how to come up with a killer youtube video idea (to blow up your channel)

Summary

This video script reveals a four-part formula for crafting viral YouTube video ideas. It emphasizes the importance of selecting a killer topic, choosing the right format, and adding a unique angle to stand out. The script also discusses using tools like 'One of 10' to find high-performing outliers and validate topics. It concludes with a series of checks to ensure the idea is feasible, engaging, and aligned with the channel's brand, encouraging creators to balance formulaic approaches with creative freedom.

Takeaways

• 📝 The most crucial element for a successful YouTube video is the base idea, not the title, thumbnail, or video quality.
• 🔍 To determine a video's potential for success, consider if it could reach a million views and validate the topic by checking popular videos and their view counts.
• 🔬 Familiarity bias can skew view counts for well-known YouTubers, so look for 'outliers' from smaller channels to identify high-potential topics.
• 🛠 Use tools like One of Ten to find outliers efficiently, which helps in validating topics and getting inspiration for titles and thumbnails.
• 🎯 A 'killer topic' should be strong enough to succeed without relying on the creator's existing popularity or familiarity.
• 📈 The video format (tutorial, challenge, commentary, vlog, interview) should align with the value you want to provide to viewers and stand out from existing content.
• 🤔 The 'angle' or unique twist differentiates your video from others on the same topic, making it more compelling and interesting.
• 🌟 Use superlatives, stakes, time constraints, comprehensive coverage, familiarity, twists, comparisons, and transformations to add an angle and make the idea remarkable.
• ✅ Evaluate your video idea with feasibility, new audience interest, existing audience interest, view potential, brand alignment, and package ability as criteria.
• 🔄 Even if an idea doesn't fit the formula perfectly, if it excites you and you believe in it, create it anyway, as some of the best ideas come from taking risks.
• 📚 The script provides a comprehensive guide and a Notion template to help creators systematically develop and evaluate their video ideas.

Q & A

What is the most important factor in determining whether a YouTube video becomes successful according to Patty Gallagher?

According to Patty Gallagher, the most important factor for a video's success is the base idea, not the title, thumbnail, or even the video quality itself.

What are the three core elements that nearly every successful YouTube video idea can be broken down into?

The three core elements are the topic or subject of the video, the format or type of video, and the angle or unique aspect that sets the video apart from others.

Why is it crucial to validate the topic of a YouTube video before creating it?

Validating the topic ensures that it has the potential to attract views and interest. It helps avoid investing time and resources into a video on a topic that may not be popular or engaging for the audience.

What is an 'outlier' in the context of YouTube video success?

An 'outlier' is a video that significantly overperforms a channel's average views. Outliers from smaller creators are strong signals that a topic has high view potential because they prove interest without relying on familiarity with the creator.

How can one identify high-performing outliers on YouTube?

One can identify outliers by comparing the views of a video to the average views of other videos on the same channel. Tools like the one of 10 can also be used to find outliers efficiently by applying filters to search results.

What is the role of 'format' in the formula for a killer YouTube video idea?

The format determines how the topic of the video is presented. It can be a tutorial, challenge, breakdown, commentary, vlog, or interview, and it provides a reason for viewers to click on the video.

Why is it beneficial to combine formats in a YouTube video idea?

Combining formats can make a video stand out by offering multiple layers of interest. It can also help to appeal to a broader audience by providing different types of value within the same video.

What is the purpose of adding an 'angle' to a YouTube video idea?

An angle elevates a base idea by making it more interesting or unique. It can attract viewers by introducing elements of novelty, risk, comprehensiveness, or familiarity to the video concept.

What are some examples of angles that can be used to enhance a YouTube video idea?

Examples of angles include superlatives (biggest, cheapest), stakes (money, time constraints), comprehensive coverage, lists, familiarity bias (well-known figures or trends), twists, comparisons, and transformations.

What is the final step in the formula for coming up with a killer YouTube video idea, and why is it important?

