I found the secret to more Instagram Story views…

Summary

视频中，创作者分享了如何通过实验提高Instagram故事的观看量。她提出了两种策略：一种是持续发布，每天三次，每次两到三个不同的内容；另一种是优化发布，工作日每周三次，利用故事过期后的高观看量。经过两周的测试，发现尽管每条故事的观看量可能减少，但持续发布策略总体上能获得更多观看。此外，DM回复是提高故事观看量的关键因素。视频还提到了使用Dash Hudson分析社交媒体指标，并推荐了自己的Instagram增长课程。

Takeaways

• 🤔 实验目的：探索提高Instagram故事（Stories）观看量的最佳策略。
• 🔍 发现：Instagram故事流有其独特的算法，类似于主Feed和Reels，根据用户互动定制内容。
• 📅 故事顺序：故事气泡的显示顺序不是严格的时间顺序，而是基于用户互动程度。
• 👍 互动定义：包括拉取回复、贴纸点击、点赞、问题框回复和私信回复，这些都是算法中的正面信号。
• 📉 负面信号：离开故事或应用本身会被视为负面互动信号。
• 📈 策略一：持续策略，强调发布频率，每天三次，每次2-3个不同内容。
• 🎯 策略二：优化策略，基于故事完全过期后获得最大观看量的想法，工作日每周发布三次。
• 📊 结果分析：持续策略周发布22个故事框架，获得45,817次观看；优化策略周发布9个故事框架，获得26,128次观看。
• 📝 内容建议：尝试使用多种故事贴纸来增加互动，如投票、问题框等。
• 🔗 链接影响：分享链接贴纸可能会降低故事观看量。
• 📈 总体发现：尽管每条故事的平均观看量可能较低，但频繁发布可以增加总体观看量。
• 📚 工具推荐：使用Dash Hudson分析Instagram故事洞察和其他社交媒体指标。

