[ADW24-D1-S06] AI-Powered Tech Doc – Content Quality with Acrolinx (Michael Klemme, Ralf Kühnlein)

Summary

本视频介绍了Acrin公司如何利用人工智能助手提高企业内容质量。Acrin通过集成到作者喜爱的创作应用中，根据企业写作标准自动检查和评分内容，提供侧边栏问题提示和AI生成的内容改进建议。此外，Acrin AI助手还能帮助作者生成符合企业标准的新内容，如最佳实践。演示了在Adobe Experience Manager Guides中的应用，展示了如何通过Acrin提升内容清晰度、一致性和可读性，并使用术语管理功能确保技术术语的统一性。Acrin还展示了其内容分析工具Content Cube，它可以扫描已发布网页，确保内容与企业风格指南一致。最后，介绍了Acrin的生成性AI功能，它能够重写复杂句子，为作者提供更易读的内容选项。

Takeaways

• 😀 Acrin 提供了一个 AI 助手，帮助作家在他们喜欢的创作应用中检查内容质量，并与企业建立的写作标准进行比较，提供质量评分。
• 🔍 Acrin 会将作家的内容与企业标准进行比对，并在侧边栏中展示问题，供作家点击修正，以提高内容的一致性。
• 📝 Acrin 提供 AI 生成的内容改进建议，这些建议与企业写作标准一致，帮助快速提升内容质量。
• 🎼 当作家需要帮助生成新内容时，可以启动 AI 助手，它能够根据企业批准的内容生成标准提供帮助。
• 🔄 Acrin 允许作家在内容生成后，通过 AI 助手窗口进行比较或将其保存以便日后快速查找。
• 🛠️ Acrin 集成到内容创作过程中，通过侧边栏直接集成到工作场所，帮助作者在写作时直接纠正形式问题。
• 📈 Acrin 还包括分析数据库，帮助企业做出关于内容整体质量的决策，并提供改进机会。
• 👥 Acrin 适用于不同团队，包括技术文档编写者、支持人员等，帮助他们控制发送给最终用户的内容。
• 🚦 Acrin 可以设置质量门，确保内容在进入下一步骤前达到一定的质量水平。
• 🌐 Acrin 还包括 AC 内容立方体，可以扫描整个公开网页，帮助企业监控和改进已发布内容的一致性。
• 📝 Acrin 正在开发新的功能，如使用生成性 AI 来重写复杂句子，提供更易于理解的句子建议。