The final step is to run the idea through a series of checks, known as 'killer criteria', to evaluate its feasibility, audience interest, view potential, brand alignment, and packageability. This step ensures the idea has the highest potential to succeed while aligning with the creator's capabilities and channel brand.

Why is it sometimes recommended to make videos that may not have viral potential?

Making videos without viral potential can be important for connecting with the existing audience on a deeper level, for the sake of creativity and self-expression, and because sometimes these unexpected ideas can become surprisingly successful.

How can one maintain a balance between following the formula for a successful video and pursuing creative ideas that may not fit the formula?

One can maintain balance by using the formula as a guideline for creating videos with high potential while also allowing space for creative exploration and making videos that are personally exciting or meaningful, even if they don't fit all the criteria.

Outlines

00:00

📈 The Formula for a Viral YouTube Video Idea

This paragraph introduces the critical factors behind a successful YouTube video, emphasizing the idea itself over other elements like title, thumbnail, or production quality. The speaker shares their research journey, consulting with experts and analyzing top creators' strategies to uncover a four-part formula for creating standout video ideas. The focus is on selecting a compelling topic, which is foundational to the video's potential success, and validating this topic's popularity and viewership potential by examining existing successful videos and identifying 'outliers'—videos that significantly overperform a channel's average. The paragraph also touches on the familiarity bias that influences viewership numbers and the importance of identifying topics with inherent high view potential, independent of creator familiarity.

05:01

🔍 Validating Video Topics with High-Signal Outliers

The speaker delves into the process of validating a video topic by identifying 'high-signal outliers'—videos from smaller channels that have unexpectedly high viewership, indicating strong topic interest. They discuss the limitations of relying solely on popular videos from large channels due to 'familiarity bias' and suggest using tools like the 'one of 10' Chrome extension or a dedicated 'one of 10' service to find outliers efficiently. The paragraph highlights the importance of this method in confirming a topic's potential to attract viewership, providing a curated list of outliers that can serve as inspiration and validation for the chosen video topic.

10:03

🎥 Choosing the Right Video Format to Engage Viewers

This section discusses the importance of selecting the right video format to engage viewers, explaining how different formats like tutorials, challenges, breakdowns, commentaries, Vlogs, and interviews cater to various viewer interests. The speaker advises considering the value provided to viewers and the uniqueness of the format in the context of existing content on YouTube. They also touch on the strategy of combining formats to create a distinctive video that stands out, using examples from successful YouTubers like Mr. Beast and Ryan Tram to illustrate the impact of format innovation.

15:03

🌟 Elevating Video Ideas with Killer Angles

The paragraph explores the concept of using 'killer angles' to make a video idea more captivating. It lists various types of angles, such as superlatives, stakes, time constraints, comprehensive coverage, familiarity, twists, comparisons, and transformations, explaining how each can heighten viewer interest and curiosity. The speaker emphasizes the importance of selecting angles that align with the video's topic and the creator's brand, suggesting that multiple angles can be combined for added effect, as demonstrated by successful YouTubers.

20:04

📝 The Elimination Trials: Filtering Ideas for Virality

The final paragraph outlines a rigorous process of evaluating video ideas through a series of 'elimination trials' to determine their potential for success. The trials include checks for feasibility, new and existing audience interest, view potential, brand alignment, and packageability (the ability to create an attractive title and thumbnail). Ideas that pass these checks are considered for the 'idea shortlist,' and the speaker recommends rating ideas based on personal excitement, execution effort, and confidence in performance. The paragraph concludes by reminding creators to balance the pursuit of virality with the joy of creation, encouraging the making of videos that may not fit the formula but are driven by passion and creativity.

Keywords

💡YouTube Video Idea

A 'YouTube Video Idea' refers to the concept or theme around which a video is created. It's the starting point for content that aims to engage and attract viewers. In the video's theme, the idea is crucial for determining the video's success, with the speaker emphasizing that it's more important than the title, thumbnail, or even video quality. The script discusses how to validate and refine video ideas to maximize their potential for blowing up a channel.

