Indiegogo and StartEngine Join Forces
Summary
TLDRIn this video, Salvador Brigman discusses a significant development in the crowdfunding industry: the collaboration between Indiegogo and StartEngine. The partnership aims to streamline the process of raising capital, from initial concept to Series C funding, by integrating rewards-based crowdfunding on Indiegogo with equity crowdfunding on StartEngine. This alliance is set to democratize fundraising, allowing creators and entrepreneurs to tap into their community of supporters for investment, potentially bypassing traditional venture capital routes.
Takeaways
- đ Salvador Brigman, the host of the crowdfunding YouTube channel, discusses the importance of crowdfunding for businesses and ideas.
- đą StartEngine, a major equity crowdfunding platform, has partnered with Indiegogo, a significant player in rewards-based crowdfunding.
- đ The partnership aims to create a funding ecosystem that supports startups from the idea stage through to Series C funding.
- đĄ Equity crowdfunding allows non-accredited investors to invest in startup companies, potentially raising up to five million dollars under Regulation CF.
- đ Indiegogo is known for rewards-based crowdfunding, where creators can pre-sell products and raise funds for production costs.
- đ A successful Indiegogo campaign can transition to an equity crowdfunding campaign on StartEngine to raise capital and scale the business.
- đŒ The collaboration between Indiegogo and StartEngine is expected to increase deal flow and customer awareness of crowdfunding options.
- đĄ The partnership could provide an alternative to traditional venture capital funding, especially in a tightening VC market.
- đ The integration is expected to simplify the process of raising capital, making it more accessible and understandable for entrepreneurs.
- đ Salvador offers resources such as a free course and a book to help creators understand and navigate equity crowdfunding.
- đź The video emphasizes the importance of planning for the future and understanding the evolving landscape of crowdfunding to capitalize on opportunities.
Q & A
What is the main topic of Salvador Brigman's YouTube channel?
-Salvador Brigman's YouTube channel focuses on crowdfunding, discussing how it can help businesses, ideas, and creative projects come to life through various means such as physical products, startup funding, or creative endeavors.
What significant news announcement is Salvador discussing in the video?
-Salvador is discussing the news that StartEngine, a major equity crowdfunding platform, is joining forces with Indiegogo, a significant player in rewards-based crowdfunding.
What is the potential impact of the partnership between Indiegogo and StartEngine on the crowdfunding industry?
-The partnership could lead to increased deal flow, greater customer awareness of crowdfunding options, and provide more flexible ways for businesses to raise capital without necessarily resorting to venture capital.
What does StartEngine specialize in that is different from Indiegogo?
-StartEngine specializes in equity crowdfunding, allowing non-accredited investors to invest in startup companies, while Indiegogo focuses on rewards-based crowdfunding, where backers receive a product or service as a reward for their support.
What is the current legal limit for raising capital through a Reg CF campaign?
-As of the time the video was recorded, the legal limit for raising capital through a Reg CF (Regulation Crowdfunding) campaign is up to five million dollars in a 12-month period.
What is the process for a startup that wants to transition from a rewards-based campaign on Indiegogo to an equity crowdfunding campaign on StartEngine?
-A startup can launch a rewards-based crowdfunding campaign on Indiegogo to introduce a new concept and acquire customers. After proving the concept and building a community, they can migrate to StartEngine to launch an equity crowdfunding campaign to raise capital and scale the business, acquiring new shareholders in the process.
What does Salvador Brigman suggest as a benefit of the Indiegogo and StartEngine partnership for entrepreneurs?
-Salvador suggests that the partnership simplifies the process of raising capital, making it more accessible and understandable for entrepreneurs, and potentially allowing them to bypass traditional venture capital routes.
What is the role of the audience or community in this new funding ecosystem?
-The audience or community plays a crucial role as they can become investors in the company, owning a piece of the business and serving as brand champions, motivated to see the company succeed.
What is the importance of planning for the future according to Salvador Brigman?
-Planning for the future is important because it allows founders and entrepreneurs to anticipate opportunities and challenges, de-risk the present, and capitalize on opportunities to raise capital when it is most advantageous.
How does Salvador Brigman suggest leveraging a successful Indiegogo campaign for further capital raising?
-Salvador suggests that after a successful Indiegogo campaign, a company could leverage the audience and momentum to transition to an equity crowdfunding campaign on StartEngine, thus raising additional capital for the business.
