DM 1000 people a day without sacrificing personalization (Tutorial)

Summary

This video script offers a strategy to effectively reach thousands of people with personalized marketing without sacrificing scale. It challenges the binary thinking of 'volume vs. personalization' by advocating a nonbinary approach that combines both. The speaker shares a proven process involving personalized outreach, such as sending tailored videos, followed by a high-converting video sales letter and streamlined booking process. The key to scaling is hiring appointment setters to execute the outreach while maintaining personal touch, resulting in a high positive response rate and a filled calendar with minimal effort.

Takeaways

• 🤔 The speaker emphasizes the importance of balancing volume and personalization in marketing strategies, rather than choosing one over the other.
• 📈 The script introduces a 'nonbinary' approach to marketing, suggesting that both volume and personalization can be achieved simultaneously.
• 📱 Personalization involves mentioning the recipient's name, sending a video or voice note, and tailoring the message to their business or industry.
• 📨 Volume is about reaching out to a large number of people, with the speaker suggesting messaging more than 100 people a day.
• 🔄 The speaker stresses the importance of having a high-converting process in place before scaling up outreach efforts.
• 📹 A key personalization technique discussed is sending a 'Trojan Horse' video, which is a short, personalized video message to pique interest without selling anything.
• 👍 The script outlines a process where interested recipients reply with a thumbs up, leading to the next step in the sales funnel.
• 🔗 The 'conversion mechanism' involves a three-step funnel: a personalized video, a video sales letter (VSL), and a Calendly link for booking calls.
• 💼 The speaker shares a strategy for automating outreach by hiring 'appointment setters' who are paid per successful appointment booked.
• 📊 The script provides insights on tracking metrics and following up with potential clients, highlighting the importance of transparency and consistency.
• 📝 The final takeaway is about the effectiveness of the described strategy, with the speaker providing real examples of successful outreach and appointment bookings.

Q & A

What is the main challenge discussed in the video regarding marketing strategies?

The main challenge discussed is the dilemma between choosing volume or personalization in marketing outreach, and how to effectively combine both approaches to reach a large audience while maintaining a personal touch.

What is the concept of 'nonbinary thinking' as mentioned in the video?

Nonbinary thinking, in this context, refers to the idea of not choosing between two extremes (volume or personalization) but instead finding a way to incorporate both elements into a marketing strategy.

What is the significance of the 'Trojan Horse' strategy in the video?

The 'Trojan Horse' strategy is a tactic used to lower the guard of potential clients by sending a personalized video that does not immediately pitch a product or service, but rather seeks to establish a connection and gain permission to share more information.

How does the video suggest personalizing outreach to potential clients?

The video suggests personalizing outreach by mentioning the person's name, sending a video or voice note, and referencing something related to their company or industry, such as their role as a business coach.

What is the recommended daily volume for messaging potential clients according to the video?

The video suggests a volume of messaging more than 100 people a day to increase the chances of getting appointments.

Why is having a conversion mechanism important before scaling outreach efforts?

A conversion mechanism is crucial because it ensures that the outreach efforts effectively convert potential clients into appointments. Without a solid conversion process, even reaching a large number of people may not yield results.

What is the role of an 'Appointment CER' in the strategy described in the video?

An 'Appointment CER' (Call-to-Engagement Representative) is responsible for sending personalized messages, following up, and ultimately booking calls with potential clients, acting as an extension of the business owner's outreach efforts.

How can one automate the process of personalizing and sending videos to clients as described in the video?

The process can be automated by hiring people to send personalized videos on your behalf, teaching them the script and approach, and paying them based on the results they achieve, such as successfully booked calls.

What is the recommended approach for finding and hiring 'Appointment Setters' as mentioned in the video?

The video suggests finding and hiring 'Appointment Setters' by posting in Facebook groups related to job opportunities, online income, or escaping the 9-to-5 job, and conducting interviews to assess their fluency, charisma, and consistency.

How does the video propose to maintain personalization while scaling up the outreach process?

The video proposes maintaining personalization by having 'Appointment Setters' send personalized videos from their accounts, and in some cases, from the business owner's profile as their assistant, ensuring a personal touch even as the volume of outreach increases.