💡Outliers

In the context of the video, 'outliers' are videos that have significantly overperformed compared to a channel's average view count. They are important because they provide proof that a topic has high viewer interest and potential for success. The script mentions using tools like 'one of 10' to find outliers, which can help validate the potential of a video topic.

💡Familiarity Bias

'Familiarity bias' is the tendency for viewers to be drawn to content creators they already know and trust. The video explains how this bias can inflate view counts for well-known YouTubers, which can make it challenging to determine if a topic or idea is genuinely popular or just benefiting from existing familiarity.

💡Topic Validation

'Topic validation' is the process of confirming that a chosen subject for a video has the potential to attract views and interest. The script describes how successful YouTubers verify a topic's potential by looking at popular videos on the topic and using tools to find high-performing outliers, especially from smaller creators.

💡Video Format

The 'video format' refers to the style or structure of the video content, such as tutorials, challenges, breakdowns, commentaries, Vlogs, and interviews. The video script discusses how the format, combined with the topic, shapes the base idea of a video and influences viewer engagement.

💡Killer Angle

A 'killer angle' is a unique or novel aspect of a video idea that sets it apart from others and makes it more compelling to viewers. The script explains that angles can transform a basic idea into something more interesting and clickable, providing examples like 'world's biggest burger' or 'amateur versus pro' scenarios.

💡Superlatives

'Superlatives' are words that convey the highest degree of a quality, such as 'biggest', 'cheapest', or 'most expensive'. The video script mentions that using superlatives in video ideas can attract viewers due to their instinctive attraction to novelty and extremes.

💡Curiosity Gap

A 'curiosity gap' is a marketing technique that creates a sense of mystery or unanswered questions, prompting viewers to engage with the content to satisfy their curiosity. The video script describes how breakdowns and other formats can create a curiosity gap, making viewers want to watch the video to learn the answer.

💡Brand Alignment

'Brand alignment' ensures that a video idea fits with the overall mission, vision, and style of a YouTube channel. The script emphasizes the importance of not straying too far from a channel's brand, even when pursuing high-potential video ideas.

💡Packaging

'Packaging' in the context of video content refers to creating a compelling title and thumbnail that will entice viewers to click on and watch the video. The script notes that even the best ideas need effective packaging to succeed, as this is what initially attracts viewers.

💡Killer Criteria

'Killer criteria' are a set of checks used to evaluate the potential success of a video idea. The script outlines six criteria, including feasibility, audience interest, view potential, brand alignment, and packageability, which are used to refine and select the best video ideas.

Highlights

The most important factor for a video's success is the base idea, not the title, thumbnail, or video quality.

A good video idea can be broken into three core elements: topic, format, and angle.

The angle of a video is what sets it apart and makes it unique.

Successful YouTubers verify their topic's potential for views before creating content.

High view counts can corroborate a view goal but overlook the familiarity bias of established creators.

Outliers, or videos that significantly overperform a channel's average, indicate high view potential for a topic.

One of 10 is a tool used to identify outliers and validate topics.

The format of a video defines how the topic is presented and can affect viewer engagement.

Being significantly better or different from existing content can help a video stand out.

Combining formats can create unique video ideas that captivate viewers.

Angles are used to make an idea more interesting and can include superlatives, stakes, or time constraints.

Familiarity bias can be leveraged by including well-known figures or trends in a video idea.

The 'topic but twist' angle combines familiarity with an unexpected element for viewer interest.

Comparisons and transformations are effective angles that create interest through contrast and change.

YouTubers use a series of checks to evaluate the quality and potential of their video ideas.

Feasibility, audience interest, view potential, brand alignment, and package ability are key criteria for idea selection.

Even if an idea doesn't fit the formula, it's worth creating if it aligns with the creator's passion and goals.

Proper packaging with a strong title and thumbnail is essential for a video's success.

