Alex Hormozi's $100M Cold Email Strategy

Summary

This video reveals Alex Hormozi's effective cold email strategy that played a pivotal role in rescuing his company, Gym Launch, from the brink of bankruptcy during the pandemic. It breaks down the strategy into four essential steps: building a high-quality lead list, personalizing emails for each recipient, offering substantial value upfront, and automating the outreach process for efficiency. Utilizing tools like Instantly Lead Finder and integration with ChatGPT for personalization, the strategy emphasizes the importance of targeted communication, compelling offers, and systematic follow-ups to generate leads and opportunities without extensive manual effort.

Takeaways

• 👨‍💻 Build a high-quality lead list by filtering based on job titles, location, keywords, domains, and management levels using a tool like Instantly Lead Finder.
• ✉️ Personalize your cold emails to make them feel like they're coming from someone the recipient knows by using AI-generated prompts to complement their company.
• 💰 Lead with a no-brainer offer, guarantee, and free resource to provide immediate value and credibility to potential clients.
• 🤖 Automate your cold email outreach and follow-ups to save time and ensure consistency while reaching a high volume of leads.
• 📈 Use a tool like Instantly to monitor analytics such as open rates, click-through rates, and opportunities generated from your cold email campaigns.
• 📥 Manage all responses from your cold email campaigns in a unified inbox to stay organized and track return on investment (ROI).
• 🗓️ Schedule your cold email campaigns to send during times when you can monitor and respond to replies.
• ⚙️ Properly configure your daily email limits, email warmup, and auto-reply settings to optimize your cold email outreach.
• 📝 Craft a compelling subject line and email body that focuses on the recipient's pain points and the implications of not addressing them.
• 🔄 Implement a well-structured follow-up sequence with multiple touches to increase the chances of engagement from potential clients.

Q & A

What is the main goal of Alex Horos's cold email strategy?

The main goal of Alex Horos's cold email strategy is to generate a large number of leads across his portfolio companies without much manual effort.

What are the four key steps in Alex Horos's cold email strategy?

The four key steps in Alex Horos's cold email strategy are: 1) Finding people to cold email by building a lead list, 2) Writing personalized emails for each person, 3) Providing big fast value in the emails, and 4) Automating the outreach process.

How does Alex Horos build a high-quality lead list?

Alex Horos uses a tool called Instantly Lead Finder which allows him to filter and select contacts based on job titles, locations, keywords, domains, and more to build a targeted lead list.

How does Alex Horos personalize his cold emails at scale?

Alex Horos uses a feature in Instantly that integrates with ChatGPT to generate personalized compliments based on the company name for each lead. These personalized compliments are then used in the email subject lines and opening lines.

What is the strategy to provide big fast value in Alex Horos's cold emails?

The strategy is to lead with an irresistible offer or incentive that solves a specific pain point for the recipient. This could be a guarantee, free resource, or case study that demonstrates the ability to deliver results.

How does Alex Horos automate his cold email outreach?

Alex Horos uses Instantly to automate his cold email outreach. He schedules the initial email, follow-up emails, and a final "last chance" email to go out automatically based on pre-defined time intervals and settings.

What are some key features of Instantly that help with Alex Horos's cold email strategy?

Instantly provides features like Lead Finder for building targeted lead lists, AI prompts for personalization, email sequencing, automation for scheduling and follow-ups, analytics tracking, and a unified inbox for managing responses.

What is the importance of sending personalized cold emails?

Sending personalized cold emails triggers a psychological response in the recipient, making them more likely to engage with the email since it appears to be from someone they know. Personalization also helps establish credibility and stand out in a sea of generic emails.

What is the purpose of including a no-brainer offer or incentive in the cold emails?

The purpose of including a no-brainer offer or incentive is to lower the barrier to entry for the potential client and make it easier for them to say yes to engaging further. It's designed to grab their attention and make the proposition irresistible.

What is the significance of the "last chance" email in Alex Horos's cold email strategy?

The "last chance" email is the final follow-up email in the sequence, designed to give the recipient one last opportunity to respond before the campaign is considered complete. It often includes a question about reaching the right person or offers an option to redirect the communication to someone else.

Outlines

00:00

📝 Building a High-Quality Lead List

The first step in Alex Horos's cold email strategy is to find people to cold email by building a high-quality lead list. This can be done easily using Instantly Lead Finder, which provides access to over 160 million contacts that can be filtered by job titles, location, keywords, domains, and more. For the example given, a list of over 20,000 plumbers in the United States was generated using the keyword 'plumber' and filtering by management level.

05:01

📧 Personalizing Cold Emails at Scale

The next step is to write a personalized email for each person in the lead list. Personalization triggers a psychological response that makes recipients more likely to engage. Using Instantly, leads can be added to a campaign, and AI prompts can be used to generate personalized compliments for each company based on the company name. This personalization can then be used in the email subject line and body, making the email feel like a warm reach-out from someone the recipient knows.

