The SECRET to get a HIGH SALARY for FRESHERS in Digital Marketing (that no one will tell YOU)

Summary

In this video, the speaker addresses the common concern of salary expectations in the digital marketing field, particularly for beginners. Through a personal story, they emphasize that while the internet might offer generalized salary figures, real-world salaries depend on various factors like practical skills, networking, and a genuine passion for the industry. The speaker also advises against entering digital marketing merely for financial reasons, stressing that it requires hard work, continuous learning, and practical application of knowledge. The message is clear: success in digital marketing comes from commitment, research, and offering real value, not just completing a course.

Takeaways

• 😀 Digital marketing careers offer numerous opportunities, but the journey requires dedication and effort beyond just completing courses.
• 😀 Salary expectations vary greatly depending on skills, experience, and the ability to demonstrate value during interviews.
• 😀 A perfect world would ideally offer a salary of ₹1,00,000 per month, but in the real world, salaries are negotiable based on your skill set.
• 😀 Building a strong portfolio, connecting with the right people, and showcasing practical skills can significantly improve salary negotiations.
• 😀 Content creation is a valuable skill in digital marketing, helping marketers attract and engage audiences effectively.
• 😀 Digital marketing roles, especially in paid ads and PPC, require deep industry understanding and logical reasoning, not just theoretical knowledge.
• 😀 Candidates should research industry trends, competitors, and potential customers to showcase their value during interviews.
• 😀 Employers value candidates who demonstrate practical thinking, logical reasoning, and an understanding of campaign structure and customer behavior.
• 😀 To succeed in digital marketing, it's important to go beyond the course material and invest personal time and effort into research and hands-on experience.
• 😀 The field of digital marketing is competitive, and success requires a genuine passion for problem-solving and delivering value, not just passing courses.
• 😀 Digital marketing isn't for everyone; it demands hard work and the ability to go beyond the comfort zone. If you're ready for it, the opportunities are limitless.

Q & A

What is the speaker's perspective on the starting salary in digital marketing?

The speaker suggests that starting salaries in digital marketing vary greatly, and it is unrealistic to expect a fixed amount like 25,000 to 50,000 INR right after completing a course. The actual salary depends on various factors such as interview performance, practical knowledge, portfolio, and industry connections.

Why does the speaker emphasize that digital marketing is not for everyone?

The speaker emphasizes that digital marketing is not for everyone because it requires hard work, passion, and a willingness to step outside of one's comfort zone. It's not just about completing a course; it’s about continuously applying yourself and producing genuine results.

What does the speaker say about the value of completing a course in digital marketing?

The speaker states that completing a digital marketing course alone is not enough. While courses provide foundational knowledge, they do not prepare individuals for real-world challenges. To succeed, one must engage in practical work, research, and continuous learning.

How important is practical experience according to the speaker?

Practical experience is crucial according to the speaker. It is more important than theoretical knowledge. By gaining hands-on experience, individuals can apply what they've learned, build a portfolio, and develop skills that can make them stand out in the job market.

What does the speaker mean by 'creating content nine times out of 10'?

The speaker is referring to the importance of content creation in digital marketing. Successful marketers often create content, even if they don't have a massive following. Content creation helps to build attention-grabbing skills, which are essential for digital marketing and making marketing campaigns successful.

What factors can influence the salary one can demand in digital marketing?

Salary can be influenced by factors such as interview performance, practical knowledge, portfolio quality, industry connections, and referrals. Having real-world examples of successful campaigns or content can make one more valuable to potential employers.

What is the significance of understanding 'PPC' (Pay-Per-Click) in digital marketing?

PPC is crucial because it is one of the most challenging aspects of digital marketing. Understanding PPC, even without running ads personally, is important as it involves knowing how to structure campaigns, manage budgets, and drive conversions. Employers look for candidates who can think critically and logically about these aspects.

How does the speaker suggest one should prepare for a career in PPC?

The speaker suggests that to prepare for PPC, one must gain a solid understanding of the industry, research competitors, observe ads, and develop a rational approach to how campaigns should be structured. It's important to be able to articulate your thought process and explain how you would manage a campaign based on logical reasoning.

Why does the speaker warn against following content creators who provide fixed salary estimates?

The speaker warns against blindly following content creators who provide fixed salary estimates because the digital marketing field is highly varied, and salary expectations depend on many factors. Relying on such estimates without understanding the context can mislead individuals into having unrealistic expectations.

What is the main takeaway from the speaker’s message about entering the digital marketing field?

The main takeaway is that digital marketing requires more than just completing a course. It demands passion, continuous learning, hands-on experience, and a willingness to solve problems. If individuals are not ready to go beyond their comfort zones and put in the hard work, they should reconsider entering the field.