Q & A

ACRIN是什么，它如何帮助作家提高内容质量？

ACRIN是一个AI助手，它通过与企业写作标准比较，为作家提供内容质量评分和改进建议，帮助他们在喜欢的写作应用程序中检查内容质量。

ACRIN如何展示内容问题？

ACRIN在侧边栏展示内容问题，作家可以点击这些问题进行修正，以符合内容对齐、清晰度等写作标准。

ACRIN提供哪些写作标准的反馈？

ACRIN提供关于清晰度、术语、包容性、正确性、可扫描性、一致性和风格等多个写作标准的反馈。

超过多少百分比的内容问题提供了可点击的指导？

超过87%的内容问题提供了可点击的指导，这大幅提高了作家的效率。

ACRIN AI助手如何帮助作家生成新内容？

当作家需要帮助生成新内容时，他们可以从喜欢的应用程序启动AI助手，AI助手会根据请求提供研究和答案。

ACRIN AI助手生成的内容如何与企业写作标准对齐？

ACRIN AI助手生成的内容会根据企业的写作标准进行定制，确保内容符合企业标准并获得评分。

ACRIN如何帮助作家更有效地使用术语？

ACRIN通过术语管理功能，帮助作家使用一致的术语，确保整个文档中技术术语的一致性。

ACRIN的术语管理功能如何帮助处理公司产品重命名的情况？

ACRIN的术语管理功能允许快速更新和替换术语，以适应产品重命名或法律原因导致的术语更改。

ACRIN的内容Cube是什么，它如何帮助分析已发布的内容？

内容Cube是ACRIN分析工具的一部分，能够扫描整个网页，帮助分析已发布内容的质量和一致性。

ACRIN如何帮助提高内容的可读性和用户效率？

ACRIN通过确保内容清晰、一致并符合企业标准，帮助提高内容的可读性，从而使用户能够更有效地使用内容。

ACRIN的生成性AI提供了哪些新功能？

ACRIN的生成性AI提供了复杂句子的重写建议，帮助作家简化难以理解的长句，提高内容的清晰度。

ACRIN的生成性AI如何处理数据保密性问题？

ACRIN使用私有基础设施处理数据，确保数据所有权清晰定义，保护数据不被用于其他目的。

ACRIN的生成性AI如何帮助改进复杂语言问题？

ACRIN的生成性AI可以接收复杂句子并提供更易读的替代版本，帮助作家改进内容的语言质量。

Outlines

00:00

🤖 AI助力内容质量提升

第一段主要介绍了AI助手如何帮助作家们提高内容质量。通过Acrin平台，作家可以在他们喜欢的应用中检查内容质量，并与企业写作标准进行比较，获得质量评分。Acrin会指出内容中的各种问题，如清晰度、术语一致性、包容性等，并提供改进建议。此外，AI助手还能根据企业标准生成内容建议，帮助作家快速生成符合标准的内容。

05:01

📝 内容创作流程与质量控制

第二段讨论了内容创作过程中的质量控制重要性。内容需要易于阅读，以便用户有效使用，避免可能造成损害或伤害的错误。作者通过Acrin平台的侧边栏工具直接在工作场所纠正形式问题，如拼写、语法和术语。此外，还有工具可以自动评分，帮助写作经理决定内容是否足够好以发布。所有这些流程最终汇集到分析数据库中，帮助改进整体内容质量。

10:02

🛠️ 集成AI的内容治理平台演示

第三段是关于Acrin作为一个AI驱动的内容治理平台的演示。演示者Mel CL和她的同事Ral展示了Acrin如何集成到内容创作过程中。Mel CL介绍了她作为高级技术客户经理的背景，而Ral则展示了Acrin在Adobe Experience Manager Guides中的集成。他们讨论了技术术语的一致性、内容的易读性以及如何使用Acrin来确保内容符合企业标准。

15:03

🔍 内容审核与质量提升实操

第四段展示了如何在Adobe Experience Manager Guides中使用Acrin进行内容审核和质量提升。演示者展示了如何检查和评分现有文档，并提供了详细的指导，帮助作者和编辑者改进内容。通过Acrin的侧边栏，作者可以直接在编辑器中接收实时反馈，并根据建议进行更改，以提高内容的清晰度和一致性。

20:04

📈 内容质量的持续监控与优化

第五段继续展示了内容质量的持续监控和优化过程。演示者介绍了如何在Acrin中配置不同的目标，以优化内容以适应特定的受众或产品。他们还讨论了如何使用Acrin来适应外部世界的变化，例如更新术语或适应新的法规要求，并确保所有发布的内容都符合企业的内容风格指南。

25:08

🔗 术语管理与内容一致性

第六段聚焦于术语管理，这是确保内容一致性的关键部分。演示者展示了如何在Acrin中管理术语，包括如何将术语分组、标记首选术语以及如何处理不适当的术语。他们还演示了如何更新术语，并在整个文档中应用这些更改，以确保内容与最新的企业标准保持一致。

30:11

🌐 内容发布后的监控与改进

第七段讨论了内容发布后的监控和改进。Acrin的内容立方体工具可以扫描整个公共网页，帮助企业识别和改进不符合内容风格指南的在线内容。演示者展示了如何使用内容立方体来识别需要改进的方面，如包容性语言，并提供了如何使用Acrin来提高内容质量的具体例子。

35:12

📝 利用生成性AI改进写作

第八段介绍了Acrin如何利用生成性AI来改进写作。演示者展示了Acrin的新功能，即通过大型语言模型提供复杂句子的重写建议。这将帮助作家更容易地解决难以手动修正的复杂语言问题，从而提高内容的清晰度和质量。

