23 Tahun Tempe Rumahan: Cerita Ketekunan Pak Mul di Desa Tempel, Mijen

Summary

This video shares the inspiring journey of a small tempeh business, started 23 years ago with a passion for creating high-quality, fresh tempeh. The founder learned the craft from family and friends, facing challenges like sourcing affordable soybeans and tough competition. Despite these obstacles, the business thrives through continuous innovation, a focus on cleanliness, quality, and community values. Emphasizing patience, honesty, and perseverance, the founder encourages young people to pursue similar endeavors as both a source of income and a meaningful, halal business opportunity.

Takeaways

• 😀 The tempeh business was started 23 years ago, driven by the potential value of tempeh as a widely loved food.
• 😀 The founder learned to make tempeh from their parents and experienced friends, using small capital to start production at home.
• 😀 The business initially focused on producing and selling tempeh in local traditional markets around the neighborhood.
• 😀 One of the challenges in the business is maintaining the quality of the tempeh and dealing with the difficulty of sourcing soybeans at a good price, especially during harvest seasons.
• 😀 The founder continues to face tight competition from industrial products but remains committed to learning and innovating, especially in the fermentation process.
• 😀 The business model operates on a small-to-medium scale, focusing on high product quality and direct sales to local markets, stalls, and grocery stores.
• 😀 The business also takes large orders for community events and is run by the founder and their family.
• 😀 The founder believes that the business is a form of worship, emphasizing honesty, maintaining quality, and contributing benefits to society.
• 😀 The founder encourages young people to view the business as a halal source of income and a field of charity that can be blessed.
• 😀 The most important advice is to study tempeh production seriously, maintain cleanliness and quality, and never be afraid to try new things and innovate.
• 😀 Building strong relationships with customers and maintaining honesty is crucial, along with patience and perseverance, as results come over time.

Q & A

How did the tempeh business start?

The business started 23 years ago after the owner saw an opportunity in tempeh, a beloved food. The knowledge to make tempeh was passed down from the owner's parents and friends, and with a small capital, they began production at home and sold it locally.

What are some challenges faced in the tempeh business?

Challenges include sourcing good-quality soybeans, especially during harvest season when there is low availability. There’s also tough competition from larger brands, which can make it difficult to maintain market share.

What is the focus of the business model?

The business focuses on small to medium-scale home production, with a strong emphasis on maintaining product quality. The owner directly sells tempeh to local markets, stalls, and grocery stores, while also accepting large orders for community events.

How does the owner handle the operations of the business?

The owner manages most of the business operations with the help of their family. This includes production, sales, and managing customer relationships.

What personal philosophy drives the business?

The owner views the business as a form of worship, believing that running it honestly and maintaining the quality and purity of the product provides benefits to society. This is seen as a way to seek blessings and contribute positively to the community.

What advice does the owner have for young people interested in starting a similar business?

The owner suggests young people study the tempeh production process seriously, especially focusing on cleanliness and maintaining quality. They also recommend being innovative, building strong customer relationships, and staying honest in business. Patience and perseverance are key, as success doesn’t come immediately.

How important is innovation in the tempeh business?

Innovation is crucial, especially in improving processes like fermentation and finding ways to enhance the product’s quality. The owner emphasizes that continuing to innovate helps make the product more valuable and competitive.

Why is maintaining product quality so important in this business?

Maintaining product quality is essential because it helps ensure that the tempeh remains fresh and delicious. The owner believes this commitment to quality builds customer trust and loyalty, which is vital for the success of the business.

What role does competition play in the business?

Competition from larger brands is a significant challenge. However, the owner focuses on quality, customer relationships, and innovation to stay competitive in the market. By prioritizing these areas, they aim to maintain a loyal customer base despite the competition.

What is the importance of customer relationships in the business?

Building strong relationships with customers is crucial for long-term success. The owner believes that maintaining honesty and trust with customers helps ensure repeat business and fosters a positive reputation in the community.