Strategi Proses Bab 7 || Manajemen Operasional

Summary

This video provides an in-depth exploration of process strategies in operational management. It covers four key strategies: focus process, repetitive focus, product focus, and mass customization, illustrating their applications in various industries. The presentation also highlights tools like flow diagrams and value stream mapping for process analysis and improvement. Technological advancements, including automation, robotics, and flexible manufacturing systems, are emphasized for their role in enhancing efficiency and meeting customer demands. Overall, the video offers valuable insights into optimizing processes across both production and service sectors.

Takeaways

• 😀 Strategy Process is an approach where organizations transform resources into goods and services, aiming to meet customer demands within cost and managerial limits.
• 😀 There are four main process strategies: Focus Process, Repetitive Focus, Product Focus, and Mass Customization.
• 😀 Focus Process involves low production volume but high variety, typically used in job-shop environments like restaurants with different departments.
• 😀 Repetitive Focus uses product-oriented modules, commonly seen in industries like fast food, where processes follow a set structure, like making a burger.
• 😀 Product Focus refers to high-volume, low-variety production, often continuous, like producing paper cups or canned goods, requiring high fixed costs but low variable costs.
• 😀 Mass Customization offers products and services tailored to customer preferences at a low cost, focusing on flexibility and standardization for low-volume production.
• 😀 There are key challenges in mass customization, including product design, process design, inventory management, tight scheduling, and supplier collaboration.
• 😀 Tools to improve process flow include flowcharts, time-function mapping, value stream mapping, process charts, and service blueprints.
• 😀 Special considerations for service process design include human resource management, standardization, and feedback loops for quality control.
• 😀 Technological advances in production, such as machine technology, automated systems, and flexible manufacturing systems, play a crucial role in enhancing productivity and production efficiency.

Q & A

What is Process Strategy in operations management?

Process Strategy is an approach that an organization uses to transform resources into goods and services. Its objective is to design processes that produce products that satisfy customer needs, within the constraints of cost, quality, and time.

Why is Process Strategy important for long-term operational efficiency?

The chosen process directly influences the efficiency, flexibility, cost, and quality of operations. It impacts how well the business can meet customer demands while maintaining effective cost management and operational consistency.

What are the four types of process strategies mentioned in the video?

The four types of process strategies are: Focused Process (Job-Shop), Repetitive Focus, Product Focus, and Mass Customization Focus.

Can you explain the Focused Process (Job-Shop) strategy?

The Focused Process (Job-Shop) strategy is used for low-volume, high-variety production processes. This strategy is common in industries like restaurants that have multiple specialized departments (e.g., grill, bar, bakery).

What is the Repetitive Focus strategy, and where is it typically applied?

The Repetitive Focus strategy involves high-volume, low-variety production processes. It is typically applied in fast food operations or assembly lines, where the production method is standardized to achieve efficiency.

How does the Product Focus strategy differ from other strategies?

The Product Focus strategy involves high-volume, low-variety production of a single product. This strategy is ideal for continuous production processes, like paper cup manufacturing, where the focus is on producing large quantities of one product.

What does Mass Customization Focus refer to in operations management?

Mass Customization Focus is a strategy that aims to offer customized products to customers while maintaining efficient production processes. It involves tailoring products to individual customer specifications, such as custom-made golf clubs.

What tools are used for process design, according to the video?

The tools used for process design include Flowcharts, Time Function Mapping, Value Stream Mapping, Process Charts, and Service Blueprinting. Each tool helps to analyze and optimize production processes or service delivery.

How does technology improve production efficiency?

Technology improves production efficiency by automating processes, using robots, automated storage systems, and integrating systems such as Computer Integrated Manufacturing (CIM). These technologies reduce manual labor, minimize errors, and streamline production.

What role does technology play in service industries?

In service industries, technology enhances service delivery by automating customer interactions, improving service accuracy, and increasing operational efficiency. Examples include the use of online banking, e-learning, and automated systems in healthcare.

What is the purpose of Process Reengineering in operations management?

Process Reengineering involves redesigning business processes to achieve dramatic improvements in areas like cost, time, and customer satisfaction. It aims to make business processes more efficient by eliminating unnecessary steps and optimizing the overall workflow.