Keywords

💡AI助理

AI助理指的是利用人工智能技术来辅助人们完成各种任务的智能系统。在视频中，AI助理被用来帮助写作者提高内容质量，生成符合企业标准的新内容。例如，当写作者需要包含最佳实践时，AI助理能够提供内容营销协会的建议。

💡内容质量

内容质量是指所创作内容的优劣程度，包括清晰度、一致性、正确性等多个维度。视频中提到，Acrin通过比较写作者的内容与企业建立的写作标准来提供质量评分，并指出需要改进的地方。

💡术语一致性

术语一致性指在技术文档或产品内容中使用统一的技术术语，确保不同文档或组件描述中使用相同的词汇。视频中提到，Acrin确保所有话题使用相同的技术术语，以避免混淆。

💡写作标准

写作标准是企业或组织为保证内容质量和一致性而设定的一系列规范。视频中提到，Acrin生成的建议与企业写作标准对齐，帮助提高内容质量。

💡内容生成

内容生成是指利用技术自动创建文本、图像或其他形式的内容。视频中展示了AI助理如何帮助写作者生成新内容，例如询问内容营销协会的最佳实践。

💡写作效率

写作效率指写作者在创作内容时的速度和质量。视频中提到，通过Acrin的AI生成的建议，写作者能够快速获得反馈并改进内容，从而提高写作效率。

💡内容审核

内容审核是检查和评估内容以确保其符合特定标准和质量要求的过程。视频中提到，Acrin通过集成到写作工具中，允许写作者在创作过程中直接纠正形式问题，如拼写、语法等。

💡风险缓解

风险缓解是指采取措施减少或消除潜在风险的过程。视频中提到，通过使用Acrin，企业可以控制内容创作过程，确保内容的质量和一致性，从而降低风险。

💡内容管理

内容管理涉及创建、发布和维护数字内容的过程。视频中展示了Acrin如何帮助管理内容，包括在Adobe Experience Manager Guides中的集成和内容质量的监控。

💡生成式AI

生成式AI是一种能够生成新内容的人工智能技术，如文本、音乐或图像。视频中提到，Acrin正在开发利用生成式AI来提供复杂句子的重写建议，帮助写作者改进内容。

Highlights

Acrin为作家提供了企业级批准的生成性AI能力，以检查内容质量。

Acrin链接将内容与企业写作标准比较，并提供质量评分。

Acrin在侧边栏展示问题，便于作家点击修正。

Acrin提供AI生成的内容改进建议，与企业写作标准一致。

Acrin反馈涵盖清晰度、术语、包容性、正确性、可扫描性、一致性和风格等多个写作标准。

超过87%的内容问题提供可点击的指导，极大提高写作效率。

Acrin AI助手帮助生成新内容，并与内容营销研究所等资源进行整合。

Acrin AI助手能够根据企业写作标准生成并评分内容。

作家可以通过Acrin AI助手定制内容，如摘要。

Acrin集成到Adobe Experience Manager Guides中，提高内容管理效率。

Acrin通过侧边栏直接集成到工作场所，允许作者直接纠正形式问题。

Acrin的分析数据库帮助企业做出关于内容整体质量的决策。

Acrin通过定义术语和消息，以及添加质量门来控制内容创建过程。

Acrin通过实施风格指南来帮助组织中的所有作家保持内容一致性。

Acrin内容立方体能够扫描整个公开网页，识别与企业内容风格指南不一致的内容。

Acrin的包容性语言检查帮助避免对人们可能有害的语言使用。

Acrin的生成性AI能力提供了复杂句子的重写建议，简化了作家的修正工作。

Acrin使用私有基础设施处理数据，确保数据的保密性和所有权。

Acrin的编辑工具允许作家直接替换AI模型提供的句子建议。

Transcripts

acrin get suggestions in AI assistant

gives your writers access to Enterprise

approved generative AI capabilities

let's see how it works first writers use

acrin to check content quality in their

favorite authoring

applications acry links will then

compare your written content against

your enterprises's established writing

standards and provide a quality score

issues are presented in the sidebar

where writers can click to fix alignment

issues across the content more complex

issues like Clarity were often

challenging to correct requiring more

effort from the writer acrolink get

suggestions provides AI generated

content improvements

[Music]

