KUNJUNGAN BISNIS KULINER | P5 Kewirausahaan | Kelompok 1 XI.F-6

Summary

In this interview, the speaker discusses the challenges of running a business, particularly dealing with fluctuating fruit prices and frequent blender malfunctions. To overcome these, they substitute expensive fruits like avocado with more stable options such as guava or melon. The target customers are primarily students from nearby schools and universities. The business operates from early morning until dusk, providing convenient access to its offerings for the local community.

Takeaways

• 😀 The main challenge faced is fluctuating fruit prices, especially avocados, which can be very high at times.
• 😀 When avocado prices are high, the business substitutes it with other fruits like guava or melon that have more stable prices.
• 😀 Another significant challenge is frequent blender breakdowns, leading to the need for frequent replacements.
• 😀 The primary target customers for this business are students, particularly those from nearby schools and institutions.
• 😀 The business serves a local market, focusing on students from nearby middle schools (SMP 1, SMP 2, SMP 3), Stikes, and PT Kereta Kai.
• 😀 The business operates from early morning (around 6:30 AM) until dusk (Maghrib).
• 😀 The business is situated in a location with high foot traffic from students, making it an ideal spot for the target market.
• 😀 Fruit prices, especially for seasonal or premium fruits, are unpredictable, requiring flexibility in the product offerings.
• 😀 The business is adaptable, adjusting to external challenges like changing prices and equipment malfunctions.
• 😀 The operation relies on balancing cost and availability of ingredients to ensure sustainability and customer satisfaction.

Q & A

What is the main issue that the speaker faces in their business?

The main issue faced is the fluctuating prices of fruits, particularly avocados. Prices can be high or low, and when avocados are expensive, they are replaced with other fruits such as guava or melon, which have more stable prices.

How does the speaker manage the issue of fluctuating fruit prices?

To manage fluctuating fruit prices, when avocado prices are high, the speaker substitutes it with other fruits like guava or melon, which have a more stable price.

What other problem does the speaker encounter in their business?

The speaker also faces frequent issues with the blender breaking down, which leads to the need for frequent replacements.

Who are the main consumers targeted by the speaker's business?

The main consumers targeted are students, with the speaker's business primarily serving those from nearby schools such as SMP 1, SMP 2, SMP 3, as well as Stikes and PT Kereta Kai.

What is the typical operating schedule of the business?

The business operates from 7:30 AM to Maghrib (around sunset), offering products throughout the day.

What fruit is mentioned as having unstable prices, and how is it managed?

Avocados are mentioned as having unstable prices. When the price of avocados is high, they are substituted with other fruits like guava or melon.

How does the speaker address the issue of the blender frequently breaking down?

The speaker manages the blender issue by frequently replacing broken blenders to ensure smooth operation.

Why does the speaker choose to substitute avocados with other fruits like guava or melon?

The substitution is made because fruits like guava and melon have more stable prices compared to avocados, which can fluctuate significantly.

What is the significance of the target audience for the business?

The target audience, primarily students, is significant because they form the bulk of the business's consumer base, especially in the local area near the schools and institutions.

What time does the business open and close?

The business opens at 7:30 AM and closes at Maghrib, which corresponds to the time of sunset.