How These 20 Year Olds Make $30 Million/Year
Summary
TLDRАлекс и Бруно основали один из самых быстрорастущих в мире брендов одежды. В видео они рассказывают о своем пути от продажи футболок в университете до открытия собственных магазинов в таких городах, как Мадрид, Барселона и Милан. Они также делятся своими мыслями о том, как не стоит сравниваться с другими и важностью самореализации.
Takeaways
- 💼 Алекс и Бруно основали один из самых быстрорастущих в мире брендов одежды.
- 💰 Прошлый год они заработали чуть менее 30 миллионов долларов.
- 👦👦 Оба основателя в возрасте 23 и 24 года.
- 🏫 Они основали компанию 5 лет назад, когда были студентами.
- 👕 Начали с продажи футболок и свитеров друзьям и первым видео на социальных медиа.
- 🏬 Сейчас у них восемь магазинов в таких городах, как Мадрид, Барселона, Ва伦сия, Милано, Лиссабон.
- 💡 Они стартовали с инвестиций в 300 евро каждым и использовали прибыль для развития бизнеса.
- 👗 Одежда - это бизнес с низкими барьерами входа, но также очень конкурентный.
- 🏡 Они создали проект 'New Project Mansion' в сотрудничестве с Playboy.
- 🎁 Получили подарки в память о успехе сотрудничества с Playboy.
- 🌐 Они подчеркивают важность не сравнивать себя с другими и быть счастливыми своими достижениями.
Q & A
Какой доход компании 'New Project' за последний год?
-Компания 'New Project' заработала чуть менее 30 миллионов долларов в прошлом году.
Сколько лет Alex и Bruno, когда они основали свою компанию?
-Alex и Bruno основали компанию, когда им было 18-19 лет.
Какой была первоначальная инвестиция Alex и Bruno в свой бизнес?
-Они вложили по 300 евро каждый, что было рискованным шагом для студентов.
Какой продукт они продали первыми?
-Они начали с продажи футболок и свитшотов своим друзьям.
Какой эффект они создали после своего первого видео на социальных медиа?
-После первого видео на социальных медиа у них началось быстрое развитие бизнеса.
Сколько магазинов 'New Project' имеют сейчас?
-У компании 'New Project' в настоящее время восемь магазинов.
Какие города имеют магазины 'New Project'?
-Магазины 'New Project' находятся в Мадриде, Барселоне, Валенсии, Милане, Лиссабоне и других городах.
Какие продукты они создали в рамках коллаба с Playboy?
-Они создали коллаборационную линию с Playboy, включая Playboy Mansion и другие продукты.
Что они получили в подарок для своего пятого годовщины компании?
-Они получили подарок в виде подписанной и аутентифицированной фотографии основателя Playboy Hugh Hefner.
Какую проблему они решили с помощью макияжа и переодевания?
-Они решили проблему с неподходящей одеждой для визита в Playboy Mansion, предоставив макияж и переодевание.
Какую жизнь они ведут вне работы?
-Вне работы они также ведут активный образ жизни, участвуя в различных мероприятиях и путешествиях.
Outlines
😀 Успешное старт молодого бренда одежды
В первом параграфе описывается встреча с основателями быстро растущей одеждной марки, Алексом и Бруно. Они рассказывают о своем пути к успеху, начиная с продажи футболок и толстовок в университете и заканчивая открытием восьми магазинов за пять лет. Также упоминается их общая ревеню в размере меньше $30 миллионов в прошлом году и их стратегия самофинансирования без инвестиций.
🎉 Открытие Playboy Mansion и коллабoration
Второй параграф посвящён открытию Playboy Mansion и крупному сотрудничеству с Playboy. Говорится о создании коллаба, который будет включать Playboy и новый проект. Также описывается подготовка к записи крупного проекта и подводные камни, связанные с визуальным обликом одного из героев, который предстоит изменить для съемки.
🤔 Размышления о жизни и успехе молодых предпринимателей
Третий параграф освещает внутренние размышления о жизни и успехе. Основатель делится своими мыслями о том, что успех - это не только радость, но и много работы. Он подчёркивает важность не сравнивать себя с другими и стремиться быть лучше самим собой. Также упоминается подарок, который основатель получил в знак признания его подросткового успеха.