Q & A

实验的目的是什么？

实验的目的是找出什么因素可以真正增加Instagram故事的浏览量，并通过分析数据来确定哪些策略在Instagram故事上最有效。

Instagram故事的算法是如何工作的？

Instagram故事的算法基于用户参与度，不是简单的时间顺序排列。它根据用户对故事的互动程度来排序展示，包括点赞、评论、问题回答等。

如何定义故事的参与度？

故事的参与度包括拉取回复、贴纸点击、点赞、问题框回复和私信回复等，这些都是算法中的“上票”行为。

实验中提到的两种策略是什么？

实验中提到的两种策略是“一致性”和“优化”。一致性策略强调频繁发布，而优化策略则是在故事完全过期后发布，以获得最大的浏览量。

一致性策略具体是如何操作的？

一致性策略是在工作日每天三次（上午9点、中午12点和下午5点）发布故事，每次发布2到3个不同的画面，以保持高频率的发布和观众的参与。

优化策略与一致性策略有何不同？

优化策略是基于在故事完全过期后发布新故事以获得最大浏览量的想法，通常在工作日的周一、周三和周五发布三次。

实验结果显示哪种策略更有效？

实验结果显示，尽管一致性策略每条故事的平均浏览量较低，但总体上发布的更多故事可以获得更多的总浏览量。

DM回复在提高故事浏览量中扮演什么角色？

DM回复是提高Instagram故事浏览量的最大指标，因为它可以显著增加故事的参与度，从而提高算法对其的排名。

分享Reel对故事浏览量有何影响？

分享Reel对故事浏览量有负面影响，因为它通常会导致故事浏览量大幅下降。

实验者在实验结束后有哪些新的认识？

实验者认识到，尽管一致性策略很难实施，但总体上发布的更多故事可以获得更多的总浏览量。此外，DM回复是提高故事浏览量的关键因素。

如果我想提高Instagram故事的参与度，我应该怎么做？

为了提高Instagram故事的参与度，你应该尝试通过私信回复、拉取回复、贴纸点击和问题框回复等方式增加观众的互动。

实验中提到的Dash Hudson是什么？

Dash Hudson是一个用于分析社交媒体指标的平台，实验者使用它来查看Instagram故事的洞察力和其他社交媒体统计数据。

实验者提到的《Instagram路线图》课程提供了哪些内容？

《Instagram路线图》课程提供了关于如何在2023年增长Instagram粉丝、编辑Reels、内容日历以及如何通过Instagram获利的策略和技巧。

Outlines

00:00

🔍 实验探索Instagram故事触及率

本段讲述了作者对Instagram故事触及率的不安全感，并提出了一个实验来探究如何增加故事浏览量。作者计划通过创意和数据分析来找出最有效的策略。实验的背景是Instagram故事有其独特的算法，不同于主页面和视频流，它基于用户参与度来排序故事泡泡。作者通过测试和观察，发现故事的参与度是提高触及率的关键，包括拉取回应、贴纸点击、点赞、问题框回复和私信回复等。作者提出了两种策略：一种是持续策略，通过频繁发布内容来增加参与度；另一种是优化策略，通过减少发布频率，但提高内容质量来吸引更多浏览。

05:02

📈 分析策略：持续发布vs优化发布

作者分享了自己过去的经验，发现优化策略在过去对自己更有效，但也听说其他创作者通过持续策略获得了成功。作者回顾了自己的Instagram故事分析数据，展示了不同发布策略对触及率的影响。数据显示，当作者在没有其他故事活跃时发布，通常能获得更多浏览。作者还提到，DM回复是提高故事触及率的重要因素。尽管作者倾向于优化策略，但实验结果尚不明确，因此作者决定进行实验来确定哪种策略更有效。

10:02

📊 实验结果：持续发布与优化发布的效果对比

作者进行了为期两周的实验，第一周采用持续发布策略，第二周采用优化发布策略，并分享了每天的发布结果。结果显示，尽管持续发布策略在某些情况下能够获得较高的浏览量，但整体而言，优化策略的平均浏览量更高。作者发现，尽管持续发布策略在总浏览量上可能更高，但优化策略在每条故事的平均浏览量上表现更好。此外，作者还发现分享Reel视频对故事浏览量有负面影响。

15:05

🎓 结论与课程推广

实验结束后，作者得出结论，DM回复是提高Instagram故事触及率的最重要指标，而分享Reel视频则不利于提高故事浏览量。作者还提到，尽管持续发布策略在挑战性上较大，但总体上发布越多，获得的总浏览量也越多。最后，作者推广了自己的Instagram课程，提供了一些额外资源，如内容日历、编辑Reels的个人流程等，并鼓励观众了解更多关于增长Instagram粉丝和收益的策略。

Keywords

💡Instagram故事

Instagram故事是Instagram的一个功能，允许用户发布24小时内可见的照片或视频。在视频中，作者探讨了如何增加Instagram故事的观看量，这是视频的核心主题之一。例如，作者提到了'Instagram故事的算法'，说明了故事的展示顺序并非完全按照时间顺序排列，而是根据用户互动程度来决定。

💡算法

算法在视频中指的是Instagram用于决定内容展示顺序的一套规则。这些规则不是简单的时间顺序，而是基于用户与内容的互动程度。例如，作者提到'Instagram故事算法'，强调了互动是影响故事可见度的关键因素。

💡互动

互动在视频中被定义为用户与Instagram故事内容之间的交互行为，如回复、贴纸点击、点赞等。这些互动行为对于提高故事在算法中的排名至关重要。例如，作者发现'DM回复'是提高故事观看量的一个重要指标。

💡策略

策略在视频中指的是作者为了提高Instagram故事观看量而采取的不同方法。作者提到了两种策略：'一致性'和'优化'，分别代表了不同的发布频率和内容优化方法。例如，在'一致性策略'中，作者尝试每天多次发布故事，而在'优化策略'中，则是在故事完全过期后再发布新内容。

💡发布频率

发布频率指的是用户在Instagram上发布内容的次数。在视频中，作者通过实验比较了高发布频率与低发布频率对故事观看量的影响。例如，在'一致性策略'中，作者尝试每天发布多个故事，而在'优化策略'中则减少了发布次数。

