How do I search for Companies on LinkedIn or Sales Navigator?

Summary

This video tutorial demonstrates how to effectively search for companies on LinkedIn using both the standard platform and the Sales Navigator tool. It highlights the importance of using filters such as location, industry, company size, job listings, and first-level connections to refine searches and find relevant companies. The presenter also shares a useful tip on managing search results by opening them in new tabs to maintain the list for further research, emphasizing the power of LinkedIn for account-based marketing and research.

Takeaways

• 🔍 Use LinkedIn's search bar to find companies by clicking 'Companies' after entering the search term.
• 📈 LinkedIn lists approximately 58.7 million companies, which include a mix of active and dormant company pages.
• 🌐 Filtering options include location, industry, company size, job listings, and first-level connections.
• 📊 On LinkedIn, you can refine your search by clicking 'All Filters' to access more detailed options.
• 💡 A helpful tip is to right-click and open search results in a new tab to maintain your list for further research.
• 🚀 LinkedIn Sales Navigator is a premium tool offering advanced search and filtering options for sales prospecting.
• 📊 Sales Navigator provides 13 different filters, including revenue, headcount, industry, and job opportunities.
• 🔗 Sales Navigator allows you to search for companies and save them to your CRM if connected.
• 🤔 A missing feature in Sales Navigator is the ability to filter for companies with a first-level connection, which is available on regular LinkedIn.
• 🛠️ Experimenting with LinkedIn and Sales Navigator's search tools is encouraged for effective account-based marketing and research.
• 🗣️ The speaker is Teddy, a LinkedIn Sales Navigator strategist, trainer, and coach, who aims to help users maximize the value of LinkedIn for company searches.

Q & A

How can I search for companies on LinkedIn?

You can search for companies on LinkedIn by clicking in the search bar and selecting 'companies' from the dropdown. This will allow you to view all the companies listed on the platform.

What is the approximate number of companies listed on LinkedIn?

There are approximately 58.7 million companies listed on LinkedIn.

How can I refine my search for companies on LinkedIn?

You can refine your search by using filters such as location, industry, company size, job listings, and first-level connections.

What is the significance of not clicking on search results directly in LinkedIn?

Avoiding direct clicks on search results helps to keep your search list intact, allowing you to return to it and continue your research without losing your place.

What is Sales Navigator and how does it differ from regular LinkedIn search?

Sales Navigator is a premium tool on LinkedIn designed specifically for sales prospecting. It offers advanced filters and capabilities beyond the standard search functionality on LinkedIn.

What are some of the advanced filters available in LinkedIn Sales Navigator?

Sales Navigator provides filters such as revenue, company headcount, headcount growth, department headcount, department headcount growth, fortune level, headquarters location, industry, followers, technologies, job opportunities, and recent activities.

Why is it recommended to right-click and open search results in a new tab on LinkedIn or Sales Navigator?

Right-clicking and opening in a new tab ensures that your original search results list remains accessible, allowing for efficient multitasking and research without losing your place.

What is a notable filter missing in LinkedIn Sales Navigator compared to LinkedIn's standard search?

A filter for companies where you have a first-level connection is missing in LinkedIn Sales Navigator, which is available in the standard LinkedIn search.

How can I use LinkedIn or Sales Navigator for account-based marketing or research?

You can use the search and filter functions to find and analyze companies that match your target criteria, facilitating account-based marketing strategies or research.

Who is Teddy and what is his role in relation to LinkedIn Sales Navigator?

Teddy is a LinkedIn Sales Navigator strategist, trainer, and coach who provides guidance and training on how to effectively use the platform for sales prospecting.

What is the main purpose of the video script provided?

The main purpose of the video script is to instruct viewers on how to effectively search for and filter companies on LinkedIn and LinkedIn Sales Navigator.