Praktek Rapat Online (Virtual Meeting)

Summary

The meeting focuses on addressing the declining sales of a family clothing set product. The marketing team reports a 30% drop in demand despite efforts to boost sales. Challenges are identified, including competition offering lower-priced alternatives, mismatched colors for younger consumers, and insufficient online marketing. Solutions are proposed, such as improving online marketing through influencers and revising product colors based on market trends. The production team is tasked with finding suitable fabric vendors and adjusting the color palette. The meeting concludes with action points for further surveys and a follow-up in two weeks.

Takeaways

• 😀 The meeting focused on marketing a new family clothing set, including both men's and children's tops and dresses for women and children.
• 😀 The product's quality was emphasized as superior to competitors, despite a 30% drop in market demand over the last month.
• 😀 The decline in sales was attributed to several factors, including more affordable competing products and a lack of online marketing focus.
• 😀 The team identified three main factors contributing to the decline in sales: competition pricing, limited product color options, and insufficient online marketing.
• 😀 The importance of revisiting and enhancing the online marketing strategy was highlighted, with a suggestion to collaborate with influencers on platforms like Instagram and TikTok.
• 😀 The need for improved product color variety was discussed, with plans to conduct an online survey to identify colors that are more appealing to current trends.
• 😀 The production team confirmed that they selected comfortable materials for the new family clothing set, ensuring that both adults and children would enjoy wearing the items.
• 😀 Influencers like Tasya Farasya were recommended for online promotions due to her significant social media following in the fashion space.
• 😀 The marketing team agreed to work closely with production to address product color trends and pricing, ensuring alignment with market demands.
• 😀 A follow-up meeting was scheduled for two weeks to review the progress of the new product's sales and adjust strategies if necessary.

Q & A

What is the primary purpose of the meeting discussed in the transcript?

The primary purpose of the meeting is to discuss the marketing strategy for a new family clothing product set and address the challenges faced in improving sales performance.

Why was the marketing of the current products not performing well?

The marketing was not performing well because of a 30% drop in market demand, despite efforts to increase sales. The competition offered lower-priced products, and there was insufficient emphasis on the quality of the products.

What is the new product being launched?

The new product being launched is a family clothing set, which includes a shirt for the father and son, and dresses for the mother and daughter.

How did the production team ensure the new product would be comfortable for customers?

The production team chose fabrics that ensure comfort for both adults and children. They also conducted surveys to ensure the materials used would be suitable for family members.

What marketing strategy did the team discuss to improve online sales?

The team discussed collaborating with influencers, such as Instagram celebrities, YouTubers, and TikTokers, to endorse their products, thus reaching a larger audience through their social media platforms.

What factors contributed to the drop in sales of the product?

The factors contributing to the sales drop included competitive pricing from other companies, less appealing color variations for the target demographic, and a lack of focus on online marketing and social media.

What suggestion did the marketing team make regarding color variations?

The marketing team suggested conducting an online survey to understand what colors the target audience preferred, which would help align the product’s color variations with current trends.

What were the steps discussed to improve the quality and design of the new product?

The production team planned to ensure the new product met current fashion trends by selecting popular colors, improving fabric quality, and adjusting the product design to be both comfortable and stylish.

How does the team plan to address the issue of product pricing?

The team plans to work on adjusting the pricing strategy to make the product competitive while maintaining quality. This involves ensuring the product is priced appropriately for the market and in line with customer expectations.

What is the plan for the next meeting regarding the new product's marketing?

The next meeting is scheduled for two weeks later, where the team will review the sales report for the new product and discuss further actions based on the product's performance in the market.