Comunity Based Tourism - Pariwisata Berbasis Masyarakat

Summary

This video discusses Community-Based Tourism (CBT), focusing on its role in rural village development. It explains how CBT empowers local communities by involving them in tourism management, ensuring benefits are distributed to the community. The script outlines the stages of village tourism development, from initial planning to achieving self-sustainability, highlighting the importance of local ownership, cultural preservation, and sustainable practices. It also explores challenges in engaging communities, the significance of digital tools, and the importance of community-driven initiatives for long-term success in tourism.

Takeaways

• 🌿 Community-Based Tourism (CBT) focuses on empowering local communities to manage and benefit from tourism in their area.
• 🏡 Village tourism (desa wisata) development is a national priority in Indonesia, with over 7,000 registered village tourism sites as of 2018.
• 📊 Village tourism is categorized into four stages: Initiation (Rintisan), Developing (Berkembang), Advanced (Maju), and Independent (Mandiri), reflecting the growth of local management and infrastructure.
• 🛠️ The development of village tourism involves both top-down (government-led) and bottom-up (community-led) planning approaches.
• 🌱 Sustainable tourism is essential to maintain environmental quality, as natural resources and cultural heritage are key attractions in village tourism.
• 👥 CBT emphasizes active participation of local communities in all aspects of tourism, including management, guiding, food services, accommodations, and cultural activities.
• 💡 CBT is not just profit-driven; it aims to maximize social, economic, and environmental benefits for the community.
• 🎓 Community empowerment involves awareness-building, knowledge transfer, and strategic capacity development to prepare locals for effective tourism management.
• 🎭 Preservation of local culture, traditions, and identity is critical, ensuring that tourism does not dilute or replace existing cultural practices.
• 💻 Digital technology plays an increasing role in planning, managing, and marketing village tourism, especially in the Mandiri stage.
• 🤝 Fair revenue distribution and collective decision-making (musyawarah) are necessary to ensure that tourism benefits are shared equitably among community members.
• 🏆 The ultimate goal of CBT is to make communities self-reliant, capable of innovating, and able to sustainably manage their tourism resources.
• 📈 Successful early-stage community engagement (mindset change and participation) is crucial to ease later development phases and ensure voluntary involvement.

Q & A

What is community-based tourism (CBT)?

Community-based tourism (CBT) is a concept of tourism development where local communities are the primary actors, managing and benefiting from tourism activities. It aims to empower communities, enhance their welfare, and ensure sustainable use of natural and cultural resources.

Why has village tourism become a national priority in Indonesia?

Village tourism is a national priority because it can help recover local economies affected by the COVID-19 pandemic, support national development programs, and enhance community welfare by providing alternative sources of income.

How are village tourism areas classified in Indonesia?

Village tourism areas are classified into four stages: 1) Rintisan (initial/potential stage), 2) Berkembang (developing), 3) Maju (advanced), and 4) Mandiri (independent). Each stage reflects the level of infrastructure, community participation, visitor numbers, and innovation.

What distinguishes a 'Mandiri' (independent) village tourism area?

A 'Mandiri' village tourism area is managed independently by the community, features advanced infrastructure, can innovate tourism products, follows international standards, and uses digital technology for management and marketing.

What are the two main approaches in developing village tourism?

The two main approaches are sustainable tourism, which focuses on preserving natural resources, and community-based tourism, which emphasizes local community involvement in managing tourism for maximum benefit.

What challenges are commonly faced in the early stages of community-based tourism?

Early-stage challenges include low community participation, reluctance to shift from traditional livelihoods, and skepticism about tourism benefits. Raising awareness and providing guidance are essential in this phase.

What types of roles can community members play in village tourism?

Community members can serve as managers, destination operators, guides, food and souvenir vendors, parking attendants, homestay hosts, and other tourism service providers, ensuring that benefits stay within the community.

What are the key criteria for a successful community-based tourism project?

Key criteria include community ownership and management, contributions to social welfare and the environment, active participation in planning and development, quality services, and use of technology for management and marketing.

What is the difference between top-down and bottom-up planning in village tourism?

Top-down planning originates from government initiatives, identifying villages for tourism development and guiding communities to implement plans. Bottom-up planning comes from the community itself, with grassroots ideas and innovations that may later receive government support.

How does community-based tourism benefit both the environment and society?

CBT promotes conservation of natural and cultural resources while enhancing local welfare by distributing tourism profits fairly, maintaining cultural traditions, and increasing community pride and participation.

What stages are involved in empowering communities for CBT?

Community empowerment occurs in three stages: 1) raising awareness about tourism potential, 2) transferring knowledge and skills to manage tourism effectively, and 3) developing strategic planning and intellectual capacity to sustain tourism development.

Why is it important to maintain local culture and traditions in village tourism?

Maintaining local culture ensures the uniqueness of the tourist experience, preserves community identity, and prevents cultural erosion due to external influences, while allowing visitors to engage authentically with local heritage.