🎉 Отдых и творчество в эксклюзивном месте
В четвёртом параграфе описывается атмосфера отдыха и творчества в эксклюзивном месте. Основатель делится своими впечатлениями о своём новом образе с розовыми волосами и переодевом. Также обсуждается важность не поддаваться влиянию сравнений в социальных сетях и цензура успеха друзей как источник мотивации.
Mindmap
Keywords
💡бренд
💡доход
💡старт업
💡социальные медиа
💡магазины
💡самофинансирование
💡конкуренция
💡Playboy Mansion
💡успех
💡самосовершенствование
Highlights
Alex and Bruno created one of the fastest-growing clothing brands globally.
The brand generated nearly $30 million in revenue last year.
Both founders are in their early twenties, having started the company at 18 and 19.
The company began with selling T-shirts and hoodies to friends in university.
Their first video on social media significantly contributed to the brand's growth.
The brand has expanded to eight stores in various European cities within five years.
The founders started with an initial investment of €300 each, bootstrapping the business since then.
The clothing business is described as having low entry barriers but high competition.
The brand has collaborated with Playboy, creating a unique Playboy Mansion experience.
A special gift was given to the founders to commemorate their success with Playboy.
The brand's online store had sales of 1.8 million last month, with 60k on a holiday.
The founders emphasize the importance of self-awareness and hiring people with complementary skills.
The brand's success is attributed to doing what they love and creating authentically.
A makeover was given to the host to prepare for a special event at the new project mansion.
The new project mansion features a pop-up shop, epic fountain, and unique Playboy branding.
The founders discuss the challenges of comparison and the importance of self-improvement.
Additional gifts, including a 70s Playboy vintage smoker, were given to the founders.
The transcript concludes with a celebration of success and a message of encouragement against comparison.
Transcripts
this is Alex and Bruno and they've
created one of the fastest growing
clothing brands in the world so I came
all the way out here to Barcelona to
spend a day with them and learn exactly
how they did it let's
[Music]
go hey so how much in Revenue did you
guys bring in last year with new project
we did a little under $30 million last
year that's crazy and how old are you
guys for 23 and 24 and how many years
ago did you guys start this company we
just did a 5ye anniversary
which is why we brought you over here
cuz we're going to do something very
special for the 5 years and yeah we
started when we were 1819 no yeah we
literally started in University selling
T-shirts and hoodies to our friends we
made our first video it went great on
social media and from there on
everything just started wow so you guys
literally started this out of like a
dorm room or something it's like the
like the typical American story in a way
you know when we watch over like
American movies it's like yo Steve Jobs
started in the garage and he was able to
build it we're like [ __ ] it's kind of
like what we did in in some way and how
many stores do you guys have now right
now we have seven no we just opened one
so it's we're eight we've got stores in
Madrid Barcelona Valencia Milan Lisbon
and we just open in I and this is all in
just 5 years this is in 5 years and a
lot of stress hard work and less hair
every day
let's go back to the beginning like how
much money did you guys start this with
cuz even to get a rack of samples like
this is like thousands thousands of
dollars like how much money did you guys
start with and what was it like
designing that very first piece I'll be
super honest okay in the beginning we
did we were college kids we he put €300
in and I put €300 in which at the time
was like a risk cuz it was like [ __ ]
this we're taking this seriously you
know we're we're going to become
business partners let's do it half half
and that gave us enough money to be able
to produce the first 20 t-shirts we did
and from there on we sold the 20
t-shirts we got more money and we were
able to reinvest fashion is a cool
business because if you're starting off
small it doesn't have huge operating
costs so you can kind of just reinvest
and reinvest and to this day we've
bootstrapped the company to the point it
is now we have no investors it's all me
and Alex and we've been able to reinvest
all the money and make it happen Alex do
you think that clothing is a business
that anybody could get started with
today uh I think it's one of the
businesses with less entry barriers for
what Bruno said and we were able to to
create that Snowball Effect when we were
buying more t-shirts
as as you sold them as we sold
them but it's also a very competitive
market I think there are many many many
clothing brands starting out nowadays so
it's very very difficult to
differentiate yourself but there's
obviously opportunity if you do it well
I would say don't start cuz I don't want
no more competition
[Music]
this okay it feels a bit empty but it's
empty for a reason these people make
