this exact strategy gets me $4.8k copywriting clients
Summary
TLDRDennis, a six-figure copywriter, shares his strategy for growing a copywriting business beyond six figures without relying on outdated methods like Facebook groups or job boards. He emphasizes that traditional approaches are ineffective and suggests focusing on creating an undeniably good offer that impacts clients' results and is needed monthly, rather than trying to attract a large number of clients with low-value services. Dennis provides a framework for evaluating and improving one's offer, advocating for innovation and learning new skills to stay ahead in a saturated market.
Takeaways
- đ Dennis, the founder of 6figurecopywriters.com, shares his experience in growing a copywriting business to six figures without excessive workload.
- đ The common methods of using Facebook groups, job boards, and referrals may not be as effective as they used to be, and relying on word of mouth can be insufficient for growth.
- đĄ Traditional marketing strategies are not yielding the desired results, and many copywriters are stuck in a cycle of trying new methods without significant success.
- đ€ The speaker suggests that the inefficiency in client acquisition is not due to superficial issues like website quality or portfolio size, but rather deeper issues with the offer itself.
- đ« Albert Einstein's definition of insanity is doing the same thing over and over again but expecting different results, which is a trap many copywriters fall into with their marketing strategies.
- đĄ The analogy of a popular fishing spot illustrates the concept of market saturation, where too many copywriters are competing for the same clients, making it harder to stand out.
- đ° The importance of having a compelling offer is emphasized, as it can lead to success even with average marketing, whereas a great marketing plan cannot save an average offer.
- đ The speaker argues that solving inefficiencies in the offer is key to reducing the burden on the copywriter and improving the chances of client retention and acquisition.
- đ A good offer should directly impact the client's results, be something they need every month, and solve all potential bottlenecks in their business, turning the copywriter into a valuable asset.
- đ ïž The speaker encourages copywriters to innovate and learn new skills to create offers that are more efficient and valuable, such as email marketing management, SEO, or chatbot development.
- đ To achieve a balanced work-life and higher income, copywriters should focus on creating offers that require less effort but yield higher returns, such as high-value retainers and commissions.
Q & A
What is the speaker's name and what does he claim to be an expert in?
-The speaker's name is Dennis, and he claims to be an expert in growing copywriting businesses to multiple six figures.
What is Dennis' view on using Facebook groups, job boards, and Upwork for growing a copywriting business?
-Dennis believes that using Facebook groups, job boards, and Upwork will keep a business at the same level and won't help it grow, as these methods have slowed down dramatically and are unreliable sources of referrals.
According to Dennis, what is the main reason why many people's client acquisition methods are not working?
-Dennis suggests that the main reason client acquisition methods are not working is that people are solving problems that don't exist, such as focusing on improving their website or portfolio, rather than addressing the real issue of inefficiency in their offer.
What is the analogy Dennis uses to explain the inefficiency in growing a copywriting clientele?
-Dennis uses the analogy of a popular fishing spot in a small lake that becomes overcrowded with fishermen as the reason for inefficiency in growing a copywriting clientele.
What does Dennis suggest is the key to growing a copywriting business to six figures?
-Dennis suggests that the key to growing a copywriting business to six figures is to create an undeniably good offer that directly impacts the client's results and is needed every month, rather than focusing on marketing or improving one's skills.
What is Dennis' opinion on the importance of the offer in relation to marketing plans?
-Dennis believes that having a great offer is more important than having an extraordinary marketing plan. He suggests that success can be achieved with a great offer and an average marketing plan, but not the other way around.
What is the definition of insanity according to Albert Einstein, as mentioned by Dennis?
-According to Dennis, the definition of insanity, as quoted by Albert Einstein, is doing the same thing over and over again but expecting different results.
What does Dennis mean by 'solve all potential bottlenecks of that business owner'?
-Dennis means that to be an asset to a business owner, one should offer solutions to all potential problems they might face, not just writing copy but also managing email marketing, SEO, and other related tasks.
What are some examples of high-value offers that Dennis suggests copywriters could create?
-Dennis suggests examples such as email marketing management with automations, SEO-optimized blog posts with website SEO management, chatbot development, and AI sales agent prompt engineering as high-value offers that copywriters could create.
What advice does Dennis give for copywriters who want to improve their business and client acquisition?