💡内容优化

内容优化是指通过改进内容的质量或形式来吸引更多的用户互动和观看。在视频中，作者提到了使用故事贴纸和呼吁DM回复等方法来增加互动，从而提高故事的观看量。

💡实验

实验在视频中是指作者为了找出最有效的策略而进行的一系列测试。作者通过对比两种不同的发布策略，收集数据并分析结果，以确定哪种方法能更有效地提高Instagram故事的观看量。

💡数据分析

数据分析是指对收集到的数据进行整理和解释，以得出结论。在视频中，作者使用了'Dash Hudson'这个应用来分析Instagram故事的洞察数据，并根据这些数据来评估不同策略的效果。

💡故事贴纸

故事贴纸是Instagram提供的一种互动工具，用户可以在故事中添加各种类型的贴纸来增加互动性。在视频中，作者提到使用故事贴纸，如投票、问题框等，来提高用户参与度和故事的观看量。

💡课程

课程在视频中指的是作者提供的一个关于如何在Instagram上增长粉丝和盈利的教程。作者在视频的最后提到了这个课程，并提供了链接，以帮助观众更深入地了解和应用视频中讨论的策略。

Highlights

实验目的：探索提高Instagram故事观看次数的策略。

Instagram故事流有其独特的算法，不同于主页面和快拍。

故事流算法基于用户互动，包括点赞、回复等。

提出两种策略：一致性（频繁发布）与优化（精选发布）。

一致性策略：每天三次发布，每次2-3个故事。

优化策略：工作日三次发布，利用故事过期后的时间窗口。

实验分析：通过比较两种策略的观看次数和互动率。

实验结果显示，频繁发布总体上能获得更多观看次数。

平均观看次数：一致性策略每条2079次，优化策略每条2891次。

DM回复是提高故事观看范围的最大指标。

分享Reel会显著降低故事观看次数。

发布策略的挑战：保持一致性发布频率困难。

实验结论：尽管每条故事观看次数可能减少，但总体观看次数会增加。

使用Dash Hudson分析Instagram故事洞察。

Dash Hudson平台特点：用户友好，自定义仪表板。

课程更新：《Instagram路线图》提供全面增长和变现策略。

课程内容包括内容日历、编辑Reels的流程和2023年的增长策略。

Transcripts

if I'm honest with you I'm kind of

insecure about my Instagram story reach

so I wanted to do an experiment to see

if I could find out what would really

increase my story views we're gonna get

creative we're gonna analyze the data

and we're gonna find out once and for

all what really works best on Instagram

stories what strategies can you use to

optimize your reach and ensure that as

many of your followers as possible are

actually seeing what you post that's

what we're gonna find out today so let's

get into it over the past few weeks I

have been deep in mad scientist mode

I've been testing things out I've been

Gathering data making observations and

trying to formulate what the best

strategy is for getting more reach on my

Instagram stories and honestly I've

often felt like I'm at a bit of a loss

as to what should work the best here's

what I do know for sure going into this

experiment the Instagram story feed has

an algorithm just like the main home

feed just like the real speed does they

each have their own unique algorithm

that ends up tailored to you as a user

to serve you the content that is most

likely to keep you engaged on the app

and here's a quick summary of what I

have learned so far about the Instagram

story algorithm for one it is not just

chronological I know this might seem

counter-intuitive because we all know

that your Instagram stories only live

for 24 hours so obviously if people are

going to see them they need to see them

in that time frame however the order of

those story bubbles how they show up at

the top of your screen it's not

necessarily just chronological as you

can see from this screen recording I

took a couple of weeks ago this story

was from 17 minutes ago and then we Bop

over to five hours ago and then three

hours ago so you see we're kind of

vaguely chronological but we actually

are seeing stuff from earlier and

obviously there's tons of people that I

follow that I never see stories from

even though I know they're posting

stories and so to summarize the order of

those story bubbles showing up at the

top of your screen it's based on

engagement it's based on how much the

viewers who have seen those stories have

engaged with them they're kind of ranked

in that way and Instagram uses that

information to then distribute them or

not distribute them to more of your

followers okay so we know the story's

algorithm is engagement based it's

ranked based on how much people have

engaged with your content so what

constitutes engagement things like pull

responses sticker Taps likes question

box replies and DM replies those are all

things that are essentially upvotes in

the engagement algorithm things like

leaving stories or leaving the app

entirely those are kind of down votes in

the engagement algorithm so to conclude

we understand that more engagement on

your stories equals more reach as the

algorithm sees people replying to your

stories answering your question boxes

answering your polls it's going to rank

your story higher to more people but how

exactly can we optimize for that

engagement with our content that is

where my experiment comes in going into

this experiment I have two hypotheses

basically two different strategies that

I think might be the optimal way to get

more views on your Instagram story these

two kind of opposite strategies are

based on things I've experimented with

in the past and talking to some of my

Creator friends knowing what they do to

get the most reach so let's break it

down I call these strategies consistent

versus optimized first of all strategy

one consistent this strategy is all

about frequency so the idea is you post

every weekday three separate times a day

say 9 A.M noon and 5 PM and each time

you post you're posting probably two to

three different frames so say at 9am you

post a selfie a video and a third photo

and then at noon maybe you post two