Transcripts

this is how to come up with a killer

YouTube video idea to blow up your

Channel watch closely because the single

most important factor for determining

whether a video blows up is not the

title not the thumbnail not even the

video quality itself but the base idea

just listen to world-renowned YouTube

consultant Patty gallway I'd be bleue in

the face saying this until I think the

day I die is like you know the idea is

more important than everything but how

exactly do you come up with a good idea

what makes breakout video ideas

different from all the rest and what do

these top YouTubers know that we don't

over the last couple months I've become

obsessed with this topic I've spoken to

strategist Consultants I've poured over

interviews listen to talks and analyze

the best performing ideas from the top

creators in the world I've even ventured

outside the world of YouTube scouring

through ideation Theory from the worlds

of film creative writing journalism even

game design 186 pages of notes later I

found something the best YouTube ideas

the ones that outperform all the rest

follow a four-part formula and it all

starts with sele ing a killer topic you

see nearly every killer video idea on

YouTube can be broken into three core

elements the topic or the subject of the

video the format or the type of video

and the angle or the spice that sets the

video apart from all the rest the angle

is the part that truly blew my mind so

stick around until the end I promise

it's worth it but for now we'll start

with part one of the formula to come up

with a killer video idea to blow up your

channel killer topic the topic answers

the question what is this video about

and selecting the wrong topic can Doom

your video before a single word is

scripted okay that's a bit dramatic but

two videos about two different topics

each with the exact same quality of

execution can yield completely different

results which is why before doing

anything else the most successful

YouTubers in the world first verify that

their topic has the potential to blow up

in the first place a a question we might

ask is could this video get a million

views H if it can't why are we making it

in order for a topic to even be

considered by the pros they have to

first find proof that it can hit their

view goal this proof can look different

for different YouTubers but it generally

involves searching for the most popular

videos made on your topic and noting how

many of them got views above your vle

this isn't to say that you should never

make a video about a topic that doesn't

have proof of Prior success after all

there's a first time for everything and

as YouTubers it's important to maintain

a healthy quota for experimentation but

if your goal to come up with a killer

idea capable of blowing up an entire

channel it's much riskier to stake your

success on an unproven topic So to avoid

pouring days weeks or even months into

making a video that no one actually

wants it's worth taking the time to

validate your topic first but looking at

popular videos alone isn't enough to do

that because while High View counts do

help corroborate your view goal they

Overlook one glaring problem just

because the topic worked for a few large

creat creators doesn't necessarily mean

that it'll work for you because big

YouTubers have something going for them

that most of us do not and that

something is called familiarity bias

this is the concept that our brains are

naturally drawn to what we're familiar

with so when we recognize the face or

style of a YouTuber we already like know

and trust we're more likely to click on

it as a result view Counts from large

well established creators are often

inflated as their familiarity alone is

powerful enough to generate interest

even if they execute on topic ICS that

might not work for the rest of us but

truly killer topics the topics we're

looking for are strong enough to drive

success even if no one knows who you are

and luckily for us there's one tried and

true method for identifying them Jay

Alto a YouTube consultant that's been

hired by the likes of Mr Beast and Ryan

Tran alludes to it here when you can

find a smaller Channel there maybe not

in the meta or you know stereotypically

like a big YouTuber when they have

videos that explode there's clearly

something that works there so there's

something to tap into what Jay's

referring to here is something that's

known as an outlier which is a video

that has significantly overperformed a

Channel's average if a Creator

consistently pulls in 10k views per

video but one video pulls in 100K views

that video is an outlier in the presence

of outliers especially outliers from

smaller creators is one of the strongest

signals in existence that a topic has a

high view potential because those

outliers provide tangible proof that a

topic carried enough interest to blow up

a video without relying on familiarity

so how can we find these outliers well

there's an easy way and there's a less

easy way and I'll show you both because

you deserve options the less easy way

involves picking a video from your

search results finding the video on the

Creator's Channel page comparing the

views of that video to the views of the