acry links generate suggestions that are

aligned with your Enterprise writing

standards which improves content quality

fast writers receive feedback on several

writing standards such as Clarity

terminology inclusivity correctness

scannability consistency and

style over 87% of content issues offer

clickable guidance which drastically

increases writer efficiency writers are

able to check content as much as they

like to make sure it meets your

Enterprise standards now let's see the

acinx AI assistant when writers need

help generating new content they can

launch the AI assistant from their

favorite applications for Enterprise

approved content generation let's say we

want to include best practices in our

new content we can ask what does the

content marketing Institute say are best

practices the ACR links AI assistant

will research your request and provide

you with answers

[Music]

[Music]

acry linkx generates content that aligns

with your writing standards and scores

the

content writers can quickly copy the

generated

content open the content in a new AI

assistant window for comparison or

bookmark the content so they can find it

fast later writers can prompt the AI

assistant to better customize the

content for your writing needs such as

summarization in this

[Music]

example then it's easy enough to copy

and paste it into your

[Music]

documents to learn more about acry links

visit ACR links.com thanks for having us

at D World my name is Mel CL from arol

links and my colleague R and I we are

going to show you how arol link

integrates into dat content creation

process

today so my name is m CL I am the senior

technical account manager at arol links

I normally work with our existing

customers to help them integrate arol

links into their processes and into

their their technical organization

basically I've been working technical

documentation for over 20 years and have

been yeah with different vendors in this

field my colleague Al kunan is going to

join later to show you arings in uh am

guides he's the technical partner

Solutions consultant at

arings and he's been also a very long

time in Pre of arings

the speciality is that we want to show

you how the AI powered content

governance platform alings works

together with your data

content and as you all know data is

topic oriented and topics uh are

supposed to be self-contained but in the

output they appear next to each other so

that's then as some implications so

shouldn't all the topics that you write

use the same technical term terms for

components for products Etc that's

called

terminology shouldn't they all use the

same technical conventions something

like unit and measures like how you uh

write a work procedure don't use passive

and work procedures for instance

shouldn't they all use the same tone

some organizations want to be rather

friendly other want to be rather formal

and short in technical documentation

that's taste and there's reasons for

that but okay let's see and after all

the content created needs to be easy to

read because only if the content is

clear in writing your users will be able

to use your content efficiently and not

make mistakes that may lead lead to

damage or even somebody being

hurt we basically do that by having

different steps in the authoring

process we have a the so-called sidebar

that integrates directly into the

workplace am guides in this place but

also in let's say Adobe framemaker Adobe

in design and other tools that allows

authors to write uh their content and

directly correct all the formal issues

like spelling grammar grammar uh style

Etc

terminology we also have tools that uh

tag into the process so when something

is signed off it'll be automatically

scored by our coings and then the

writing manager can make a decision is

this good enough to be released or not

and we'll show that later also and then

uh this all flows into an analytics

database and that then helps you make

decisions about the overall quality of

your content but also gives you input

into uh opportunities to improve ours

even further like adding more

terminology perhaps activating

deactivating CC guidelines so this would

then lead to an improved cycle uh this

is not something you do every day but uh

we certainly suggest that you review

your aring setup let's say every couple

of

months there's normally many different

people writing product content is not

only the technical documentation people

that write product content there may be

support writers or support Personnel Etc

they all write content and it's not that

you alone on in the world of content

creation all those kind

of uh teams would best be using

something that like arings to control

their uh copy what they send out to the

end

customers and with arol links you can

basically have to assist assistance in

all those

process and we can also have something

like a traffic light in the process as

I've been been uh indicating before that

certain content cannot proceed to The

Next Step until it has reached a certain

quality

level that's probably accepted in the

tech do Arena that those kind of

processes exist if you have business

writers that just write occasionally or

need to shoot out content quickly like

support people the the kind of depth of

the process may be limited as we see it

here in this

diagram what are the effects of using

arings in all of those

processes the efficiency of the C

creation process will be increasing