What resources does Salvador Brigman offer to help individuals understand and navigate equity crowdfunding?
-Salvador offers a free course on how to do an equity crowdfunding campaign, a book titled 'Equity Crowdfunding Explained' available on Audible, and coaching calls for personalized guidance.
Outlines
đ Crowdfunding Industry News: Start Engine & Indiegogo Partnership
Salvador Brigman introduces a significant development in the crowdfunding industry: the partnership between Start Engine, an equity crowdfunding platform, and Indiegogo, a major player in rewards-based crowdfunding. The collaboration aims to create a comprehensive funding ecosystem that supports startups from the idea stage through to Series C funding. The announcement is positioned as a vital piece of news for anyone interested in crowdfunding, with implications for both equity and rewards-based crowdfunding strategies. Salvador emphasizes the importance of understanding these changes to anticipate opportunities and navigate the future landscape of fundraising.
đ€ The Power of Brand and Community in Crowdfunding
This paragraph delves into the strategic advantages of the Indiegogo-Star Engine partnership, highlighting the streamlined process for startups to transition from rewards-based to equity crowdfunding. The partnership is portrayed as democratizing fundraising by involving consumers and brand evangelists as investors, thus providing an alternative to traditional venture capital funding. The summary also touches on the benefits of building a brand and community, the potential for multiple funding rounds, and the current market conditions that make this partnership particularly timely and beneficial.
đĄ Navigating the Future of Crowdfunding: Opportunities and Challenges
The final paragraph focuses on the implications of the Indiegogo-Star Engine partnership for entrepreneurs and businesses. Salvador discusses the importance of planning for the future and understanding the evolving crowdfunding landscape to capitalize on opportunities and mitigate risks. He also addresses the potential simplification of the crowdfunding process due to the partnership, making it more accessible for those unfamiliar with the intricacies of equity crowdfunding. The paragraph concludes with an invitation for viewers to explore further resources and consider one-on-one coaching to leverage the newäŒçč landscape effectively.
Mindmap
Keywords
đĄCrowdfunding
đĄSalvador Brigman
đĄStart Engine
đĄIndiegogo
đĄEquity Crowdfunding
đĄRegulation Crowdfunding (Reg CF)
đĄIdea Stage
đĄSeries C
đĄGeneral Solicitation
đĄCommunity
đĄFulfillment
đĄVenture Capital (VC)
Highlights
Start Engine, a major equity crowdfunding platform, is joining forces with Indiegogo, a giant in rewards-based crowdfunding.
The partnership aims to create a funding ecosystem from idea stage through Series C funding.
Indiegogo is known for rewards-based crowdfunding, while Start Engine specializes in equity crowdfunding.
Equity crowdfunding allows non-accredited investors to invest in startups, potentially raising up to five million dollars under Reg CF.
A successful Indiegogo campaign can transition to an equity crowdfunding campaign on Start Engine to raise more capital.
The collaboration is expected to increase deal flow and customer awareness of capital-raising opportunities.
The partnership could provide an alternative to traditional venture capital funding during times of market contraction.
The process of raising capital is being simplified and made more transparent for entrepreneurs.
Consumers and brand evangelists can now invest in companies they believe in, democratizing the fundraising process.
Indiegogo and Start Engine's partnership is seen as a strategic move to support startups through various funding stages.
The collaboration is expected to benefit startups by providing a seamless transition from rewards-based to equity crowdfunding.
Indiegogo's CEO, Danae Ringelmann, emphasizes the importance of the partnership in supporting startups' growth.
The partnership aims to help startups attract shareholders and raise capital without relying solely on venture capital.
The new ecosystem could allow businesses to raise significant funds through crowdfunding, reducing the need for venture capital.
The partnership is positioned as a game-changer in the crowdfunding industry, offering more options for startups.
The collaboration is expected to provide a comprehensive funding solution from the early stages of a business to maturity.
The announcement highlights the potential for significant capital raises through a combination of Indiegogo and Start Engine campaigns.
The partnership is seen as a way to involve the community in a startup's growth, offering them a chance to invest and own a part of the company.