surrounding videos and repeating if you

choose to use this process here are some

tips first use the free one of 10 Chrome

extension so you can easily see the view

multiplier of each video without having

to do any math second try to avoid

picking videos that are less than 2

weeks old as they typically don't yet

have enough data to be very useful and

third if you can try to prioritize

videos that are from creators who don't

have a check mark next to their name

this means that they have less than

100,000 subscribers and outliers from

them will be far more significant than

outliers from YouTubers with millions of

Subs but even with these tips this

process does have its flaws for one it

takes a while to go through video after

video and because YouTube unfortunately

doesn't have a way to filter by

subscriber count it's hard to find those

High signal outliers from smaller

creators which is why many of the top

YouTubers and YouTube strategists prefer

using a tool specifically designed to

find outliers called one of 10 I have

been using one of 10 for a while now and

I'm still kind of in shock that I get to

announce that they the very first

sponsor of this Channel and guys can I

get real with you for a second I've been

working this channel for over a year now

and to now be at a point where I'm

getting sponsored by tools that I

actually use it's just the coolest thing

in the world so thanks for being here

and for watching these ridiculously

nerdy videos that I make I truly have

the best viewers I could ask for but

let's get back to talking about outliers

with one of 10 finding outliers for your

topic is as easy as simply searching for

it you are immediately met with all of

the outliers one of 10 can find all in

one place but the real magic is in the

filters I like to set the filters to

only give me videos with over a 3X view

multiplier over 100,000 views and from

creators with less than 500,000

subscribers the result is a curated

compilation of exclusively High signal

outliers for your topic it seriously

feels like cheating one of 10 is also

useful for a lot of things Beyond just

topic validation such as inspiration for

titles and thumbnails and even as a

source of new high potential topics to

consider making videos about I was able

to get you guys a discount code if you

want to try it out so I'll put a link to

that as well as to the free one of 10

Chrome extension in the video

description below thank you so much to

one of 10 for sponsoring this video and

look you don't have to find dozens of

outliers in order to verify that your

topic has potential but if you're

struggling to find any relevant outliers

or if you can't find many videos above

your view goal goal it's worth

considering a different topic if your

goal is views after you're 90% confident

that you have a topic with the potential

to blow up you're ready to move on to

part two of the formula to come up with

a killer YouTube idea killer format if

the topic is the what of your video the

format is the how and the combination of

the two is what makes up a base idea

take the topic of cooking a burger for

instance the same core topic presented

through different formats can yield

wildly different video ideas from a

simple tutorial on how to cook burgers

to a door-to-door interview asking

Michelin star chefs how they prefer to

cook the classic American staple each

format is unique and each format

provides a different reason for a viewer

to click tutorials teach us how to

achieve a desired result whether it's a

physical final product or a sought-after

skill we click on tutorials because we

want to learn how to do something

ourselves challenges draw their power

from a natural urge to experience

something we've never seen before

whether it's a bucketless activity an

outlandish goal or a competition the

reason we click is the same to discover

the outcome to experience all of the

struggle successes and surprises along

the way breakdown toote questions we

don't know the answers to in doing so

they create a curiosity gap which is a

gap between what we currently know and

what we want to know to our brains this

feels like an itch that we really want

to scratch and the only way to scratch

that itch is by clicking on the video

and learning the answer commentaries

provide personal opinion ions reactions

or perspectives on a topic while we

typically click on commentaries because

we value the specific perspective being

provided whether that's from a Creator

we already know or from someone with

unique insight into a topic we also

sometimes just click for the drama never

underestimate our thirst for drama Vlogs

offer us glimpses into others lives

letting us experience their daily

routines adventures and Reflections the

emphasis on personality allows us to

connect on a more personal level and

while we usually click on Vlogs from

creators we already know we can also

click for perspective we deeply resonate

with or for the opportunity to

vicariously experience a different life

and last but not least interviews offer

firsthand conversations with guests who

have unique insights or stories whether

the interview features a specific guest

we already know or an expert whose

authority and credibility We Trust we

