
though can you smash that subscribe
button if you've liked this video or any
of my content for that matter okay here
goes organic marketing is the ultimate
end goal for print on demand there I
said it easy right just build a fan page
of 10 million people and then you'll be
rich oh if only whilst this isn't
exactly false you've got to put a huge
huge amount of time and effort into
growing a brand and it's socials to get
to the point where you're able to get a
serious amount of traffic organic
traffic that is and then that lead to
free sales but when you do it is the
ultimate goal the reason why I say it's
the ultimate goal even over selling the
business is because let's say you sell
the business right you get a whole huge
lump sum of money that's great if you
build up the socials to millions and
millions and millions then you're able
to get so many organic sales without you
having to do that much work and then at
that point you'll have a customer
service team handling all of that stuff
you'll have people in place to handle
various different things and you won't
have to rely on Facebook ads and that's
why I think it's a pretty awesome end
goal and then on top of that when you do
come to sell the business you're not
just selling a brand you're selling a
brand with a huge following which will
add so much value to that business here
is a perfect example we profit $17 to
$20 per t-shirt it's quite a lot I know
once you factor ads into it we end up
with nearer $10 and this is still great
however with enough time once our brand
socials have properly grown we'll be
getting free traffic and making pretty
much double on every sale and this is
mainly because we don't have to rely on
that paid traffic so our profit margin
is just drastically go through the roof
and that should be the end goal there's
still so many more lies and Hidden
Truths within print on demand I could go
on for hours and hours and if you could
think of any let me know in the comments
down below and of course if I have upset
anyone or triggered anyone that wasn't
the goal I'm just trying to bring a more
transparent view into the world of print
on demand
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