7 Powerful Market Research Tools You Should Use Right Now!

Summary

This video introduces seven powerful market research tools for businesses. Google Trends offers free trend data, Statista provides global statistical insights, Google Alerts keeps you updated on topics, Google Analytics tracks website traffic, HubSpot's Make My Persona helps create business personas, Google Keyword Planner aids in SEO research, and Ubersuggest generates keyword and content ideas.

Takeaways

• 🔎 Running a business requires extensive marketing research and hard work, and finding the right tools for this can be challenging.
• 🌐 Google Trends is a free and simple tool that provides insights into search trends and can help identify keywords for business growth.
• 📊 Statista is a statistics-based research tool offering access to data on companies and business institutions worldwide, with both free and premium subscription options.
• 🔔 Google Alerts is a free tool that allows users to track specific subjects and receive email notifications about related content.
• 📈 Google Analytics is a powerful tool for data collection and website traffic analysis, with features like tracking conversions and keyword referrals, available in both free and premium versions.
• 👤 Make My Persona by HubSpot is a free tool that provides professional templates for creating business personas, aiding in reaching the target audience.
• 🔍 Google Keyword Planner is an excellent tool for keyword research, providing insights into audience demands and campaign growth potential.
• 🚀 Ubersuggest is a marketing tool that offers keyword and content ideas, competitor tracking, and additional features like traffic analyzer and backlink checker, also available as a Chrome extension.
• 📝 The video script highlights the importance of using the right market research tools for business growth and provides a list of seven powerful tools to consider.
• 📚 The tools mentioned in the script cover a range of functionalities from trend analysis to keyword research and content idea generation, catering to various business needs.
• 💡 The video encourages business owners to subscribe to the channel for more content and to engage with the community by liking, sharing, and commenting.

Q & A

What is the main purpose of the video?

The main purpose of the video is to introduce and explain seven powerful market research tools that can be used by businesses for marketing research and analysis.

What is Google Trends and how can it benefit a business?

Google Trends is a free tool that provides information about the latest trends in Google searches. It helps businesses find the right keywords for growth by analyzing search histories and comparing trends over time and regions.

What features does Google Trends offer for more accurate information?

Google Trends offers features such as selecting specific regions, time frames, categories, and search type options, as well as the ability to compare search trends and find keyword-related queries.

What is Statista and what kind of data can it provide?

Statista is a marketing research tool focused on statistics. It provides access to important statistical information about various companies and business institutions worldwide, including insights from popular e-commerce sites.

How does Statista differ in terms of pricing for different users?

Statista offers free access to basic information and primary data. However, for business owners looking for corporate solutions, there is an option to upgrade to a corporate account with monthly subscription fees.

What is Google Alerts and how does it work?

Google Alerts is a free tool that helps users keep track of a particular subject by sending them email notifications when new content related to their chosen topic appears on the internet.

What is Google Analytics and what are its key features?

Google Analytics is a tool for collecting data and analyzing website traffic. Its key features include tracking conversions, keyword referrals, and audience engagement, which are useful for market research.

What is the premium version of Google Analytics called?

The premium version of Google Analytics is called Analytics 360, which offers advanced business development tools.

What is Make My Persona by HubSpot and how can it help in market research?

Make My Persona by HubSpot is a free tool that allows users to create business personas with professional templates. It helps in understanding the target audience better by answering questions based on existing market research.

What is Google Keyword Planner and how does it assist with audience demands?

Google Keyword Planner is a tool for keyword research that provides insights into audience demands on the internet. It offers a list of keywords based on search demand and can provide detailed information for campaign growth.

What additional features does Ubersuggest offer besides keyword ideas?

Ubersuggest offers additional features such as traffic analyzer, backlink checker, AI Rider, and can also be used as a Chrome extension to provide in-depth information about search topics.

How can the tools mentioned in the video help a business stay competitive?

The tools can help a business stay competitive by providing valuable market insights, tracking audience behavior, analyzing competitors, and generating content ideas based on audience demands.