ultimately click for the same reason to

hear in-depth personal or exclusive

information that we can't get elsewhere

speaking of information that you can't

get elsewhere if you're enjoying this

video will want to be notified when a

new video comes out now would be a great

time to well you know the rest so as you

decide on the format for your idea

consider why someone would want to click

on your video in the first place what

type of value do you want to provide to

your viewers and while we typically

select a format based on what best

aligns with our skill set it's also

worth considering what already exists on

YouTube because if hundreds of videos

already cover the exact same topic

through the exact same format especially

when many of them come from much larger

creators why would anyone click on yours

to break through the noise your video

needs to stand out it needs to be

remarkable and as it turns out there are

exactly two ways to do that by being

significantly better or by being

significantly different the concept of

being better is relatively

straightforward if an idea has already

been done before you can be better by

significantly improving upon it whether

that be through a better title a better

thumbnail or even a better video exec

ution itself that's the story behind

this killer idea from Mr Beast the same

idea had already been done a year prior

but while the original idea simulated

the crash in a video game Mr Beast

leveled up the execution by using a real

train in a real giant pit because of

course he would he's Mr Beast it's what

he does but while Mr Beast makes the

concept of being significantly better

look like child's play for the rest of

us it's something that's much easier

said than done when a lot of great

content already exists on YouTube even

best in-class creators often struggle

with being significantly better than

their competition which is why they

instead Focus their efforts on being

significantly different one of the most

effective ways they do that is by

combining formats and one of the best

examples of that is Ryan Tran's iconic

penny series if you haven't heard of

Ryan Tran's penny series this is Ryan

Tran and in 2022 he traveled across

America in 30 days using only the

resources he had traded up from a penny

prior to his 30-day penny series Ryan

had undertaken other Penny related

challenges and had seen significant

success so Ryan took a proven idea

trading up from a penny in a challenge

format and combined it with a daily Vlog

format the result a combined 31.2

million views millions of dollars raised

for feeding America and the status of

America's fastest growing YouTuber at

the time when Ryan published his penny

series daily vlogging was out of style

and hyper sensationalized challenges

were growing stale but by combining the

best parts of each format Ryan was able

to create a challenge that viewers were

able to deeply relate to a daily Vlog

that kept viewers on their toes with

surprises and suspense and a video

series that took YouTube by storm and

look you don't need to cross America in

order to Leverage The Power of combined

formats one of Life of Reza's highest

viewed videos is a cross between a

tutorial in a cinematic Vlog the show

hot ones mixes the interview format with

a challenge Mark Rober fuses challenges

with breakdowns and commentaries Cleo

Abram frequently combines breakdowns

blogs and interviews the combinations

are nearly endless if you're struggling

to decide on a format mix of your own go

back to the value you want to provide to

your viewers if you want to educate

consider mixing in elements of tutorials

or breakdowns if you want to connect

with your viewers on a more personal

level consider incorporating

characteristics of Vlogs or commentaries

it may even be worth breaking down what

formats your favorite YouTubers use and

how those formats contribute to why why

you enjoy their content whether you

choose to mix multiple formats or set on

just one the combination of your format

and your topic is what shapes your base

idea you have the foundation for a

killer video idea to blow up your

channel but it's what you add to that

Foundation that takes an idea from just

okay to truly killer which brings us to

step three of the formula to come up

with a killer YouTube idea killer angle

remember in the beginning of the video

when I told you that the angle was the

part that truly blew my mind you're

about to see why because angles are what

top YouTubers use to make an idea more

interesting let me show you what I mean

here we have a base idea made from the

topic of cooking a burger and the

challenge format it's plain and

unfortunately a bit boring but through

the addition of angles this base idea

could be elevated to ideas like I made

the world's biggest burger I cooked 100

Years of burgers amateur versus Pro

Burger Chef can you chaste the

difference and many more and while there

are countless angles they could use to

elevate a idea for the sake of this

video not being 3 hours long I'll share

just 10 the first is the use of

superlatives you've probably seen

descriptors like biggest cheapest most

expensive and more before and for good

reason superlative videos a natural

uniqueness tapping into our instinctive