different videos and a photo this way

every time you post something new and

you get your bubble to the front of that

stories feed your viewer has multiple

different pieces of content to consume

and they're just seeing you super often

like multiple times per day part of the

strategy is of course making your

content as engaging as possible using

lots of Story stickers like polls

question boxes and trying to entice DM

responses the idea is your content

becomes part of the daily routine of

your viewer and you'll get a lot of

views okay so that's strategy number one

the second strategy is what I'm calling

optimized this strategy is based on the

idea that you get the most story views

after your story has fully expired so

after all of your story posts have had

24 hours of time elapse and then you

have no story basically a lot of people

have observed that when you post for the

first time after a couple of days not

posting that's when you tend to get the

most views so the idea with the

optimized strategy is that you post

three times in the work week say Monday

Wednesday and Friday so by the time

you're posting on Wednesday morning

Monday's posts have completely expired

with this strategy you're also trying to

be as engaging as possible using lots of

stickers trying to get those DM replies

but the idea is your followers don't see

you as often and then when you do Post

you get that big boost of reach where

strategy one really leans into that

consistent daily relationship strategy

two leans into being more optimized post

using just the best story possible

because you're doing it less often and

hoping to get more reach that way in the

past the optimized approach is what has

worked best for me but I've heard from

some of my Creator friends that they

live by the consistent approach let's

just take a quick look at my past

analytics so you can see what I'm

working with prior to going into this

experiment so these are my story posts

sorted for highest reach from the

beginning of July until now my top story

Post in this time period was this very

casual photo of me podcasting it was the

only slide that I posted that day and I

know that I didn't have any stories live

when I pressed publish and it got 6500

views obviously that's my top post

that's very good for me okay on July 5th

I did actually post four slides that day

and a bunch of them are in this top

section here the only thing I can work

out is I started with a poll and this

image also generated 11 DM replies and I

personally think that DM replies are the

biggest indicator of how far your

Instagram store is gonna go but then

more significantly later that day I

actually posted this selfie that

generated 96 DM replies which is a lot

and I think once that story was getting

all these DM replies from my initial

viewers who had obviously seen both

stories then the algorithm started

posting out that first slide as well

which kind of got me more views

basically even if it's not your first

slide of the day that gets a ton of DM

replies if you post something later on

that does that'll really signal to the

algorithm that dang this is some really

engaging content we should show it to

more people in general though you always

will have more views on your first slide

of the day unless there's enough of a

Time Gap that your initial story will

expire and then your more new stories

will start getting pushed out then you

might see that difference but usually

you're always going to have some people

that slowly drop off and don't make it

to the end of all your story content

okay last one that I wanted to show you

my July 4th post so this first slide is

in anything special so it kind of

surprises me that it's up here to be

honest but the follow-up slide it got 44

DM responses again push pushing out that

first slide even further now on the

other hand if we scroll down to the

bottom here where we have less reach

we're kind of seeing that happen when I

tend to post more often like on August

2nd for example not so great results

here so going into it I'm definitely

biased towards the optimized strategy

but I am really curious if I would take

the consistent posting route even if

each individual story would have less

views potentially in aggregate in total

I would have more like for example if

you're posting 10 different stories and

you get a thousand views per story

that's still more than if you get 3 000

views per story but you only posted

twice so to me it's still really unclear

whether the consistent or the optimized

strategy is going to be best because

I've just never fully committed to one

or the other which is why we are doing

this experiment we're going to get the

data to back it up and when I come back

to chat with you in a couple weeks time

we'll see what the results are by the

way if you're curious about what

