Selling PDFs is Dead? Sell this Instead (crazy opportunity)

Summary

This video reveals how digital product sellers can shift from selling low-ticket items to creating high-value products for coaches. The key lies in identifying real problems faced by coaches and building tools that solve them, rather than selling generic items to consumers. By focusing on efficiency, organization, and client management, sellers can create digital utilities that coaches need immediately. The video outlines the process for developing such products, marketing them, and selling them without becoming a coach or requiring a personal brand. The opportunity is timely, with digital products for coaches poised to be a big trend in 2025.

Takeaways

• 😀 Focus on selling to coaches and service providers, not just consumers, for higher ticket sales.
• 😀 The digital product market is flooded with low-value items, leading to intense competition. Selling to coaches allows you to avoid this.
• 😀 Coaches are already running businesses with clients, and they have real problems that your products can solve.
• 😀 Shift from selling educational content to selling tools that can be immediately implemented to solve real business problems.
• 😀 The digital product model works because you build once and sell over and over without the need for coaching calls or ongoing support.
• 😀 Coaches are willing to pay hundreds or thousands of dollars for a solution that saves them time or improves their service delivery.
• 😀 The key to success is identifying recurring, manual tasks within coaching businesses and providing tools to streamline those processes.
• 😀 The barrier to entry for creating digital products is low, but selling to a specific, high-demand niche like coaches reduces the risk of becoming a commodity.
• 😀 A simple, functional product (like a dashboard or system) that coaches can use right away is more valuable than flashy but impractical solutions.
• 😀 To market your products successfully, focus on showing coaches the real problems they face and how your product solves them, not just promoting your brand.
• 😀 Moving early into this market (selling tools to coaches) gives you a competitive advantage before the market becomes oversaturated.

Q & A

What is the main problem with selling low-ticket digital products to consumers?

The main problem is that you're often solving a small problem for people who don't care much about it. Consumers are typically not urgently looking for a solution and are often browsing casually, which leads to a low level of commitment and smaller sales.

Why is selling to coaches considered a smarter approach than selling to consumers?

Selling to coaches is smarter because they already have established businesses and clients. They face real problems in their business and are willing to pay significantly for tools or systems that help them solve these problems, unlike consumers who buy out of curiosity.

How does the digital drop shipping model work?

The digital drop shipping model works by creating a digital product once and selling it repeatedly. This allows you to make money without having to constantly produce new products or do custom work, making it scalable and efficient.

What are the key risks associated with selling digital products to consumers?

The key risks include low barriers to entry, leading to oversaturation and competition, and selling to people who don't have a real use case for the product. This results in chasing volume, making it harder to generate significant income.

What is the 'digital utility model' and how does it work?

The digital utility model involves creating digital products that solve specific problems for a niche group of people, such as coaches. The focus is on offering functional, high-use products that can be implemented immediately in a business, rather than selling vague educational content.

Can you give an example of a successful digital product for coaches?

An example is a Notion-based agency dashboard created by Jay. This dashboard helps coaches and service providers reduce churn, stay organized, and deliver better results. It includes templates and systems that coaches can start using right away, and it is sold for $1,497.

How do you identify a good niche when creating digital products for coaches?

A good niche is one where people are already working with clients and facing recurring pain points or challenges, such as onboarding, client check-ins, or content scheduling. Identifying these friction points allows you to create a digital product that addresses a real need.

What is the 'solution VSSL' and how is it used in marketing digital products?

The 'solution VSSL' is a short video (2-5 minutes) that highlights a problem coaches face and demonstrates how your product solves it. It serves as a quick way to communicate the value of your product and is an effective marketing tool.

How do you market digital products to coaches without a large personal brand?

You can market digital products to coaches by targeting a specific niche, identifying the recurring friction in their processes, and using simple marketing methods like short-form content or ads to reach them. Responding quickly to inquiries and not focusing on coaching but rather the product is key.

What is the importance of acting early in the market for digital products aimed at coaches?

Acting early is important because waiting too long means entering a saturated market filled with generic products. By moving quickly, you can stand out by offering real solutions that solve coaches' problems in a clean, efficient way, gaining a competitive edge.