-Dennis advises copywriters to innovate, learn new skills, and stack them on top of each other to build a better offer that people will say yes to, in order to maximize efficiency and charge more while working with fewer clients.
Outlines
đ Scaling a Copywriting Business Beyond Traditional Marketing
Dennis, a successful 6-figure copywriter and founder of Copywriters.com, introduces his expertise in online business and his experience working with over 131 clients. He challenges the conventional methods of growing a copywriting business, such as relying on Facebook groups and job boards, which he suggests are no longer effective due to market saturation. Dennis emphasizes the importance of moving beyond these methods to break free from the cycle of ineffective marketing and constant searching for new strategies. He points out that competitors are likely using the same strategies, which dilutes their effectiveness. Instead, he suggests focusing on efficiency and solving real problems that hinder business growth, rather than chasing after perceived issues like website quality or portfolio size.
đŁ The Importance of a Compelling Offer in a Saturated Market
The second paragraph delves into the concept of market saturation and its impact on the copywriting industry. Using the analogy of a popular fishing spot, Dennis illustrates how an initially undiscovered opportunity becomes crowded as more people enter the market. This makes it harder for individual copywriters to secure clients. He stresses that simply calling oneself a copywriter is no longer sufficient to attract business owners. Instead, innovation is key to standing out. Dennis argues that having a great offer can compensate for an average marketing plan, but not the other way around. He encourages copywriters to focus on crafting offers that directly impact clients' results and are needed on a monthly basis, rather than constantly starting from scratch to find new clients.
đ Crafting an Irresistible Offer to Simplify Client Acquisition
In the third paragraph, Dennis discusses the importance of creating an offer that is so compelling that it simplifies the process of acquiring clients. He suggests that it's more manageable to focus on landing two high-value clients in six months than to write 50 blog posts per month. Dennis provides a three-step process for evaluating an offer's effectiveness: Does it directly impact the client's results? Is it something the client needs monthly? And does it solve all potential bottlenecks for the business owner, turning the copywriter into an asset? He encourages copywriters to expand their skills to include services like email marketing management, automation, and chatbot development, which can be sold at a premium to high-value clients.
đ ïž Leveraging Innovation and Efficiency for Business Growth
The final paragraph wraps up Dennis's message by emphasizing the need for innovation and efficiency in the copywriting business. He suggests that learning new skills and building a better offer is more effective than repeating the same unsuccessful strategies. Dennis provides examples of high-value offers such as email marketing management with automation, SEO-optimized blog posts with website SEO management, and chatbot development. He encourages copywriters to innovate, learn new skills, and create offers that clients cannot refuse, ultimately leading to a more balanced work-life and a more profitable business.
Mindmap
Keywords
đĄFreelance copywriter
đĄSix-figure business
đĄClient acquisition
đĄMarketing plan
đĄOffer
đĄRetainer
đĄInefficiency
đĄMarket saturation
đĄInnovate or die
đĄSEO optimized blog posts
đĄChatbot development
Highlights
Freelance copywriter Dennis shares his strategy for acquiring high-paying clients without excessive work.
Dennis is the founder of a 6-figure copywriters' community and has extensive knowledge of online business.
He has worked with over 131 customers and has a successful Stripe history.
Dennis emphasizes the importance of growing a copywriting business efficiently rather than just working hard.
Traditional methods like Facebook groups and job boards are becoming less effective for client acquisition.
Relying on customer kindness for upgrades is not a sustainable business strategy.
Investing in marketing courses and coaching may not necessarily lead to desired business growth.
Competition is fierce with many people using the same strategies, leading to an overwhelming environment.
Dennis suggests that solving non-existent problems, like needing a better website, is a common mistake.
Efficiency in client acquisition is key, not just the quantity of work.
A good offer is more important than an extraordinary marketing plan for business success.
Market saturation requires innovative offers to stand out among competitors.
Dennis provides an analogy of a fishing spot to illustrate the concept of market saturation.
He advises copywriters to innovate or face obsolescence in their business.
A high-value retainer offer can lead to a more balanced work-life and less client acquisition stress.
Dennis recommends focusing on creating an undeniably good offer rather than competing in a crowded market.
He suggests asking three key questions to evaluate and improve one's offer.
