Best Google Ads Strategy for 2025

Summary

In this video, the presenter shares an updated strategy for Google Ads, offering practical advice for both beginners and more experienced advertisers. For beginners, the key recommendations include starting with a small budget, focusing on search campaigns, and optimizing for conversions. Once advertisers gain experience and data, they should consider expanding to Performance Max campaigns, which integrate multiple ad types for greater efficiency. The video also emphasizes the importance of high-quality creative assets and the value of remarketing. Throughout, the focus is on building a strong foundation for successful Google Ads campaigns.

Takeaways

• 😀 Start with a small budget when first running Google Ads to allow more time for learning and testing.
• 😀 Spread your budget over a longer time period to give yourself a better chance to optimize your ads.
• 😀 Focus on search campaigns as a beginner, as they are the easiest to understand and manage.
• 😀 Consider using the 'Maximize Conversions' or 'Maximize Conversion Value' bidding strategy instead of 'Maximize Clicks' for better results.
• 😀 If you have limited data, start with one offer, focusing on your best-selling or highest-margin products/services.
• 😀 Use higher-margin products or services to make your campaigns more profitable in the beginning.
• 😀 Once you have enough conversion data (around 100 conversions), consider using Performance Max campaigns for more advanced optimization.
• 😀 Performance Max campaigns combine multiple ad types (search, shopping, display, YouTube) into one campaign, helping you reach more potential customers.
• 😀 Performance Max campaigns can be particularly effective for remarketing, as they allow you to target people who interacted with your ads before.
• 😀 If your creative assets (images, videos) are not high quality, stick with search campaigns until you can afford better creative production.

Q & A

Why is it important to start with a relatively small budget when running Google ads for the first time?

Starting with a small budget gives you enough time to experiment and learn the ropes of Google ads without risking significant financial loss. It allows for a longer testing period, helping you fine-tune your strategy before scaling up.

What is the risk of setting a $100 daily budget on a $2,000 total budget for Google ads?

A $100 daily budget only provides 20 days of runway, which might not be enough time to properly learn and optimize your campaigns. This limited time frame could result in insufficient data to make necessary adjustments and improve your results.

What should businesses consider when setting their initial budget for Google ads?

Businesses should choose a budget that is small enough to avoid financial strain but large enough to remain meaningful and allow for continuous optimization. This ensures the ads are worth managing and adjusting without risking too much at the start.

Why is it recommended for Google ads beginners to start with search campaigns rather than other campaign types?

Search campaigns are the most straightforward for beginners to understand. They align with the typical user experience of searching on Google, making it easier to grasp how the system works and how to optimize it effectively.

What does the 'maximize for conversions' bidding strategy do in Google ads?

The 'maximize for conversions' strategy tells Google to optimize your campaign for the highest number of conversions, whether that's leads or sales. Google uses its data to identify which users are most likely to convert based on their behavior.

How has the recommendation for bidding strategies changed in recent years?

Previously, it was recommended to maximize clicks, but after more testing, it has been found that Google is now sophisticated enough to optimize for conversions from day one, even in new ad accounts. This results in better performance, especially with the 'maximize for conversions' approach.

Why should beginners focus on a single product or service when starting Google ads campaigns?

Focusing on one high-performing product or service allows beginners to simplify their strategy, ensuring that they can concentrate on understanding which keywords work best, which leads to more effective and profitable campaigns.

What is the advantage of focusing on high-margin products for new Google ads campaigns?

High-margin products provide more room to invest in ads since they generate more profit per sale. This makes it easier to absorb ad costs and reach profitability, especially when testing and optimizing your campaigns.

What is a Performance Max campaign, and when should it be considered?

A Performance Max campaign is an all-in-one campaign type that includes elements like search ads, display, YouTube ads, and more. It should be considered once you've gathered sufficient conversion data (at least 100 conversions) and are ready to expand your campaign's reach.

Why is it not recommended to start with a Performance Max campaign if you're new to Google ads?

Performance Max campaigns require a certain level of data and more complex assets like high-quality images and videos. They also involve more technical setup. Without enough data and creative resources, these campaigns may not perform well and could lead to suboptimal results.