Shopee Obrigatoriedade do GTIN EAN (GS1)

Summary

In this video, Jack Santos discusses Shopee's upcoming requirement for sellers to include a GTIN (Global Trade Item Number) or EAN (European Article Number) when creating product listings in specific categories starting February 3, 2025. While Shopee has not yet specified which categories will be affected, sellers will know when they create their listings. The video explains the different types of GTIN requirements (mandatory, flexible, or optional), associated costs, and how sellers can obtain a GTIN through GS1. Jack also provides insights on how this change could impact both small and large-scale sellers in the long run.

Takeaways

• 😀 Shopee will require sellers to provide the GTIN (Global Trade Item Number) or EAN (European Article Number) when listing certain product categories starting February 3, 2025.
• 😀 This new requirement will not apply to all product categories, only specific strategic categories, though these are not disclosed upfront.
• 😀 Sellers will see one of three types of GTIN requirements when creating a product listing: mandatory, flexible, or optional.
• 😀 If the GTIN field is mandatory, sellers cannot complete their listing without entering the GTIN.
• 😀 If the GTIN field is flexible, sellers can choose to enter the GTIN, but they also have the option to select 'no GTIN' if they don't have one.
• 😀 If the GTIN field is optional, sellers can decide whether to include the GTIN.
• 😀 The specific categories requiring GTINs will only be revealed when creating a listing, and the seller will know whether it is mandatory based on the form's response at that time.
• 😀 Shopee has partnered with GS1, the official Brazilian organization that issues GTINs, to help sellers acquire them if needed for their products.
• 😀 For sellers who need a GTIN, they can obtain it by filling out a request form on the GS1 website, with pricing starting from R$28.50 for up to 10 GTINs for MEI (Individual Microentrepreneur) sellers.
• 😀 For sellers who need more than 10 GTINs, the cost increases significantly to R$350, with an annual fee of R$363, which may only be feasible for high-volume sellers.
• 😀 While sellers may also create GTINs for free, Shopee's new system may not accept these free GTINs, as seen with platforms like Amazon, and a professional GTIN is recommended for those looking to optimize their business's visibility and search results on Shopee and Google.

Q & A

What is the main topic of the video?

The video discusses the upcoming requirement by Shopee for sellers to provide a GTIN (Global Trade Item Number, also known as EAN) when creating product listings in specific categories starting February 3, 2025.

What is the mandatory GTIN requirement for Shopee sellers?

Starting February 3, 2025, Shopee sellers will be required to provide a GTIN (EAN) for products in certain categories, though the specific categories are not yet disclosed. Sellers will only know if the GTIN is mandatory when creating a product listing.

What types of GTIN requirements will Shopee impose?

Shopee will have three types of GTIN requirements: Mandatory, Flexible, and Optional. If a GTIN is mandatory, sellers must include it to complete the listing. For flexible, sellers can provide it but are not required to. For optional, it's entirely up to the seller whether to include the GTIN.

When will sellers know if the GTIN is mandatory for their listing?

Sellers will find out if a GTIN is mandatory when they attempt to complete their product listing. If the GTIN is mandatory, they won't be able to finish the listing without it.

What should sellers do if their product doesn’t have a GTIN?

Sellers whose products don't have a GTIN can obtain one through GS1 Brazil, which is the official body for issuing GTINs. Shopee has partnered with GS1 to help sellers acquire these codes.

What is the cost of acquiring GTINs through GS1?

The cost of acquiring GTINs from GS1 varies. For micro-entrepreneurs (MEI), the initial cost for up to 10 GTINs is R$28.50, with an annual fee of R$3. For more than 10 GTINs, the cost increases to R$350, with an annual fee of R$363.

What is the concern regarding the free GTIN generation?

While it is possible to generate GTINs for free, there is a concern that these may not be accepted by Shopee or other platforms like Amazon. Therefore, sellers may need to consider whether free GTINs are a viable option.

How does the GTIN requirement benefit sellers in the long term?

The GTIN requirement can help professionalize sellers’ businesses and improve searchability, especially on search engines like Google. By using GTINs, product listings become more accurate and discoverable, which could lead to increased visibility and sales.

Should small sellers or artisans invest in GTINs?

For small sellers or artisans who produce limited quantities, investing in GTINs may not be necessary. The decision should be based on the business's scale and needs. GTINs are more beneficial for manufacturers with larger production volumes.

Why did Shopee partner with GS1 Brazil for GTIN issuance?

Shopee partnered with GS1 Brazil because GS1 is the official body responsible for issuing GTINs in Brazil. This partnership helps ensure that sellers can obtain legitimate and official GTINs for their products, ensuring compliance with the platform's new requirements.