Keywords

💡Lead List

A lead list is a compilation of contact information for potential customers or clients that a business can reach out to for marketing or sales purposes. In the context of this video, a lead list is used to build a targeted audience of plumbers to send cold emails to. The script emphasizes the importance of building a high-quality lead list, rather than randomly sending emails to unspecified addresses, as it allows for more effective and targeted outreach.

💡Personalization

Personalization refers to the process of tailoring or customizing content, messages, or interactions for individual recipients. In the context of cold emails, personalization involves including specific details or information about the recipient or their business to make the message feel more personal and relevant. The script highlights the importance of personalization in cold emails, as it triggers a psychological response that makes the recipient more likely to engage with the message. The video demonstrates using tools like Instantly to automatically personalize email content at scale, such as adding company compliments based on the recipient's organization.

💡Value Proposition

A value proposition is a statement or offer that communicates the unique benefits and value that a product or service provides to its customers. In the context of cold emails, the value proposition is a key component that aims to capture the recipient's attention and interest by highlighting how the sender's offering can solve a specific problem or pain point for the recipient. The script emphasizes the importance of leading with a strong value proposition that provides substantial value to the recipient, such as a guarantee or incentive, and solidifying the offer with resources like case studies to build credibility.

💡Automation

Automation refers to the use of technology to perform tasks or processes with minimal human intervention. In the context of cold email campaigns, automation allows businesses to send a high volume of personalized emails and follow-ups efficiently, without having to manually manage each step. The script highlights the advantages of automating cold email outreach, such as freeing up time for other tasks, ensuring consistency, and reducing the risk of human error. The video demonstrates using tools like Instantly to automate follow-up emails, schedule campaigns, monitor analytics, and manage responses from a centralized inbox.

💡Lead Generation

Lead generation is the process of identifying and attracting prospective customers or clients who have the potential to become paying customers. In the context of this video, lead generation is a key focus, as the cold email strategy is aimed at generating leads (potential customers) for the plumbing industry. The script emphasizes techniques like building targeted lead lists, personalization, and providing value propositions to effectively generate leads through cold email outreach.

💡Pain Point

A pain point refers to a specific problem, challenge, or source of frustration that a potential customer or client faces in their daily operations or business. Identifying and addressing pain points is a crucial aspect of effective marketing and sales strategies. In the context of the cold email example in this script, the email subject line aims to capture the recipient's attention by highlighting a potential pain point for plumbers, such as relying on inconsistent lead flow from traditional advertising methods. By acknowledging and addressing a specific pain point, the email aims to establish relevance and provide a compelling reason for the recipient to engage further.

💡Case Study

A case study is a detailed analysis or report that documents a specific instance or example of how a product, service, or solution was implemented and the results or outcomes achieved. In the context of cold email outreach, including a case study can serve as a powerful tool to solidify the value proposition and build credibility with the recipient. The script suggests including a case study as part of the email content, as it can provide concrete evidence of the effectiveness of the offering and demonstrate the sender's ability to deliver on their promises.

💡Scalability

Scalability refers to the ability of a process, system, or business to handle increasing workloads or volumes without significant performance degradation or disruption. In the context of this video, scalability is a key consideration in the cold email strategy, as the goal is to reach a large number of potential clients efficiently. The script highlights the importance of building a high-quality lead list and utilizing automation tools like Instantly to enable personalization and follow-up at scale, allowing the business to effectively scale its cold email outreach efforts while maintaining consistency and reducing manual effort.

💡Analytics

Analytics refers to the collection, analysis, and interpretation of data to identify patterns, trends, and insights that can inform decision-making and optimize performance. In the context of cold email campaigns, analytics provide valuable information about the effectiveness of the outreach efforts, such as the number of emails sent, opened, clicked, and replied to, as well as the opportunities generated. The script emphasizes the importance of monitoring analytics within tools like Instantly to track the success of cold email campaigns and make data-driven decisions to improve results.

💡Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a technology and strategy that businesses use to manage and analyze interactions with customers and prospects throughout the customer lifecycle. In the context of this video, the script mentions integrating email responses and data from cold email campaigns into a CRM system. This integration allows businesses to track the return on investment (ROI) of their cold email efforts and maintain a centralized view of their interactions with potential customers, helping to streamline and optimize the sales process.

Highlights

Building a high-quality lead list is crucial for effective cold outreach.

Personalizing emails by including company-specific compliments can trigger a psychological response that makes recipients more likely to engage.

To grab the recipient's attention, lead with a compelling offer, such as a guarantee or incentive, and provide a free resource with case studies to add credibility.