application I'm using to look at all of

my past Instagram story insights it's

called Dash Hudson and they're actually

the sponsor of today's video I

personally love using Dash Hudson to

analyze all of my social media metrics

it's a super user-friendly platform that

allows you to create custom dashboards

for the exact stats that you want to see

plus it's organized in such a visual way

which I think makes it much easier to

interpret all of your analytics I've

been mostly looking at my Instagram

story views so far in this video but you

can also view all the stats for your

feed content your reels here's a look at

my main Instagram dashboard I can see my

overall follower growth my most engaging

videos and a panel of my top performing

videos in general I find this super

helpful for identifying Trends and

figuring out what style of content I

should lean more into to see better

results if you want to use Dash Hudson

to start analyzing your social media

metrics and you can sign up for a free

trial using my link in the description

and I am back it has been two weeks of

posting first week in the consistent

start energy and second week in the

optimized strategy and I'm excited to

share the results so let's just start by

going through each week's daily story

posts and their results first week

Monday morning started off strong I have

to admit and you'll notice as we go

through

um did I fully post as often as the

consistent strategy would have dictated

no but I think that is honestly just one

of the learnings from this experiment

you can see on Monday I ended up doing

five slides Tuesday six Wednesday for

Thursday just two and Friday another

five and so to me the first lesson is

that the consistent strategy regardless

of results is just really hard to pull

off you need to be posting very

frequently to actually do it three times

a day multiple slides per time but

bringing it back to the results it was

interesting because normally Monday

morning would be my biggest boost of

views because I don't ever post over the

week weekend but starting off with the

consistent strategy the results were a

little mixed because I only got 2600

views on that first slide of the day and

I would have thought it would be more

because normally Mondays back from the

weekend or more moving on to Tuesday I

would say this is kind of to be expected

we see the first slot of the day has

1900 views that's coming off of

yesterday's last slide of the day having

1987 so this makes sense to me right

this is one of the side effects of the

consistent strategy content from

yesterday is still live as I am starting

to post today's content right so it's

going to by necessity have less views

because even if me posting kind of

pushes me to the front of the algorithm

people need to watch through yesterday's

content before they see this slide and

then again we just see this taper off

throughout the rest of the day moving on

to Wednesday we get a little bit of a

boost I think that we maybe saw a few

more replies this day like my Wednesday

morning first post of me podcasting

there was a decent number of replies so

I think that might have helped and maybe

what this would indicate to me too is

that maybe Monday afternoon's content

wasn't that engaging and maybe once it

was finally cleared out then like you

started to come in more so I don't know

Thursday was kind of our anomaly for

this week because stuff came up and I

only ended up posting twice this is also

when we got our most viewed story of

this week and actually of the entire

experiment and what I definitely think

this comes down to is the reply so even

though this first frame that had the

most views didn't actually get any

replies the follow-up one had 18 which

is quite a lot for me and so as that

second story is getting a bunch of

responses the first one's getting pushed

out more but yeah interesting to me that

this got such a boost because this is

normally what I would expect for a

Monday morning after not having posted

at all and Friday we close out the week

with our least viewed frame this doesn't

surprise me a lot Friday morning I

posted some sponsored content and any

influencer will tell you that sponsored

content always gets less engagement than

just your typical posts and in

particular the frame where I just

re-shared a reel I think

that's not the most effective way to get

engagement for whatever reason sharing a

reel is like it's gonna plummet your

story views so that was our week of

consistent posting let's take a look at

the optimized strategy I ended up

starting this one on a Tuesday because

it was like a long weekend so I didn't

work on Monday on Tuesday you can see

this is more the typical results I would

expect coming back from a weekend high

views because it's been several days

since I posted you can see with this I'm