Transcripts
what up what up welcome back to the
crowdfunding the demons dividing YouTube
channel my name is Salvador Brigman and
on this channel we love to talk about
crowdfunding we get into how
crowdfunding can help you your business
your idea bringing that idea that you
have in your head into the real world
whether that's with a physical product
whether that's raising money for a
startup company whether that's doing
something like a creative a tabletop
game coming out the next greatest novel
whatever it is we talk about that on
this YouTube channel and in today I
actually want to discuss a news
announcement where I think is incredibly
vital and important for anyone out there
that's interested in incorporating
crowdfunding into their life this year
but that's the fact that start engine
one of the biggest Equity crowdfunding
platforms out there is now joining
forces with Indiegogo another Mega giant
another really big platform when it
comes to rewards-based craft and things
we're gonna be talking about the
implications for you what you should be
aware of some of the digestible
information when it comes to this news
and really break it down what this means
for the crowdfunding industry as a whole
and for anyone out there that wants to
raise funds and we're getting into it in
just a second
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foreign
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if you've been coming to this YouTube
channel for a while watching some of my
other wacky videos we had so many
comments recently from you guys I've
been loving it these things like Sal you
gotta slow down you're talking too fast
right I know man I'm really passionate
guy and I really hope that you also
enjoyed today's video but if you haven't
enjoyed my other videos give me a thumbs
up just to let me know that way other
people can also discover this Channel
and if you haven't yet obviously take a
second to subscribe so let's get into
today's news so first of all this is a
mega a huge a Whopper of an announcement
for anyone out there that really cares
about the crowdfunding industry anyone
out there who wants to raise funds using
Equity crowdfunding or using
rewards-based crowdfunding and really
anyone who wants to have an
understanding of what's happening in the
future the more that you can actually
peer into the future whether that's as a
Creator as an entrepreneur as a business
owner whatever it is the more you
compear into the future and be able to
see what's happening you can actually
anticipate that you can take advantage
of opportunities you can actually
measure or see different problems that
might crop up and different options
which you can plow pass right which we
talk about obviously with my coaching
calls and that stuff like that the more
you can actually view the future the
more that you can capitalize on that
before anyone else knows about it so
that's really the goal of this video to
digest what does this mean for you and
really what is this going to have the
effect when it comes to your project so
let's bring up this news announcement
and I'll get this on the screen as well
so Indiegogo and star engine team up to
help raise capital from ideation to
series C so this announcement basically
is just saying that Indiegogo is now
teaming up with star engine so Indiegogo
being one of the biggest platforms out
there when it comes to rewards-based
crafting start engine being one of the
biggest when it comes to equity
crowdfunding these two are now teaming
up we have a great quote there from
Howard Mark so I believe I've also
interviewed once or twice on my podcast
as well great wooden star engine was
really beginning to become a thing uh he
has a great quote here saying that at a
pivotal moment for Founders when many VC
firms have slowed their pace of
Investments we've joined forces with a
fellow leader in the crowdfunding space
to ensure startups consistently raise
the capital they need what we have
created is a funding ecosystem from idea
stage through series three series C
sorry so you might have already heard
about crowdfunding and equity
crowdfunding and also start engine when
it comes to my videos that I put out
there on YouTube I have a great tutorial
on start engine you also maybe have
heard of their competitor as well we
funder you've probably all heard like
Indiegogo and Kickstarter just watching
and being a viewer of this channel so
first of all equity crowdfunding for
those of you that are not familiar
Indiegogo is all about rewards-based
crowdfiting which is where you can
basically pre-sell a product so you can
have a product in an idea stage you
could have a product when it comes to
actually having a prototype you could be
in production and really shipping this
thing out there are different stages
which you can launch on on Indigo you
watch my other videos If you really are
curious about that right you really want
to get into the Nitty Gritty but really
is for people out there that already
have a product and they're looking to
sell this online in some way they're
raising funds for that typically for the
minimum order quantity to be able to
produce this or maybe to help with the
tooling costs right and they're getting
this sucker out there so tons of people
around the world can own this product
the way that Equity crowdfunding kind of
plugs in here it allows other people who
have never met before non-accredited
investors actually invest in that
startup company which you have now found
it so hear me out basically you can
broadcast this thing using general
solicitation of the reg CF or regulation
crowdfunding Securities exemption you
can broadcast this to tons of people
around the world at the time recording
this video you can record you can
