O Novo ESQUEMA das Farmácias (Você está sendo manipulado!)

Summary

The video script delves into the privacy concerns surrounding the frequent request for CPF (Brazilian tax ID) numbers by pharmacies in exchange for discounts. It uncovers the hidden motives behind such requests, revealing that pharmacies collect extensive personal data, including sensitive health information, without consumers' full awareness. The script also discusses the legal implications under Brazil's General Data Protection Law (LGPD) and the deceptive nature of discount offers, which are often based on manipulated prices rather than genuine savings. It calls for transparency and ethical practices in handling personal data and pricing policies.

Takeaways

• 🔍 The request for CPF (Cadastro de Pessoas Físicas, or Brazilian tax identification number) is increasingly common and is often seen as an invasion of privacy.
• 💼 Companies frequently ask for CPF to offer discounts and benefits, making it a routine practice for consumers to provide this personal information for lower prices.
• 🏪 Pharmacies are highlighted as an example where providing CPF can lead to significant discounts, sometimes up to 70% off the product price.
• 🤔 There is a hidden motive behind pharmacies asking for CPF, which involves collecting personal data beyond just a simple registration or tax invoice.
• 🗞 In September 2023, UOL published a series of reports revealing the real reasons behind pharmacies asking for CPF, indicating a more concerning underlying motive.
• 📝 The 'CPF na Nota' (CPF on the invoice) program is a state initiative to combat tax evasion, but it inadvertently creates a habit among consumers to provide CPF, which pharmacies exploit.
• 📊 The LGPD (Lei Geral de Proteção de Dados, or General Data Protection Law) allows consumers to access all information a company holds about them, revealing the extent of data collection.
• 📑 Journalist Amanda Rossi discovered that pharmacies keep extensive records about customers, including sensitive information about their health and purchases.
• 🚫 A court case in 2018 fined a pharmacy chain for conditional discounts based on CPF without clear consumer consent, indicating a severe risk to consumer privacy.
• 💼 Marketing subsidiary RD Ads uses the database of the RaiaDrogasil group to target advertising to specific customer groups based on the data collected.
• 💰 The profit gained by pharmacies from selling advertising based on personal data is significantly higher than the discounts offered at the time of purchase.

Q & A

Why has the request for a CPF (Cadastro de Pessoas Físicas) become more common in Brazil?

The request for CPF has become more common because various companies claim it is necessary to offer benefits and discounts to their customers, making it a routine and even advantageous practice for consumers to get lower prices.

What is the primary reason behind pharmacies asking for customers' CPF?

The primary reason is not just for creating a simple registration for the invoice or offering a loyalty program, but rather to collect and utilize personal data for targeted marketing and potentially other undisclosed purposes.

What was revealed by the reportages titled 'O Que a Farmácia Sabe Sobre Mim?' by journalist Amanda Rossi?

The reportages revealed that pharmacies have been collecting extensive personal data about customers, including sensitive information about their health and purchasing habits, often without the customers' full knowledge or consent.

How does the 'CPF na Nota' program benefit consumers in some states of Brazil?

The 'CPF na Nota' program offers benefits such as discounts on IPVA and IPTU taxes and participation in lotteries with prizes ranging from 5,000 to 1 million reais, incentivizing consumers to include their CPF on invoices.

What is the LGPD and how does it relate to the protection of personal data in Brazil?

The LGPD, or Lei Geral de Proteção de Dados, is Brazil's General Data Protection Law that allows customers to access any information a company stores about them, emphasizing the need for transparency and proper consent for the use of personal data.

Why was the pharmacy chain Araujo fined in 2018?

Araujo was fined for conditioning discounts on the provision of CPF without clear and prior information, which the justice system deemed as a severe risk to consumer privacy and not in compliance with the proper use of personal data.

What is the role of RD Ads in relation to the group RaiaDrogasil?

RD Ads, a subsidiary of the group RaiaDrogasil, is responsible for the marketing of the group, primarily by offering the pharmacy chain's customer database to advertisers interested in targeting their ads to specific audiences.

How does the CMED contribute to the illusion of high discounts on medications in pharmacies?

The CMED sets maximum prices for medications, which can be significantly higher than the actual production and distribution costs. Pharmacies then offer 'discounts' by selling the medications at the actual average price, creating an illusion of substantial savings that did not actually occur.

What is the real issue with the practice of offering discounts in exchange for CPF at pharmacies?

The real issue is that this practice may coerce consumers into providing their personal data without proper information about how it will be used, potentially violating the principles of informed consent and data protection under the LGPD.

What measures have been taken in São Paulo to address the improper request for CPF by pharmacies?

The Assembléia Legislativa in São Paulo has established that pharmacies are prohibited from demanding CPF without adequately and clearly informing consumers about the registration or data collection that conditions the granting of certain promotions, and requires pharmacies to display notices prohibiting the requirement of CPF for purchases.

What should consumers do if they are uncomfortable providing their CPF for a discount at a pharmacy?

Consumers should refuse to provide their CPF when asked and, if the discount is denied, inform the pharmacy that the practice is abusive according to the LGPD. If the issue is not resolved, they should contact their local consumer protection agency, such as the PROCON.