without uh quality U uh

sacrifices so if for instance the

original author corrects and can correct

most of formal issues directly then the

reviewer can concentrate on subject

matter correctness and there will be

less rounds of review like Ping Pong uh

issues be being sent from the writer to

the reviewer reviewer sens back Etc so

that should re reduce the number of

review rounds and therefore make your uh

entire content creation process much

more

efficient you also can mitigate risk and

maintain control of the overall creation

process so in aing you can Define your

terminology and

messaging and you can then add quality

gates to your process either uh

automatic as we show uh talked about

earlier or manual that there are some

reviews in the

process and this will lead to less uh

Techni less uh language issues in your

content so terminology will be adhered

to Etc and that will then lead to better

content easier to read content less

having less U technical issues

also and uh many organizations have

style guides uh guidelines how they want

to write but if that's just a piece of

PDF or a piece of paper printed out and

sitting on the desk that doesn't help

providers really to adhere to that

arings is like an implementation of the

sty guides if it go if it comes to

linguistic issues and it gives then the

tools to all the writers in your

organization to really write content

that's in line with the uh procedures

and and with the tone that you want to

produce we now show you how that is

being implemented in uh Adobe experience

manager guides and that's something that

my colleague Ral will do in a moment so

uh we have as we said earlier the

sidebar the directly inte integrates

into the arol links process and we also

have a uh the arink course directly

attached to the topics so that you have

also a record of the

quality and you also have tools to then

see post publishing how the quality also

on there hello everybody I'm and today I

like to show you how arings integrates

into am

guide so most of our customers are not

starting from scratch so they are

already have a lot of documents in Adobe

am guides um a lot of deta Doc documents

with several topics and we generally

recommend to first get an overview of

all your content so that you know where

to focus with your editing

capacities so um I set up here a sample

project that you see here um it's a

project about or a d map about um an oil

change on a car and um so let's get an

over first so I switch here to the Adobe

um assets

UI and you see all the content here

again I select all the files that are in

in that folder or in that uh yeah and uh

click check for um the selected pages

with EOL links um here in the toolbar so

the content now gets checked and scored

you see here is uh the score column um

if I refresh you see that the status

changed to pening and um if I refresh

further you see that the check results

are um getting shown here and um so now

all content is scored um you see um some

yellow here you see also green you see

also number here and so the aing score

goes uh from 0 to 100

where um the lower part is red like a

traffic light um yellow for Content that

is starting to get okayish and green for

Content that is okay so um green starts

at 80 and um we usually consider um

content that is 880 um as good to go but

of course you can Define your own

standards and you can also um uh tweak

your uh digitalization of your content

style guide regarding your target market

or your target personas um we will see

how that works later and you can have uh

several um different targets that you

optimize your content for um so that

you're able to be very specific for

certain audience or certain um yeah uh

product or or something like that so um

looking at all these parts where to

start of course start with um the

content that needs the most Improvement

and in that case um we look at uh this

document here um it's feasible to pull

up an actual scorecard that's available

in all of our Integrations um it uh

directly shows an an overview uh over

your content it um shows all the issues

that acons found with the different gos

um like uh clarity like consistency

correctness inclusive language tone

words and phrases and uh all other goals

that you configure for that specific um

style guide and um so you already get a

good overview here and uh get also

recommendations uh what you should uh

change um but uh of course you want to

improve your content so we switch to the

addit mode here in uh am

guides and um so uh you see it's loaded

now in into the editor I pull up here in

um in the toolbar the acing sidebar and

check so that I get um Hands-On guidance

and how to improve and um for example

acing found here a contraction and

that's really kind of how I configured

the

um digitalization of a uh demo style

guide in that case for for that so I um

configured it in a way that I don't want

to have uh contradictions of course you

can also configure it the opposite way

around actl is there for making your

content consistent and being really

aligned to how you want to write so um

here you see uh the card that gives uh

to the writers and editors uh handson

guidance um what what to avoid you see

also um why that's the case uh you also

can click here on further information to

get a really detailed um description is

that is not sufficient here um and in a

lot of cases you also get a uh

suggestion that you can apply with one