Outlines

00:00

🔍 Exploring Powerful Market Research Tools

This paragraph introduces seven essential market research tools for business growth. Google Trends is highlighted for its ability to provide insights into search trends, helping to identify keywords based on regional and temporal interests. Statista is noted for its comprehensive statistical data on global companies and e-commerce insights, with both free and premium subscription options available. Google Alerts is praised for its simplicity and utility in tracking topics of interest through email notifications. Google Analytics is recommended for website traffic analysis and audience engagement, with a free version and a premium Analytics 360 for advanced business needs. HubSpot's Make My Persona is introduced as a free tool for creating business personas with professional templates, facilitating easier target audience outreach. The Google Keyword Planner is described as an excellent tool for keyword research, offering audience demand insights and campaign growth analysis, particularly useful for SEO professionals. Lastly, Uber Suggest is presented as a versatile tool for generating keyword and content ideas, with additional features like traffic analysis and backlink checking, and its availability as a Chrome extension for in-depth topic insights.

05:02

📈 Conclusion on Utilizing Market Research Tools

The concluding paragraph summarizes the importance of the discussed market research tools for business owners. It emphasizes the value of these tools in staying informed and competitive in the market. The paragraph encourages viewers to engage with the content by liking, sharing, and commenting their thoughts. It also prompts viewers to subscribe to the channel and activate notifications for more similar content, ending with a musical note to signal the end of the video.

Keywords

💡Google Trends

Google Trends is a free tool that provides information on the popularity of search queries in Google across different regions and languages. In the video, it is highlighted as a simple and easy-to-use tool for identifying keywords based on people's interests over specific time periods, helping businesses to find relevant search trends.

💡Statista

Statista is a platform offering comprehensive statistical data on various companies and industries worldwide. The video mentions it as a valuable resource for business owners to access important data for market research, including insights from popular e-commerce sites like Amazon and eBay.

💡Google Alerts

Google Alerts is a free service that sends email notifications when new content matching specified keywords appears online. The video describes it as a simple tool for staying updated on particular subjects, allowing users to receive timely information on their topics of interest.

💡Google Analytics

Google Analytics is a tool for tracking and analyzing website traffic. It provides features such as conversion tracking and keyword referrals, aiding in audience connection and market research. The video highlights its usefulness for business development and mentions a premium version, Analytics 360, for advanced features.

💡Make My Persona

Make My Persona is a free tool from HubSpot that helps users create detailed buyer personas. The video explains that it offers professional templates and questions based on market research, making it easier for businesses to reach their target audience by understanding customer profiles.

💡Google Keyword Planner

Google Keyword Planner is a tool for keyword research that helps users understand search demands. In the video, it is recommended for SEO professionals to find relevant keywords and gain insights into the growth of existing campaigns, thus aiding in better targeting and marketing strategies.

💡Ubersuggest

Ubersuggest is a marketing tool providing keyword and content ideas based on audience demands. The video highlights its additional features, such as traffic analysis, backlink checking, and an AI writer, making it useful for keeping track of competitors and enhancing online content.

💡Market Research

Market research involves gathering and analyzing data about consumers' needs and preferences. The video emphasizes the importance of using the right tools for effective market research to drive business growth and make informed decisions.

💡SEO

SEO (Search Engine Optimization) is the practice of optimizing web content to improve its visibility in search engine results. The video discusses tools like Google Keyword Planner and Ubersuggest, which are essential for conducting SEO by finding and utilizing relevant keywords.

💡Business Growth

Business growth refers to the process of improving a company's market position and increasing its profits. The video connects this concept to the use of market research tools, which help businesses understand market trends, customer behavior, and effective strategies for expansion.

Highlights

Google Trends is a free and easy-to-use tool that provides information on the latest search trends, helping businesses find the right keywords for growth based on people's interests over time.

Google Trends allows users to refine search results by region, time frame, categories, and search type for more accurate insights.

Statista is a statistical research tool offering access to important data about companies and business institutions worldwide, with insights from popular e-commerce sites.

Statista has different packages with basic information and primary data available for free, while a corporate account with monthly fees offers more advanced features.

Google Alerts is a free tool that helps users track specific subjects of interest by sending email notifications when related content appears online.

Google Analytics is a powerful tool for collecting data and analyzing website traffic, with features like tracking conversions and keyword referrals.

Google Analytics offers a free version with key features, and a premium version called Analytics 360 for advanced business development tools.

Make My Persona by HubSpot allows users to create business personas with professional templates, making it easier to reach target audiences based on market research.

Google Keyword Planner is an excellent tool for keyword research, providing insights into audience demands and detailed information for campaign growth.

UberSuggest is a marketing tool that offers keyword and content ideas based on audience demands, with additional features like traffic analyzer and backlink checker.