Automating email outreach, including follow-up emails and analytics tracking, offers significant advantages in efficiency and consistency while reducing the risk of human error.

Sending a high volume of personalized emails with minimal effort is possible by automating the process.

Automating follow-up emails increases the chances of receiving a response.

Tracking analytics within the same platform, such as open rates, click rates, and replies, helps monitor the effectiveness of the campaign.

Syncing responses and tracking ROI within a CRM allows for better organization and measurement of the campaign's success.

The strategy aims to generate leads and secure new clients consistently, even during off-seasons or slow periods.

The approach involves building a targeted lead list, personalizing emails, providing compelling offers and resources, and automating the entire process for efficiency.

Integrating with ChatGPT allows for seamless personalization of emails at scale.

Identifying pain points and their implications in the email copy helps establish credibility and show that the sender understands the recipient's challenges.

Sending emails from different email addresses and warming them up enhances the credibility and deliverability of the campaign.

Adjusting daily email limits based on the capacity of each email address ensures efficient and sustainable delivery.

The strategy focuses on providing a unique mechanism, such as the "full pipe lead gen system," to achieve specific results for the recipient.

Transcripts

Alex horos uses cold Outreach to

generate zillions of leads across his

portfolio companies without lifting a

finger and today I'm going to be

revealing Alex hor Mo's full cold email

strategy this is the exact strategy that

saved his company gym launch during Co

when it seemed like he was about to go

bankrupt so how does Alex heroi do it

I've spent the last week breaking down

Alex Hero's cold email strategy so that

you don't have to I boil it down to four

key steps that makes his cold email

strategy so effective so the first step

is to find people to cold email and you

do this by building what's called a lead

list if you're looking to scale your

business you know you need to reach out

to potential clients and the big problem

I see is sending emails to random

addresses and really just not taking

this part seriously which is pretty much

shooting in the dark as a business it's

ineffective it wastes your time and it's

going to continue to allow you and cause

you to miss out on valuable

opportunities so what we need to do

first is build a high quality lead list

so let me show you how to do this super

easily within instantly lead finder for

the example today what I'm going to do

is I'm going to pretend that we are

going after plumbers so so all we need

to do is we need to go to instantly if

we click on the magnifying glass it'll

pull up the lead finder So within lead

finder there's literally over 160

million contacts of people that we could

reach out to and we can filter by job

titles we can filter by location

keywords look like domains if they're

looking for a specific job management

levels and much much more so again in

this case since we're going to go after

plumbers I'm just going to go ahead and

load our plumber search which will be

location United States keyword plumber

Plumbing management level SE level this

pulls a list of over 20,000 people that

we can reach out to so after we have our

lead list the next step in Alex Rosy's

cold email strategy is to write an email

personalized to each person that we're

going to be contacting so when we're

sending a cold email to a stranger they

have absolutely no idea who you are so

in order to get leads to engage we want

the message to look like it's from

someone they actually know and the best

way to do that is to actually know

something about the person that we're

contacting look the average office

worker gets around 120 emails every

single day and a personalization in

emails literally will trigger a cycle

ological response that makes the

recipient more likely to engage it let

me show you how you can personalize your

message at scale using it instantly so

after we have our list saved what we're

going to want to do is we're going to

click on campaign we're going to add a

new campaign and we're going to make

this Plumbing campaign then we're going

to go ahead and click on continue the

leads tab is going to pop up click on

import we're going to use lead finder

it's going to load the last search that

we had so what we're going to do is

we're just going to add 25 to the

campaign for uh swiftness and we can

literally do this in two clicks and as

we add it to the campaign the leads are

being verified so we don't need to

verify them we don't need to do anything

like that they're already automatically

added and as we pop in here we can see

that they're in the process of being

verified this is absolutely clutch so

after leads have been added what we want

to do is we want to personalize it and

we can do this so simple within

instantly so what we want to do is we

want to select the leads we want to

click on the AI prompts and then here

you'll have a template Hub of a ton of

different prompts that you can pull from

so how we set this up is we just simply

go to settings and we add in our API key

key from open AI which you can find out

how to do right here once that's done

that's going to integrate with chat GPT

making this a seamless process so what

we're going to do is we're going to just

select company complement we're going to

do it based off of the company name

we're going to go ahead and click on

generate for All Leads then what we'll

see is a column pullup in our leads with

a company complement which we'll be able

to use so now what we need to do is we

need to go to sequences we need to start

to write our email so as I said before

we want it to make it feel like it's a

warm reach out so in the subject line

we're just going to put hi first name

and then we're going to copy this as the

first subject and then we're going to

click on the lightning bolt down below

and click on company compliment and as

we preview it this will be a

personalization for the actual company

that we're reaching out to then as we're

writing the email what we want to do for

the second line is really focus on the

pain point and the implication of the

pain point that we're going to be