Outlines

00:00

📚 Personalization vs. Volume in Marketing

The speaker introduces the dilemma of choosing between volume and personalization in marketing strategies. They argue against binary thinking and propose a nonbinary approach that combines both methods. The goal is to reach a large audience while maintaining personalization, which they claim can be achieved with a 25% positive reply rate. The speaker promises to share a strategy that allows for both high volume and personalization without sacrificing the quality of engagement.

05:01

🎯 Leveraging Personalization and Volume for Marketing Success

The speaker elaborates on the concept of personalization, suggesting that it involves mentioning the recipient's name and going the extra mile, such as sending a video or voice note. They discuss the importance of volume, which means reaching out to more than 100 people a day to secure appointments. The speaker emphasizes the need for a conversion mechanism that effectively turns outreach into appointments, and hints at a personalized yet automated strategy for achieving this.

10:01

🏰 The Trojan Horse Strategy for LinkedIn Outreach

The speaker introduces the 'Trojan Horse' strategy, a tactic for getting past the initial barriers in outreach by sending a personalized video message that does not immediately pitch a product or service. The aim is to pique interest and gain permission to share more information. They describe the process of sending a 20-second video, waiting for a 'thumbs up' response, and then following up with a more detailed video if the recipient is interested. The speaker also mentions building a team to handle this outreach process.

15:03

🤝 Building Trust and Authority with Personal Outreach

The speaker discusses the importance of making the recipient feel respected and in control by asking for permission before pitching anything. They detail a script for a personalized video message that is meant to be casual and friendly, with the goal of getting a 'thumbs up' from the recipient. The strategy involves making the response process easy for the recipient, such as replying with a simple thumbs up, and using a three-step funnel to guide them towards booking a call.

20:03

📈 Scaling Outreach with Appointment Setters

The speaker explains how to scale the outreach process by hiring appointment setters, who are responsible for sending personalized messages and booking calls. They provide insights into how to find and hire these individuals through social media groups and how to compensate them per successful appointment. The speaker also shares a tracking method to monitor the progress and success of the outreach efforts.

25:05

🌐 Creating an Army of Appointment Setters for Business Growth

The speaker provides a step-by-step guide on how to create an army of appointment setters to expand business outreach. They discuss the appearance and profile setup for these setters, the process of reaching out to potential clients, and the importance of creating a seamless and professional experience. The speaker also explains how to recruit and train these setters to work effectively, resulting in a high volume of appointments without the need for the business owner to be directly involved in the messaging.

📹 Final Thoughts on Personalization and Volume Strategy

In the concluding part of the script, the speaker summarizes the strategy of combining personalization and volume for effective marketing outreach. They reiterate the importance of engaging the audience with personalized content and scaling the process with the help of appointment setters. The speaker also invites viewers to explore further resources if interested and thanks them for their attention, promising more valuable content in future videos.

Keywords

💡Personalization

Personalization refers to the process of tailoring communications or services to meet individual needs or preferences. In the context of the video, personalization is about creating a more intimate and relevant experience for the recipient, such as by using their name or mentioning something related to their company. The script emphasizes the importance of personalization in marketing to stand out and build trust, as seen in the strategy of sending personalized videos to potential clients.

💡Volume

Volume, in this video, pertains to the quantity of outreach or communication sent out, with the goal of reaching a large audience. The script discusses the dilemma between focusing on personalization versus volume in marketing strategies. It suggests that instead of choosing one over the other, a non-binary approach that combines both can be more effective, as it allows for规模化 outreach while still maintaining a personal touch.

💡Nonbinary Thinking

Nonbinary thinking, as mentioned in the video, is about moving beyond traditional binary choices (e.g., volume or personalization) to explore a middle ground or a combination of options. This concept is introduced to encourage viewers to think more creatively and inclusively about their marketing strategies, rather than being limited to either/or decisions. The video promotes a nonbinary approach to achieve both personalization and volume in marketing efforts.

💡Conversion Mechanism

A conversion mechanism is a process or system designed to convert potential customers into actual customers or clients. In the video, the presenter stresses the importance of having an effective conversion mechanism before scaling up outreach efforts. This is crucial because even if a large volume of people is reached, without a solid process to convert them into appointments or sales, the efforts may not yield desired results.