actually raise upwards of five million
under reg cf4 reg CF style campaign so
for example you could start this project
on Indiegogo let's say it gets tons of
funding tons of legs you're following
exactly what Sal says right when it
comes to the things I put out there with
my books my podcasts my coaching Etc you
follow everything right to a t you
absolutely smash through your goal with
Indiegogo and then you're like you know
what I actually also want to raise money
for my company so you could then do an
equity crowdfunding campaign and I've
been covering this I've been documents
no one else was doing this I have been
documenting this for you guys more and
more people who are having successful
crowdfunding campaigns on Kickstarter
indigo and then doing a Wii Thunder or a
start engine campaign doing a regulation
crowdfunding race and then doing
multiple raises I've had guys on my show
who've done million dollar raises using
Equity crowdfunding year after year
after year this thing is so available to
you it's almost like you're going back
to this honey pot right and you can
really if you want to open up this war
chest whenever you want to and be able
to go back to the sucker like you have a
fundraising well that you keep going
back to and whenever you want to you can
get some more funding so this is really
the power of building a brand the power
of building a community nowadays and
like I said I've been trying to cover
this more and more on my podcast so you
guys know about this no one else is
doing this that no one else even knows
about this but you can actually now go
from Indiegogo to Star edges to go
through more of this press release so
Indiegogo and star engine um their
startup ecosystem flow the way it works
is you can launch a rewards-based
crowdfunding campaign just like I said
on the Indie Google platform to
introduce or to solidify A New Concept
and acquire customers you can then raise
funds for proof of console and minimum
Ohio product or prototype and build an
enthusiastic community get backers then
you can migrate that Community as a
company transitions to start engine to
launch a regulation crowdfunding
campaign and then you can raise capital
and scale the business while
simultaneously acquiring new
shareholders who serve as champions of
the brand motivated to see it succeed
that sounds so compelling so exciting
and you know what I love about this is
that you really democratizing the entire
fundraising process and you're actually
involving those people that you
typically are just kind of passed over
which are the consumers which are the
people that are actually evangelists for
your brand you're giving them a way to
invest in the company and own a piece of
the pie before you actually bring in
those big name big check VCS where they
really try to take it from there want to
take all the stress out of fulfilling
your Kickstarter rewards fulfill right
is the turnkey solution that puts
product delivery on autopilot the top
campaigns uses trusted high-tech
provider to store package and ship their
products focus on growing your business
leave shipping to The Experts don't wait
get a custom quote from fulfill right
today a link in the description so Becky
Center is who is the CEO of Indiegogo
had this to say according to the fresh
relief Becky Center believes that
joining forces with start engine will
prove immensely beneficial for a
company's crowdfunding on the Indigo
platform calling the collaboration a
perfect segue she shares as well as
quote a startup can begin raising
Capital with us to fortify concept
acquire customers and scale and then
when the time comes we can pass the
Baton to start engine to help them
attract shareholders and raise the rest
of the way another great quote in this
article came from Mark who is a
co-founder of Activision and he had this
to say quote as we are seeing in our
current economy you never know what's
coming around the corner you protect
your company by continually raising
funds and maintaining sufficient Capital
so while many Founders assume Venture
Capital funding is a necessity Mark
thinks otherwise especially now the two
crowdfunding platforms have teamed up
saying quote the truth is that some
businesses may never have to take
Venture Capital case in point funds
rates to Indigo campaigned with combined
with equity crowdfunding on start engine
which can read some as high as 75
million in one round are often
sufficient for companies to reinvest and
grow so the 75 million I believe they're
also talking about regulation a plus
um but when it comes to Reg CF right now
the limits are 5 million dollars in a 12
month period you never know when that
might change or they might you know even
be raised at a certain point in time so
I do think that these regulations and
these Securities exemptions are actually
evolving someone quickly actually if we
think of it in a historical context so
I'm really excited first of all to see
what happens but let's talk about some
of the implications here for you and
really what does this mean so if
anything I would say that Indiegogo has
done a lot more in the way a partnership
than their competitor Kickstarter right
so Kickstarter in my opinion if you want
to think about the ethos of the company
and actually even the company values and
the public benefit Corporation status
Kickstarter is much more similar to
refunder Indiegogo is actually much more
similar in my opinion to start engine
and the way that the companies are run
and structured at least according to my
own analysis and research so that being
said Indiegogo is now partnering with
start engine so what does that really
mean basically what that means is kind
of like a referral program almost is
where they're going to be recommending
