The Rise of *Labubu* Dolls, Explained

Summary

The video delves into the rise of Laboo dolls, quirky collectible toys that have captured Gen Z's attention, thanks to their limited-edition nature and the psychology behind 'scarcity marketing.' The trend began after K-pop star Lisa was seen with one, and since then, people have spent hundreds of dollars on these odd plush monsters. The video explores the emotional attachment to collectibles, the role of micro-trends in our culture, and the potential downfall of such fads. Ultimately, it raises questions about the value of participating in these trends and what they say about our identities.

Takeaways

• 🧸 Laboo dolls are collectible plush toy monsters created by the Chinese toy company PopMart and designed by artist Cassing Lung.
• 🎯 The Laboo craze gained momentum after Lisa from Blackpink was seen with a Laboo keychain, sparking massive interest among Gen Z.
• 💸 People are spending significant amounts on Laboos, sometimes hundreds or even thousands of dollars, including on limited editions and blind boxes.
• 🎁 Blind box marketing leverages the psychology of variable rewards, keeping collectors hooked on the anticipation of getting a rare or desired Laboo.
• 🛍️ Scarcity-driven marketing and limited edition releases, similar to trends seen with Stanley Cups and Crocs, fuel consumer desire and urgency.
• 📈 PopMart has profited immensely from the Laboo craze, earning $427 million in 2024 due to high demand for these collectibles.
• 🤔 Collecting items like Laboos serves as a form of self-expression, allowing owners to signal traits like cuteness, mischievousness, and uniqueness.
• 🌐 Laboo collectors form subcultures with their own language and inside jokes, creating a sense of community and belonging among fans.
• 💄 The 'lipstick effect' explains why small luxuries like Laboos gain popularity during economic uncertainty, offering accessible indulgence without major financial risk.
• ⏳ Trends like Laboos are unlikely to be permanent; history shows that microtrends and collectibles often become clutter or lose value over time.
• 🧠 Collecting is distinct from hoarding, as it involves symbolic value and personal meaning, rather than accumulation for the sake of possession alone.
• 💡 Consumers should reflect on the motivations behind following viral trends, considering more meaningful ways to express identity and participate in communities.

Q & A

What is a Laboo doll and where did it originate?

A Laboo doll is a small collectible figure created by the Chinese toy company PopMart. The dolls are part of an art toy universe and were designed by artist Cassing Lung, known for their mischievous and offbeat characters. The Laboo craze first kicked off when Lisa, a member of the K-pop group Blackpink, was spotted with a Laboo keychain, igniting a massive following among fans, especially Gen Z.

How does scarcity play a role in the Laboo doll trend?

The scarcity factor in the Laboo doll trend is driven by limited edition releases, vintage dolls, and blind boxes. The sense of missing out on these exclusive items creates urgency and increases desire to collect more, using marketing strategies similar to those that made other items like Stanley Cups viral.

What is the psychology behind blind box collectibles like Laboo dolls?

Blind boxes play into the concept of 'variable reward systems,' where people are hooked on unpredictable rewards. The excitement comes from not knowing which Laboo will be inside the box. This anticipation leads to either a rush of pleasure if the desired doll is found or disappointment that encourages further purchasing to obtain the desired figure.

Why are people willing to spend so much money on Laboo dolls?

People are spending hundreds of dollars on Laboo dolls because of a combination of factors, including the doll's collectible nature, limited edition releases, and the desire to participate in a viral trend. Some individuals have even reported spending up to $325 for a single doll, often due to the sense of exclusivity and scarcity surrounding them.

How does the 'lipstick effect' explain the Laboo doll trend?

The 'lipstick effect' refers to a phenomenon where people tend to spend on small luxuries like Laboo dolls during economic uncertainty. Instead of splurging on expensive items like vacations or designer products, people opt for more affordable indulgences, such as quirky collectibles, which provide a sense of joy and self-expression without breaking the bank.

What is the cultural significance behind collecting Laboo dolls?

Collecting Laboo dolls allows individuals to express their identity, often symbolizing a blend of cuteness and rebelliousness. The dolls represent a quirky, mischievous side that contrasts with traditional notions of innocence or playfulness, making them a form of self-expression. Collectors often use them to communicate their unique personality traits, and this shared interest fosters a sense of community.

How do the Laboo dolls compare to past collectible trends like Beanie Babies?

The Laboo craze shares similarities with past trends like Beanie Babies, which became highly collectible in the 1990s. Both trends involve collectible items that gain value due to their perceived scarcity and cultural moment. However, just like Beanie Babies, it's likely that the Laboo trend will eventually fade, leaving many collectors with cluttered collections.

What is the potential downfall of the Laboo trend?

The downfall of the Laboo trend is likely tied to its short lifespan, as with many micro trends. As tastes shift and the novelty wears off, the dolls may become outdated and viewed as clutter, much like previous collectible fads. People who spent large amounts on Laboos may regret the investment as the trend fades and the dolls lose value.

What is the difference between collecting and hoarding, and how does it relate to Laboo dolls?

Collecting involves acquiring items that hold personal or symbolic meaning, often tied to identity, while hoarding is excessive accumulation without meaningful purpose. In the case of Laboo dolls, they serve as symbols of self-expression and belonging to a community, making them a form of collection. Hoarding, on the other hand, may occur when one accumulates items without this intentional connection.

How does the Laboo trend create a sense of community among collectors?

The Laboo trend creates a sense of community through shared knowledge and language, such as the distinction between 'Laboo' and 'Lufu' (fake Laboos). Collectors use these references as inside jokes that reinforce a deeper bond within the community. This unique language and the shared experience of hunting for rare items make collectors feel like they belong to a specific subculture.