💡Trojan Horse

The Trojan Horse, in the context of this video, is a metaphor for a strategy used in marketing outreach. It refers to a tactic where an initial, seemingly harmless message (like a personalized video) is sent to gain the recipient's trust and interest, paving the way for a more in-depth sales pitch. The video script describes using a 'Trojan Horse' video message to lower the recipient's guard and get a foot in the door for further communication.

💡Appointment Setters

Appointment Setters are individuals hired to reach out to potential clients and secure appointments or meetings for the business. The video outlines a strategy for hiring appointment setters to handle the volume aspect of outreach while maintaining personalization. These setters are trained to send personalized messages and follow a specific process to book calls for the business, as demonstrated in the script with examples of their interactions.

💡Video Sales Letter (VSL)

A Video Sales Letter is a pre-recorded video that presents a sales pitch, typically used in digital marketing to engage potential customers. In the video script, the presenter explains using a VSL as part of the follow-up process after the initial 'Trojan Horse' message. Once the recipient shows interest, the VSL is sent to provide more information about the offer and to encourage booking a call.

💡Calendly

Calendly is a scheduling tool that allows people to book meetings or appointments directly into a calendar without the need for back-and-forth communication to find a suitable time. In the video, Calendly is mentioned as part of the streamlined process to book calls with potential clients once they express interest, making it easy for them to schedule a time that works for them.

💡LinkedIn

LinkedIn is a professional networking platform that is heavily utilized for business and marketing purposes. The video script discusses using LinkedIn as a channel for outreach, highlighting its effectiveness for certain niches like business coaches or sales trainers. The platform is presented as a 'money-making machine' for the right kind of personalized and volume-based outreach.

💡Quality

In the video, 'quality' is used in the context of 'quality and personalization,' referring to the high standard and individualized attention given to each potential client. The script emphasizes achieving a balance between quality outreach (personalization) and quantity (volume), suggesting that combining both can lead to a more effective marketing strategy.

Highlights

The speaker introduces a nonbinary approach to marketing dilemmas, suggesting combining volume and personalization rather than choosing one over the other.

A strategy for personalization is presented, which includes using names and going the extra mile by sending videos or voice notes to stand out.

Volume is emphasized by messaging over 100 people a day to increase the number of appointments, with a warning that a poor conversion mechanism can negate the benefits of high volume.

The importance of having a concise, high-converting process for every new prospect is highlighted to ensure effective conversion into appointments.

A personalized and automated strategy is introduced to overcome the time constraint of personalizing messages for a large number of people.

LinkedIn is identified as a powerful platform for business coaches and consultants, with a high conversion rate for personalized outreach.

The concept of the 'Trojan Horse' video is introduced as a method to lower the recipient's guard and gain their trust without an immediate sales pitch.

A script for the 'Trojan Horse' video is provided, emphasizing a casual and friendly approach to engage the recipient.

The psychology behind the 'Trojan Horse' method is explained, focusing on making the recipient feel respected and in control.

A three-step funnel is outlined, consisting of a personalized video, a video sales letter, and a Calendly link for booking calls.

The process of building an 'army' of appointment setters to scale outreach efforts is discussed, including hiring and training these individuals.

The use of Facebook groups to find and hire appointment setters is suggested, with tips on how to post job offers and conduct interviews.

The importance of tracking metrics and following up with prospects is underscored, with an example of a tracking sheet provided.

An example of how to reach out as an assistant from the business owner's account is given, maintaining transparency and professionalism.

The video concludes with a call to action, inviting viewers to learn more about the company's services and offering assistance in booking appointments.