sure that the campaigns and the
shootings happen and go along right now
they just flew to EA which is where
we're going to be going eventually I
don't know about can I tell him yeah of
course okay so we're going to be going
to vaa tomorrow cuz we're doing the
biggest project we've ever done which is
we're bringing to life the new project
mansion I'm excited man these boys
literally just did a huge collab with
Playboy and they're going to make the
new project Playboy match that's going
to be crazy Jes I know that was your
idea not his that's true speaking of um
the Playboy Mansion everything like that
so I wanted to get you guys a gift to
commemorate your success with Playboy no
way take the back backpack off real
quick check me out real quick so you
know okay okay I see on the wall over
there you got Hugh Hafner yes sir so
this for you guys you can open that up
what yo
yo original is this original it's
original and it's signed by H himself
what yeah what authenticated and
everything wow I don't know what to
say how much are you guys like doing in
sales like every day on your on your
online store can we check out one of D
for let let's see something so we want
to show him the Shopify okay we'll show
and maybe we have to blur some things
out but we'll show everything we can
okay last month how about not that
bad it's not that bad 1.8 million yeah
yesterday is not a good day yesterday is
60k whe Bo it's amazing but yesterday
was a holiday in Spain so usually people
like to relax and have fun during the
holiday and not shop as much on off day
that's not too bad bro we keep going we
have to keep
going it's not all fun and laughs we
work a lot we have a lot of seniority
we're hiring also in the company because
Alex and me realized that we're so
there's so many things we don't know
that's one of the biggest lessons I take
away from hanging out with you guys is
even since day one you've been like that
cuz you working with him is filling gaps
that you can't fill and vice versa so I
think it is important to know
superficially about everything a little
bit but
then be able to support yourself with
people that know way more than you is
like Alex he's the CEO of the company he
runs all the business he's a serious man
he does the operations and I'm doing
more of the creative aspect I think it's
important to know you're not good at
because being self-aware is what's going
to take you far well you guys are doing
great so far and we got something big
coming up but because we're going TOA we
got a little bit of a problem small
problem what's wrong my boy tail
here my rightand man here I think we got
to help my boy get Fly for a Visa cuz
right now what is what is this style if
we would say this is my comfy style
comfy filming type of guy I'm behind the
lens I don't have to show off it's you
know we have to do something special I
think we're going to get you makeover if
if you don't mind if you let us we'll
get you something I can see I'm starting
to get a Vibe I'm down for it
[Music]
woman walking down the street Pretty
Woman the kind I like to meet pretty
woman I don't believe you you're not the
truth no one could look as good as
you
Mercy Pretty Woman
[Music]
welcome welcome man we here at the new
project Mansion man crazy you got to
give me the tour MTV crib
style here you have one of the best
views
of my house is your house you're
you know we did this in collaboration
with with Playboy we reinterpret the
mansion that happened like 50 years ago
and here we placed an epic Fountain we
built this just for the for these two
weeks really the details is crazy they
changed pretty much everything about
this house to make it the nude project
Mansion you can't beat this view
[Music]
man DJs and you got the logo in the pool
bro that logo from here it looks small
but we had it in the office and it was
like 5 m why like it it's huge you have
a store over here popup
shop take him take
him
oh so you just installed a full store at
the house the
room so you can choose anything you like
it's for you wow
bro thank you for having us here man
this is crazy we going to have the time
of our life for I need to get dressed
like you so let me change up and let's
hang out D me yeah they did a good job I
would say this is got to be the craziest
thing we've seen in all the last couple
years of film and stuff these boys in
their young 20s are running a multi-a
figure business in one of the coolest
ways I've seen I've got friends that are
like doing business and it's cool and
they make a lot of money but these guys
are dope because because they're doing
what they love and they're creating very
authentically and they're still able to
make all this bread that just goes to
show man like you don't have to do the
same thing as everybody else you can
take it your way create what you love
and get paid doing it but what you think
about these mid yeah I think he find
something better I like the solid ones
better to be honest I agree I'm going
with I go with the the
greens technically it's not Brazilian J
braan Jama all right y'all so we
officially ready to get Fly make sure to
subscribe by the way if you haven't
already we going to get dressed up we