in my opinion start engine at a certain
point in time or maybe even making
introductions so you can actually raise
Capital after you do an Indiegogo
campaign or if you go from Kickstarter
to then doing Indiegogo in demand maybe
at some point in time they're going to
recommend start engine which is the
equity crowdfunding platform that they
choose to partner with in order to help
you when it comes to your Capital
raising needs first of all this is an
incredibly important thing because
number one this is going to lead to way
more deal flow the biggest issue and
this is why I'm like screaming this from
the rooftops guys this is why I am so
loud and passionate and sometimes
gregarious and fast talking is because
I'm trying to get the word out there
about reg CF because no one knows about
this thing no one knows about Equity
cropping no one knows about regulation
gravity I go to events all the time and
people are like wait what is that is
that legal can you really do that of
course it's legal right the fact that
people don't know this is the biggest
hamper for why it's not actually
catching on and it is cashing on in
massive quantities you can go see some
of the stats that they put out there but
still I think this is going to increase
deal flow and also customer awareness of
the fact that they can raise capital
from the crowd if you want to you could
launch a reg CF style campaign you could
raise six figures from your investor
base from your fans from people that
have been following your career your
lifelong follower of your career you can
very easily raise money nowadays and
they don't necessarily have to be
accredited investors you're like a reg D
or something like that you can do a reg
CF you can open this up open up the
floodgates for investing and people who
are even non-accredited investors can
invest in your company so the first one
obviously is deal flow and awareness
within the crafting industry which I
think helps it's like a rising tide that
lifts All Ships the second thing is the
lack of access to Capital when it comes
to VC so unfortunately this kind of also
goes a little bit in line with the
general markets right so when VCS are
kind of Contracting with the amount that
they're willing to take in terms of risk
and investigates that doesn't
necessarily mean that your customers
don't still believe in you so if your
customers are like believing in your
products they love what you're doing
they also connect with your mission why
not tap into that base of investors
versus going into a VC who doesn't know
the first thing about your industry it
might have a little bit of knowledge but
doesn't believe in you in the same way
that a customer does or an employee does
right so this could be a really
interesting way in my opinion to kind of
circumvent and kind of cut out that
middleman and in addition at a time when
it's more difficult to sometimes get VC
funding I think this can be only
beneficial which is you're just
expanding and giving people more
flexible ways in which they can raise
capital for their company without maybe
even going to a VC at all as that
individual said in this press release
the third thing and honestly I've been
having so many coaching calls with
different students who are looking to do
a we funder campaign looking to do a
start engine campaign looking to do some
kind of a reg CF style campaign and
they're like you know what I really want
to do this but I just don't really know
where to get started all the information
is so complicated so dense out there I
think that the other reason why a
partnership like this is great aside
from legitimizing the actual way of
raising funds but I also think that's
great because I do think it's going to
simplify the process so it's no longer
going to be something like oh I gotta
file no all these legal documents and
all these Lions things I gotta figure
out this I gotta figure that instead
it's gonna make it much more simple much
more easily understood hopefully much
more transparent in the information
that's out there which is one of my
goals right as a Creator so I do have a
free course out there walking you
through step by step how to do an equity
crowdfunding Campaign which I will link
up down below in addition in the book
Equity crowdfunding explained which is
available on Audible which you can also
check out down below go check out some
of my other videos if you're interested
in learning more about star engine about
we funder about Indiegogo and finally if
you wanted to talk about how this could
work for you maybe you already have a
successful Indiegogo campaign maybe
you're looking to do an Indiegogo and
then do a refunder or a star engine
campaign if you've already done a
Kickstarter campaign you're like how
could I actually leverage this audience
in order to raise capital for my company
you heard it best that quote in this
article is exactly what I said at the
start of this video which is you always
got to be planning for the future you
always have to be thinking about the
future as a Founder as an entrepreneur
as a business person because the more
you can plot out and really understand
the future the more you can de-risk the
present the more you can take advantage
of opportunities the more you can raise
Capital when you it's easy to versus
maybe later when it's more difficult to
so if you don't want to talk about that
as well you can always book a one-on-one
coaching call with me down below but I
hope that you enjoyed this news
announcement I will include some links
down below so you can also look more
into this but thank you so much for
watching this video If you enjoyed it
come subscribe leave a comment down
below and I will see you next time
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