attraction to novelty and giving us a

reason to click beyond our interest in

the base idea itself a different type of

extreme can be found in Stakes which

introduce an element of risk or reward

heightening our emotional investment the

potential for loss or gain creates

suspense and compels us to see how

things unfold money is a common stake

that generates interest due to its

Universal importance but whether it's

being risked made or spent money in any

context tends to draw Us in time can

also be used as a stake through a time

constraint which adds Su spense by

centering on the difficulty of achieving

something within a strict time limit but

time can also be used to emphasize a

prolonged commitment leveraging a

concept called input bias which is the

concept that the more effort is put into

something whether it's time money or

energy the more we value it impa bias is

also why the comprehensive angle is so

effective by covering every variation of

a topic or by promising all of the

information someone might need you Peak

more curiosity and drive more interest

if you don't want to cover every

variation of your topic you can present

as many or as few as you want through a

defined list which promises a clear and

efficient delivery of value through an

organized familiar structure

speaking of things that are familiar we

can't talk about angles without once

again bringing up familiarity bias

because our brains are wire to gravitate

towards things that are familiar we're

more likely to click on videos featuring

well-known figures popular brands

current trends or beloved franchises the

topic but twist angle also leverages

familiarity but by also introducing an

unexpected element this angle can

benefit from both the familiarity of a

well-known topic and the novelty

surprise and freshness of the twist

leveraging the power of contrast

contrast is also a defining feature of

the comparison angle which Dr supposes

two or more items ideas or experiences

comparisons tend to generate the most

interest when featuring either something

we're considering for ourselves or

something new we've never experienced

before and finally Transformations

feature both a beginning State and an

end result tapping into her fascination

with radical change promising is

satisfying before and after and

provoking the desire to know the story

and process behind getting from point A

to point B so as you piece together your

final idea consider what angle fits best

for you and while this list of angles is

a great place to start it is by no means

comprehensive there are countless angles

you could use to elevate a base idea

beyond what I mentioned here and a great

way to find more is by spending some

time on one of 10 looking out outliers

to see which angles are working best

both within your specific Niche and

outside of it you can even combine

multiple angles into a single idea

giving viewers even more hor of a reason

to click Mr Beast often combines the

comparison and the money angle sfia

niggard is combined the comprehensive

and familiarity angles Jordan Welsh has

found success mixing the time and

transformation angles and combinations

are nearly endless but before you get

lost in the sauce of jamming as many

angles as humanly possible into a single

idea consider the brand you want to

build and the story you want to tell not

every angle will fit with every Creator

and every audience and every idea and

that's okay just choose the one or two

that enhances rather than dilutes or

distracts from your chosen idea and your

brand so as you can probably tell by now

there are a lot of choices involved in

the process of coming up with a killer

idea there is a decision of what topic

to pursue in the first place then

there's a choice of what format or for

matat to present that topic through and

finally the selection of an angle or two

to apply to the whole thing so as you're

sifting through the seemingly endless

combinations how do you know which one

to choose how do you know that you have

a killer idea that's good enough to blow

up your channel to evaluate the quality

of their ideas the best YouTubers in the

world run them through a series of six

checks which brings us to the fourth and

final step in our formula to come up

with a killer video idea to blow up your

channel killer criteria it's time for

the elimination trials prepare yourself

it's about to get ruthless the first

check is feasibility is this idea

feasible is it possible for you to

execute on this idea pretty

straightforward but sometimes we can get

a little bit carried away only to

realize that we don't actually have

$100,000 to spend on Burgers the next

check gauges new audience interest if

someone saw this video but had no idea

who you are would they still be

interested if not the video is very

unlikely to blow up the third check

gauges existing audience interest will

this idea be interesting to at least 80%

of your existing audience we never want

to get so focused on bringing in new

viewers that we forget about our core

Community next up is view potential does

this idea have the potential to hit your

view goal while this answer is typically

informed by the topic validation stage

you don't have to find proof of Prior

