Top 8 Social Media Marketing Tips For 2024

Summary

The speaker reflects on the evolution of marketing, from traditional paid advertising to leveraging free social media platforms for brand exposure. Emphasizing the importance of content diversification and adapting to various platforms like LinkedIn, TikTok, and Instagram, he stresses the need for self-awareness in content creation. The speaker also discusses the significance of strategic posting, understanding platform nuances, and the power of pop culture in business marketing. His advice for beginners includes educating oneself on strategic organic content and understanding the 'science behind the art' of social media to maximize reach and engagement.

Takeaways

• 📰 Traditional marketing required payment for visibility, such as newspapers, TV commercials, billboards, and direct mail.
• 🆓 Today, social media platforms like Instagram, TikTok, and social networks offer free opportunities for brand exposure and content distribution.
• 💡 The speaker emphasizes the importance of content creation on social media, especially given the free access to a large audience compared to traditional marketing methods.
• 🔎 Google AdWords is highlighted as an example of a modern marketing tool where cost is associated with clicks, not just visibility, requiring businesses to consider conversion rates.
• 📈 The speaker suggests that the top platforms for marketing can vary based on the target audience and the nature of the business, such as B2B or B2C.
• 🤔 The importance of self-awareness in marketing is stressed, understanding where your target audience is most active and tailoring content to those platforms.
• 🎨 Diversifying content across different types of media (written, audio, video) is crucial to avoid stagnation and to reach a wider audience.
• 👀 The first few seconds of video content and the thumbnail are critical in capturing attention, suggesting the need for a strong hook right from the start.
• 📝 For those who are not comfortable on camera, leveraging written content with thoughtful images can be an effective strategy.
• 🔍 The concept of 'underpriced attention' is introduced, encouraging marketers to seek out platforms or strategies that offer high engagement at a lower cost.
• 📈 LinkedIn is specifically called out as an underutilized platform with significant potential for B2B marketing, especially through organic content creation.

Q & A

What was the primary method of advertising in the past according to the speaker?

In the past, advertising primarily involved paying for space in newspapers, running TV commercials through cable companies, displaying billboards, and using direct mail services to distribute flyers.

What does the speaker consider the biggest change in marketing today?

The speaker believes that the biggest change in marketing today is that platforms like Instagram, TikTok, and social networks offer free opportunities for brands to gain attention and visibility.

What is the speaker's view on the cost of advertising on social networks?

The speaker emphasizes that the cost of showing up on social networks is free, which is a stark contrast to traditional advertising methods that required payment for every form of exposure.

What platforms does the speaker suggest for someone starting a business today?

The speaker suggests that the top platforms to be on depend on the target audience and the nature of the business, but mentions LinkedIn, YouTube, Instagram, and Facebook as some of the primary platforms.

What is the importance of self-awareness in choosing the right social media platforms for a business?

Self-awareness is crucial in understanding the target audience and the business type, which helps in selecting the most effective social media platforms for advertising and reaching the right customers.

Why does the speaker emphasize the importance of diversifying content on social media?

The speaker stresses diversifying content to prevent audiences from getting tired of the same type of content, to adapt to different platforms, and to maximize the chances of gaining attention and engagement.

What is the speaker's advice for someone in the fitness industry looking to grow their personal brand?

The speaker advises understanding the science behind posting content strategically, including the importance of thumbnails, timing, and platform-specific content, and emphasizes the need for quality over quantity in posts.

What is the speaker's view on the role of pop culture in business and marketing?

The speaker believes that pop culture is a significant currency and can be leveraged in business and marketing to create engaging content that resonates with the audience and stands out.

What is the speaker's opinion on the current state of attention on LinkedIn?

The speaker views LinkedIn as an underutilized platform for businesses, particularly B2B, where organic reach can be gained without the need for ads, and it's acting like Facebook did in 2013 and 2014.

What is the speaker's advice on the frequency of posting on social media?

The speaker advises that the frequency of posting should be strategic and not just about quantity. Understanding the best times to post, the type of content, and the platform's specific features is more important than posting multiple times a day.

How does the speaker define 'underpriced attention' and why is it important?

Underpriced attention refers to the opportunity to gain significant visibility and engagement at a lower cost or effort than usual. It's important because it allows businesses to maximize their reach and impact without overspending on advertising.