click so I'm going to do that now and

click here you see it got automatically

replaced we automatically jump to the

next issue that is still um uh in place

and uh you see also here's a score um

that you've seen before I going to check

again and you see it's already improved

but um there are still issues in and I

uh going to correct uh that one as well

so you see here there is an issue that

um either this word should be um plural

or that uh word needs to be in uh kind

of the uh uh one that is uh for singular

work so you see AC provide both variant

of that so that I can uh now decide that

it's one vehicle which sit there I can

check again and um see that the content

get

approved so now um that I changed the

content I can uh save the content of

course there are more issues powered

here you see the score approved to 88 um

and uh there are more uh more detailed

feedback here like uh this um uh

paragraph is too complex so uh I get a

lot of guidance how I can improve it by

for example splitting up the

sentences um having uh too many uh

prepositions in in that sentence uh and

so on and so on so there are different

different aspect that all would uh

simplify the content for the readers so

that your content gets understood by

your

readers um for now I leave it like that

uh of course you can can or in the

production environment you should uh

focus on on a bit more um but for the

demo I keep it to that I save the file I

switch back to my um overview here and I

also score here

again and we now see that uh the score

gets updated here as well and see that

for my interre

publication my uh content is in a good

shape and I'm ready to good and good for

go for

publication so um if you look at

the um content supply chain then kind of

from um authoring it's covered by

pulling up the sidebar checking your

content while you're authoring um if you

look at uh the quality um before

publishing we can um use that as quality

gate so before I um hit the publish

button I check all my content and ensure

that the that it's good to go and that

no terms are in that I don't want to

have in but of course if you look at the

content supply chain um then um you

might want to do uh more like your

content um might be in a good shape

while while you published it but the

outside world change okay let's um have

a look how it looks if the outside world

changes so for example um you see uh

here um our digitalization of um the um

style guide um for a certain Target um

so in the ACT UI it's called Target and

um you can configure very fine granular

how you want to um uh align your content

uh with with your your goals so for

example you can configure how long your

sentence should should be in different

context like if it's in a list item or

in a normal sentence or in a title um

about uh for example uh which difficult

words you want to avoid or where to

allow you can also be very context

specific so to allow certain certain

things only in certain Fields so for

example if you have a uh field that is

for um further information or something

you can um make your your language uh

more complex there or if you look at uh

very easy steps you can also configure a

certain uh context to be more strict um

than than others and uh you can also or

you can also configure here the

difficulty of sentences um in range from

very simple to complex um and a lot more

phenomenas um and that's something where

aing comes with uh good standards a good

uh something we we recommend but it's

also something that uh during onboarding

with arings um our uh Services teams

will work with you to uh help you

digitalize your content style guide also

um a couple of our rules or a lot of our

rules also have the feature to be um

consistent for example with in uh your

your document so you can uh for example

either select um for a title um AP style

or style or you can decide to just be

consistent within in the document um of

course if you're in Deer environment as

you're usually working on a on a topic

level uh it most makes sense to to have

one style that you apply for all of your

detail content so that that you're free

in assembling and disassembling your

your content and putting it together how

your needs of your publication

is so you see also correctness inclusive

language and uh couple more in my sample

I going to add now a uh certain domain

um so I pre-prepared um a domain uh

called Automotive new so um pretending

that there's new um terminology for uh

for our use case and uh now akings asked

me for uh reloading uh the terminology

so I agreed to that and um I going to

switch back now here to the terminology

management of act Lings um that the UI

where can uh manage um actl to

technology and um I created some terms

here now so I said that automobile car

and vehicle belong together so they are

grouped see here uh this check marks

that they're grouped together those uh

line here represents that they belong

together and um automobile is unsuitable

car is preferred term and vehicle is

another unsuitable term and um that's

really kind of what could happen to you

um or with the Daily Business like um

someone in the company decides that a

certain um product gets renamed that the

company gets renamed that uh you're not

allowed to call uh a certain word or

certain thing like a certain word

anymore because du to legal reasons um

or other things maybe you realize that

um there's a lot of confusion for

example here oil filter R wrange is uh I