success in order to say yes sometimes we

take risks and that's okay but if even

you don't believe in the ability of an

idea to hit your view goal it's unlikely

to bring in the results that you want

the fifth check is brand alignment does

this idea fit within the brand of your

channel if you're a newer YouTuber you

may not have your brand Define yet and

that's okay but if you are at that point

make sure that you never chase reality

so far that you abandon the mission and

vision of your channel and finally the

last check is package ability can you

come up with a strong title and

thumbnail for this idea in order for

someone to watch your video they have to

click on it in the first place in the

best YouTubers in the world value

packaging so much that they'll scrap an

entire idea if they can't come up with a

clickable title and thumbnail first if

you answer no to one of more of those

questions either go back and make

changes or scrap your idea completely I

told you the elimination trials were

ruthless but if your idea made it

through the gauntlet unscathed it can

Ascend to the promised land that is your

idea short list this is a list of your

very best ideas the cream of the crop

the ones with the highest potential to

blow up and while you can't go wrong in

choosing any of the ideas on your short

list if you're having trouble picking

rate each idea on a scale of 1 to 10

across three categories how excited you

personally feel about the idea how much

effort it would take you to execute on

the idea and how confident you are in

the potential performance of the idea

this confidence is typically determined

by how much proof of Prior success

exists the more proof the more confident

you can be in an idea's potential

performance with your ratings in place

picking your next idea is as simple as

taking stock of what's important to you

at the moment if you're craving a spark

of inspiration pick the idea you're most

excited about if you want to give

yourself a bit of a break pick the idea

that requires the least effort and if

you're really in need of a banger pick

the idea you're most confident will

succeed and that's how you come up with

a killer video idea to blow up your

channel I know we've covered a lot in

this video and for good reason ideas are

both incredibly complex and Incredibly

important and although I threw a lot at

you today if there is anything to

remember when coming up with a killer

video idea to pull up your channel it's

validate your base topic choose the

format mix that best enables the value

you want to provide to your viewers add

angles to elevate interest and run

through your checks to help you out you

can even save this guide to reference

every time you come up with a new idea I

also made a notion template that guides

you through the complete ideation

process so that you can more easily make

a killer idea short list of your own

I'll put links to all of that as well as

a link to try one of 10 for 40% off

which I highly recommend taking

advantage of in the video description

below and here's the thing everything I

shared with you today was shared to help

you come up with a killer video idea to

blow up your channel but not all ideas

need to have viral potential in order to

be worth making sometimes we can get so

caught up in Frameworks and formulas

that we lose sight of why we're making

videos in the first place yes we're here

because we want money and Views and

success but most of us are also here

because we want freedom and fun and the

opportunity for self- expression and

creativity the formula I shared with you

today can be highly effective in making

a banger video but it's also worth

leaving space for other kinds of videos

videos that are meant purely to connect

with your existing audience on a deeper

level and videos that you want to make

just for the heck of it because you have

some crazy idea that you want to pursue

regardless of how many views it might

pull in and ultimately everything I laid

out for you today is a game of Risk

mitigation a game of putting as much

work as possible into the pre-production

of a video so that it has the highest

likelihood of blowing up but some of the

best performing ideas on YouTube came

from Risky ideas ideas no one had ever

seen or done before

so if you're excited to make a video it

doesn't matter if the idea doesn't

follow all the steps or fit all the

criteria make it anyway not that you

need my permission but make it anyway

create the video do it just for you

maybe it won't result in millions of

views but who knows maybe it'll end up

being the killer video idea that blows

up your channel there's only one way to

find out but whether you choose to

follow the formula or decide to go Rogue

coming up with a killer idea is only the

first step in making a killer video to

blow up your channel after you have an

idea you have to package it because

regardless of how killer your idea is if

you can't title a thumbnail up properly

no one will click on it in the first

place so to learn how to make a killer

thumbnail to blow up your channel click

here otherwise thank you so much for

watching like And subscribe if you can

keep creating and I'll see you in the

next

video we did it