Transcripts

hey it's m here and in this video I'm

going to share with you how to reach

thousands of people without sacrificing

personalization and this is the big

question simply should I do volume or

should I do personalization like

personalization is going to take time I

won't be able to send to reach out to

reach a lot of people volume we risk

personalization people tell us to

off and no one replies so the issue with

this like with this generation nowadays

with marketing and everything everyone

is thinking binary like should I do this

or this when instead instead of thinking

binary you should be thinking nonbinary

now nonbinary thinking is different from

the non-binary and binary gender

stuff but this is simply

nonbinary is when you take the middle

like why why are you asking whether it's

like uh personalization or volume why

not do both so how to figure a a

strategy and a system to actually

personalize and do volume both together

so we figured this like you're you're

lucky because we figured it we have done

the heavy lifting and now not I'm just

simply going to share with you the exact

process that we used um to achieve that

like you can reach thousands of peoples

with

personalization and simply get so like

probably we get 25% positive reply rate

which is like from th000 to get 250

people interested all right so

simply let's let's break it down so what

is it is how to personalize and how to

reach like thousands of people how to do

volume and then simply how to get those

people to reply so the conversion

mechanism all right um so person

personalization is simple like you need

to mention the name you'll need to go

the extra mile instead of sending a text

that everyone can do like record a video

or send a voice note and you can do uh

you can mention something related about

them um something related to their

companies so coaches and Consultants

business coaches stuff like that you

could mention what they are doing um and

volume is simply messaging like more

than 100 people a day um and this will

get you so much so many appointments

like warning this this simple like

procedure could fill up your calendar

okay um and then a conversion conversion

mechanism never ever try to scale

without achieving a conversion mechanism

that actually converts people so it

doesn't matter if you reach out to like

thousand people when you have a a crap

conversion mechanism like thousand

people were not convert into

appointments all right it's really

important to have um a concise High

converting stepbystep process that you

follow for every every single um New

Prospect to get them to H on a call so

I'm going to share with you this process

all right so what we do is this is not

going to be called emails this is not

going to be like sending texts and stuff

like that and you're probably thinking

like what the heck um I don't have time

to personalize send like send every

person a video like thousand people a

day send them a video and like with

their name and stuff like that I don't

have time for this I don't have time for

that too but I'm going to sh with you a

strategy to actually personalize and

automate um I know you don't have time

for that no one does um so yeah it's

it's really powerful and if you're a

type of person you're like trying to

look at the sidebar recommendation and

everything trying to find another shiny

object to just jump on it watch two

minutes and then jump to another shiny

object you're probably scrolling through

the comments and everything then this

isn't for you man

like entrepreneurship at all is not for

you because you need to focus and if you

can't even focus for like 15 to 20

minutes to transform your business then

this this is not going to work so just

ignore all all of that crap and just

focus just stir on my eyes and focus for

like 20 minutes because what I'm going

to share in here is will completely

transform your business all right so

what we do is personalization so the

process we use is like if you're if

you're a coach or a consultant most most

of your leads most of your prospects

most of your Niche will be on LinkedIn

so if you're a business coach if you're

a fitness coach helping business owners

stuff like that like if you're a fitness

coach trying to help like customers like

normal people everyone is doing it on

Instagram right the competition is like

huge try to to figure a different reach

like if you're a fitness coach just help

lawyers help uh business owners help

stuff like that right through Linkedin

LinkedIn is just a money-making machine

right now right um if you're uh a

leadership coach if you're a sales coach

if you're like sales trainer any of that

like this video is for you right so what

we do is this could work in LinkedIn

Instagram Facebook whatever but LinkedIn

just it just converts insanely right now

we have 5% appointment booking rate

which means when we send 100 messages we

get five appointments right so what we

do is we send a video we call a troan

horse and the troan horse simply means

that we're trying like you know so

before like uh the Greeks knew that they

can't fight like back in the history the

Greeks knew they can fight Troy uh

through a battle so what they did they

created something they called the troan

Horse and sent it as a gift for the Troy

so the Troy simply welcomed it and

thought that they won the battle so they

celebrated all day thinking they won the

battle and everything and the Greek they

thought that the Greeks R treated

however what the Greeks did is they

filled that troan horse which was a big

wooden horse they filled it with their

most talented soldiers and once it get

through the gates the try celebrated and

everything and then at night the most

talented soldiers came out of the trajan

hor and slaughtered everyone in the

castle which simply is the the the

Greeks won the battle without going

through a battle if that makes sense all

right so we simply use the same approach