Examples of high-value offers include email marketing management, SEO services, and AI chatbot development.
Dennis encourages copywriters to learn new skills and leverage trends like AI to create better offers.
Transcripts
freelance copywriter this exact strategy
gets me 4.8k copyrighting clients right
my name is Dennis I'm the found 6figure
copywriters decom I know a thing or two
about online business I work with over
131 customers this is what my stripe
history looks like um and this is me
speaking in front of like 50 people at a
mastermind event right so let's get
right into it because this is not about
me this is about you how can you grow
your copyrighting business to multiple
six figures without having to write a
100 BL posts per month to do
it right now you're probably using
Facebook groups job boards upor and just
unreliable sources of referrals to grow
your business um which is still going to
keep you at the same level you're at
right so it's not that bad even though
for most people in 2024 these things
have slowed down dramatically you're
probably here because of that you're
probably here because what worked for
you last year and like word of mouth and
everything else just stopped working all
of a sudden
right you solely rely on customers
kindness to actually upgrade them to
retainers right so you kind of wait for
it for it to happen um which is still
going to get you a few deals here and
there but you're leaving a lot of money
on the table and ultimately you're in an
endless cycle trying to figure out
marketing stuff spending lots of money
on marketing courses coaching programs
new methods the moment a new social
media channel pops up you try to break
it and like break the code and you know
get clients from there which is great
because you're still investing in
yourself and growing but is it really
getting you where you want to be because
that is the important thing right
investing and getting courses that's the
easy stuff there's hundreds of thousands
of people doing it every single day but
is it that is that really getting you
where you want to be because here's your
reality check every single one of your
competitors in your Niche are doing the
exact same strategies so of course it
doesn't matter and it doesn't work and
it feels overwhelming right there's a
100 people that's why there's 100 people
bidding on the same upwork project
that's why there is 80 people commenting
on a job post in a Facebook group
right and the definition of insanity
this a qu by Albert Einstein is doing
the same thing over and over again but
expecting different
results if you know job words and opw
work and all of that other stuff is like
eras to the bottom then why do you keep
doing it why do you feel like just doing
it again and again and again again is
going to get you a different
outcome 90% of the time the reason isn't
what you think it is right the reason
why your client acquisition methods
don't work isn't what you think it is
and let me tell you a very cool analogy
right so the only way to fail at growing
your clientele as a
copywriter is solving problems that
don't
exist right so you're brainwashed into
thinking that you need a better website
you need a bigger port folio you need a
you know better whatever Tex stack or
whatever and that's that's a problem
that doesn't exist it's not a problem
right and solving problems that are not
the cause of your
inefficiency because that's really what
it is right you not getting clients is
you not doing something efficiently
enough because there it's not like
you're going to discover a magical new
way of doing things right you still have
to go on Facebook you still have to go
LinkedIn you still have to put yourself
out there you still have to talk to
people you still have to sell to people
it's not like you will discover a new
fancy way of doing things it's about
doing it in an efficient way and solving
these problems that are not the cause of
the efficiency equals getting
inefficient fixes right you're not
solving the inefficiency you're just
pretending to solve the inefficiency so
stop worrying about your website and
portfolio and all that stuff if you
don't get attention and people um that
you can speak with about your offers
we've had clients that were three months
into the copyrighting space only had one
testimonial from a friend that wasn't
even paid work and they got a 1.8k month
retainer why because instead of spending
six months with their art director
building their website they actually
went out there and tried to be more
efficient with getting clients right and
the more of these inefficiencies you
have that you don't solve they build on
your back while you're trying to go up
the mountain
and if you think about it you combine
the size of the boulder on your
shoulders with the elevation of the
mountain and the more you go the harder
it gets and that's why people end up
failing
right but what if you would you wouldn't
have this in your
back because you solve the inefficiency
right most of the time let me tell you
what your inefficiency is okay I'm just
I'm giving you everything right here
don't need you to
um don't need you to buy any 9.97 course
to tell you what this is okay your
inefficiency is your offer and what you
sell to other
people because ultimately you can have a
great offer and an average marketing
plan and
succeed but you can't have an
extraordinary marketing plan and an
average offer and
succeed you can reach out to I I I I
promise
you go Reach Out to 10,000 business
owners with a bad offer and see how many
of them you get and now go reach out to
