Reg & Lisha - Neuro Sales Mastery

Summary

In this compelling conversation, a trauma therapist shares her journey of helping individuals reclaim their identities through her unique six-step methodology. Despite her success, she struggles to communicate her message effectively, seeking breakthroughs in sales and marketing. Her ultimate goal is to end the cycle of abuse, help others heal, and create a legacy of peace and financial security for her family. The discussion emphasizes the power of truly understanding clients' needs and how this emotional connection can drive meaningful change in both personal and professional contexts.

Takeaways

• 😀 The speaker is a trauma therapist who developed a six-step methodology to help people reclaim their identities after childhood trauma.
• 😀 The therapist has been in the field since 1998 and started her business officially in 2014.
• 😀 Despite having successful programs and a strong passion for helping others, the therapist struggles with effectively communicating her message and marketing her work.
• 😀 The therapist is driven by the desire to end the cycle of abuse and create a world where people no longer suffer from childhood trauma and PTSD.
• 😀 She has developed online programs in bite-sized chunks, but her marketing efforts, including videos and landing pages, have not led to significant breakthroughs.
• 😀 A key challenge the therapist faces is a lack of clarity in how to communicate the value of her programs to potential clients.
• 😀 The therapist’s ultimate vision is to travel, speak, and teach her methodology to practitioners and therapists globally, with a goal of placing her method in recovery centers and domestic violence centers worldwide.
• 😀 Her emotional motivation is tied to the desire to leave a positive legacy for her children and grandchildren, including financial security and a life free from abuse.
• 😀 The therapist's personal experience with abuse and the loss of family legacy drives her to help others in similar situations and ensure her family legacy is built on peace and financial stability.
• 😀 The core message of her work is to empower people to break free from the cycles of abuse, heal their inner child, and build a healthier, more fulfilling life.

Q & A

What is the core methodology that Lisa uses in her trauma therapy business?

Lisa uses a unique methodology called the 'six personal power zones,' which helps people reclaim their identity after experiencing childhood trauma. The goal is to alleviate issues like PTSD, BPD, anxiety, and depression.

How long has Lisa been working in the trauma therapy field?

Lisa has been working in the trauma therapy field since 1998, although her business officially started in 2014.

What challenge is Lisa currently facing in her business?

Despite having her programs available online in bite-sized chunks, Lisa struggles to communicate her message effectively. She does a lot of marketing and video content, but she's not reaching the desired audience and is unsure why her efforts are not leading to significant growth.

What is Lisa's ultimate goal with her trauma therapy work?

Lisa's ultimate goal is to end the cycle of abuse by teaching her methodology to as many practitioners, therapists, and coaches as possible. She also aims to have her methodology used in every recovery and domestic violence center around the world.

What personal motivation drives Lisa to succeed in her mission?

Lisa is motivated by the desire to heal her inner child, be respected and believed, and leave a legacy of peace, security, and financial stability for her children and grandchildren. She wants to break the cycle of abuse and ensure that her legacy is not tied to abuse.

How does Lisa feel about her current financial situation?

Lisa acknowledges that she currently lives month to month and has not yet achieved the financial success she desires. She expresses a deep desire to create a financial legacy of peace and security, which contrasts with her family's past experiences of abuse tied to financial legacy.

What does Lisa envision her life looking like if she succeeds in her mission?

Lisa envisions traveling and speaking about her methodology, having practitioners around the world use her 'six personal power zones,' and seeing her program change lives. She also dreams of being a provider for her children, leaving a legacy of love and respect, and ending the cycle of abuse.

What impact does Lisa hope to have on the people she works with?

Lisa hopes to help people who have suffered from trauma regain their sense of self, heal from their past, and ultimately lead more fulfilling lives without the burden of PTSD, BPD, anxiety, or depression.

How does Lisa view the role of marketing and sales in her business?

Lisa recognizes the importance of marketing and sales in reaching her audience, but she struggles to effectively communicate the value of her programs. Despite doing a lot of marketing, she has not yet found the right words or approach to truly connect with people and inspire action.

Why does Lisa believe it's important to truly care about her clients?

Lisa believes that to help clients effectively, it is crucial to care about them deeply. She sees the therapeutic process as a genuine opportunity to support people in their healing journey, not just a transactional business. She highlights the importance of creating a deep connection and being truly invested in the client's transformation.