which is we're trying to get on front of

the gates okay we're trying to lower

their guard and get on the gates and

then just simply do that so this is the

first step we're not trying to sell them

we're not trying to pitch them we're not

trying to do anything we're just simply

trying to lower their guard and simply

get in the gates okay just become

welcomed we're we're trying to be

welcomed okay so how do we do it we send

a 20 second it could be a video or a

voice videos work better now probably

thinking I don't want to send a lot of

personalized videos you're not going to

do it I'm going to show you how you'll

have people do it for you like I'm going

to show you how to build an army to do

your outreaches for you okay and you pay

them when they get your results which is

pretty insane okay so how does that work

we send a video which is normally like

you'll grab your phone really quick and

you'll be like let actually let me show

you like I've done this like thousands

of times um I just grabbed my phone I'll

be like the key for this video is simply

that it shows that you just grabbed your

phone and recorded it you haven't

planned and everything and reach out as

your friend so I grab my phone and I say

something like hey John how's it going

Muhammad here um quick question would

you be oppos saying about some new ways

of signing clients for your business

coaching now John don't worry I'm not

going to pitch anything without

permission trust me we've got an awesome

opportunity to basically dying over it

to share with you I'm a good pretty

excited in case you can tell so if

you're open to hear more just drop me a

thumbs up I'll send over a short clip

that explains what we do and what we can

offer you if not totally fine I just

figured there's no harm and asking so

this was the script like I've done it

thousands of times that it's stuck in my

mind I can say it while I'm sleeping and

everything um I'm going to explain the

psychology behind it in a second so

let's put this body over here again all

right so simply just a quick

introduction three seconds like Reach

Out excited as if you're reaching out to

to an old friend like hey John how's it

going um Muhammad here and this is done

like they don't need to know your

qualification they don't need to know

anything about you that's it and then

after that what you say is maybe you

tell them like I really appreciate the

connection I really appreciate whatever

because we're not going to send reach

out to people who don't accept us all

right um so once you they accept you you

will uh once you send them the message

you will reach straight into the inbox

so that's why they will see your me

message and reply to it um so what they

what you say next you say um quick

question or I've got quick question or

would you mind or something like this

and then you say uh would you be open to

hearing about some new ways of just send

telling them a question a no-brainer

question like would you be posting with

some new ways to double yourselves to

Triple your appointment booking to get

more clients to build your sales team

just Nob brainer question it depends on

your Niche um and after that what like a

question that anyone will say yes to

okay and after that you say like look

I'm not going to like you be fully

transparent like I'm not going to pitch

you anything with our permission like

don't worry I'm not going to try to

bombard you with a pitch I'm not trying

to give you some salesy without

your permission all right so if you're

open to hearing more drop me a thumbs up

right now this is like this is the key

first thing we're trying to make them

feel they The Authority like we're not

trying to sell them on something without

them giving us the permission so what

people will feel like they will feel

like respected and they will feel

they're in charge like make them feel

they're in charge so so what does this

video do is it lowers their God they

feel they The Authority they feel

they're in charge they feel they're

respected so we're trying to feel to

make them welcome us so we're trying to

lower their God and once they'll be like

okay well now this is a new approach

like he's not trying to pitch me

anything and he's come he came

respectful he said my name he

personalized it he took time to like

actually record the video for me um

there's no way I'm going to like swear

that person or tell him about or

something like that what and after that

once people feel they're in charge once

people feel they The Authority it's

they're most likely to give you the

permission and we make it we simple for

them to reply so what we say is like

okay if you're interested or if you're

open to your more just drop me a thumbs

up like it's really simple for them to

reply they don't need to think they

don't don't need to open the keyboard

and think what to type or stuff like

that just lower the resistance make it

easy make it simple like look at your

funnel like think of it as trying to

remove all of the steps that will

increase the resistance and simply make

it as simple steps as possible possible

to have them book a call like we have

two steps to get people to book the

first step is sending them this video

that is really like 20 seconds

personalized quick video after that we

send a video sales letter embedded in

the inbox which is Evergreen that I

record once I never record again and I

keep sending it to every single person

that replies to that troan horse okay

and after the V vssl we send the calend

the link they book a call so three steps

funnel that we send to every single

person to have them book a call with us

we don't try to ask questions we don't

do any of the that anyone else

is doing like most of people are doing

like I really appreciate the connection

uh what brings you into my world like

what the heck is that man like stop

doing all this all right so

once you do this once you send that