100 targeted business owners with an
offer they need and see how many clients
you
get right the marketing plan average you
just reach out to people right it's easy
these days it's the easiest stuff ever
but what is the thing that moved the
needle the offer right and let me tell
you something about Market Market
saturation of as well right this is
Market saturation
101 this is why offering is important
okay imagine a popular fishing spot in a
small Lake and initially this spot was
known only to a few skilled fishermen
AKA copywriters who constantly called
Plenty of Fish and enjoy the serenity of
the lake right peace you would just go
on Facebook post that you're a
copywriter get tens of business owners
in your inbox and do all of that stuff
back in 2015 because that's what the
world looked like like okay but as word
spread about the abundance and quality
of fish in this Lake right the more
people started teaching others how to
become copywriters the more people that
saw how to become copywriter courses
more and more fishermen started to
visit and soon every day hundreds of new
fishermen arrive each hoping to catch
fish just as easily as those before them
right because they heard it's a
lucrative way of making money
however the Lakes Rec resources are
unlimited right with so many lines cast
into the water not only does it become
harder for each individual to catch a
fish but the overall experience is
diminished because now the same fish
that's in the
pond have gone through tens and hundreds
of fishermen trying to catch them so
they build emotional resistance to that
type of stuff right and this is what
business owners have you can't just get
around with calling yourself a
copywriter and thinking that business
owners will come waving their credit
cards in front of you because it doesn't
work anymore okay not in a world where
the barrier of Entry is so small that my
my my 2-year-old n can learn how to type
on Facebook and she can send messages to
business owners right not in this world
my
friend that's why you innovate or die
it's a quote by Peter drer right
innovate or die
and this is not something you would
consider in a short term right if you
don't innovate in the next month or two
nothing's going to happen to you but if
you look at it from a two years five
years 10 years perspective you got to
innovate or else you'll
die right so let me give you a very
tangible example of what a good offer
looks like okay let's
compare trying to promote yourself as a
copywriter selling blog posts and you're
selling $150 per blog and compare that
to a 4.8k retainer offer that you would
sell to a business
owner right with the blog posts you need
to write about 50 of them per month to
make six
figures with a 4.8k
retainer you need to sell and retain two
people in this big world in this big
pond of fish to make six figures all
right with the with the $150 a Blog
offer customers will ask you for six
revisions all the time because you know
how it is I don't have to explain this
to you and then with the 4.8k offer
customers that pay more respect you more
because they understand the value of
money and what they're
paying right someone that can pay $150 a
Blog on Fiverr and can replace you is
not going to see the value in what
you're promoting or offering right and
then you end up because of this hustle
right here you end up considering a 9
to-5 agency job because you're tired of
figuring this out and I believe you how
can you not be tired right I would be
tired myself then with a 4.8k retainer
because you have two clients making
impact in their business you can keep
your work life balanced as well now
here's the thing this is very
hard and this is also very hard it's not
like you can just start telling people
your services cost 4.8k on a call and
you will get money right it's not how it
works but
what do you
prefer because both are hard this is you
know easy to find gigs but you need to
sell hundreds to make your desired
income this you have to work a bit on
the back end and actually figuring out
what people want and you can sell two of
them and be successful right so how do
you feel if I told you that in order to
hit six figures you only need to land
two clients in the next 6
months would that be more a more
manageable process for you instead of
telling you that you need you need to
write 50 blogs a month right so that's
two blogs a day
almost would it be more manageable if I
just told you yeah man so you just need
to in the next six months you just need
to go and uh find two clients for this
XY and Z offer and you you will be at at
six figures you don't even have to find
two clients you can just find one really
good client and then ask for a
referral what I wanted what I want to
say with this right here is that it's
easier to actually spend a week or two
or three or even four for God's sake and
craft an undeniably good
offer than drowning in the Red Sea of
competition for 12 months trying to be
the best priz have the best samples do
the best this do the best
that it's way easier
okay so what I want to do now is I want
to give you what you need okay here's
what you need in order to Prof an
undeniably good offer okay there's there
is no magic Playbook there is no magic
offer and wording and that you would
tell people that would buy from you
right it's just these three simple
questions okay ask these three questions
about your
offer and let me know in the comment
section what you um come up with okay
first of all ask yourself is my offer
something that directly impacts my
client's results if yes how