UberSuggest can be used as a Chrome extension to provide in-depth information on search topics, helping users stay competitive.

The video introduces seven powerful market research tools that can significantly benefit business owners in their marketing efforts.

These tools cover a range of functionalities from trend analysis to website traffic analysis, keyword research, and competitor tracking.

Most of the tools mentioned are either free or offer free tiers, making them accessible for businesses of all sizes.

The video encourages viewers to subscribe and hit the Bell icon for more content like this, indicating the channel's focus on providing valuable business insights.

The transcript emphasizes the importance of using the right tools for effective market research in business growth.

The video provides a comprehensive guide on how to use each tool for maximum benefit in market research and business strategy.

By using these tools, businesses can gain a deeper understanding of market trends, consumer behavior, and competitor strategies.

Transcripts

running a business requires tons of

marketing research and hard work but

finding the right tools for This

research can be quite challenging

sometimes and if you happen to be

someone who's looking for some great

research tools then check out today's

video about the seven powerful market

research tools you should use right now

[Music]

at first we have Google Trends it's

simple easy to use and also free at the

same time here you'll get information

about all the latest trends in Google

searches which will help you find the

right keyword for your business growth

and it's completely based on people's

interest in a specific time period just

search the keyword that you're

interested in and it will automatically

bring you the data of past and present

search histories and for more accurate

information you can even select region

time frame categories and search type

options as well on top of that it has

the option to compare one search Trend

to another including keyword related

queries which can be found at the bottom

[Music]

up next is statista judging by the name

you can already tell that this marketing

research tool is all about statistics

here you can get access to important

statistical information about various

companies and business institutions from

all around the world all you have to do

is type the keyword in the search box

and all the necessary data that you need

for your business will be available in

front of you it also provides insights

from popular e-commerce sites like

Amazon Alibaba eBay and many more

statista comes with a few different

packages all the basic information and

primary data are free but if you're a

business owner and looking for a

corporate solution then you can

definitely upgrade to a corporate

account with monthly subscription fees

foreign

this next research tool is probably the

most simple but also most useful at the

same time it's called Google Alerts

using this tool will help you to keep on

track with a particular subject that

you're interested in and it's completely

free as well to create an alert you have

to visit the Google alert website and

after that just type whatever subject

you're interested in and customize the

Alarm by clicking on the options on the

screen now enter your email address and

then click on the create alert from now

on if any of you interested topic

related news article video or images

show up on the internet Google will

automatically send you an email with

that email all your desired information

will be available in front of you

if you're looking for a great research

tool to collect data or analyze the

traffics of your website then you should

definitely check out Google Analytics

this is an easier way to connect with

the audience it also comes with some key

features like tracking conversion

keyword referrals and a few more

these information are very helpful when

it comes to researching for your own

Market

most of the key features are free to use

but if you want to work on Advanced

Business Development tools then there is

a premium version called Analytics 360.

moving on we have to make my Persona

from HubSpot

this allows you to create your own

business persona users can create as

many as they wish and it's completely

free to use

here in make my Persona you'll find

plenty of professional template layouts

to create and design your own persona

all you have to do is answer a few

questions based on existing market

research with this researching tool

reaching out to your target audience

will become much easier

[Music]

next we have the Google Keyword Planner

this is an excellent tool for keyword

research with this you can easily get to

know your audience's demands on the

internet all you need to do is search

the keyword that's related to your

business after that it'll bring you tons

of keywords based on the search demand

of your public

besides keywords it can also provide

detailed information about certain

growth of your existing campaign

so if you're an SEO person then it's

nice too to start with your keyword

research

and for a final one on the list we have

Uber suggest

a marketing tool that not only provides

keyword ideas but also generates content

ideas based on the audience's demands

this is a really great tool that helps

you to keep on track with the competitor

it also comes with a few additional

features like traffic analyzer backlink

Checker AI Rider and a few more on top

of that it can be used as a Chrome

extension as well

so when you're searching for something

on the web you'll get more in-depth

information about that particular topic

so that was all about the seven powerful

market research tools that you should be

using right now if you're a business

person thanks for watching if you found

this video to be helpful give it a

thumbs up share it with your friends and

comment below to let us know your

thoughts subscribe to our Channel and

hit the Bell icon if you want more

content like this on your feed

foreign

[Music]