first personalized video people will

reply with a thumbs up after that you

send a video sales letter we simply send

it embedded in the inbox so we don't

create a funnel for it stuff like that

we make it as simple as possible for

them to just click on the video watch it

and then book a call so the video sales

letter I have a video

that just walks you through the exact

step-by-step process to create your

video sales letter you can watch it in

my channel um but the video sales that

is simply you stating your introduction

stating your offer on a high level like

just explaining what is exactly do you

don't go through the details then you

reverse the risk then you go through the

your results

then you simply so this is the framework

then you simply explain the outcome of

working with you explain how it works

and why it works and the last thing is

you explain the demo call and then you

give them the call to action so the

framework of that next video is just an

evergreen one you record it once and you

stop recording it anymore okay and you

keep sending it um so the the only thing

that's manual that you do first is the

personalized video and you want you're

not going to be doing it you're one of

the appointments this will be doing it

I'll show you how but I'll just want to

explain the uh strategy before I go on

the details okay so what we what did we

cover personalization sending the first

video and then sending the VL and then

getting them to call so this is the

quality this is like this is an approach

of qu quality which simply means volume

and personalization now this is the

personalization how you do it now let's

talk about volume so how do you nail

volume simply with L with LinkedIn or

social media or anywhere were limited

with the amount of messages we send like

limited with the amount of friend

requests connection messages we send

limited with like how many people we

comment on how many people we send them

friend request how many people we send

them a message because if you try to

bombard people the platform will simply

just ban you all right so how do you

increase that volume by simply hiring

more people to do that for you okay it's

pretty straightforward really simple and

most people just don't know how to do it

and that's why I'm recording this video

to solve this problem and show you

exactly how I can do it okay so let me

hop in real quick on my computer and

show you how I hire people what like

what their profile look lies um what

they send how they book calls directly

into my calendar and how to automate the

process and not do anything and get

calls book poed into your calendar all

right so let's do that right now all

right so let's jump in real quick on my

LinkedIn account um so this is my inbox

and this is an example I don't send the

video that I explained right now um

myself so I have an appointment CER

doing it for me so this is an example we

work with coaches and Consultants this

is specialist personal development life

coach um this is Maran she's an amazing

person she works um with us in the

company um so she is the Trojan Horse

video which is a 202

video um and simply if people don't

reply we follow up once in the first

time which is called uh we don't want to

like make piss people off but simply

maybe because they haven't seen the

video stuff like that and once they see

the followup they reply with a thumbs up

um and after that we send a text and

then we send the vssl which is embedded

in the um inbox just like and explained

um this was yester day um at night and

he haven't replied yet but this is the

like the process that I want to show you

this is how the how we automate it how I

don't send the messages anymore of

people doing it um and like they do it

like I've got Maran doing it from my own

profile reaching out like as as my

assistant so we be fully transparent

like most people will be thinking like

how the heck like your your male and

then you have a female doing the

outreaches from your account but simply

because like we're transparent we're

honest like she'll be like hey um hey

Michael this is Marian I'm Muhammad's

assistant actually let's play Play It

Out hello Michel how's it going U my

name is Maran I am mohammad's assistant

just a quick question Michel um would

you be AOS the hearing about some new

ways of getting clients for your

coaching business don't worry I'm not

going to beit you anything without your

per Mission but I've got an awesome

opportunity that I'd like to show you so

if you are interested please send me a

thumbs up and I will send over a video

explaining how it all works and some

results and we can take it from there

all right so like I'm teaching M how's

my name is I am mohamad's assistant just

a quick question all right so I'm

teaching you like I'm teaching what I

preach like I'm doing it that's why I'm

teaching I'm not trying to like tell you

something that I haven't done myself

that I haven't proved to work and like

let's go behind the scenes and actually

show you um the exact sheet that that I

use right now tracking

sheet all right so this is how we track

the metrix how we actually follow up

with people and everything um so this is

an example this is just the 4th of March

look how how many people we send the

messages and then those yes this means

they saw the first message and after

that they went to the next step which is

we send them the video sales letter and

after that simply means when they're

like that color yellow means they have

um shown interested interest and wanted

to get the video sale letter sales

letter um blue means they ask for the

cly link and then simply green means

they booked a call so like those people

are still following up with them and

they might book a call but if you look

at Fred or Daniela they have booked a

call and just to show you that I'm

actually telling the truth let's search

for Fred Copake right

here is we taking a little bit when I'm