right is your offer actually generating
front-end results for your
customers like improving the ad copy and
increasing the RAS right that's
something that generates results in the
front end is your offer doing
that right then you need to ask yourself
is my offer something that my client
needs every single month to keep things
going and if yes why
because here's the thing if you rely on
starting back from zero every single
month you're putting yourself in a
position where you have to work
forever so why would you do that when
you
can build an undeniably good
offer get two
clients and not have to worry about
client acquisition anymore and just
doing what you love which is writing
right so your offer needs to be
something that your client needs every
month do your client need emails every
month yes okay go sell that do your
client need are they running like 1
million in ad spent per year and they
need new ads every month yes go do
that do they need to constantly stay on
top of Google and attract high quality
organic leads yes go write blog posts
SEO optimized blog posts right right go
do everything that you know your client
needs every single month and then ask
yourself is this thing directly
impacting my client's
results is this going to get him enough
results so that he sees the value in
paying me month and month and month and
month again right and then is my offer
solving all potential botx of that
business owner and ultimately turning me
into an asset for his company yes or no
because I'm telling you a fact right
now if a business owner is on a call
with
you and you tell them that you're just
going to write them the emails and send
them in a Google lock you're still going
to do well but your client is looking
for an asset in his company somebody
that can solve all of his potential
problems so why don't you go on goddamn
YouTube right after you watch this video
and look at how you can also build the
autoresponder for the client also look
at how to correctly track metrics with
emails also look at what sorts of
sequences you can put together from
scratch for them so that they make more
money
okay go on YouTube and learn how to
write cold emails and how to set up cold
email systems for your
clients because you need to solve all
the potential bottls imagine being on a
call with somebody and they
say yeah so instead of writing the copy
just writing the copy I can also build
your autoresponder manage your email
marketing and your list clean it up and
make sure the response rate is good um
I'm also going to build XY and Z
sequences which will ABC your results
right so you don't really have to deal
with anything when it comes to email
marketing uh because I'm gonna I'm going
to do it for you isn't that undeniably
good isn't that better than trying to
sell uh yeah so I'm going to write three
emails for you every single week at 250
I can guarantee anything because I just
just going to send you Google doc with
it right do you see where I'm coming
from so what are some examples of offers
that I would easily um that I would sell
to easily make more money well email
marketing management plus automations is
a very good one just charge a retainer
fee plus a commission from email sales
and just land yourself to Big clients
right instead of writing for local mom
and pop businesses go taret Target the
whales of the industry and get yourself
two clients that are willing to pay you
a hefty retainer plus a commission right
you can easily scale this to five to
sixk per client if you know what you're
doing right and it's ultimately easier
to spend a month re vamping your skills
relearning new things um not relearning
new things but learning new things and
relearning what your clients actually
need right because the world has changed
it's way easier than and trying to do
the same thing over and over again and
being insane right go sell 10 SEO
optimized blog posts per month plus
website SEO management right and set a
retainer
fee for that go sell this is very good
go sell a
chatbot development or AI sales agent
prompt engineering plus management
charge a high setup fee like 6 to 7K and
then a small management cost and
potentially if you want to host that as
well good for you this is the future
right AI is not going to wipe out
copywriters but it's going to wipe out
copywriters that don't use it right and
I'm not necessarily saying to use it for
um writing I'm saying leverage the trend
ride the bandwagon everybody's getting
into AI you need to do it as well right
and if it's going to take you a goddamn
10-hour course to learn how to write and
develop chat Bots and you can sell that
to clients for a big chunk of cash why
wouldn't
you right so my point is go
innovate go learn new skills and stack
them on top of each other and build a be
a better offer that people are going to
say yes to because in order to make more
money you need more people to say yes
and in order to keep your work life
balanced you need to
also maximize the efficiency of your
offer so that you can charge the most
amount of money and work with the least
amount of people um to get the same
outcome right so go take what I uh
showed you here today implement it build
your offer put it in the comment section
and I'm going to give you my honest
feedback on it and other than that if
you enjoy this type of video where I
just tell you the truth about what's
working and what's not then like this
video subscribe to my channel because
I'm trying to post as consistently as
possible and I will see you in the next
one
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