E-BUSINESS, E-COMMERCE DAN MODELNYA

Summary

This video lecture provides an in-depth exploration of e-business and e-commerce, explaining their definitions, differences, and relationships. It covers the evolution of e-commerce, from its early stages to the present era of e-business, highlighting various models such as B2B, B2C, and C2C. The lecture also discusses the benefits and applications of e-commerce, including online promotions, payments, and digital products. Additionally, it delves into the frameworks supporting e-commerce and explores its impact on businesses and consumers. The session emphasizes the growing role of technology in modern business operations and digital transformations.

Takeaways

• 😀 E-business refers to the application of information and communication technology to support all business activities, whereas e-commerce specifically focuses on the buying and selling of products and services via electronic networks.
• 😀 E-commerce is a subset of e-business, focusing mainly on transactions, whereas e-business has a broader scope, including customer service, business partnerships, and collaboration.
• 😀 The primary distinction between e-business and e-commerce lies in the scope of their activities, with e-business covering all online business processes beyond just transactions, such as marketing, customer service, and more.
• 😀 E-business can maximize customer value and profit through the effective use of technology, improving customer satisfaction and increasing business profitability.
• 😀 The transition from e-commerce to e-business occurred in phases, starting with a focus on establishing a presence online, moving to digital transactions, and eventually focusing on profitability and business transformation.
• 😀 E-commerce activities include online promotions, digital transactions, and online product sales, facilitated through platforms like mobile apps and websites.
• 😀 E-business activities go beyond e-commerce, including e-marketing, e-promotion, e-learning, and the use of web-based applications for scheduling and product management.
• 😀 Digital products (e-products) such as accounts, scripts, and website domains are growing in popularity and can be bought and sold online, contributing to the digital economy.
• 😀 The framework for e-commerce includes people (buyers, sellers, and stakeholders), policies (legal regulations), technology (web, databases, email), marketing, support services, and business partnerships.
• 😀 E-business models can be categorized into B2B (business-to-business) and B2C (business-to-consumer), with B2B emphasizing interactions between companies and B2C focusing on direct transactions between businesses and individual customers.

Q & A

What is the difference between e-business and e-commerce?

E-business refers to the broader application of information and communication technologies (ICT) to support all aspects of business, including customer service, HR, and business processes. E-commerce, on the other hand, is specifically focused on buying and selling products and services over electronic networks.

How are e-business and e-commerce related?

E-commerce is a subset of e-business. While e-commerce focuses on the transactional aspect of buying and selling, e-business covers a wider range of activities, including business collaborations, customer support, HR, and more.

What is the primary goal of e-commerce?

The primary goal of e-commerce is to facilitate transactions between buyers and sellers, often focused on increasing profits and generating sales through electronic platforms such as websites and apps.

What is 'customer value' in the context of e-business?

Customer value refers to the satisfaction a consumer experiences when purchasing a product or service. It is the perceived benefit received in exchange for the price paid, often tied to product quality and service.

What are the phases of e-commerce transformation?

The e-commerce transformation occurred in three phases: Phase 1 (1994-1997) focused on establishing online presence; Phase 2 (1997-2006) involved digital transactions; and Phase 3 (2001-present) focuses on maximizing profitability and customer value through technology integration, marking the rise of e-business.

What activities fall under e-commerce?

E-commerce activities include online promotion, online trading, e-payment, and providing digital services such as customer support, and various business transactions conducted through the internet.

What are the key pillars of the e-commerce framework?

The five key pillars of e-commerce are people (buyers, sellers, intermediaries), policies (regulations and standards), marketing and advertising, support services (logistics, payment systems), and business partnerships.

What is the B2B (Business to Business) model in e-commerce?

The B2B model in e-commerce involves transactions between businesses, typically through standardized platforms where companies exchange goods, services, or data.

How does the B2C (Business to Consumer) model function?

In the B2C model, businesses sell products or services directly to consumers via online platforms, such as e-commerce websites where consumers can browse products, compare prices, and make purchases.

What are the advantages of using e-commerce for businesses?

E-commerce helps businesses reduce costs (marketing, operations), increase efficiency (automation), improve product availability, and reach a wider audience. It also allows for faster marketing and easier customer relationship management.