recording red

C all right so yeah as you can see first

message sent um the tror video that's a

good message Mohammad far out than next

video like people love our approach um

send the video a voice and then the Vel

happy to you have done this very nicely

like people are praising us for our

called Outreach uh happy to chat send

the calendly link he didn't book

immediately so I followed up and then

done boom Fred booked right so s like

the strategy is simple like you you just

hire people to do it for you and you

teach them how to do it and if you look

look at

it uh bear with me for a

second yeah if you look at it this is

the stimuli that we use like we send the

Trojan Horse and then um a personalized

with that you'll hire people to do it

for you um you send the follow-up

message you send the vssl you send

engaged follow-ups calendly links stuff

like that to get them to book so this is

like Emma she's got like 35,000

followers she said like very inovative

wife messaging I'm impressed my business

partner manager will be in touch stuff

like that what like we get in Booking

every single day with this approach and

you're probably

thinking yeah this what they mean to

like this is you're probably thinking

how will the appointment cers who will

do the messaging from their account look

like so this is how their accounts

should look like um so if they work in

my company they will have my logo in the

background like it doesn't have to be

like a salesy thing it's just a logo

without normal background and then the

same bio that I have but they just add

partner um and simply they work in the

cash flow Catalyst company um and they

will start reaching out to people from

this account like this is another

example and this is simply how you build

an army of points and if you're probably

wondering where do I get these people

from just go on Facebook type like

search for group search for like um smma

or search for um appointment sets or

search for how to make money online or

esape 9 to5 stuff like that and once you

do that just post post a just post a

post and say something like we're

looking like hiring appointment Setters

we're looking to hire an appointment

seter for our team or for our company

we're going to pay you per appointment

you'll make shitload of money and stuff

like that and then just mention that if

you're interested drop the keyword

Setter and a lot of people will apply um

and I would suggest that you add a

picture of yourself or your team or

stuff like that just to look that you're

a legit and established company or

established coach and stuff like that so

people will want to work for you

actually a lot of people will comment a

lot of people will reach out to you so

what you do is you send them um a link a

calendly link for an interview the

interview could be like 5 to 10 minutes

just see if they're fluent in English if

they actually have Charisma if they

really could be consistent stuff like

that and then hire like three or five or

like even six like you're paying them

per appointment and what we do is we pay

$30 or

$50 um for some of my clients we pay 30

for some of others we pay 50 it depends

whether the it's hard to book an

appointment or not but yeah if you if

each Setter books like 30 calls with

like $50 per because each Setter will

have two accounts 50 per 30 is like

1,500 people will love you for that okay

um and this is an example of the metrics

I simply showed you like we have 4%

appointment booking rate um so this is

simply how you achieve like one quality

simply personalization you don't have to

send the videos yourself you'll have

people do it for you how to hire those

people just go to Facebook go SMA group

9 to5 um like simply how to make money

online post to post hey hiring

appointment sets uh we payer appointment

for our company blah blah blah blah blah

blah you'll make a lot of money uh

if you want to apply just type the word

set a lot of people interview them get

five people to work for you and then

simply get them to create some accounts

just like that and have them reach out

to your Niche with their profiles and

then get the best one of them to do it

from your own profile and reach out as

your assistant and simply you just

achieved coin quality like achieved

personalization and every Setter will

will reach out as with a video like they

will be like hey this is for example

Caitlyn hey this is Caitlyn um I've got

an awesome opportunity for you if you're

interested just drop me a thumbs up blah

blah blah I don't want to pitch you

without your permission once they send

the thumbs up Caitlyn will send your own

Visa so she'll be like all right so our

founder the founder of our company just

recorded the video for you and then

she'll send a

vssl and those people will just simply

book calls and into your calendar all

right without you lifting a finger which

is insane all right so this is coin

quality approach volume with appointment

Setters quality with

personalization and just works like this

is insane this is the strategy how to

fill your calendar without like

bombarding people and and pissing people

off right so that's that if you're

struggling to book more appointments to

get more clients to get more slots in

your calendar um there is a link below

in the description click it um there's

no free training or webinar or

like like I honestly hate those stuff

and I know you hate them as well so it's

just a video of me like explaining how

my company actually could help you uh by

all means you can click it if not if if

not don't worry at all like what

actually matters that you got value from

this video um so yeah go check it out if

you don't want then doesn't really

matter but yeah uh that's that for the

video if you like it there's a bottom

for that um and consider subscribing if

you more if you want more videos that

will keep you engaged to the end um

thank you so much for watching and see

you in the next one