marked as the unsuitable and call The

Tool uh 7 831 just a random name but uh

to represent that uh if you have for

example customer a lot of customers cor

question what exactly that is you might

be able to specify it very very uh

detailed so that um that uh there's a

lot of clarity in in what you're right

um acing also like you see in the

brackets here uh is capable of um uh

checking for flacs other words so if you

would uh you would only need to add car

for it but it would also uh work with

cars so if there's cars um it would also

apply our suggest vehicles in that case

so that's uh also very uh yeah powerful

way that saves you a lot of time when

dealing with uh uh with

terminology so going back to to the

content I now uh select all of the stuff

here and I hit uh the eons button and I

uh going to refresh um the page and you

see that uh scores not updated and you

now also see that um a lot of those

topics that had been green before are um

now in a yellow State and I going to um

edit it uh again to see what what really

um really uh changed or what uh what

issues are appearing now and um you see

now that uh for example uh vle got uh

flagged and uh you also see that

vehicles in that case it's also phone um

and uh you also see that it uh Flags

again here um I'm able to tell applinks

to replace all recurrentes with one

click um so once I click here um vehicle

is replaced by car and in all

occurrences of that uh topic so um that

makes it very handy to align the uh the

content to the updated uh

terminology and uh same for oil filter

Ranch I'm able to uh apply the new um

suggestion here I check again and I see

that the score improved again but oh

AR's found another issue now it's um a

tool and not n tool so I um fix that as

well and uh now I'm good to go with my

content again uh so I going to save that

and of course in uh real word example

you would go back and also apply these

corrections to all other content that

needs Corrections the last part of our

demo is not really inside of aim guides

but beyond so what we've seen so far is

inside of am guides and um these are the

data topics that you're really editing

and uh where you have direct influence

but once you publish things um topics

get resolved um variables get resolved

uh you might deploy to several different

um yeah targets like uh content delivery

platform like am like a web server

whatever um so and and in those cases

there might be a menu be generated U

maybe there are JavaScript parts that

get resolved later um maybe there's some

legal statements that get added to all

of your pages um there might be another

header fooders that gets added to your

pages and all these things could

potentially not be aligned with your

Enterprise content style guide that we

checked so far with with it kind of the

real content so um what aklin offers for

that is is um AC content Cube and acin

content cube is part of the AC analytics

offering it's uh capable of scanning an

entire public web

page and uh you see for example here um

the ACX blog post that I that I checked

and uh I select the eons block post

because there are couple of special

things with that so it contains um for

example webinars where we do have uh

transcript of that that we cannot change

um so people set things and they're

they're there and even if they don't

align with our content sty guide anymore

uh we cannot change it um there are uh

blog posts about uh certain phenomenas

and we need to phrase those phenomenas

otherwise um we cannot talk about them

so we need to keep them on on that page

and so it's a very good uh place to um

kind of demonstrate how you get inside

into your content um of course you would

apply that to your um technical content

that uh you published and uh that helps

you really uh yeah dive into your

content and identify um the

um content on the documents that uh you

need to focus on um a lot of our

customers um start focusing on a certain

aspect um so they might have an

inclusivity initiative

and um so uh you see here the the

different gos and um I like to uh use

intrusive language in that case uh to

demonstrate uh what you see here is um

the acon score um so you see all the

content is either green or um or Yello

is uh on on that blog post so it's not

as bad um but if we look at certain

aspects for example inclusive language

then you seees that there are a couple

of red um yeah documents and uh I still

would have uh tough time to get all

through those uh documents and I

wouldn't like to have more guidance

where to start so and that's where um

actual performance data come into the

picture so um content cube is able to

connect to um analytics platforms uh for

example Adobe analytics and um so I can

pull in for example the

page views and that's what I going to do

here and now you see okay uh the good

thing the um documents that get accessed

frequently they are green but uh if you

look here there's a red one that uh is

bigger than than others and uh so that's

for inclusive language and Page shits so

I select that as um um candidate or uh

content that I would like to to improve

so I can uh just into that I see here

also the inclusive language is not as

bad um so we set very uh high goals here

so you see even with the U 90 uh3 uh

it's it's sh red here um that's

configurable for um for uh that view um

and uh you also see here with all

aspects of the content how it performs

so ideally of course it would be all