going hang out by the pool we going to
have a good day but also they hooked
your boy up and best believe I'm going
to hook them up again too I got them a
crazy gift even crazier than the
magazine that I got from earlier we're
going to give it to him a little bit
later but for now we're going to get
dressed up hang out by the pool and
enjoy this place
[Music]
Mano what a place what are we thinking
what do you mean what am I thinking I'm
not thinking nothing I'm we've seen
we've seen worse things no
what is this guy
doing boy how you doing bro good to see
you every time I see you it's in some
extravagant place man they got the decks
ready for you bro and you too this guy's
been DJ for real man yeah no I've done
it for a grand total of 4 hours so I
feel like I'm ready to start mixing I
think it's your
time brought I brought my USB let's go
yeah I I already got iced out when are
you icing out the
Oakley when he has to ice out the Oakley
I think it's essential at this point
wait give me a second give me a second
we were in Barcelona yesterday you just
popped up in the be though I came here
from last night but I wanted to look I
wanted to change a look I want it you
guys saw the Bruno in the office that's
the serious Bruno that's the business
mindset now we're Ina we have to change
it up a little bit no what we doing
first of all we got a tequila on rocks
right here just to get started that's
most important and second I want to
change look man it's not only the bus
cut I'm uh I lost the bet against this
[ __ ] and I'm might he he forced
me to dye my pink hair Dam my hair pink
sorry I'm so nervous I can't even you
going to pull it
off we said we said we're going to make
happen no games no
games so my boy what do you think right
now is some of the challenges though in
your life cuz I feel like everybody
watching you guys and they see you guys
so young killing it they're probably
like these guys got it made they got no
struggles they're out here just living
their best life talk to me about the
real side of it I think first of all
people shouldn't either idolize or um
glorify any situation because I think
it's very easy to be able to see this
[ __ ] house see the people we have
here and be like oh everything must be a
movie they're going out making money
doing amazing things and there's a
beautiful aspect to it which is we are
having a lot of fun but when I'm not
having fun I'm working and making this
all happen creating this like five star
situation of a luxury hotel for our
friends taking care of them organizing
them to get from the airport to here
from here to the boat all this is not as
easy as it seems so we are working and
the message further than this to society
and what I would like to give is dude
comparison is not cool like we all
suffer from comparison we all are on
social media scroll through Tik tok's
going through Instagram and there's
always with someone with a better house
there's always someone with cooler hair
this case me there's always someone that
has more money there's always someone
that is taller that is more handsome so
I think comparison destroys
personality and that's the biggest thing
I'm trying to learn and I'm trying to
really ingrain in my body which is dude
compare yourself to you and try to be a
better you every day and that's what's
going to keep you going keep you happy
and motivated don't try to compare
yourself to people cuz you'll always end
up losing it's a powerful exercise and
also celebrating your friend success
like when I see y'all winning of my
other friends winning it makes me happy
and it tells me that hey if they doing
that I could do it too and to celebrate
your success I got you another gift
you're joking you're joking I got you
another gift my boy check me out now we
hit it first of all you already gave me
the best gift I've gotten in my life so
there's two of these one for you and one
for Alex oh my okay okay I'm like kind
of nervous what what we got some more
vintage play from the 70s no this is
actually from the 70s the Vintage
Playboy smoker
what you're [ __ ] with me and with the
pink I think it suits you
what what I got one for you and one for
Alex
what bro you like it I cannot believe I
don't like it are you [ __ ]
joking what is that bro it's a 70s
Playboy vintage Ro damn he's actually
you have the right now what this guy got
us another gift seven piece original
Playboy robe and to all the people that
are watching in the camera that don't
know this guy this guy is probably one
of the most genuine people I've ever met
you're the [ __ ] man got you bro
honestly quick moment for the camera
everyone that is in this house has bent
reality in their own form or shape
there's different artists different
entrepreneurs and that's one key thing
that unites us all is life is one
and why not [ __ ] the yeah let let's do
what you can no we who who the [ __ ] is
going to tell us we can at this point
look I'm wearing a rope bro I'm wearing
a rope I have pink hair and I'm in a man
Jesus Christ hey look when I see this
boy story all I can say is don't let
anybody tell you you can't do nothing
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