leaning into the polls and the little

stickers and once I saw that I was

getting fairly good reach on those first

two slides I decided to follow it up

with a call to action to one of my

freebies to try to grow my email list

and I think that is something that's

good to implement is when you do see

that you're getting higher engagement on

your stories take that opportunity to

push something you probably will get

lower views on that because anytime you

have a link sticker I feel like you tend

to see lower views but you might as well

take advantage of the reach that you've

got Thursday we're seeing lower views

this day now there's no previous stories

to blame this on because the stories

would have completely expired before I

posted my 9 31 am one uh but this

probably just wasn't quite as engaging

that first story of the day just didn't

do enough to push story replies and

especially the second one is like a

pretty exclusively promotional post

where I'm talking about my course so I

can see how that would have sort of

dragged the views down and following up

with another Monday because I don't post

on the weekends this is the third

attempt at the optimize strategy and

we're seeing fairly good views on that

first post of the day and then it drops

down pretty significantly and again I

think this is because I shared a link

sticker and I'm promoting my course with

any social media content there is always

going to be a balance between trying to

optimize for engagement and promoting

your stuff and you just need to do both

because if you never promote your own

stuff for fear that it's going to

decrease your reach like you can't run a

business that way so it is what it is so

let's take a look at some of these final

numbers and kind of answer my initial

question which was okay we know that

posting more often might mean that you

get less views per story but is there

the potential that you'll get more views

overall just because you're posting more

and the answer seems to be yes when we

look at my first week which was

consistent posting I posted a total of

22 story frames which resulted in a

total of forty five thousand eight

167 views in contrast my optimized week

of posting I posted nine story frames

and I received twenty six thousand one

hundred and twenty eight views kind of

confirming my suspicion that yeah

posting more often even if you get less

views per post is going to result in

total more Impressions but what did

surprise me about this experiment is

looking at the average views per post

across both weeks average views in my

consistent strategy week was 2079 and

the average views during my optimized

week was actually

2891. I was personally expecting it to

be higher because I think when you are

looking at your own stats you kind of

attach on to the most kind of flashy

numbers you see so I remembered seeing

you know 3 600 or like over 3000 a

couple times so I would have assumed

that's the average but that's actually

kind of balanced out by the fact that I

had a few stories that week that only

got like 1900 100 so what can we learn

from this experiment first of all I

think we have more than enough data at

this point to prove that the biggest

indicator of a high reaching Instagram

story post is how many DM replies it

gets or how many DM replies it's like

subsequent posts get meaning that if you

want to increase your Instagram story

reach the best thing you can do is

figure out how to get your audience to

reply to you via DM lesser signals to

the algorithm but still important are

things like pull responses sticker Taps

and question box responses but I've

definitely seen that DM replies do way

more I think it's also fair to say that

we've learned that sharing a reel is

pretty much the worst thing you can do

for your story views and when it comes

to comparing these two strategies really

the biggest thing is posting super

consistently is a challenge it's going

to be difficult to post like nine frames

per day for example but that in general

the more you post the more total views

you will get you even if it means that

per story you're getting less okay so if

you want to learn more in-depth tactics

for growing your Instagram as a whole

not just Instagram stories but also

reels feed posts and how you can

monetize all of this I did just release

a fresh update to my course the

Instagram roadmap including all kinds of

goodies like my notion content calendar

my personal process for editing reels in

Premiere Pro and my best strategy tips

for growing with reels in 2023. if you

want to check that out it's linked in

the description or go to the

instagramroadmap.com and I hope to see

you over there as always thank you so

much for watching I hope you're having

adventures and following your dreams and

I'll catch you in the next video bye