blue in that case uh but you see for

example there's Clarity bit correctness

a bit and tone and um so but in in that

Dem I like to uh focus on inclusive uh

language and uh you can see here for

example um directly that um what are the

issues and uh you see for example uh

that that phrase was used and um in

general should be used uh that phrase or

that suggestion that ACS provide you can

also get further guidance on these uh

guidelines um within acing and uh you

also have a link here to um to jump to

the actual content that is live out

there so that you see how the issues are

in in the real world and uh here you

already see kind of that um the content

uh that uh got uh flaged here really

talks about the issues and how you

should avoid them and what you should do

uh instead so uh that um yeah that's

also the reason why these inclusive

language issues are out there on the A's

website of course we're actually

addressing them and talking about them

um how to uh avoid them and how to

improve the content of your document and

that's also something that um people

would learn out of the usage of applinks

um by getting trained through the

sidebar um and improv their own writing

um looking at at uh that dator um

there's also a lot more that you can do

out of that so if you think about all AI

topics um that are out there where you

want to use your content for any AI

purpose like training an llm like using

that content to automatically answer um

customer questions you really want to

avoid that bad content goes into your um

AI system and is repeated and shown to

the users again so especially if you

think if you think about inclusive

language that would be probably

something that that is really could be

very harmful for for people and so you

you want to strictly avoid that but you

also want to make sure that um your AI

um provides output that is aligned with

your content style guide and that's

where where act links helps by

identifying that content and you can use

the aclink score as indicator for um

good content or content that you need to

improve and um yeah there's also another

AI offering that um akings has um on

current development and that's something

um Michael will talk uh about in a

minute thank you very much back to you

Michael thanks R for showing us our

links in uh am guides there's something

that we've just been adding to our

products well the process of adding to

our product at the very moment and that

I would like to explain last in our

presentation so uh that's basically

generative Ai and arol links arol has

always been an AI system we've been

around natural language processing for

22 years we've been adding machine

learning as an addition some years ago

but now generative AI offers us uh

additional possibilities that we are

going to use so we can with jange of AI

offer uh rewrites of complex sentences

or suggestions how to change those

sentences and that's a going to be a

major Game Changer I think for many

writers since those are very difficult

to fix for them generative AI is being

talked about a lot but many people have

concerns and that's about the

confidentiality of the data being

processed uh we are uh using a private

infrastructure so this is not just um

some some public tool uh where your data

is being being used for training of of

the generic models for instance the data

ownership is therefore clearly defined

it's your data not somebody else's data

and we're using a future proof

infrastructure that will allow us also

to grow this service over

time let me give you a short demo of

that so that's another edit tool that's

well known you see basically the sidebar

it looks quite similar here compared to

the one that you saw in the tool that

ral's been

showing let me make this a bit larger

perhaps and there are the sidebar cards

that you also saw before what we're

going to addit add now is basically this

guest suggestions button this will uh

take the sentence that's been been

highlighted send it over to to the large

language model and ask for a

rewrite the large language model uh uh

then uh sends back a sentence that's in

line with all the guidelines defined for

this target group and the writer can

directly replace the sentence from

here there's another one here so AR has

found out that this sentence over forign

bit lines is difficult to

read and uh that's what we all have been

doing for years it's difficult to read

because it's a long sentence because

there are propositions because there's a

parenthesis inside and there's a noun

cluster also but now the writer would

have had to rewrite this sentence into

something more readable and that's

something that very difficult to do and

here again the AI model receives the

sentence and it then sends back uh a

suggestion on how to replace this you

can also ask for suggestion if you like

so if you don't like the sentence here

so this is something that you can then

also iterate over and and see a couple

of suggestions of the

system we think that this is a major uh

Improvement of the system because now uh

fixing those complex linguistic things

are quite easy to

do thanks for being with us today I hope

that uh we could share some insight into

arings and how to use it best

uh if you have any questions don't

hesitate to contact Ral or myself you

see our email address here or visit our

corporate website for more

information thanks a lot

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