calling out for example what we're going

to say like mini plumbers you might be

relying L on Word of Mouth and referrals

or traditional advertising methods that

often result in inconsistent lead flow

so after we have the personalization

after we have the second line written

the next step in the horos strategy is

to give big fast value look strangers

don't trust you so you need to give them

a reason to want to work with you the

way that Alex Orosi does this is by

giving them free stuff give away what

other people would charge for we're not

trying to tickle their interest we're

trying to blow their minds in under 30

seconds to grab their attention if you

don't lead with enough value the reader

will give the email a 2 second read

close it and move on with their day you

need to stand out in a sea of

competitors and to help you do this you

need to have a no-brainer offer and

something to give them that solidifies

your offer so in the context of cold

emailing a no-brainer offer serves as an

irresistible incentive that makes it

almost foolish for the recipient to

ignore your email it's designed to lower

the barrier to entry making it easier

for the potential client to say yes

engaging with you further this could be

a guarantee or some sort of incentive

for their first month coupling this with

something that solidifies your offer

like a free resource with case studies

will only add credibility and substance

to your proposition it's not just about

making an attractive offer it's about

proving that you can deliver on it now

what we want to do is lead with our

offer so we specialize in lead

generation for plumbers using our full

pipe lead gen system which can guarantee

you

five new clients per week is it okay if

I send you over a free guide on how to

consistently boost your local lead flow

and get consistent deals no matter the

season so essentially the framework here

is our offer with the guarantee of how

we can help them achieve specific result

using a unique mechanism and then the

value that we're looking to add to them

is a free guide on how to consistently

boost their their local lead flow and

get consistent deals no matter the

season if you're a plumber reading this

this strategy works so well because you

feel like you're speaking directly to

them like you know that seasonality is a

thing which you mention and you know

that people are mostly working in Word

of Mouth and referrals or traditional

advertising which will instantly boost

your credibility as you're emailing

people versus a general email so the

last step here is to automate your

Outreach so that you don't need to do it

so automating your email Outreach offers

a significant advantage in efficiency

allowing you to send a high volume of

personalized emails with minimal effort

this not only frees up time for other

crucial business tasks for you but also

ensures consistency and will reduce the

risk of human error we're going to be

able to automate our follow-ups we're

going to be able to see the analytics

we're going to be able to see all of the

responses literally in one inbox so

first thing that we want to automate is

our follow-up emails like maybe you

won't get a response in the first email

so if we click on add a step we can wait

for 3 days go to the next email and we

can send a followup so hi first name

were you able to get my last email I

know how busy the plumbing this just a

quick reminder we can help you secure

five new clients per week using our full

pipe Legion would you like me to send

over that free resource then we want to

send another email so the next email

will be another follow-up so hi first

name I haven't heard back from you

however I don't want you to miss out on

the opport Unity to stabilize and grow

your business then here's where we want

to add in a case study up for a convo

Austin and then I always do what's

called a last chance email which is sort

of like my final email to them which

could be something like this hi first

name one last follow up here are you the

right person to reach out to about

generating leads for company name let me

know if there's someone else else I

should reach out to Austin send from my

iPhone now that this has been written

we're going to go ahead and save all of

these emails cuz this is the campaign

that we're going to be sending to the

huge list of leads that we're able to

get with the personalized line then we

go ahead and click on schedule so we can

send them whenever we want we can send

them Monday through Friday whatever best

suits you what I would suggest is

sending them when you're actually going

to be at your computer and able to

actually monitor them because you are

going to get a lot of responses then we

go and click save so in the options what

we also want to do is we want to select

the emails that we going to be sending

them from which you can add in instantly

and warm them up here then what you want

to do is you want to uncheck stop on

auto reply because if somebody's like

out of office or something like that we

want to continue to send them our

campaign emails because it's all about

timing and volume and then we can change

our daily limits depending on how many

emails that we have each email can

handle about 50 emails per day so adjust

accordingly then we go ahead and just

click launch which will start sending

your emails immediately after we launch

it we can literally within instantly see

the analytics how many people we

contacted how many people opened it how

many people clicked on the links replied

and how many opportunities came from

that specific campaign then if we go to

our uni box we can literally see all of

the responses within one email inbox so

if we're sending 300 emails a day we're

going to get a lot of responses and

we're going to be sending from a lot of

different emails so it's important to

stay organized we can do that directly

through here we can even mark them as

interested meeting booked meeting

complete Etc and if we go to our CRM it

will automatically sync it here so that

we can keep track on our Roi on the

campaign now all you have to do is go to

to start implementing this cold email

strategy just like Alex Hermos does just

click the link in the description to go

directly to instantly. and start doing

this ASAP also if you want to learn the

best lead generation strategy in 2023 go

ahead and click this video right here